Mastering Social Media for Schools
219 episodes - English - Latest episode: about 8 hours ago -Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!
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Episodes
Build a Community of Storytellers with a Brand Ambassador Program with Lynette White
May 15, 2023 08:00 - 38 minutes - 26.3 MBGet ready to be inspired by Lynette’s journey into the #SchoolPR world! What started as a part-time office position has led to her current role in a district of 5,000 students. Looking for additional schooling to support your role in school communications? You’ll learn of two online programs to check out! You cannot tell stories alone. Lynette shares the details behind her Brand Ambassador program that she has implemented at two different districts. Hang on until the end for a special a...
Big district, big opportunities! Working smarter, not harder with Delaina McCormack and Jordan Mason
May 08, 2023 08:00 - 39 minutes - 27.2 MBCan you imagine doing social media in a district of 180,000 students? If you can’t, today’s interview will provide a sneak peek. And it’s not as scary as you might think. Planning is everything, and you’ll grab some helpful tips and strategies. Looking for a safe way to do an Instagram takeover? Try the “Collab” feature. Delaina will share the details behind her “Grad Collab” program she did with five different high schools to celebrate the Class of 2022. Jordan provides wonderful insigh...
Mastering the Metaverse for Communication Offices of One with Jacqueline Dillard, APR
May 01, 2023 08:00 - 31 minutes - 21.7 MBAre you working for a service agency (BOCES, ESC, or Office of Education) or are you a one-person communication shop? If so - listen in! There is so much value in today’s podcast! Jacqueline shares her APR project with us, including a usable social media strategic plan that you can implement for your school or organization. We’ll break down identifying goals, evaluating results, and pivoting your storytelling to reach more people. Are you responsible for training others in your school or...
What Educators Need to Know To Protect Themselves On Social Media with Dr. Robin Finley
April 24, 2023 08:00 - 43 minutes - 29.6 MBWith 35 years in education, today’s guest is sharing a wealth of knowledge when it comes to educators and social media. You are going to want to take some notes! Dr. Robin Finley often shares scenarios in her Teaching Time classes that ask educators to guess whether the teacher kept their job or was fired. We play a version of this game, and I didn’t do very well… Can teachers share photos of students on their personal social media accounts? What about controlling what parents post on a f...
Guess What? I Wrote a Book and Here’s a Sneak Peek with Andrea Gribble
April 17, 2023 08:00 - 22 minutes - 15.7 MBAfter nine years of managing social media for schools and training others to do the same, I’ve written a book to help schools celebrate their students and staff. It is called “Social Media for Schools: Proven Storytelling Strategies and Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity.” This episode shares the introductory chapter of my book! As a school communicator, you are one person. Navigating the ever-changing social media platforms is hard enough, but the real s...
Communicating with Kindness and Compassion – In-Person and Online with Sarita Maybin
April 10, 2023 08:00 - 29 minutes - 20.6 MBHave you ever been told, “If you don’t have something nice to say, don’t say anything at all?” Well - if you’re in school communications, you can’t really use that advice. Lucky for you, today’s guest has written a book to help you know what you actually can say! With nearly 3 decades of experience as a speaker, Sarita knows how to inspire a crowd through her keynote speaking on communicating with kindness and compassion. Social media is the perfect spot for your school to show stories of...
Making a Difference Through Video, Staff Features, and More with Les Atkins
April 03, 2023 08:00 - 31 minutes - 21.6 MBLes Atkins and his small communications team are slaying the social media engagement game with their powerful storytelling in a district of 38 schools, 23,000 students, and 3,500 staff. Learn what features Alamance-Burlington uses to drive staff morale, staff recruitment, and community engagement. North Carolina School Public Relations Association (NCSPRA) recently recognized Les and his team with an award for their #DifferenceMakers series. Hear how they find their stories, what equipmen...
The Importance of Sharing Authentic Moments and Building Relationships with Kari Klebba
March 27, 2023 08:00 - 35 minutes - 24.6 MBListeners, today’s guest is a treat! She was nervous to hop on and hit the record button, but the wisdom she shares from her school district in Wisconsin is solid gold! Kari shares how she started in her role and how she built relationships with staff, focusing on her supporting role to highlight the incredible things happening in the schools. Focusing on authentic moments has been part of Kari’s approach since she started, and she shares one such moment that went viral this school year! ...
School Leaders’ and Communicators’ Roles in Workplace Well-being: How Do We Curb the Educator Burnout Epidemic? with Dr. Janet Swiecichowski, APR
March 20, 2023 08:00 - 36 minutes - 24.9 MBAfter surveying more than 490 principals across the state of Minnesota, Dr. Janet Swiecichowski, APR has some powerful findings to share with us today on employee well-being and burnout in schools. Burnout isn’t just about personal self-care. It relates back to organizational problems and work conditions, and Janet shares the 5 areas organizations need to focus on to reduce staff burnout. Are you experiencing one of the three signs of burnout? Find out as Janet explains them in detail. W...
My Personal Mental Health Journey with Andrea Gribble
March 13, 2023 08:00 - 33 minutes - 22.7 MBThis country is facing rising issues with mental health, and today I want to be open, vulnerable, and honest with my own journey. Nearly 50 million American adults report having a mental illness, but 50% of adults don’t receive any treatment. It made sense to me that I had severe anxiety when I lost my job and had to move in with my parents back in 2014, but why did I face depression in the fall of 2022 when my life was going so well? I was really hard on myself for that. If you need hel...
Much More than Square Pizza: Marketing School Meals with Liz Roesel
March 06, 2023 09:00 - 42 minutes - 29.3 MBMeet my twin business owner serving school nutrition programs, Liz Roesel, president and founder of SEA Level Social! Liz shares oodles of tips in this episode, but she specifically describes how to share engaging content about your food program. What do schools get wrong when it comes to social media? It’s easy, and you’ll learn all about it in this episode. It’s National School Breakfast Week right now - March 6-10, 2023. Liz shares some easy ideas you can use on your school nutrition,...
#SchoolPR Simplified: NSPRA Membership with Melissa McConnell
February 27, 2023 09:00 - 34 minutes - 23.9 MBYou might feel alone in your role as a school communicator, but you don’t need to! Today’s episode uncovers all of the wonderful opportunities available to you through an NSPRA membership. Are you frustrated with reporting impersonating accounts or other inappropriate content on social media platforms that impact your students? Learn about the program NSPRA has with CoSN to talk directly with social media companies. There is so much offered to NSPRA members. Melissa breaks down the primar...
Building Your School Publicist Program with Emily Rojas
February 20, 2023 09:00 - 34 minutes - 24 MBToday’s guest, Emily Rojas, absolutely loves her job celebrating students and staff in Dalton Public Schools. Find out more about her journey to her role in school PR! Finding great stories to share on social media takes work. Emily breaks down how their Publicist Program works. She covers how the employees are identified, trained, and measured on their duties that are rewarded with a small stipend. Dalton Public Schools has over 13,000 followers on Facebook. Emily shares the three secret...
A Superintendent’s Success Story Using Social Media with Matthew J. Murphy, Ed. D.
February 13, 2023 09:00 - 39 minutes - 27 MBToday’s guest has spent 33 years in education and has only recently retired to coach teachers and leaders. Dr. Matthew Murphy believes in the power of social media and shares many examples in our interview. Why are some leaders so fearful of social media? Matthew believes there are two main reasons and explains them in detail. This is really helpful for those listeners who struggle with getting some of their own administrators on board. The Profile of a Graduate program was an important i...
Creating Campaigns for Beginners with Megan Anthony
February 06, 2023 09:00 - 37 minutes - 25.7 MBAre you overwhelmed with the thought of creating a campaign in your district? You’re in the right spot! Megan will break down her simple process. Learn the step-by-step process of using the RPIE (Research, Planning, Implementation, Evaluation) to plan your campaign. Hear two specific examples of how Megan put this process to work in two different districts, and learn the success of each! Be inspired by great campaigns to introduce new leaders and attract substitutes to your district. S...
TikTok, Reels, and Consistent Storytelling for Your District with Breanna Hensley
January 30, 2023 09:00 - 49 minutes - 34.1 MBWith 45 schools to celebrate and only 4 people in the communications department, you’ll be amazed at the storytelling that’s happening from Buncombe County Schools! Breanna will share specific strategies that are working to receive great content to share on their social media channels. Are you considering TikTok for your district? Breanna shares why they started using TikTok in August of 2022, what works well for them, and how they ensure appropriate music is used. Adding another channel...
Social Media at Small Private Schools—Leading the Fan Club with Stephanie Jakoblich
January 23, 2023 09:00 - 40 minutes - 27.7 MBSocial media has dramatically impacted the growth of this small Catholic school in Mahtomedi, MN. Stephanie will share their story. How do you make people feel like they are part of your school? Check out the Facebook and Instagram channels for St. Jude of the Lake Catholic School (links below). Stephanie will share her strategies for telling such remarkable stories. You may never know the impact your social media efforts have. Luckily though, Stephanie's heartfelt story of a community me...
How to Boost Student Enrollment in Competitive Markets with Lou Jimenez
January 16, 2023 09:00 - 23 minutes - 16.2 MBStudent recruitment is the focus of Lincoln Barretta Consulting. They work with schools across the country to grow enrollment. Lou shares two ways to recruit students: digitally and through community outreach. Social media is key to recruitment, and Lou will highlight three helpful strategies for schools to follow, along with identifying the one thing he sees many schools getting wrong. What kind of content should you be sharing to increase enrollment? You’ll grab several ideas today! S...
Social Media Strategy & Avoiding Burnout in School PR with Christy McGee, APR
January 09, 2023 09:00 - 45 minutes - 31.6 MBToday you will learn from one of the best, Christy McGee, APR. She has 17 years of experience in school PR and serves a district with 8,000 students. In the summer of 2020, she realized she couldn’t continue at the 24/7 pace she had been operating. Christy shares many practical tips to avoid burnout. Grab two strategies to get more great content from your schools. Learn what some of the best-performing posts are for the district, and see how you can apply them to your schools! SPECIAL...
Showcase Classroom Learning in 2023 with Andrea Gribble
January 02, 2023 09:00 - 16 minutes - 11.5 MBLet’s give our community a peek into what is actually happening inside our classrooms by sharing photos and videos of student learning. Do you have standout programs or advanced technology in your schools? Share short videos of students talking about it. Are there business partnerships that you could highlight before the end of the school year? Make plans for celebrating your seniors now. Andrea shares some helpful advice. Email: [email protected] Follow Andrea on Twitter: @...
Defining Educational Equity in Your District with Heidi Vega
December 26, 2022 09:00 - 40 minutes - 27.7 MBToday’s guest has a passion for equity in our schools and you will hear where that comes from as Heidi shares her story. Equity 365 is an initiative that the Arizona School Boards Association has implemented. You’ll learn how you might be able to incorporate it into your district. How do you define educational equity in your district? Heidi shares the importance of doing the work to help navigate these divisive times in our communities. A recent social media audit unveiled some helpful i...
No Social Media for the District? No Problem! with Aurora Meyer, APR
December 19, 2022 09:00 - 39 minutes - 27.1 MBWhen I started searching for Columbia Public Schools on social media, I couldn’t find it! In this interview, you’ll find out why. And I’m really intrigued by this approach! Aurora shares her journey into school communications and why she absolutely LOVES sharing the amazing, wonderful stories happening in her district. Canva is a go-to tool for most of us. Aurora will dive into some of her best tips, and she is even sharing some templates for you to modify! SPECIAL GUEST Aurora Meyer, A...
Making Your Community Smile Through Social Media with Jason Laz
December 12, 2022 09:00 - 36 minutes - 25 MBHe’s only one year in, but guest Jason Laz is making a big impact for his district in New York. Jason will share a simple tip (one that I’ve never shared) to get more photo submissions from parents and the community. What is Jason’s trick for inspiration and support in his role? He is part of the #SocialSchool4EDU membership program. He’ll break down why it has been so helpful for him as a one-person department. You might need help predicting what type of content will do well on social m...
Advance the Sense of Belonging in Your School District with Josh Sauer, APR
December 05, 2022 09:00 - 37 minutes - 26 MBToday’s guest recently transitioned from a school communicator to a vendor, but that is only part of his journey that we talk about today. All students and staff want a sense of belonging within your school. Josh shares practical tips on how to do that, using his journey to focus on the LGBTQ+ community. How do you ensure that you're celebrating all of your students and staff? Look under the rocks and amplify all stories. Our conversation wraps up with some thoughts on what sets Finalsit...
Consistent Storytelling for Charter Schools with Donna Ogden
November 28, 2022 09:00 - 33 minutes - 23.1 MBFamilies and supporters of this charter school in Texas want to see what students and staff are doing in the classroom. Social media is the perfect spot! The evolution since starting their pages and school in 2019 has transformed from posting information only to sharing fun, behind-the-scenes stories. Staff features have been very successful for Great Hearts Lakeside, and Donna shares how she coordinates this feature. Perfection can be the enemy. Donna shares her best tip to keep content...
What the Latest Data Reveals About Parent Behavior and School Marketing Priorities with Angela Brown
November 21, 2022 09:00 - 42 minutes - 29.1 MBAngela is back with the newest data you need to make informed decisions on your marketing and communications strategies. How are parents searching for schools? The latest parent survey lets you know the top methods and how your school can ensure it shows up! What about social media? You’ll learn the top three social media channels parents say they are using when learning more about your school. With all this new research now available, Angela will share three things that school communica...
Making “Reel” Connections with Students Through Instagram Reels with Megan Renihan
November 14, 2022 09:00 - 44 minutes - 30.8 MBLooking to engage students in a meaningful way? Use Instagram Reels! Megan Renihan and Pioneer Joe are making “Reel” connections and you are going to learn all about it in this episode. Megan shares her tips for consistency, hashtags, and trending audio. Looking to reach even more people? Try out the Collabs feature where your Reel can be posted on several accounts at the same time. Discover some ideas that you can try by watching the Instagram Reels page for Batesville School District! ...
Creating a Successful Brand Ambassador Program with Jerry Almendarez
November 07, 2022 09:00 - 33 minutes - 23 MBAs Superintendent of Santa Ana Unified School District, Jerry Almendarez has embraced social media to not only tell stories but to lead with social influence. The Brand Ambassador Program has enabled the district to tell thousands of stories through various school social media accounts. Jerry defines the value of social media for a school district. Social media storytelling should relate to your priorities. If your district has not fully accepted social media as a tool to celebrate and c...
Give the People What They Want with Tanisha D. Hearn
October 31, 2022 08:00 - 28 minutes - 19.7 MBGreat communication and social media can truly shift your district's culture. Tanisha shares how showcasing all of the positive stories has made a difference in the Seguin community. Getting enough content is never a concern for this district. Listen to the many ways Tanisha receives stories to feature. Want to try something fun? Consider a green screen video with your athletes or fine arts students. You’ll see an example of it linked below! One of Tanisha’s biggest struggles with managi...
Building Business Partnerships with Your Schools with Tricia Roddy and Tom Burton
October 24, 2022 08:00 - 44 minutes - 30.3 MBThe business partnership program at Princeton City School District started with just 38 businesses, but has recently passed 500. This interview will share how they built such a strong program. When Tom and Tricia approached businesses, they flipped the question. Instead of asking “What can you do for our school?,” they asked, “What can we do for your business?” It changed everything. Tricia will share how they use social media to celebrate the business partnerships. If you’re thinking of...
Wisdom from a Well-Connected School Communicator with Thomas Scheidel, APR
October 17, 2022 08:00 - 39 minutes - 27.2 MBWith a background in broadcasting, Tom has used his “outside” view of education to help him communicate for the Allegan Area ESA in Michigan for the past 11 years. In his role, Tom helps serve 8 local school districts and 2 academies with support for social media and communication. Using social media for a financing campaign? Listen in to some of Tom’s best tips. Networking is key to your survival in this role. Tom shares how getting connected through social media, state chapters, and na...
Falling Back in Love With Your Job in School PR with Sarah O’Donnell
October 10, 2022 08:00 - 33 minutes - 22.7 MBLearn the tool Sarah utilizes to stay on top of all of the social media platforms in her district of 7200 students. Getting the right content to share on social media is a challenge. Sarah shares three keys to doing this, which include building relationships, embracing the quality of content received, and asking for help. COVID really changed the role of a school communicator. Sarah shares her own struggles and offers her experience in falling back in love with her role of telling stories...
What’s Up with Facebook? What Schools Need to Know for the 2022/2023 School Year with Andrea Gribble
October 03, 2022 08:00 - 1 hour - 66.4 MBThis very special episode is a replay of a global webinar that I recently shared. I invite you over to my YouTube channel to watch this episode! Facebook has changed SO much! It's almost unrecognizable from a few years ago. In this webinar, I break down what has changed, what schools need to know, and how you can make the most of Facebook in the 2022/2023 school year. Facebook users have a new interface when it comes to the newsfeed. Find out how this is impacting the reach of your Faceb...
Website Woes, Wows, and Well-Balanced Tips for Schools with Tara Claeys
September 26, 2022 08:00 - 40 minutes - 27.5 MBSchools get many things wrong when it comes to websites, and Tara is going to break down those top 4 things in today’s episode. After working with schools around the world, Tara shares some of the trends that are working well for school websites. What social media feed should you embed on your website? Tara recommends Instagram and shares the reasons why. If you are looking to incorporate more storytelling into your website, we talk through the best ways to do it. We even give you permi...
Called to do “Moore” in a One-Person Communications Office with Callen Moore
September 19, 2022 08:00 - 37 minutes - 26.1 MBAre you struggling as a one-person communications team? Then you are in the right spot. Callen Moore is shining bright when it comes to social media in her district of 14,600 students. Callen breaks down her simple system of getting equal coverage of her 15 schools on social media. Hint- she doesn’t do it alone. She has amazing school ambassadors who help! What post garnered 295 comments in less than 5 hours? You’ll find out how Callen traveled out of her comfort zone and is definitely a...
Keeping it ‘REEL’ with Yvonne Harris and Lori Maugans
September 12, 2022 08:00 - 39 minutes - 27.2 MBIt takes a village, and today you’ll meet two of the awesome school communicators from Humble ISD in Texas! Are you trying to organize your Twitter accounts in your district? Yvonne and Lori share how they did it, starting with the account names, in their large school district with more than 40 different schools. Have you ever been to social media for schools church? Well, our guests will take you there today with their discussion on how social media should be used. Don’t be afraid of ne...
2022 School Social Media Survey Results with Andrea Gribble
September 05, 2022 08:00 - 46 minutes - 32 MBWe surveyed 465 school social media managers from across the country and share all of the results in this episode. You’ll learn about the top social media platforms being used by schools and also find out what platforms are not being used! What are the biggest struggles when it comes to social media? I bet you’ll find that you are not alone. As we look toward a new school year, we all have goals. Find out what areas other social media managers are focused on for the 2022-2023 school year...
Building a Team of Content Creators with Dr. Jill Johnson
August 29, 2022 08:00 - 34 minutes - 23.6 MBTime and content are the biggest challenges when it comes to social media for most school communicators. Well - you are in luck because today’s podcast is all about solving both of these problems! Dr. Jill Johnson did her dissertation work on utilizing students as social media content creators. She shares her tips on how to get students involved, trained, and active on the social platforms for your school or district. Perception is reality - so consistent storytelling is key for schools. ...
Meet Your Parents Where They Are with Teddy Gabbart
August 22, 2022 08:00 - 33 minutes - 23.1 MBTeddy Gabbart has been involved with schools his entire career. His company, Gabbart Communications, serves more than 700 school districts with an all-in-one communication solution to handle your website, apps, notifications, social media, digital classrooms, and even an online store. The expectations from our parents have certainly changed over the years. Teddy breaks down the biggest changes he’s seen and how schools have been required to respond. When it comes to school websites, Teddy...
Crisis Communication: Strengthening Trust and Relationships During Difficult Times with Amber Graham Fitzgerald
August 15, 2022 08:00 - 49 minutes - 34.3 MBThere are two important components in handling a crisis - having a solid crisis communication plan and then responding to the crisis. Amber breaks down the main components of each one. Social media is the key to building trust and showing transparency before a crisis ever happens. Daily posts about student and staff success will help tell your school’s story. When should social media be used during a crisis? Amber explains two specific ways that your school should use it. Social media ca...
Your Back-to-School Supply List for School Communicators with Andrea Gribble
August 08, 2022 08:00 - 22 minutes - 15.2 MBIt’s a brand new school year. Are you ready? After the last 2+ years, you may not be! Just as the airlines tell you to put on your own oxygen mask before helping others, this back-to-school supply list is just for the school communicators out there. Andrea breaks down her 5 items that you need as the school year begins: Energy Grace Joy Delegation Boundaries After listening, email Andrea and let her know which item resonated the most with you! Email: [email protected] F...
Lessons Learned from 30+ Years in School PR with Connie Blaney, APR
August 01, 2022 08:00 - 37 minutes - 26 MBBack in 1980, Connie landed her first role in a very new position for schools with Putnam City School District. She remembers back to being the first with an electric typewriter and eventually had one of the district’s first computers! Throughout her career, there has been a lot of change, but crisis management has probably been one of the most challenging areas. Connie spends some time talking about how the Norman Public Schools handled the aftermath of the Oklahoma City bombing. Network...
Facebook Ads, Branding, and Classroom Visits with Maci Stover
July 25, 2022 08:00 - 30 minutes - 20.7 MBAre you new to the world of school communications? So is Maci! She’s the first one to ever have the specialized role in her district of 2,000 students, and she shares how she got set up for success. Visiting classrooms is important, but it’s hard with all of your responsibilities. Maci shares her “Media Day” setup and explains how it has helped build relationships with both students and staff. Facebook Ads can be intimidating, but Maci wasn’t afraid to jump in. She shares her strategy, in...
Driving Big Marketing Results on a Small Budget - What Independent Schools Can Teach Us with Aubrey Bursch
July 18, 2022 08:00 - 40 minutes - 27.5 MBAubrey runs Easy School Marketing, a company that specializes in helping small, independent schools stand out. She understands that with limited resources, small schools need innovation to survive. The social media strategies that are key to independent schools are the same strategies that all schools need to implement. She breaks down how to focus on the right social media channels, and I even get her to share what channels the majority of schools find the most important. There are 4 ty...
How to Help Your New Leader Understand Your Social Media Strategy with Heidi Feller
July 11, 2022 08:00 - 30 minutes - 21.3 MBMany schools have new leadership this school year, and getting them on board with your social media strategy is important. Don’t tackle your new leader on their first day on the job. Schedule 30 minutes with them during their 2nd or 3rd week. Highlight the impact social media is making. Bring numbers and talk about the importance of celebrating the district. Heidi also talks through frequently asked questions from new leaders and what NOT to talk about during this first discussion. SPEC...
How to Conduct a DIY Communications Audit with Anisa Sullivan Jimenez, MPA, APR
July 04, 2022 08:00 - 36 minutes - 25.4 MBOconee County Schools is a district of 8,500 students and 1,000 staff. Anisa has helped elevate their storytelling and communication efforts after conducting a communications audit that she carried out on her own. Anisa shares her data collection, analysis, and delivery strategies in this conversation, and even includes links to some of her audits (see below). If you are a communications department of one, you are going to want to find out how Anisa gets great stories from her communicati...
Divisive Communities - Finding Your Way Back to Hope with Julie Thannum, APR
June 27, 2022 08:00 - 44 minutes - 30.3 MBPublic schools across the country are facing divisive communities. As the communications person in your district who is so passionate about this job, it’s hard not to take it personally. Julie has extensive experience in this arena and shares how she has survived the personal attacks. She shares many tips to help you. It’s time to get back to building relationships, telling stories, and focusing on the people who love and support our school districts. A key to thriving in your role as a...
How Digital Sales Can Help Win School Choice with Megan Renihan
June 20, 2022 08:00 - 49 minutes - 33.8 MBAfraid of spending money on advertising? Don’t be! Megan is going to break down how she spent $1,000 to run a multi-month campaign to promote school enrollment. Grab yourself a good advertising partner, maybe your local cable or TV station, and work with them on ad messenger. Batesville has seen promising results from their ads and Megan is going to share some of those stats. Have a story that you think deserves to go viral? Megan has a story for you and shares her strategy that eventuall...
Creating Consistent Summer Posts through User-Generated Content with Erica Chandler, APR
June 13, 2022 08:00 - 37 minutes - 25.9 MBNot sure what to post this summer? Erica will be breaking down her #AfftonAroundTheWorld campaign that she does with her school district each year. This is a feature you could still implement this summer! Beyond this one feature, Erica will share her other summer content plans that include summer school, capital improvement projects, and more. She even shares when she transitions to posting back-to-school information. Erica is excited to be launching her team of Digital Media Coordinators...
Building Strong Parent Partnerships with the Power of Our Words with Patricia Weinzapfel, MS
June 06, 2022 08:00 - 36 minutes - 25.2 MBAs an educator, you know you need to communicate with your families, but it's hard to know what to say and how to say it...it's hard to know what to write and how to write it. After a fifteen-year career in journalism, Patricia found herself in a room full of educators and discovered she didn’t understand the acronyms and words they were using. So how could families understand it? Patricia shares simple tips to instantly improve your writing. Tips like: Don’t use a five-dollar word when ...