Building Your Online Authority (Episode 36)

When you re seen as an authority, it opens up all sorts of possibilities to you. Trust in you builds, which accumulates as an asset for you and your business. The value you create sticks with you, and can even transfer to your next business, your next project, or your next job.
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Start by helping one person. It sounds simple, but that s all it takes. Solve a problem for someone, and you ve just taken the first step towards building your online authority.

Then do it again. Repeat this enough times, and two things might begin to happen:

They keep returning. It becomes a habit. What happens when they need specific help not just a blog post, podcast, or video? In their mind, you are the authority. It s not too much of a jump at that point for them to make the transition from audience to customer.
They share with others. If you re providing enough value, and your content is optimized for propagation, it will travel. You ll gather more and more social proof, a larger audience, and more chances for people to start the journey towards becoming your customer.

This used to be inefficient in the analog world. It wasn t sustainable to stop your day to help random people solve their random problems. Today, helping one person is the same as helping thousands of people at the same time. Powered by widespread digital connectivity and easy shareability, the time cost went down a lot.

It still takes time to create and publish great content, without a doubt. But beyond feeling good about helping people, the effort pays off. When you re seen as an authority, it opens up all sorts of possibilities to you. If you are producing consistently relevant content that your audience finds valuable, then your authority is going to rise.

The post Building Your Online Authority appeared first on Control Mouse Media.