Marketing, Media & Money artwork

Marketing, Media & Money

172 episodes - English - Latest episode: about 20 hours ago - ★★★★★ - 69 ratings

Are you tired of spending your time and MONEY chasing strategy after strategy only to discover that what worked from 10, 5, or even 2 years ago is no longer working NOW? Tune in to every jam-packed episode where I talk to industry experts and global influencers about PROVEN and PROFITABLE strategies as well as behind-the-scenes secrets to help you scale your business, shorten your learning curve, and stand out in a crowded marketplace.

Entrepreneurship Business marketing media money leverage strategy global collaboration conversion sales patty farmer
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Episodes

Why Selling Nothing is the Key to Selling Everything with Joe Pallo

July 02, 2024 08:00 - 57 minutes - 39.5 MB

How does mastering the art of making emotional connections during sales contribute significantly to your business success? Let’s explore this powerful concept with Joe Pallo, the master in the art of emotional sales and referrals. Join Patty and Joe as they chat about why building real relationships in networking is a game-changer. Spoiler alert: it's not just about racking up immediate referrals! Joe shares his "E.A.R.N.I.N.G Sales System," with tips on how to make emotional connections tha...

From Burnout to Breakthrough: The Transformational Leadership Framework to Scale Up with Tina Parker

June 25, 2024 08:00 - 1 hour - 51.4 MB

In this episode, Tina Parker, founder of Lead Outside the Lines, shares her journey through burnout and personal challenges, leading to a redefinition of success. Learn her “Scale Up Framework," which is all about aligning your inner structure—your thoughts, feelings, and beliefs—to drive sustainable actions and success. Tina shares how leadership begins from within, the criticality of brain health, and the transformative power of generative questions. Together with Patty, they emphasize the...

The Livestream Blueprint to Grow Your Business & Your Brand with JP Hightek

June 18, 2024 08:00 - 56 minutes - 45.5 MB

In this digital era, live video presents unparalleled opportunities for growth and engagement. Joining us is JP Hightek, a top global branding & media expert and leading authority on using video podcasts for organic marketing. JP shares how personal branding builds trust-driven customer relationships and enhances brand visibility. He also reveals how he built a six-figure business in just five months and promises that you can replicate his success by following his streamlined blueprint. Disc...

Connecting with Dream Clients Through Great Copy and Brand Differentiators with Christine McShane

June 11, 2024 08:00 - 53 minutes - 42.8 MB

In today's episode, host Patty Farmer chats with copywriter & content marketer Christine McShane about how to connect with your dream clients using great copy and brand differentiators—without wasting time on fad tactics. Christine shares how building a community through collaboration and relationship-building can transform client relationships and boost sales. They explore the difference between information and transformation, emphasizing the irreplaceable value of human connection in copy ...

Take A Break: From Burnout to Brilliance with Mary Barnett

June 04, 2024 08:00 - 1 hour - 53.5 MB

Burnout is the silent thief of creativity and joy. Join Patty Farmer and digital marketing expert Mary Barnett as they dive into the crucial need for pauses in our busy lives to prevent burnout and ignite creativity. Discover practical tips to reset, avoid burnout, rejuvenate, and reignite your passion, blending professional success with personal well-being. This conversation is a must-listen for anyone looking to turn the chaos of a busy schedule into a canvas for creativity and growth. Ke...

Harnessing Your Why: How Vision, Values and Mission Drive Success with James Bryant

May 28, 2024 08:00 - 41 minutes - 33 MB

In today's conversation, Patty Farmer is joined by James Bryant, a dynamic entrepreneur and talent development expert. Together, they dive deep into the foundational aspects of business success: vision, values, and mission. James shares his journey with his company, Wildly Free, emphasizing how loving what you do and integrating it into your company's culture can drive real results. Patty and James discuss practical strategies to articulate and align vision, values, and mission with your aud...

Speak Your Truth for Personal Fulfillment and Business Success with Jennifer Urezzio

May 21, 2024 08:00 - 43 minutes - 35.1 MB

Prepare to be inspired to not only speak your truth but embrace it fully in all aspects of your life with Jennifer Urezzio, a personal development expert with over two decades of experience. Jennifer explains how speaking our truths and aligning with our authentic selves leads to healthier relationships, better boundaries, self-respect, and greater joy and success in business. Learn the strategies that will help you feel safe and supported while expressing your truths, and ways to overcome c...

Amplify Your Authority: Leveraging Collaboration With Podcast Hosts with Melanie Benson

May 14, 2024 08:00 - 51 minutes - 41 MB

Learn the keys to boosting your lead pipeline through collaboration with our guest Melanie Benson, an authority amplifier for expert-preneurs. Melanie and Patty discuss the opportunities in podcast collaborations - from generating consistent leads to becoming an authority in your field. You’ll also find helpful tips on choosing the right podcasts to collaborate with, and why having a clear and compelling personal brand is important for entrepreneurs seeking high-profile collaborations. Plus,...

Referrals, Relationships and Collaborative Partnerships for Business Success with Tonya Gossage

May 07, 2024 08:00 - 1 hour - 58.2 MB

In today's fast-paced business world, referrals and relationships cannot be overstated. It has become a vital aspect of entrepreneurship. In this episode, Patty is joined by Tonya Gossage who brings a unique perspective on the power of referral-based business, relationship-building within the digital landscape, and leveraging affiliate marketing authentically. Learn how Tonya built a successful business entirely through referrals and relationships. Listen as Patty and Tonya chat about why kn...

Elevating Authority, Visibility, Leads and Sales Through Podcast Guesting with Lyndsay Phillips

April 30, 2024 08:00 - 47 minutes - 37.9 MB

Why stress over creating new content from scratch when you can leverage and repurpose valuable podcast episodes and guest appearances? Lyndsay Phillips, CEO of Smooth Business Podcasting shares her expertise on how to strategically leverage and repurpose podcast interviews to boost visibility, leads, and create branded authority-boosting content. Patty and Lyndsay stress the need for a systematic guesting approach, covering everything from YouTube content creation to SEO-optimized show notes...

Building Connections And Revenue Through Email Marketing with Judi Harrington

April 23, 2024 08:00 - 55 minutes - 44.7 MB

Amidst the cluttered landscape of social media feeds, there exists a timeless avenue where relationships are nurtured and conversions flourish - the humble yet mighty, email inbox. Patty, together with Judi Harrington, dive into the strategy of effective email marketing and the importance of giving it a personal touch. They also cover why storytelling isn't just for books – but a powerful tool to connect and engage. Patty & Judi will walk you through the nuances of what makes readers click a...

Crafting Compelling Content Through the Power of Storytelling with Mel Trumble | S9E146

April 18, 2024 08:00 - 59 minutes - 47.3 MB

Learn the sheer alchemy of storytelling as Mel Trumble, life coach and word-weaver extraordinaire, walks you through the labyrinth of her own life's tale. Patty and Mel explore how sharing personal experiences can create an emotional connection with clients and help develop a stronger leadership presence. Mel shares the importance of overcoming self-limiting beliefs and transforming trauma into a superpower, while Patty emphasizes the value of self-compassion and being one's best friend. Wra...

Finding the Hidden Money in Your Business with Michelle DeNio | S9E145

April 11, 2024 08:00 - 41 minutes - 56.3 MB

Patty and her guest, Michelle DeNio dive deep into the keys to effective business growth. They emphasize the importance of deep involvement in fewer, rather than many, initiatives, and the significance of aligning one's passion with their business to ensure consistent and rewarding work. Through the conversation, Patty and Michelle advocate for using data to identify lucrative business avenues, applying the 80-20 rule for focusing on what yields the best results, and nurturing genuine relati...

Using AI to Revamp Old Content into Fresh Newsletters for Maximum Engagement with Vanessa Chiasson

December 19, 2023 14:00 - 47 minutes - 43.1 MB

In a world where content creation can sometimes feel like a daunting task, one entrepreneur's journey took an unexpected turn that changed everything. When Vanessa Chiasson embarked on a business adventure to Italy, little did she know it would lead her to a co-working space where work and leisure seamlessly blended. But that was just the beginning of her story. Now, imagine the possibilities when AI tools enter the picture, revolutionizing Vanessa's approach to content creation. And the bes...

Forget Brainstorming. Boost Your Sales by Question Storming Instead with Melina Palmer

December 12, 2023 14:00 - 54 minutes - 49.5 MB

When you’ve got a problem at work, how do you go about solving it? Many of us have been taught that “brainstorming” is the best course of action. Unfortunately, even though it has the word “brain” in it…this method goes against the brain’s natural tendencies. Melina will share why questions are better and how to use them to ensure you work on the right projects and problems moving forward. In this episode, you will discover how asking the right questions can transform relationships and gener...

Maximizing the Benefits of Incorporating Events into Your Marketing Strategy with Linda Cain

December 05, 2023 14:00 - 50 minutes - 45.8 MB

Event-driven marketing has emerged as a powerful strategy in the ever-evolving business landscape. It provides an innovative platform for businesses to showcase their products or services, engage directly with their target audience, and foster stronger customer relationships. When executed effectively, events can significantly enhance a company's visibility, boost brand loyalty, and contribute to long-term growth, painting a clear picture of the power they hold in marketing. In this episode...

Leverage the Power of PR: How Entrepreneurs Can Attract New Clients with Dina Behrman

November 28, 2023 14:00 - 52 minutes - 48.1 MB

In a world where entrepreneurs struggle to stand out in a sea of competition, one woman has unlocked the secret to their success. Dina Behrman, a former journalist turned PR strategist, has a jaw-dropping twist in her approach that will leave you speechless. Brace yourself as Dina reveals how she can transform ordinary entrepreneurs into industry experts, attracting new clients and skyrocketing their credibility. But the story doesn't end there. With her expertise and global reach, Dina's cl...

Unlocking the Power of Facebook Groups: Boost Engagement and Sales with Expert Tips – Deasha Waddup

November 21, 2023 14:00 - 49 minutes - 45.7 MB

Unleash the power of your Facebook group with Deasha Waddup as she revolutionizes engagement and sales, captivating small business owners and entrepreneurs with her dynamic strategies and unwavering determination. In this episode, you will learn how to: Increase your business's visibility and reach by tapping into the power of Facebook groups.  Discover proven strategies for optimizing your Facebook groups to attract your ideal audience and foster engagement.  Learn effective techniques ...

Unlocking the Power of Facebook Groups: Boost Engagement and Sales with Expert Tips - Deasha Waddup

November 21, 2023 10:00 - 49 minutes - 68.6 MB

Unleash the power of your Facebook group with Deasha Waddup as she revolutionizes engagement and sales, captivating small business owners and entrepreneurs with her dynamic strategies and unwavering determination.   In this episode, you will learn how to: Increase your business's visibility and reach by tapping into the power of Facebook groups.  Discover proven strategies for optimizing your Facebook groups to attract your ideal audience and foster engagement.  Learn effective techniqu...

Unlocking Consistent Client Growth: Powerful Strategies for Entrepreneurs

November 14, 2023 14:00 - 37 minutes - 34.5 MB

Have you ever heard these 3 myths about achieving consistent client growth? Myth 1: You need to constantly attract new clients to grow your business. Myth 2: Offering discounts and promotions is the only way to keep clients coming back. Myth 3: Consistent client growth is only possible for large corporations with big budgets. In this episode, our guest, Christine Campbell Rapin, will debunk these myths and reveal the truth behind achieving sustainable business growth and increased revenue....

Unlocking Consistent Client Growth: Powerful Strategies for Entrepreneurs

November 14, 2023 10:00 - 37 minutes - 51.8 MB

Have you ever heard these 3 myths about achieving consistent client growth? Myth 1: You need to constantly attract new clients to grow your business. Myth 2: Offering discounts and promotions is the only way to keep clients coming back. Myth 3: Consistent client growth is only possible for large corporations with big budgets. In this episode, our guest, Christine Campbell Rapin, will debunk these myths and reveal the truth behind achieving sustainable business growth and increased revenue....

The Power of Visibility: Building Trust, Attracting Clients, and Creating Opportunities with Bibigi Haile

November 07, 2023 10:00 - 1 hour - 57.1 MB

In a world where women often question their worth and downplay their potential, one woman dared to bring about a powerful change. Bibigi Haile, founder of The Beauvoir Group, discovered the key to unlocking women's visibility and personal branding. But little did she know, her journey would take an unexpected twist, challenging her own beliefs and redefining her purpose. Join us on this transformative journey as we uncover Bibigi's quest for unapologetic visibility. In this episode, you wil...

Storytelling And Marketing Message: Be Extraordinary And Stand Out Among The Noise With Kami Guildner

September 28, 2023 00:00 - 34 minutes - 31.3 MB

The beating of the drums of business trembles into the dance floor of entrepreneurship, and no one will own that floor but the firedancer and her flames of passion. But how will you ignite the flickering flames of passion to light your path towards success? It’s all about storytelling. In this episode, Kami Guildner, the Author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose, discusses the power of storytelling and marketing messages to be extraordinary and stand out amon...

Podcast Guesting: A Gateway To Build Your Authority And Brand With Noemi Beres

September 20, 2023 23:00 - 54 minutes - 50 MB

As podcasting continues to grow, the power of podcast guesting to build your authority and brand cannot be understated. But in order to reap its full benefits, you have to do it right. Noemi Beres joins Patty Farmer in today’s episode to help us do that. Noemi is the co-owner of Podcast Connections, where she helps entrepreneurs and business owners share their knowledge and connect them to quality podcast shows. In this conversation, she takes us deep into the world of podcast guesting, brea...

Power-Up Your Follow-Up For More Clients And Sales With Debbie Hoffman

April 06, 2023 00:00 - 52 minutes - 48.4 MB

If you do your follow-up right, it will lead to sales. This is all about presenting yourself to other people in the most authentic way possible, not in a salesy approach that only pushes them away. Exploring this topic even further with Patty Farmer is Debbie Hoffman, Follow-Up Expert and Founder of Power Up Your Follow-Up. Debbie presents the important components of her follow-up system focused on serving the other person to build a meaningful connection and unlock the power of reciprocity....

Dress Your Business For Success With Krista Beavers

March 23, 2023 00:00 - 35 minutes - 32.2 MB

Most businesses started as passion projects, with owners turning the things they love into income streams. However, many are unaware how to secure business success, and they only send money down the drain. Patty Farmer chats with Master Business Growth Strategist Krista Beavers, who talks about her signature customized system, Dress Your Business for Success. She explains how this crash course, combined with her CLOSET system, allows her to educate business owners about financial literacy an...

Dress Your Business For Success With Krista Beavers

March 22, 2023 20:00 - 35 minutes - 34.1 MB

Most businesses started as passion projects, with owners turning the things they love into income streams. However, many are unaware how to secure business success, and they only send money down the drain. Patty Farmer chats with Master Business Growth Strategist Krista Beavers, who talks about her signature customized system, Dress Your Business for Success. She explains how this crash course, combined with her CLOSET system, allows her to educate business owners about financial literacy an...

Mastering Leadership: What It Takes To Move From A “Doer” To A “Leader” With Vanessa Judelman

March 09, 2023 00:00 - 29 minutes - 26.6 MB

Mastering leadership is something that every entrepreneur should strive for. It is the only way that they can put the right people and processes in place so they can operate in their unique brilliance. And it is the only way that they can generate enough profit and achieve that money and time freedom that everyone is aiming for. What are you doing to master your leadership skills? What are you doing to shift from being a DOER to becoming a LEADER? Vanessa Judelman might just be the person to...

The Mindset Shift You Need To Perform With Speed With Lori Hanson

March 02, 2023 00:00 - 42 minutes - 38.9 MB

Not everything you need is big to make a shift. That’s why it’s called a shift. The same thing applies to mindset. Sometimes, a little whisper in your ear is all you need. Known as the “Success Whisperer,” Lori Hanson has been doing this for many years to help entrepreneurs, leaders, and executive unlock the next level of their journey. Lori has coached hundreds, motivated thousands, and impacted multitudes through her body of work as a business coach, award-winning author, and keynote speak...

The F.A.S.T. Track Plan to Clients with Hailey Rowe

February 23, 2023 00:00 - 42 minutes - 39.1 MB

The F.A.S.T. Track Plan to Clients with Hailey Rowe

Photo Marketing and Why it is the Future of Marketing with Lia Biscardi

February 15, 2023 23:00 - 43 minutes - 40.1 MB

Photo Marketing and Why it is the Future of Marketing. 1. Business owners need to focus on the “stop the scroll” feature of visual marketing. 2. Business owners need to post visuals that their audience wants and needs to explain why their products are necessary. 3. Business owners need to target their market by increasing their visibility online by posting about the Why not the What of their product. Love the show? Subscribe, rate, review & share! https://pattyfarmer.com/m3podcasts/

Money, Manifestation, And Mindset With Abi Rogers

February 09, 2023 00:00 - 36 minutes - 33.5 MB

When we become successful it does not happen overnight, but there is a formula to create your dream life. Money, Manifestation, and Mindset - the science behind creating everything you want. Abi Rogers, a Hypnotherapist, explains how you can create your dream life through money, manifestation, and mindset. We'll explore why manifestation isn't just woo. We will also look at the psychology and neuroscience behind wealth creation and help listeners make simple, practical changes in their lives...

Creating, Identifying And Nurturing JV Partners With Steve Feld

February 02, 2023 00:00 - 34 minutes - 31.6 MB

Learn how to make joint venture partners so that you can grow your business without spending more money on marketing or advertising. Let's say you're a florist and there is a wedding, every wedding needs a ring. So look at your connections and partnerships and joint ventures with a ring maker. Make a deal where both of you can profit. So if ever a customer asks the ring maker, do you know any florists? You are first on the list. So you are growing your business without even spending a dime. ...

Bulls Eye!: Building A Breakthrough Venture With The Right Branding And Business Niche With Mallika Malhotra

January 26, 2023 00:00 - 37 minutes - 33.9 MB

When you stop speaking to everyone and start to identify your business niche, you will have a bigger chance to be known and accelerate brand growth. In this episode, award-winning brand strategist, mentor, and speaker for female entrepreneurs Mallika Malhotra discusses finding your unique niche and narrowing it down to create a tremendous breakthrough business. She also shares how to build a brand that resonates with a specific audience so that you can stand out from the crowd! Malika also d...

Master The Midlife & Mindset Shift From Corporate Employee To Confident Entrepreneur With Kathy Grassett

January 19, 2023 00:00 - 40 minutes - 37.1 MB

So many women are leaving their corporate jobs after over twenty years and packaging up their expertise to sell to the world on their own terms. While some of them seem to make this transition easily, many more find it difficult to suddenly navigate outside of the corporate bubble. They lose themselves along the way and no longer know who they are as a person. In this episode, Kathy Grassett shares the struggle of shifting from a corporate to a business owner mindset. She discusses how much c...

Master The Midlife & Mindset Shift From Corporate Employee To Confident Entrepreneur With Kathy Grassett

January 19, 2023 00:00 - 40 minutes - 37.1 MB

So many women are leaving their corporate jobs after over twenty years and packaging up their expertise to sell to the world on their own terms. While some of them seem to make this transition easily, many more find it difficult to suddenly navigate outside of the corporate bubble. They lose themselves along the way and no longer know who they are as a person. In this episode, Kathy Grassett shares the struggle of shifting from a corporate to a business owner mindset. She discusses how much ...

Simplify Your Content With Sidedoor Stories With Jen Liddy

January 12, 2023 00:00 - 50 minutes - 46.3 MB

Putting your ideas into a single post or material takes a lot of effort in content creation. But that task can become so much easier if you have the right guide. Today, Jen Liddy shares the biggest terrifying leap she experienced in 2013 when she jumped into entrepreneurship and learned everything the hard way. As a content creation specialist, she discusses how to simplify your content with side-door stories. Jen also highlights the importance of instilling authenticity in your work and why ...

Simplify Your Content With Sidedoor Stories With Jen Liddy

January 12, 2023 00:00 - 50 minutes - 46.3 MB

Putting your ideas into a single post or material takes a lot of effort in content creation. But that task can become so much easier if you have the right guide. Today, Jen Liddy shares the biggest terrifying leap she experienced in 2013 when she jumped into entrepreneurship and learned everything the hard way. As a content creation specialist, she discusses how to simplify your content with side-door stories. Jen also highlights the importance of instilling authenticity in your work and why...

Beyond The Board: How To Achieve Your Vision Board Goals In A Fulfilling And Sustainable Way With Rebecca Gebhardt

January 05, 2023 00:00 - 46 minutes - 42.9 MB

Vision boards exist so that you can see the goals that you are working towards. That is your definition of success. That is your "why" and the legacy you want to leave on this Earth. If you want to be the best salesperson there is, you have to make sure that you are aligned with that goal. Because if you're not aligned, you're just wasting your time and energy. So stop wasting that and get your vision board in place. Join Patty Farmer as she talks to the founder of Rise Up Consulting and the ...

Beyond The Board: How To Achieve Your Vision Board Goals In A Fulfilling And Sustainable Way With Rebecca Gebhardt

January 05, 2023 00:00 - 46 minutes - 42.9 MB

Vision boards exist so that you can see the goals that you are working towards. That is your definition of success. That is your "why" and the legacy you want to leave on this Earth. If you want to be the best salesperson there is, you have to make sure that you are aligned with that goal. Because if you're not aligned, you're just wasting your time and energy. So stop wasting that and get your vision board in place. Join Patty Farmer as she talks to the founder of Rise Up Consulting and the...

Beyond Vanity Metrics: The Difference Between Return On Ego And Return On Investment With Phil Gerbyshak

September 20, 2022 14:00 - 49 minutes - 45.3 MB

Do you think about return on ego, or do you think about return on investment? Do you like that dopamine rush you get every time you open your social media accounts? Do you count your likes, shares, comments, or connections? These vanity metrics are the Return on Ego that many people value so much. In this episode, Phil Gerbyshak, a sales coach, explains the difference between Return on Ego and Return on Investment and why you should focus on the latter. Tune in to this episode and connect wi...

Make Your Message Stick Using Your Genius Quotient With Catherine Mattiske

September 13, 2022 23:00 - 44 minutes - 40.9 MB

Have you ever played email ping pong, looked at an audience with glazed eyes, or been on a zoom meeting with distracted attendees? You know your IQ, your EQ, so it's time to know your GQ, your Genius Quotient. By unlocking your Inner Genius, you'll be able to supercharge your communication to land your message every time you write, speak, or present. Join your host Patty Farmer as she talks with Catherine Mattiske about the importance of knowing and using your genius quotient so you can perf...

Sales or Spam: The Solution to Cold Email Outreach with Adam Rosen

July 19, 2022 00:00 - 28 minutes - 26.3 MB

Cold emailing, much like cold calling, often has a bad reputation as spammy or salesy. But when done right, it can be a great way to make personal connections with prospects. In this episode, Adam Rosen, a founder of a tech startup with a penchant for supporting business owners, takes us deep inside cold email outreach. He shares some of the top strategies to convert prospects to clients. One strategy when sending cold emails, don't forget to follow up! On average, it takes us four emails to...

The Six Ways Of Overcoming The Fear Of Selling And Delivering Solutions With Dr. Nadia Brown

July 11, 2022 23:00 - 38 minutes - 35.4 MB

Marketing and sales go together. Many people are afraid to dive into sales because of the unforeseen impact they imagine if they pursue that path. But if you want to succeed, you must overcome that fear and understand customers’ buying processes. Tune in as your host Patty Farmer sits down for a conversation with Dr. Nadia Brown about ways to overcome the fear of selling. Dr. Nadia Brown is a sales strategist, consultant, trainer, and founder of The Doyenne Agency. In this episode, she share...

SOAR: The Four-Point Methodology To Maximize LinkedIn With Donna Serdula

July 05, 2022 00:00 - 53 minutes - 49.3 MB

In the modern world, LinkedIn is one of the most popular social media platforms among professionals. It is where you can connect with other business people, learn about new opportunities, and build your brand. It is also an excellent place to share your work and experiences and grow your network. How do you create a LinkedIn profile that attracts the right people in your space?   That is what our guest, Donna Serdula, talks about. Donna pioneered the concept of LinkedIn profile optimizatio...

True Healing: Unblocking Your Hidden Potential With Tarnie Fulloon

June 28, 2022 00:00 - 43 minutes - 39.9 MB

We all have pain in our lives, physically, emotionally, and mentally, and often, we don’t even know what’s causing them or how to deal with it. Worst is, we don’t even realize that it affects our personal lives and our businesses. In this episode, Patty Farmer sits down with Tarnie Fulloon, the creator of Body Centered Medicine. Tarnie is a mentor, healer, speaker, and author. Today, she talks about how our pain is interconnected and how you can uncover the messages and trauma in your body h...

Jennifer Arthurton On How Midlife Women Can Get Unstuck And Move Into Their Kick-Ass Next Chapter

June 21, 2022 00:00 - 33 minutes - 30.8 MB

Your golden years are called golden for a reason and should be a time in your life to be treasured. Joining Patty Farmer on today’s episode is Jennifer Arthurton, the creator and founder of the Old Chicks Know Sh*t community, along with a podcast of the same name. Her mission is to inspire and support midlife women in chasing their dreams and creating their kick-ass next chapter. Spurred on by her own experiences, Jennifer empowers women entering their third act to do so with a bang through ...

What Dog Am I?: A Unique Personality Assessment To Fuel Your Life With Ricelli Mordecai

June 14, 2022 15:00 - 43 minutes - 39.5 MB

There are a lot of personality assessments out there. While they offer great insights, some of them are just not that fun to take. If you also feel this way, Patty Farmer has the episode for you! She sits down with empowerment coach, author, and international speaker, Ricelli Mordecai, to tell us about our core personalities through dogs. Ricelli is the creator of the personality assessment system, What Dog Am I?, which helps identify our core personality along with the right emotional fuel ...

Changing The Sales Game: Overcoming The Different Levels Of Buyer Resistance With Connie Whitman

June 07, 2022 15:00 - 39 minutes - 35.8 MB

Getting past buyer's resistance might seem like a difficult proposition for many people in the field of sales. But with the right communication tools, you, too, can get past these objections and make that sale. In this episode, Patty Farmer discusses how to change the way you sell with Connie Whitman, CEO of Changing the Sales Game. Connie talks about the layers of buyer resistance, and what you need to do to overcome each layer. Full of great sales insight, be sure to tune in to this value ...

How To Create A Professional Image And Make A Good First Impression With Valerie Weaver

May 31, 2022 16:00 - 40 minutes - 37 MB

You have 20 seconds to make a good first impression with your professional image. How can you pull it off? Patty Farmer welcomes Valerie Weaver, a certified Fashion Image Consultant certified through the London Image Institute. The first thing you need to figure out is your brand and expertise. How do you want to convey your brand in your appearance? Your makeup, jewelry, and the colors you choose speak your personality. Remember to stay authentic in who you are. Want to learn more? Listen t...

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