MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters

Will Egan—self-described Technical Marketer—highlights why data-driven marketing is important and describes a number of methodologies to achieve agile marketing success. In this conversation, we talk about what’s required to be a “Technical Marketer” and what benefits such a role brings to organisations. We also discuss A/B testing, customer retention models, gambling psychology and why coding … Continue reading MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters

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Will Egan—self-described Technical Marketer—highlights why data-driven marketing is important and describes a number of methodologies to achieve agile marketing success. In this conversation, we talk about what’s required to be a “Technical Marketer” and what benefits such a role brings to organisations. We also discuss A/B testing, customer retention models, gambling psychology and why coding literacy matters.

Links and resources:

Introducing the “Technical Marketer“
Peter “Wags” Wagstaff, marketing lecturer at Monash University.
Melbourne IT, domain name registrar founded by University of Melbourne.
What is a domain name registrar?
Pokémon GO, the new mobile game from Nintendo, which lets you discover Pokémon in the real world! (Coming in 2016.)
Ausmed Education, Australia’s leading healthcare professional education provider.
MailChimp, the email marketing software company, which was founded in 2001 and is headquartered in Atlanta, Georgia.
What is an email IP blacklist?
Tech billionaires who dropped out of college
Will Egan, Chief Marketing Officer at Ausmed Education.
The start-up culture of hiring more builders
The pirate metrics model: AARRR, by Dave McClure of 500 Startups.
Who is Karl Marx?
An introduction to agile marketing, by Will Egan.
Agile software development methodology, as inspired by Kent Beck.
Waterfall development methodology
Agile testing
A/B testing
The Lean Startup, by Eric Ries.
Minimum viable product (MVP)
Application programming interface (API)
B. J. Fogg, from Stanford University.
Hooked, by Nir Eyal.
How to create retention: the 4 stages of a hook.
The pigeon pecking experiment, and what it teaches us about gambling.
The psychology of gambling
Is Facebook good for society?
Facebook has over 1 billion daily active users (December 2015)
In Australia, 4 out of 5 Facebook users use the service daily (>14M monthly active users; >11M daily active users):

Facebook in Australia, total users data (Source: Facebook, September 2015).

In Australia, 1 out of every 3 minutes spent on mobile is on a Facebook property:

Facebook in Australia, reach usage data (Source: Facebook, September 2015).

Gillian Muessig and Rand Fishkin, co-founders of Moz.
Dan Siroker, co-founder of Optimizely.
Avinash Kaushik, entrepreneur and Digital Marketing Evangelist at Google.
Gary Vaynerchuk on how video marketing via social is affecting business.
Wine Library TV, Gary Vaynerchuk’s first ever video marketing execution.
Code the Future
Why coding literacy matters
Making coding count as a foreign language for school curriculums
If … else statements
Coding can be creative
Segment, web analytics API and customer data hub.
Amazon Redshift, hosted data warehousing and cloud computing.
Amplitude analytics
Google Analytics custom event tracking
Periscope analytics
Snowplow analytics
Mode analytics
SQL programming language
Chris Hexton, co-founder of Vero.

Special thanks:

The guest on this episode: Will Egan of Ausmed and Code the Future.
Podcast logo cover artwork by Courtney Carman
Music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence.

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MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.

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