Marketing Without the Marketing
201 episodes - English - Latest episode: 3 months ago - ★★★★★ - 19 ratingsMarketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway.
Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Pausing to Say Thank You
August 22, 2016 14:31 - 2 minutes - 5.74 MBPausing to say thank you for listening to "Marketing Without the Marketing." I'll be back next week with a brand new episode. The post Pausing to Say Thank You appeared first on Control Mouse Media, LLC.
Instagram Stories vs. Snapchat for Business (Episode 62)
August 15, 2016 14:29 - 16 minutes - 25.7 MBInstagram and Snapchat are each powerful social platforms that can help you construct a visual narrative around you or your business. But each have specific limitations as well. Here's a quick comparison so you can make a decision for your business. The post Instagram Stories vs. Snapchat for Business appeared first on Control Mouse Media, LLC.
Snapchat for Business: How to Nurture Your Audience (Episode 61)
August 08, 2016 14:29 - 22 minutes - 33.4 MB"Should I be on Snapchat?" It's one of the most frequent questions I get from small business owners. There's a lot of excitement about this new and unique platform--and a lot of hype. Let's look at the considerations so you can make a good decision for your business. The post Snapchat for Business: How to Nurture Your Audience appeared first on Control Mouse Media, LLC.
Instagram for Business: Brand Storytelling with Images (Episode 60)
August 01, 2016 14:17 - 20 minutes - 30.7 MBInstagram is evolving quickly, and becoming more and more business-friendly with analytics, ads, and more. But is Instagram right for your business? In Part 6 of the Social Media Strategy Series, I look at some of the factors to consider and offer some basic strategies to get started. The post Instagram for Business: Brand Storytelling with Images appeared first on Control Mouse Media, LLC.
Respect Your Audience (Episode 59)
July 25, 2016 14:29 - 10 minutes - 17.1 MBYour audience will come to you. Give them time. When it's their decision, it will be a stronger bond between brand and consumer. Are you willing to give up some control for a deeper relationship with your customers? The post Respect Your Audience appeared first on Control Mouse Media, LLC.
YouTube for Business: Where the World Goes to Learn (Episode 58)
July 18, 2016 14:15 - 20 minutes - 30.8 MBYouTube is still the king of video, despite powerful challenges from Facebook and Snapchat. In Part 5 of the Social Media Strategy Series, I talk about how YouTube might fit into your overall content strategy, including how to monetize the platform. The post YouTube for Business: Where the World Goes to Learn appeared first on Control Mouse Media, LLC.
Google Plus for Business: Why It Still Matters (Episode 57)
July 11, 2016 14:59 - 16 minutes - 25.2 MBGoogle Plus is still an important part of your content strategy. If for nothing else, it can help improve your search rankings. Here's an overview of my strategy to get a simple SEO boost with a minimum amount of effort. The post Google Plus for Business: Why It Still Matters to Your Content Strategy appeared first on Control Mouse Media, LLC.
Facebook for Business: Optimizing for Organic Reach (Episode 56)
June 27, 2016 14:29 - 23 minutes - 35.3 MBJust because today's Facebook is an advertising platform doesn't mean that it's the only method to get success out of the platform. Let's look at how Facebook's algorithm works and how to optimize for as much "organic reach" as you can get - without paying for ads. The post Facebook for Business: Optimizing for Organic Reach appeared first on Control Mouse Media, LLC.
LinkedIn for Business: What the Microsoft Acquisition Means for You (Episode 55)
June 20, 2016 14:29 - 21 minutes - 32 MBLinkedIn is the focus of this week s episode of The Social Media Strategy Series. Are you getting the most out of the platform, or are you still treating it like an online resume? Now that LinkedIn is owned by Microsoft, should that change your strategy with the platform? The post LinkedIn for Business: Taking It to the Next Level appeared first on Control Mouse Media, LLC.
Twitter for Business: Is It Right For You? (Episode 54)
June 13, 2016 14:29 - 25 minutes - 38.6 MBIs Twitter right for your business? Only you can decide whether or not it's worth the effort. But to help you make a good business decision, here's a rundown of the strategies that I use as a part of my own content strategy. The post Twitter for Business: Is It Right For You? appeared first on Control Mouse Media, LLC.
Social Media Marketing: Choosing the Right Content (Episode 53)
June 06, 2016 14:15 - 14 minutes - 22.5 MBSocial media marketing is an optimization problem. You want to focus on the right activities, in the right channels, to maximize your impact. But none of this will happen without the right content. There are three considerations in finding the balance between 1) what you can produce, and 2) what your audience wants. The post Social Media Marketing: Choosing the Right Content appeared first on Control Mouse Media, LLC.
Social Media Marketing: 4 Strategies for Channel Selection (Episode 52)
May 31, 2016 15:15 - 13 minutes - 20.9 MBGetting the most out of your social media marketing efforts starts with channel selection. In this episode, let s look at my four basic criteria for picking the right channels for your business. The post Social Media Marketing: 4 Strategies for Channel Selection appeared first on Control Mouse Media, LLC.
It's Not Content Strategy Without Planning (Episode 51)
May 23, 2016 15:01 - 13 minutes - 21.5 MBThe goal of content strategy is to do much more than drive awareness. It s about creating a narrative and making sure that all of your content is contributing to that narrative. It's also about planning smart so that you can actually create your content with that in mind. The post It’s Not Content Strategy Without Planning appeared first on Control Mouse Media, LLC.
Episode 50: How to Get to 50 Episodes of Your Podcast
May 09, 2016 15:01 - 22 minutes - 33.2 MBIn celebration of my 50th episode, I d like help those of you who are thinking of launching your own podcast. This episode serves as an overview of my experience so far. I share a quick timeline of my launch plan, stats and rankings, strategies and tactics, and successes and failures. Hope that it helps you! The post Episode 50: How to Get to 50 Episodes appeared first on Control Mouse Media, LLC.
How to Find Your Superpower and Focus on the Right Stuff: Interview with Katy Tynan (Episode 49)
May 02, 2016 14:31 - 33 minutes - 48.6 MBThe world of work is changing quickly. It doesn t matter if you re an employer or employee, starting your own business, or freelancing. Everything s different, from the way we work to our expectations of what work should be. Katy Tynan talks about the trends and how they will affect your career. The post How to Find Your Superpower and Focus on the Right Stuff: Interview with Katy Tynan appeared first on Control Mouse Media, LLC.
Taking Your Social Media Strategy Seriously (Episode 48)
April 25, 2016 14:33 - 15 minutes - 23.7 MBIf you re still deriding social media as a shallow waste of time, it s time to get with it. Other businesses are getting a lot out of it, forming real relationships with real customers. Are you leaving this opportunity to your competitors, or is it time to start taking your strategy seriously? The post Taking Your Social Media Strategy Seriously appeared first on Control Mouse Media, LLC.
Me as a Customer (One Tough Customer)
April 18, 2016 15:01 - 12 minutes - 20.3 MBToday's consumers are savvy. Before a purchase, they're going to research you, read reviews, and ask their friends about you. They're going to make determinations about you even before the first "touch." Are you set up to influence the process? Let's take a look. The post Me as a Customer appeared first on Control Mouse Media, LLC.
You as a Customer (Turning the Tables)
April 11, 2016 14:55 - 12 minutes - 20.1 MBHow do you behave as a consumer? What's your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective customers. The post You as a Customer appeared first on Control Mouse Media, LLC.
Converting Your Customers Into Advocates
April 04, 2016 15:31 - 12 minutes - 19.5 MBWord-of-mouth marketing can happen on its own, but you don't want to leave it to chance. Here's how to make your customers are a part of your overall content strategy. The post Converting Your Customers Into Advocates appeared first on Control Mouse Media, LLC.
Getting Your Customers Involved
March 21, 2016 14:44 - 11 minutes - 18.2 MBIt's a missed opportunity if you don't give your customers a seat at the table early on. First, if the customer has no effect on product development, you'll probably get the product wrong. Also, the right customers have the potential to be your best sales reps, if you handle it right. The post Getting Your Customers Involved appeared first on Control Mouse Media, LLC.
Picking the Right Customers
March 14, 2016 14:55 - 10 minutes - 17.3 MBNot all customers are created equal. There are some that your business can t live without, and there are others who are more trouble than they're worth. Are you selecting the right customers the one who provide more value than they extract? The post Picking the Right Customers appeared first on Control Mouse Media, LLC.
Finding Your First Customer
March 07, 2016 15:37 - 12 minutes - 20.4 MBThere's no milestone more important to your business than finding the first person who will actually pay you. This episode is about really focusing on whom you are trying to serve and making your content work towards the singular goal of earning your first customer. The post Finding Your First Customer appeared first on Control Mouse Media, LLC.
How Content Strategy Makes You More Efficient
February 29, 2016 15:29 - 13 minutes - 20.9 MBSmall business owners are extremely busy, so one of the single biggest things you can do to impact your business is to become more efficient with your content strategy. Here s how to treat your content as an investment in a reusable business asset, saving you time in the process. The post How Content Strategy Makes You More Efficient appeared first on Control Mouse Media, LLC.
Social Media Strategy for Brick and Mortar Businesses: Interview with Laura Nunemaker (Episode 40)
February 22, 2016 16:40 - 33 minutes - 48.6 MBHow can brick and mortar businesses make the most of social media? On this week s episode, I interview Laura Nunemaker about her specific strategies for offline businesses, clever cross-promotion opportunities, and careful automation to help make you more efficient. The post Social Media Strategy for Brick and Mortar Businesses: Interview with Laura Nunemaker appeared first on Control Mouse Media, LLC.
New Opportunities in a Post-Gatekeeper World
February 15, 2016 15:39 - 10 minutes - 16.7 MBWhy are you waiting for permission? Walk straight past the Gatekeeper and connect with your audience directly. There s nothing holding you back anymore, and there are no excuses. Your audience is your greatest business asset it shifts the power in your favor. The post New Opportunities in a Post-Gatekeeper World appeared first on Control Mouse Media, LLC.
Timing and Frequency in Content Strategy
February 08, 2016 15:37 - 10 minutes - 17.6 MBThe right information, delivered at the right time, is powerful. The opposite is true, too. Get it right, and your posts are not just welcome but even anticipated! The post Timing and Frequency in Content Strategy appeared first on Control Mouse Media, LLC.
How to Get Publicity and Other Media Coverage: Interview with Chris Well (Episode 37)
February 01, 2016 15:59 - 26 minutes - 38.8 MBHow do you get media coverage for your business? On this week s episode, I interview Chris Well about his strategy for how to build your media kit, identify the right outlets, craft the perfect pitch, and set up a series of appearances that can help boost your authority. The post How to Get Publicity and Other Media Coverage: Interview with Chris Well appeared first on Control Mouse Media, LLC.
Building Your Online Authority (Episode 36)
January 25, 2016 15:41 - 12 minutes - 19.4 MBWhen you re seen as an authority, it opens up all sorts of possibilities to you. Trust in you builds, which accumulates as an asset for you and your business. The value you create sticks with you, and can even transfer to your next business, your next project, or your next job. The post Building Your Online Authority appeared first on Control Mouse Media.
Optimizing Your Content for Searchability and Discoverability (Episode 35)
January 18, 2016 15:31 - 14 minutes - 22.4 MBGetting found and getting heard are a huge challenge in today s world. Here s how to set yourself up to be searchable and discoverable so that you have a better shot at it. Smart tactics with no tricks. The post Optimizing Your Content for Searchability and Discoverability appeared first on Control Mouse Media.
How to Create Brand Advocates (Episode 34)
January 11, 2016 16:01 - 9 minutes - 15.5 MBA story is at the root of trust, and a good content strategy gives your brand advocates the language to use on your behalf. Since it s more believable in their hands, you should be doing all you can to make it easier for them. The post How to Create Brand Advocates appeared first on Control Mouse Media.
Teaching and Learning
January 04, 2016 16:03 - 12 minutes - 19.6 MBThis week's episode is about two new projects for 2016. I also ask a favor: For those of you who are writers, musicians, or visual artists, I invite you to talk about how the Web and social media has affected you and your creative business. The post Teaching and Learning appeared first on Control Mouse Media.
Thank You to My Listeners
December 21, 2015 15:49 - 7 minutes - 13.8 MBI wasn t going to post this week, but I couldn't stop myself. Lately I ve been overwhelmed by gratitude. Thank you to all my listeners - I really appreciate your support! The post Thank You, Internet appeared first on Control Mouse Media.
Running Your Business the Right Way
December 14, 2015 16:29 - 13 minutes - 21 MBLooking back at the first 30 episodes of this podcast, I have an epiphany about what content marketing is really about. It s an antidote to the lies, micro-lies, and lies of omission that marketers have forcing on us for years. The post Running Your Business the Right Way appeared first on Control Mouse Media.
Content Strategy Planning for Small Business Owners
December 07, 2015 15:29 - 11 minutes - 19.2 MBContent marketing is about shifting from you talking about you to customers talking to other customers about you. It s a lot of work at first, but the only way to see rapid, self-replicating growth. The post Content Strategy Planning for Small Business Owners appeared first on Control Mouse Media.
Differentiating Yourself as a Small Business
November 30, 2015 15:31 - 11 minutes - 18.7 MBArticulating your solution in your customers own language is a much more powerful way to connect than just throwing me-first marketing-speak at them. First, you have to know your audience. The post Differentiating Yourself as a Small Business appeared first on Control Mouse Media.
Why Do Small Businesses Need a Content Strategy?
November 23, 2015 15:15 - 10 minutes - 17.4 MBBuilding an audience is difficult. But the rules have changed, and they are in your favor now. In this episode, I make a case for why your business needs a cohesive content strategy. The post Why Do Small Businesses Need a Content Strategy? appeared first on Control Mouse Media.
Social Media Marketing: Choosing Your Channel (Episode 27)
November 16, 2015 15:29 - 14 minutes - 22.5 MBYou can t have content marketing take over your life - you just need it to deliver meaningful results for you and your business. Here s how to focus on the one or two social media channels that will yield the best results for you. The post Social Media Marketing: Choosing Your Channel appeared first on Control Mouse Media.
Social Media Marketing: Making Real Connections (Episode 26)
November 09, 2015 15:31 - 12 minutes - 20.2 MBSocial media is easy enough for anyone to use, but getting the nuances down is the challenging part. Once you get it, you ll be building awareness, attracting the right people, and engaging in valuable discussions. The post Social Media Marketing: Making Real Connections appeared first on Control Mouse Media.
Improving Your Click-Through Rate (CTR)
November 02, 2015 15:31 - 11 minutes - 19.1 MBThis week s episode gives an overview of how to optimize your post image, post title, and post meta so that people are more likely to click on the links you share. The post Improving Your Click-Through Rate (CTR) appeared first on Control Mouse Media.
Finding the Influencers in Your Audience
October 26, 2015 15:33 - 12 minutes - 20.4 MBBuilding trust is the ultimate goal of content marketing. Here s how to move up the payment scale, from attention to advocacy to earning and keeping a loyal customer. The post Finding the Influencers in Your Audience appeared first on Control Mouse Media.
Unlocking the Power of Content Marketing
October 19, 2015 14:59 - 11 minutes - 18.8 MBJust like in traditional selling, you can t just march in unannounced and ask for the sale. You have to do the work and prove yourself first. Content marketing is no different. The post Unlocking the Power of Content Marketing appeared first on Control Mouse Media.
An Audience Is Your Greatest Asset
October 12, 2015 15:01 - 11 minutes - 19.1 MBBuilding an audience is difficult, which is why it s so valuable. Organic growth takes time, but if you are willing to do the work, you can create perhaps your most valuable business asset. The post An Audience Is Your Greatest Asset appeared first on Control Mouse Media.
How to Get Past Writer’s Block
October 05, 2015 15:22 - 11 minutes - 19.1 MBIf you're running a business, you don t have the luxury to succumb to writer's block. Your content strategy depends on consistency, so you need to keep things moving. Here are a couple strategies that I employ, and I hope they will work for you too. The post How to Get Past Writer’s Block appeared first on Control Mouse Media.
Getting Started on Your Book Project
September 28, 2015 15:29 - 10 minutes - 17.3 MBAny book project is a daunting task. It s simply too much to comprehend all at once. Here's how to assess and organize the content you have, make some key decisions, and actually get the process started. The post Getting Started on Your Book Project appeared first on Control Mouse Media.
Things to Consider Before Starting Your Book Project
September 21, 2015 15:29 - 10 minutes - 16.9 MBWriting a book is a huge undertaking. To make it more manageable, here's how to use a blog as your first draft. Practicing in front of a live audience is not only good for your writing it s good for your business too. The post Things to Consider Before Starting Your Book Project appeared first on Control Mouse Media.
Should Writing a Book Be a Part of Your Content Strategy?
September 14, 2015 15:29 - 11 minutes - 19.1 MBWriting a book is not to be taken lightly. But it can be a fantastic strategy if it serves your business goals. Let s look at the considerations to help you decide for yourself. The post Should Writing a Book Be a Part of Your Content Strategy? appeared first on Control Mouse Media.
What the World Doesn’t Need
September 08, 2015 15:31 - 7 minutes - 13.3 MBDo we really want people to stop innovating? Because that s the sentiment in the phrase, what the world doesn't need. Even if you re not an early adopter, you can get behind innovators who are making the world a better place. The post What the World Doesn’t Need appeared first on Control Mouse Media.
You Haven’t Tried Everything
August 31, 2015 15:01 - 8 minutes - 15.3 MBSaying that you've tried everything is a form of giving up. But while there are always more things to try, how do you know when to stop? Is the project truly over, or is success right around the corner? The post You Haven’t Tried Everything appeared first on Control Mouse Media.
How to Run a Successful Kickstarter Campaign: Interview with Bruce Myren
August 24, 2015 14:40 - 35 minutes - 52.1 MBKickstarter can be a great strategy. But there are a lot of myths about crowdfunding, which is why most campaigns fail. On today s episode, Bruce Myren shares his strategy and experiences in successfully funding his own project with Kickstarter. The post How to Run a Successful Kickstarter Campaign: Interview with Bruce Myren appeared first on Control Mouse Media.
Ideas vs. Execution (Episode 14)
August 19, 2015 15:15 - 11 minutes - 19.1 MBIdeas are a dime a dozen, even the great ones. It s the execution that counts. So, if you ve got a great idea, get going. Start building, start creating, start testing. Start solving problems. There s nothing in your way. The post Ideas vs. Execution appeared first on Control Mouse Media.