MATE 020 – Tait Ischia on content strategy and writing copy that converts sales

Tait Ischia is a copywriter, content strategist and author. His book, ‘Copywrong to copywriter’, is a handbook for anyone who feels like they can’t write to save themselves. In this episode of MATE, we talk about what’s involved in defining a successful content strategy, how to write copy that converts more customers and how to launch … Continue reading MATE 020 – Tait Ischia on content strategy and writing copy that converts sales

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Tait Ischia is a copywriter, content strategist and author. His book, ‘Copywrong to copywriter’, is a handbook for anyone who feels like they can’t write to save themselves. In this episode of MATE, we talk about what’s involved in defining a successful content strategy, how to write copy that converts more customers and how to launch a crowdfunded book. We also have a few friendly arguments along the way. Like, does tone-of-voice even matter? And, how important is copy in this web-focused world?

Topics:

Are most copywriters trained in the field? What backgrounds do advertising copywriters have?
Using proper grammar is still important when writing for advertising. Sometimes.
Writing for yourself is just as crucial as writing for your audience
How important is it to consider tone-of-voice when writing? What does that even mean?
The definition of “Content Strategy”, as outlined by Kristina Halvorson in her book, Content Strategy for the Web.
The real-world rivalry between Content Strategists and Marketers
What is a website information architecture (IA)?
Opinions on brands that use modern slang and memes in social media and advertising
“Content is king”. Or is it?
How feedback from people outside your bubble can be useful
Tait explains why he wrote his book, Copywrong to copywriter.
Strategy over style

Links:

Tait Ischia’s website
Purchase Tait Ischia’s book:

Copywrong to copywriter, by Tait Ischia.

Special thanks:

Editing by Josh Armour, from ArmourPod Productions.
Podcast logo cover artwork by Courtney Carman
Music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence.

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MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.

The post MATE 020 – Tait Ischia on content strategy and writing copy that converts sales appeared first on MATE podcast.