Making a Difference Through Video, Staff Features, and More with Les Atkins

Mastering Social Media for Schools

English - April 03, 2023 08:00 - 31 minutes - 21.6 MB
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Previous Episode: The Importance of Sharing Authentic Moments and Building Relationships with Kari Klebba

Next Episode: Communicating with Kindness and Compassion – In-Person and Online with Sarita Maybin

Les Atkins and his small communications team are slaying the social media engagement game with their powerful storytelling in a district of 38 schools, 23,000 students, and 3,500 staff.Learn what features Alamance-Burlington uses to drive staff morale, staff recruitment, and community engagement.North Carolina School Public Relations Association (NCSPRA) recently recognized Les and his team with an award for their #DifferenceMakers series. Hear how they find their stories, what equipment they use to capture the video and several examples of the stories they’ve been able to share.Les shares an important tip about being cautious about backgrounds. It stems from a specific situation that caused a parent to call the school, and it’s why he diligently looks at all students represented in photos.

SPECIAL GUEST

Les Atkins

Public Information Officer

Alamance-Burlington School System, North Carolina

Email: [email protected]

Twitter: @lesatkins1

Website: https://www.abss.k12.nc.us

Facebook: https://www.facebook.com/ABSSPublic

Instagram: https://www.instagram.com/absspublic/

Twitter: https://twitter.com/ABSSPublic

YouTube: https://www.youtube.com/channel/UC1LAaiXHwBWqFw589OobN0Q

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