Mastering Social Media for Schools artwork

Mastering Social Media for Schools

214 episodes - English - Latest episode: 4 days ago -

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

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Episodes

Prioritizing Physical & Mental Wellness with Krystyna Baumgartner, APR

March 25, 2024 08:00 - 44 minutes - 30.5 MB

School PR is a stressful and demanding profession. Many of us struggle with maintaining our physical and mental wellness - and today, we have a guest who is getting very vulnerable in sharing her journey! Krystyna shares what triggered her habit changes in June of 2022 and walks us through exactly how she got started, why she had to pivot along the way (like when school started and it got more challenging to squeeze in her workouts), and what has kept it going after nearly two years. The ...

How to Ignite Social Media Engagement with Students, Staff & Your Community with Samantha Pederson

March 18, 2024 08:00 - 42 minutes - 29.2 MB

One campus, three schools, and 1,800 students - today, you’ll learn how this Wisconsin school district has ignited its engagement with students, staff, and beyond using social media. Want some new video ideas for your school leaders? You’ll hear the details behind two different campaigns that could quickly be started at your school. Giving your local community businesses some love can help skyrocket your reach. Find out why and how they got the “Where is Buddy the Elf?” feature going. Ba...

Using Your District's Strategic Plan for Powerful Social Media Storytelling with Alice Seuffert

March 11, 2024 08:00 - 40 minutes - 27.7 MB

You may think consistent social media storytelling is impossible in a one-person communications department. Alice was once in that thought camp, but today, she shares the simple strategies she has implemented that have transformed how their district shows up online and beyond. Making decisions on where to share different types of content can be challenging. Find out some tips that are working well for Mahtomedi Public Schools. If you’re struggling to get content, you’re not alone. Learn t...

Tips for Training Students as Storytellers with Dr. Jill Johnson

March 04, 2024 09:00 - 44 minutes - 30.3 MB

Want to get students involved in social media storytelling but not sure where to start? Today’s episode is here to help! Many of us think kids will just know how to use social media because they use it personally, but that’s not the case! They may be used to sharing about their own lives, but they have never considered using it as a school or district. Jill shares two tips for training students. Competition can spark creativity. Learn more about the Content Generation Workshop that happen...

Making Social Media Work for Smaller Districts with Dr. Doug Enders

February 26, 2024 09:00 - 37 minutes - 25.9 MB

No communications department? No problem! Celebrating your students and staff on social media is possible without one. Meet Dr. Doug Enders, who has helped support their Facebook presence in a school of about 2,500 students. If you do not use social media on a personal level, you’re just like Doug! Despite not being engaged on social media in everyday life, he knew that it was an important tool. He’ll share the steps to get started, get inspired, and grow your presence. The Eastern Edge P...

Using Marketing to Grow Enrollment, Advance Perception & Recruit Staff with Miranda Greenwold

February 19, 2024 09:00 - 42 minutes - 29.1 MB

Most public schools don’t have a comprehensive marketing plan. Today, Miranda will share what this is and why you need it now, more than ever, in the current conditions of declining enrollment, poor community perception, and challenges in recruiting high-quality teachers. Marketing is not just selling services - that’s sales. Marketing is about influencing and inspiring behavior! Learn what that means when it comes to schools. Strong storytelling is a requirement if you want to connect wi...

From Facebook to Good Morning America with Sarah O’Donnell

February 12, 2024 09:00 - 32 minutes - 22.2 MB

From a goodwill gesture that was captured by phone during a cross-country race to being recognized on Good Morning America, find out the full scoop from the school in Stevens Point, Wisconsin, which has about 7300 students. How do you take a story to the national level? Of course, it starts with a story that garners attention on social media, but then a little work must be done to secure the upper-level coverage. The story started with a photo, but Sarah knew providing a video would be ev...

Social Media for School Takeaways after 10 Years & 200 Episodes with Andrea and Bill Gribble

February 05, 2024 09:00 - 42 minutes - 29.4 MB

WooHoo! It’s time to celebrate the 200th episode of the Mastering Social Media for Schools podcast! Today, we have a special interview conducted by Bill Gribble, Andrea’s husband.  Turning the page back to the beginning, Andrea shares how she got started and who her first mentors were early on. Schools still often struggle with social media. Learn the 3 keys that are most important when it comes to getting storytelling done right on platforms like Facebook and Instagram. What do the next...

Amplifying School Culture with Digital Signage: The Internal Social Platform with Jennifer Jennings

January 29, 2024 09:00 - 39 minutes - 27.1 MB

Do you use TV monitors to communicate in hallways, common areas, and more in your school? Then, you don’t want to miss this conversation with a school leader in digital signage! Many don’t realize the impact that digital signage can make. It can affect student involvement, school safety, and positive school culture! Some schools are doing a better job than others regarding their displays. Jennifer shares five key factors in making your digital display stand out! I know you are pressed fo...

2023 Communications Survey Results with Andrea Gribble

January 22, 2024 09:00 - 40 minutes - 27.7 MB

What is your school’s plan for social media in 2024? Are you dropping Twitter/X? Adding TikTok? Focusing on Instagram? Today, you’ll find out how others responded as we share the results of #SocialSchool4EDU’s 2023 Communications Survey. We had 537 responses to our annual survey - thank you to everyone who responded! There were a few new survey questions this year, including a statement regarding proper social media setup through Meta Business Manager. You can compare where you are to mor...

Social Media #aMBITion - 2024 is Your Year! with Jeanise Dimitri and Dr. Mark Covelle

January 15, 2024 09:00 - 49 minutes - 34 MB

Managing six different social media profiles in a one-person shop sounds impossible. Find out how adding student interns made it possible for this CTE school in Pennsylvania. Developing the perfect tagline or hashtag can be challenging, but not when you get your students (and their parents) involved! Learn how #aMBITion was created and how they have incorporated it into every story they tell. Many school communicators struggle to get content from their staff. Find out the magic solution t...

Simple Steps to Uplevel Your Storytelling with Erin Woodiel

January 08, 2024 09:00 - 56 minutes - 38.5 MB

Instagram, videos, staff recruitment - we talked about it all in today’s interview with Erin Woodiel! Your phone is all you need to create great video content. Learn the steps Erin followed to create her “Day in the Life” series. Andrea’s mind was absolutely BLOWN AWAY with takeaways on how to edit voiceover with video clips!!! You might have Instagram envy after looking at Lee’s Summit R-7 School District’s account, but don’t worry; Erin is going to share her strategy with you. SPECIAL ...

How One Word Can Transform Your Year - and Your Life with Andrea Gribble

January 01, 2024 09:00 - 44 minutes - 30.7 MB

You can gain a lot of insight from those in their 90s. I share the one piece of advice a 99-year-old choir member gave when asked what his secret was… New Year’s Resolutions are hard to keep. But one word? This might just be the ticket to transforming your year and your life. I’ll share my 2023 word and how it has impacted my life. What is your one word for 2024? Share it with me - email me or send me a DM. Hear the story of one school communicator who achieved a $20,000 raise this year!...

How to Use AI in Your Role As a School Communicator with Rebecca Bultsma

December 25, 2023 09:00 - 49 minutes - 34 MB

AI can be overwhelming to us all, but Rebecca will share various resources to help you get started! Using platforms like Chat GPT as a strategy and thought partner is key. You’ll learn dozens of prompt ideas you can use in your role as a school communicator. Ethics and AI - identify what you need to be aware of to keep you and your district in good standing with your stakeholders. SPECIAL GUEST Rebecca Bultsma Director of Communications & Generative AI Pro Westwind School Division, Al...

How To Have Fun & Think Like a Media Company with Kristen Doverspike

December 18, 2023 09:00 - 38 minutes - 26.3 MB

Managing social media for a school might seem like a very formal task, but today’s guest is going to urge you to have fun by leaning into the creation of engaging content. Should your school be on TikTok? You might be surprised by Kristen’s response! Here is one school you NEED to follow on social media - don’t miss out. SPECIAL GUEST Kristen Doverspike Director of Marketing Operations Finalsite, Headquartered in Glastonbury, Connecticut Email: [email protected]   Lin...

Social Media Strategies That Work for Schools with Lynn Goehring

December 11, 2023 09:00 - 46 minutes - 32.1 MB

She’s only been in her district for 10 months, but the growth in social media is off the charts! Learn what Lynn’s focus was as she started her job for this district of 5,200 students near Kansas City, Missouri. There are two keys to getting great content from your staff - and you’ll learn exactly how to use them in your school! Reaching over 30,000 different people per month on Facebook is possible. Lynn shares the type of content that her community loves to engage with! SPECIAL GUEST ...

The Simplicity of Sharing the Good with Katelyn Brown

December 04, 2023 09:00 - 33 minutes - 22.8 MB

Want to hear a great case study that will help support adding another person to your communications team? This is it!  Katelyn has been on the job for only 18 months, but she breaks down how she gets content, how often she posts, and the amazing growth she’s had on Instagram. If you wonder how to utilize the hashtag associated with your district, listen in to grab some great ideas on repurposing the content you find on social media and beyond. Often, the struggle with social media is fin...

Incorporating Student Content To Help Feed the Multimedia Marketing Machine with Rob Johnson

November 27, 2023 09:00 - 41 minutes - 28.5 MB

Do you reach 1,000,000 people each month with your content? Well, today’s guest leads the digital strategy at a high school that does - and you’ll want to listen in. Today’s students are interested in media, video production, and more. Use the work they do in class to help promote your school! La Salle College High School has just over 1,000 students attend its all-boys school, and you’ll learn exactly how they are incorporating their curriculum to help celebrate the students and staff at...

From Engaging Teacher to Powerful Storyteller - A Journey in Austin Public Schools with Ryan Mayers

November 20, 2023 09:00 - 44 minutes - 30.5 MB

A person’s journey into school communications is always interesting. Today’s episode is no different! Learn how Ryan went from math teacher to technology integrationist to communications coordinator in Austin, Minnesota. See what social media looks like for this one-person shop in a district of more than 5,000 students. Ryan shares the various social media features that he posts on a regular basis and the feedback the community has provided. SPECIAL GUEST Ryan Mayers Communications Coo...

Communication Audits: What You Need To Know and Why You Shouldn’t Fear Them with Melissa Robinette

November 13, 2023 09:00 - 46 minutes - 32.3 MB

From journalist to school communicator to mom - this week’s guest has a wealth of knowledge and experience to share with you! She has successfully implemented a social media stipend at each of her 12 schools, and she’ll explain exactly what the staff members are paid and their responsibilities. You might be afraid of a communications audit, but Melissa likes to think of it as an assessment. She breaks down the process, which includes analyzing where they are at as a district regarding comm...

How to Leverage Social Media Like an Independent School with Deanna Luna

November 06, 2023 09:00 - 40 minutes - 27.5 MB

With 20 years of working with independent schools, Deanna has built an expertise in social media storytelling, and she dishes out example after example in today’s episode! “Reselling the Sold” is a term Deanna uses to describe the strategy behind social media content. Learn all about what that means and how to incorporate it at your school. Are you nervous about letting students help with Instagram Takeovers? Deanna was too, but she did it, and she shares all of her lessons learned. Fund...

How to Communicate Complex Issues with Nicole Kirby, APR and Bob Noyed, APR

October 30, 2023 08:00 - 50 minutes - 34.7 MB

Do you need help putting complex issues like budget reductions, referendum/bond questions, and curriculum changes into your communication strategy? You’re not alone! Grab practical advice from our experts, Bob & Nicole. When you communicate complex items, you need to remember four things: Time, Repetition, Context, and Message Layering.  Schools can only inform through communication efforts. Find out how to walk a bright line to ensure you stay within the legal limits of what can be share...

Turning a Request for a Flyer into a National Award-Winning Campaign with Christine Stephens

October 23, 2023 08:00 - 38 minutes - 26.5 MB

Have you ever received a request to create a flyer? Of course you have! But what happens when you really dig in and ask questions? Why do they need the flyer, and what do they hope to accomplish with it? Asking these questions could prompt you to think about a better solution than creating “just a flyer.” Christine is going to tell her story today - and you’re going to want to listen in! Schools across the country need help filling positions like bus drivers and custodians. A social media ...

Passion & Strategy - The Two Can Mix! with Matthew Jennings

October 16, 2023 08:00 - 38 minutes - 26.3 MB

Today’s guest is bursting with energy and passion for school communications! With more than 18 years in education, discover Matthew Jennings's unique journey to the school PR world. After being with Peachjar for just one year, Matthew shares how to reach your community strategically with information they want and need to know. Social media does not have to be perfect; you should have fun! Check out Matthew & his team on Peachjar’s channels to grab some great ideas you can learn from. SPE...

Humanize the Needs and Stay Out of the Weeds- Passing Your School Bond with Kathleen Kennedy, APR

October 09, 2023 08:00 - 41 minutes - 28.3 MB

At some point, public schools will be faced with asking the community to support more funding for the school. It might seem like you don’t have time to ask for feedback, but research is the most important part of the process. Are you making the most common mistake when asking voters for money? Find out! What are bonds really about? KIDS! Kathleen and I discuss several examples that will get your wheels spinning! How often should you post to social media, and what should you share? Kathle...

How One Simple Practice Can Immensely Impact Your Social Media Content From Staff with Abby England

October 02, 2023 08:00 - 38 minutes - 26.7 MB

If Abby told you that implementing just one simple weekly practice could increase your flow of photos and stories from staff by 2-5 times, would you do it? Great content doesn’t just happen by chance. Learn the monthly goal that Abby sets for herself to ensure she covers students of all ages within her district of 4,000 students. Many listeners are one-person departments. You’ll learn some great tips that will save you time and put you in control of social media instead of the other way a...

The Key to Student Success for Every Student with Anupama Vaid

September 25, 2023 08:00 - 40 minutes - 28.1 MB

You could call her a mom on a mission! Learn why Anu Vaid started her software company in 2010 in direct response to the overwhelm she felt from her son and daughter’s school. It’s no accident why ParentSquare is now impacting more than 9 million student families! Discover how a focus on user experience, both from educators and parents, has driven the success of this unified communication solution. How is your school managing communication? Anu breaks down the various buckets every school...

Elevating Your School’s Story with Social Media Student Interns with Ryan Foran

September 18, 2023 08:00 - 43 minutes - 30 MB

It is possible! You can actually lighten your workload through the use of social media interns. Arcadia Unified School District in California is now in its 8th year using social media student interns. Ryan breaks down how they select the students, what training is provided, and the tasks their student interns are responsible for. The interns at Arcadia are not paid, and it is treated as an after-school club. You don’t have to have everything perfectly figured out before you get started. ...

Making Social Media a Celebration of Our Schools with Wendy Coker

September 11, 2023 08:00 - 31 minutes - 22 MB

Do you wear multiple hats in your school district? Is social media just one more thing? Then you’ll love today’s interview and tips with Wendy Coker, Technology Director in Petrolia CISD, TX. Setting up an email address to receive social media content has been the BEST move that Wendy has made since taking over the social media management role in her district of 475 students. What’s the magic trick to getting a video to reach more than 4 million people? Spoiler alert - there is no magic. ...

Harnessing the Power of Generative AI for Content Writing with Emily Rae Schutte, MBA

September 04, 2023 08:00 - 26 minutes - 18.2 MB

Let’s talk about using Artificial Intelligence (AI) in your role as a school communicator! Today, I am joined by a trained marketer and writer, Emily Schutte, MBA.  Are you worried that AI will take your job? Do you wonder if you should mention a disclaimer about using AI in your work? Are you looking for great prompts to get you started? We discuss it all and more. There are some aspects of AI that you should be cautious of. We will share some of our concerns. SPECIAL GUEST Emily Rae S...

Instagram & Beyond - Creating a Simple + Sustainable Social Media Strategy with Laurie Ehrlich

August 28, 2023 08:00 - 48 minutes - 33.2 MB

Oh my - today’s guest is like an East Coast version of ME! I’m so excited for you to meet Laurie, Founder of Elevate Marketing Strategy in Maryland! Are you still thinking about Threads? Wondering if you should ditch Twitter? Laurie shares her thoughts, and we discuss what might be best based on your school or district. Instagram is a powerful tool, but only if you use it in the right way. Learn some simple tips to help increase your reach. Is your school making one of these three mistak...

Gearing Up for the New School Year & NSPRA 2023 Highlights with Ashley-Michelle Thublin, APR

August 21, 2023 08:00 - 40 minutes - 27.9 MB

Do you need a pep talk as we start the new school year? This is it! No one, not even me, has as much energy and passion for school communications as Ashley-Michelle Thublin, APR! What is your focus this school year? Enrollment, crisis communication, AI, or involving students in your storytelling? We cover it all in this episode! If you would like more support in your role, consider attending the NSPRA seminar in July 2024. It’s like a family reunion where you get to connect with “your peo...

You Are Not Alone In Your Role - Making Connections That Count with Megan Anthony

August 14, 2023 08:00 - 22 minutes - 15.5 MB

My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 19 - Your Professional Learning Community. Are you a one-person communications shop? Or maybe you don’t even have communications or PR in your title, but you’re handling social media? It can be a lonely job, but there is a community of support if you know where to look. Megan, who is an amazing communicator, shares the free resources she leans into like podcasts, blogs, F...

What the X Should I Do About Twitter for My School?

August 07, 2023 08:00 - 20 minutes - 14.2 MB

School communicators from around the country are all asking the same thing…What in the world should I do about our school's Twitter account? Learn about the changes Elon Musk is making that impact schools the most. Ask yourself these 4 questions to determine your plan for Twitter. Consider these 4 options for addressing your strategy on Twitter (or X). Should your school jump into Threads? I share my thoughts. Email: [email protected]  Follow Andrea on Twitter: @andreagribbl...

Simple Video Tips for Social Media with Laraine Weschler

July 31, 2023 08:00 - 16 minutes - 11.2 MB

My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 16 - Video Tips. Short-form videos gain traction on social media, but video takes more time than photos. How does a communicator make that work? Laraine shares simple ways she collects content and encourages us “not to overthink it.” Editing takes valuable time and is not always required. Curious about Threads, the new app from Meta? Today’s #K12PRtip covers some things ...

Tips on Handling Negativity on Social Media with Holly McCaw, APR

July 24, 2023 08:00 - 18 minutes - 12.9 MB

My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 15 - Handling Negative Comments. If you or others in your school are worried about negative comments, you are not alone. Having a plan is the best approach. Learn exactly how Holly approaches this concern in her district in Michigan. SPECIAL GUEST Holly McCaw, APR Director of Communications Otsego Public Schools, Michigan Email: [email protected] Twitter: @McCawHol...

Why Stories Are the Best Place for Reminders & Announcements with Melissa Hartley

July 17, 2023 08:00 - 18 minutes - 13.1 MB

My brand new book is available now, and today you get to listen in as we talk through the story shared by Melissa Hartley in Chapter 11 - Stories to Share (and What to Skip). Are you bombarded with requests to share fundraisers, announcements, performances, and more on your social media channels? We understand! Today you’ll learn the perfect approach to getting this information out without clogging up your newsfeed. Get ahead of the “special days” that happen throughout the year with a #K...

Ready-Made Graphics for Social Media with Natalie Eiting

July 10, 2023 08:00 - 14 minutes - 9.69 MB

My brand new book is available now, and today you get to listen in as we talk through a story shared in Chapter 8 - Graphics, Tips, and Templates. Save time next school year by prepping some ready-made graphics that you can use for social media. Learn exactly how Natalie looks like a graphic designer, even though she is a classroom teacher with no formal graphics training! SPECIAL GUEST Natalie Eiting Special Education Teacher School District of South Milwaukee, Wisconsin Email: NEit...

Social Media Pages You’ll Run with Peg Mannion, APR

July 03, 2023 08:00 - 15 minutes - 10.9 MB

My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 4 - Pages You’ll Run. Are you feeling overwhelmed with managing several different pages within your district? Peg has an approach that she’d like to share with you! If the sound of a “one-stop shop” for celebrating your district sounds good, you definitely want to listen to today’s episode. SPECIAL GUEST Peg Mannion Community Relations Coordinator Glenbard High School...

The Purpose and Goals of Social Media with Brendan Schneider

June 26, 2023 08:00 - 21 minutes - 14.9 MB

My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 3 - Purpose and Goals. Brendan provides a simple approach when it comes to setting goals for your social media efforts. It’s all about the attraction and retention of students! You can’t always be “promoting” or “selling” your school. Brendan shares the balanced approach he recommends to content. SPECIAL GUEST Brendan Schneider Founder and CEO SchneiderB Media and the...

Social Media Policy with Lana Snodgras

June 19, 2023 08:00 - 16 minutes - 11.6 MB

My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 2 - Social Media Policy. Do you have staff asking you about starting their own social media accounts? Learn how Lana has managed this process with internal policies and a contract that staff has to sign. Internal use of social media is just one aspect. What about commenting guidelines for your followers? West Plains School District has a plan for that as well! SPECIAL GU...

Social Media for Schools Starts at the Top with Jerry Almendarez

June 12, 2023 08:00 - 32 minutes - 22 MB

My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 1 - It Starts at the Top! “Social Media for Schools - Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity” is for anyone responsible for social media for a K12 school. Learn more about the challenge Jerry Almendarez faced when he took over as superintendent of the Santa Ana Unified School District in California and how he ...

Secrets of Self-Publishing My First Book with Michelle Rayburn

June 05, 2023 08:00 - 33 minutes - 23.2 MB

Today’s episode is a special one! You get to meet the woman behind helping me bring my new book to the world, Michelle Rayburn. She started her career as a nurse, but after having children, she rediscovered her love of writing. Michelle is an accomplished author and expert on self-publishing books through platforms like KDP on Amazon. What’s the very first step in writing a book? Michelle explains the three most important questions you must answer before getting started. Michelle had a h...

Get Loud and Lead From Where You Are with Dr. Joe Sanfelippo

May 29, 2023 08:00 - 38 minutes - 26.6 MB

Dr. Joe Sanfelippo was my first mentor when I started this business, and we’ve got a special podcast episode today! Joe shares his philosophy of what makes Fall Creek different. They recognize when good things are happening, acknowledge it, and extend and share that news with others.  Joe’s latest book, Lead From Where You Are, is perfect for you and your leadership team to read this summer! Learn some simple strategies to make ordinary moments that happen in schools really stand out. Jo...

Level Up Your Social Media Game with ChatGPT with Heather Kilgore

May 22, 2023 08:00 - 34 minutes - 23.8 MB

Not every technology coordinator has a marketing degree, but this week’s guest does! After helping her district successfully pass a bond, she added social media strategist to her title! Just like a washing machine can help you leverage technology to get your clothes washed quickly, Artificial Intelligence can enable you to do some tasks more efficiently. Heather will explain how and why she is using this tool in her role. Feeling your social media channels are a Hot Mess Express? You’re n...

Build a Community of Storytellers with a Brand Ambassador Program with Lynette White

May 15, 2023 08:00 - 38 minutes - 26.3 MB

Get ready to be inspired by Lynette’s journey into the #SchoolPR world! What started as a part-time office position has led to her current role in a district of 5,000 students. Looking for additional schooling to support your role in school communications? You’ll learn of two online programs to check out! You cannot tell stories alone. Lynette shares the details behind her Brand Ambassador program that she has implemented at two different districts.  Hang on until the end for a special a...

Big district, big opportunities! Working smarter, not harder with Delaina McCormack and Jordan Mason

May 08, 2023 08:00 - 39 minutes - 27.2 MB

Can you imagine doing social media in a district of 180,000 students? If you can’t, today’s interview will provide a sneak peek. And it’s not as scary as you might think. Planning is everything, and you’ll grab some helpful tips and strategies. Looking for a safe way to do an Instagram takeover? Try the “Collab” feature. Delaina will share the details behind her “Grad Collab” program she did with five different high schools to celebrate the Class of 2022. Jordan provides wonderful insigh...

Mastering the Metaverse for Communication Offices of One with Jacqueline Dillard, APR

May 01, 2023 08:00 - 31 minutes - 21.7 MB

Are you working for a service agency (BOCES, ESC, or Office of Education) or are you a one-person communication shop? If so - listen in! There is so much value in today’s podcast! Jacqueline shares her APR project with us, including a usable social media strategic plan that you can implement for your school or organization. We’ll break down identifying goals, evaluating results, and pivoting your storytelling to reach more people. Are you responsible for training others in your school or...

What Educators Need to Know To Protect Themselves On Social Media with Dr. Robin Finley

April 24, 2023 08:00 - 43 minutes - 29.6 MB

With 35 years in education, today’s guest is sharing a wealth of knowledge when it comes to educators and social media. You are going to want to take some notes! Dr. Robin Finley often shares scenarios in her Teaching Time classes that ask educators to guess whether the teacher kept their job or was fired. We play a version of this game, and I didn’t do very well… Can teachers share photos of students on their personal social media accounts? What about controlling what parents post on a f...

Guess What? I Wrote a Book and Here’s a Sneak Peek with Andrea Gribble

April 17, 2023 08:00 - 22 minutes - 15.7 MB

After nine years of managing social media for schools and training others to do the same, I’ve written a book to help schools celebrate their students and staff. It is called “Social Media for Schools: Proven Storytelling Strategies and Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity.” This episode shares the introductory chapter of my book! As a school communicator, you are one person. Navigating the ever-changing social media platforms is hard enough, but the real s...

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