MATE 032 – Community Management vs Social Media Management, with Alison Michalk from Quiip

With a newborn baby, Alison Michalk took a crazy leap and started her own business, with the goal of a better “work/life blend”. Alison is the CEO and Founder of Quip, Australia’s leading Community Management provider. She’s also a Founder of Swarm Conference, Australia’s only conference dedicated to online community managers. In this episode of MATE, we … Continue reading MATE 032 – Community Management vs Social Media Management, with Alison Michalk from Quiip

The post MATE 032 – Community Management vs Social Media Management, with Alison Michalk from Quiip appeared first on MATE podcast.

With a newborn baby, Alison Michalk took a crazy leap and started her own business, with the goal of a better “work/life blend”. Alison is the CEO and Founder of Quip, Australia’s leading Community Management provider. She’s also a Founder of Swarm Conference, Australia’s only conference dedicated to online community managers. In this episode of MATE, we talk about why forums are still not dead, how to build and nurture online communities, how Facebook is eating the world (and whether that’s a good thing) and how to manage your business through a crisis. We also dispel the ongoing battle, once and for all: Community Management vs Social Media Management.

Topics:

Why online forums are still not dead!
The ways in which forums are better than social media sites
How Alison’s experience moderating online communities led her to start Quiip
What is Quiip?
What is Community Management?
Community Management vs Social Media Management
How nurturing a brand’s community can lead to increased customer loyalty and customer satisfaction
Social media’s positive impacts on customer service
Alison’s primary motivation for starting her own business: flexibility and freedom.
Quiip encourages employees to pursue their dreams outside of Community Management
Remote work is the future of employment
The “work/life blend” philosophy
Starting a business with a newborn
Chatbots and the messaging mega-trend
How edgy brands can exhibit a cavalier, yet fun, tone of voice on their online communities (e.g. 7-Eleven, Boost Juice and Lorna Jane).
The key principals of community management
Facebook’s tumultuous relationship with its users
Facebook’s tumultuous relationship with brands and advertisers
Can we trust Facebook? Do we even have a choice?!
The responsibilities of social media platforms
Challenges with Facebook Live
The thing to remember about Facebook: it’s a business.
The genesis of Swarm Conference
How to manage a business crisis
The key question every manager should ask their employees: “I don’t know, what do you think?”

Links:

Alison Michalk on LinkedIn
Quiip website
Swarm Conference website

Sponsors:

Open Universities Australia

Special thanks:

Editing by Josh Armour, from ArmourPod Productions.
Podcast logo cover artwork by Courtney Carman
Theme music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence.
Ad music is called “Going Higher” by Bensound, used under a Creative Commons licence.

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MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.

The post MATE 032 – Community Management vs Social Media Management, with Alison Michalk from Quiip appeared first on MATE podcast.