When you stop speaking to everyone and start to identify your business niche, you will have a bigger chance to be known and accelerate brand growth. In this episode, award-winning brand strategist, mentor, and speaker for female entrepreneurs Mallika Malhotra discusses finding your unique niche and narrowing it down to create a tremendous breakthrough business. She also shares how to build a brand that resonates with a specific audience so that you can stand out from the crowd! Malika also dives deep into the risks of bland branding and how to avoid it, as well as the many benefits of becoming a brand specialist. Tune in now and start your journey towards that incredible breakthrough!