Marketing Matchmaker
196 episodes - English - Latest episode: 20 days ago - ★★★★★ - 10 ratingsJoin Marketing Matchmaker, where big dreams meet actionable strategy. I’m Jennifer Tamborski, Digital Marketing Strategist and NLP Master Coach, your guide on this journey to grow your business in a way that also enriches your life. Each episode is packed with insights, tools, and inspiring tales for coaches and consultants ready to amplify their impact. Let’s embark on this path of growth and balance together, transforming your bold visions into reality. Connect at yourmarketingmatchmaker.com. Let's make your dreams your reality.
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Episodes
What is the Era of the Creator and Why Should You Care
December 08, 2021 08:30 - 18 minutes - 16.8 MBOn this episode, Jennifer is sharing her input on the era of the creator and what it means to modern day business. Quote from the episode: "I found myself getting bogged down into the day to day operation of the business. It is important to lean on our team and realize we can't control everything." -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmaker Quiz: https://mmquiz.com
Top 3 Funnels You Want to Have to Attract Your Ideal Client
December 01, 2021 08:30 - 21 minutes - 20 MBOn this episode, Jennifer is sharing 3 sales funnels that she believes are critical tools in attracting your ideal client. Quote from the episode: "I believe there comes a time in every business, where you'll want to scale faster than the hustle alone will allow." -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmaker Quiz: https://mmquiz.com
2022 Marketing Predictions
November 24, 2021 08:30 - 13 minutes - 11.9 MBOn this episode, Jennifer is sharing her insight on what she sees happening in the upcoming year in regards to marketing. Listen in for 2022 marketing strategy info! Quote from the episode: "We know that there is a ton of competition out there, with more and more businesses taking everything online." -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmaker Quiz: https://mmquiz.com
Holiday Survival Checklist
November 17, 2021 08:30 - 16 minutes - 15.3 MBOn this episode, Jennifer is sharing her insight on how to prepare for the holiday season to stay the course with not only your business strategy but your home life as well. Quote from the episode: "The year doesn't end after black friday. There is still time to meet and exceede your 2021 goals. The holiday season is a great time to connect with your audience." -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the M...
Launching vs Evergreen
November 10, 2021 08:30 - 19 minutes - 17.8 MBOn this episode, Jennifer is taking an in-depth look into two marketing options that could help get you your ideal clients. Live Launching vs Evergreen? Listen in to find out when to use one or both of these tools to help your business! Quote from the episode: "Live launches really end up with getting a lump sum of money during a specific period of time." -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketi...
Planning for the New Year (Part 4)
November 03, 2021 08:30 - 14 minutes - 13.4 MBOn this episode, Jennifer is in the 4th of final part of her Strategy for the New Year series, and the topic is critical: Planning. Tune in for valuable insight on this important topic. Quote from the episode: "Know your ideal clients inside and out. Know how they think and how you can support them the best." -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmaker Quiz: https://mmquiz.com
Planning For the New Year (Part 3)
October 27, 2021 08:30 - 19 minutes - 18 MBOn this episode, Jennifer is talking about goal setting and the critical role it plays in the overall success of a business strategy. Quote from the episode: "When a baby learns to walk, we celebrate every step they take... we don't focus on how many times they fall. Our business and our team need that same level of encouragement." -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmaker Quiz: htt...
Planning For the New Year (Part 2)
October 20, 2021 08:30 - 26 minutes - 23.9 MBOn this episode, Jennifer is in part 2 of a 4 part series in preparing for the new year. Stay tuned for insight on KPIs, client retention, website & traffic, and identifying your ideal client. Quote from the episode: "Turn rate is an important statistic. Finding new clients is much more difficult that keeping the clients you have. " -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmaker Quiz: ht...
Planning For the New Year (Part 1)
October 13, 2021 08:30 - 13 minutes - 12.2 MBOn this episode, Jennifer begins a four part series that will help entrepreneurs plan a successful strategy for the upcoming year. Quote from the episode: "We still have a full quarter left to make adjustments. We can now decide what we want to bring with us for 2022... and what strategies we should leave behind." -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmaker Quiz: https://mmquiz.com
Organic Marketing Via Instagram
October 06, 2021 08:30 - 39 minutes - 36.2 MBToday's Guest: Sarah Olea Los Angeles born and raised, Sarah Olea has an unparalleled history of successful marketing and public relation campaigns. Under the direction of Sarah Olea, the careers of an amalgam of clients have been ignited; from artists, authors, and magazine publishers, to medical professionals and athletes. Out of the office, you can find Sarah in another office or meeting, literally - she’s a slight workaholic, but finds joy in everything she does. Seriously. We’ve nev...
Developing Your Hook
September 29, 2021 08:30 - 12 minutes - 11.8 MBOn this episode, Jennifer is talking about increasing your audience involvement with the use of a hook. Listen in for valuable insight on how to get your audience engaged. Quote from the episode: "Your hook should not just grab your audience's attention, it should also contain what makes you and your solution/service unique." -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmaker Quiz: https://...
Retargeting For Growth
September 22, 2021 08:30 - 13 minutes - 12.2 MBOn this episode, Jennifer is discussing the importance of retargeting your marketing strategy to create growth. Quote from the episode: "Realistically, first time visitors don't make the purchase. This is where retargeting becomes so important. It can give you another chance at that client." -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmaker Quiz: https://mmquiz.com
How to Sell Without Being Sleazy
September 15, 2021 08:30 - 31 minutes - 28.6 MBToday's Guest: Erika Tebbens I’m Erika Tebbens. My clients call me their coach, consultant, or strategist. But I care less about labels and more about results. I've been running successful businesses for 17 years, and teaching ambitious misfits like you how to do the same. I’ve run multi-million dollar stores, a six-figure small business, and was in the top 3% of my direct sales company. I now run my consulting business entirely from my laptop, and rarely work more than 25 hours a wee...
3 Mistakes Keeping You From Scaling
September 08, 2021 08:30 - 19 minutes - 18.2 MBOn this episode, Jennifer tackles the 3 biggest mistakes that she's seen when businesses try and scale. Listen in to avoid these missteps! Quote from the episode: "When results don't appear instantly, many are ready to give up. That's simply not how business works. You have to spend time testing and failing, to develop the correct strategy." -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmaker...
Scaling or Failing
September 01, 2021 08:30 - 14 minutes - 13.4 MBOn this episode, Jennifer is offering insight on what it means when your business is stagnant and what you can do to continue moving forward. "Beyond having that solid product, service, or solution that you sell, you really want to also have a consistent and cohesive brand." -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmaker Quiz: https://mmquiz.com
Value of Sales Funnels
August 25, 2021 08:30 - 18 minutes - 16.6 MBOn this episode, Jennifer is expanding on the topic of Sales Funnels, and how simple and critical they are to your business. "I honestly think people begin to create their sales funnels way too late and it stumbles their business growth." -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmaker Quiz: https://mmquiz.com
LinkedIn Organic Marketing
August 18, 2021 08:30 - 37 minutes - 34 MBThe following is an episode from the Marketing Matchmaker Podcast: https://www.virtualmarketingexpert.com/marketing-matchmaker-podcast/ Today's Guest: Janice Porter Janice Porter is all about relationships. Having an innate curiosity, she has leveraged that into business relationships, and teaches others how to do the same. Her passion is working with people who want to build the relationships. Janice shows her clients how to implement a tangible touch follow up system with clients, prospe...
Boosting & Ads
August 11, 2021 08:30 - 14 minutes - 13.5 MBOn this episode, Jennifer is discussing paid ads and what pitfalls you could encounter trying to DYI your marketing strategy. Quote from the episode: "Some business owners think a paid ads strategy is a simple push of a few buttons. When that approach doesn't work, they're left thinking that paid ads don't work." -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmaker Quiz: https://mmquiz.com
Building Audience Relationships that Last
August 04, 2021 08:30 - 15 minutes - 13.9 MBOn this episode, Jennifer is focusing on building long-lasting relationships with your audience and how important this is to creating a successful business. Quote from this week's episode: "What we want from our audience is a response. The way to accomplish this is generating the right emotion in your audience." -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmaker Quiz: https://mmquiz.com
Creating a Profitable Lead Magnet
July 28, 2021 08:30 - 17 minutes - 15.8 MBOn this episode, Jennifer gets specific with us on the differences between paid ads and organic marketing. Which do you need? When is the right time to act? Listen in for valuable insight! Quote from this week's episode: "I'm often asked if I prefer paid ads or organic marketing, the truth is both are an essential part of growing a business." -Jennifer Tamborksi Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmak...
Paid Traffic FAQ
July 21, 2021 08:30 - 23 minutes - 21.6 MBOn this episode, Jennifer gets specific with us on the differences between paid ads and organic marketing. Which do you need? When is the right time to act? Listen in for valuable insight! Quote from this week's episode: "I'm often asked if I prefer paid ads or organic marketing, the truth is both are an essential part of growing a business." -Jennifer Tamborksi Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmak...
Building Digital Products to Sustain and Scale Your Business
July 14, 2021 08:30 - 26 minutes - 24.1 MBThe following is an episode from the Marketing Matchmaker Podcast: https://www.virtualmarketingexpert.com/marketing-matchmaker-podcast/ Today's Guest: Dr. Theresa Ashby Dr. Theresa Ashby is a reformed Corporate Executive turned Entrepreneur. She is known as a stratologist and Forbes.com called her a Business Scaling Expert. She consults speakers, authors, and consultants on how to build e-learning courses, digital academies, and membership & community sites for business sustainability, s...
Speaking Greek or Marketing Terminology
July 07, 2021 08:30 - 22 minutes - 20.2 MBOn this episode, Jennifer discusses the sometimes confusing marketing industry terms that tend to leave some entrepreneurs a bit cross-eyed. Listen in for helpful insight on the key terms you should care about when hiring a marketing professional. Quote from this week's episode: "Your sales funnel is your customer journey. It takes your client from introduction, to commitment, and then all the way to purchase." -Jennifer Tamborksi Please subscribe to our YouTube Channel: https://www.you...
Are You Killing Your Business with New Ideas?
June 30, 2021 08:30 - 15 minutes - 14.7 MBOn this episode, Jennifer sheds light on something she calls "shiny object syndrome" and how trying to do too much has the reverse effect entrepreneurs had hoped it would. Quote from this week's episode: "At the heart of it, the issue with shiny object syndrome is the distraction. Being constantly drawn to new ideas, new tools and abandoning the important things that are working in your business." -Jennifer Tamborksi Please subscribe to our YouTube Channel: https://www.youtube.com/chann...
Tracking Your Entire Customer Journey
June 23, 2021 08:30 - 17 minutes - 15.4 MBOn this episode, Jennifer shares her insights on tracking your customer's journey and how that data is valuable to you as a business owner. Quote from this week's episode: "We can get a lot of information from how our ideal clients interact with us. This allows us to understand what it is our audience needs, then we can figure out what is working in our business and what is not." -Jennifer Tamborksi Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kw...
System and Process Design to Scale
June 16, 2021 08:30 - 27 minutes - 25 MBToday's Guest: Dave Baldwin Dave is a business strategist who loves helping people make their dreams a financial reality. He works with businesses to create proprietary systems and processes that make growth sustainable. As an ex-programmer, Dave can geek out about spreadsheets any day, and he also enjoys creative writing. On this Episode: Jennifer is joined by business strategist Dave Baldwin for a discussions on avoiding pitfalls small businesses run into when it comes to scaling their...
Why You Need a Custom Marketing Strategy
June 09, 2021 08:30 - 15 minutes - 14.3 MBOn this episode, Jennifer Jennifer is breaking down the importance of a unique marketing approach. Quote from this week's episode: "Marketing is not a one-size-fits all strategy. It must be customized for you, your brand, and business model." -Jennifer Tamborksi Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmaker Quiz: https://mmquiz.com
Social Proof
June 02, 2021 08:30 - 19 minutes - 17.8 MBOn this episode, Jennifer addresses client testimonials and how they have the power to make a real difference in your business. Quote from this week's episode: "Testimonials convey enthusiasm for your product, service, or solution and they come straight from your client's perspective." -Jennifer Tamborksi Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmaker Quiz: https://mmquiz.com
Tech Stack
May 26, 2021 07:30 - 23 minutes - 21.7 MBIn this episode of the Marketing Matchmaker, Jennifer is talking about arguably the biggest gift an entrepreneur has in these modern times... technology. Though, while it can be a gift... it can also be over-whelming for a business that is just starting out. Quote from this week's episode: "For a lot of people technology is this big scary idea. However, the reality is in today's day and age, you're going to have a difficult time running a business that isn't using technology in some way. ...
Brand Your Purpose and Live Your Brand
May 19, 2021 08:30 - 32 minutes - 29.8 MBToday's Guest: Tiffany Hoeckelman The Wonder Woman of Lone Orange, Tiffany Hoeckelman is dedicated to helping small businesses develop polished and cohesive branding that is integrated into every facet of their operation. Marketing materials that lack sophistication, lack continuity and lack well-articulated messages are her arch-nemesis. She tends to geek out on systems and loves to help businesses run more effectively and efficiently from implementing them. Starting out in 2010 as a virt...
The Most Important Business Assets
May 12, 2021 08:30 - 13 minutes - 12.5 MBIn this episode of the Marketing Matchmaker, Jennifer discusses the downsides of relying on any one social media platform for access to your customer base, and what steps should be taken immediately to turn your followers into ideal clients. Quote from this week's episode: "When you have a big social media following, the followers aren't your customers. They are customers of that platform until you successfully move them to your platform." Please subscribe to our YouTube Channel: https:...
Funnels 101
May 05, 2021 08:30 - 19 minutes - 18.1 MBIn this episode of the Marketing Matchmaker, Jennifer walks you through taking the mystery out of setting up a sales funnel, and how essential they are when scaling your business. Quote from this week's episode: "A well-crafted sales funnel allows entrepreneurs to scale their business in a simplistic fashion. When done properly, your funnel can create a high return on your investment." Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw
Brand Strategy
April 28, 2021 08:30 - 17 minutes - 16.1 MBIn this episode of the Marketing Matchmaker, Jennifer is talking about all things branding. What you should put into it... and what it should accomplish for you. Key Takeaways: -Your brand is the very basis of who you are. -Focus on message before your visuals. -Your entire business should be a focus on what it takes to keep your ideal client. Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw
Scaling
April 21, 2021 08:30 - 17 minutes - 15.7 MBIn this episode of the Marketing Matchmaker, Jennifer shares her view on scaling your business, and the steps she recommends for that process. Key Takeaways: -An Online presence has become non-negotiable. -Offline networking is as essential as online networking. -Time management can make or break your business model. Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw
Niche & Message Clarity
April 14, 2021 08:30 - 31 minutes - 29.2 MBToday's Guest: Lauri-Ann is a Niche & Message Clarity queen helping coaches to get clear on their niche and package it up into ONE signature framework that can be used to create MULTIPLE revenue streams, so they can scale their impact and income without burning out. She’s on a mission to help coaches become Thriving CEOs who Live well and Do well. She’s a mom of two living in Kingston, Jamaica and has impacted 1000s of entrepreneurs and coaches. On this Episode: Jennifer welcomes Lauri...
Avoiding These Marketing Mistakes
April 07, 2021 08:30 - 16 minutes - 14.8 MBMarketing is only as effective as its execution. In this episode of the Marketing Matchmaker, I am going to focus on Marketing Mistakes. A good marketing plan can help launch a new business or grow an existing one. Common marketing mistakes, however, can quickly derail even your best efforts. Maybe you aren’t making any of these mistakes. That would be great. However, you just might see yourself in one of these.
Step 5: Keeping the Romance Alive
March 31, 2021 12:00 - 15 minutes - 14.5 MBAfter a sale, a lot of business owners stop providing value to the buyer. But if you do this, you are missing out on an incredible way to bring in a recurring stream of income into your business. In this episode of the Marketing Matchmaker, I am going to show you what you can do to turn those one-time buyers, into lifelong customers.
Step 4: Commitment
March 24, 2021 12:00 - 15 minutes - 13.8 MBYou wouldn’t ask a complete stranger to marry you would you? Well that is what most business owners do with their marketing. They ask strangers to make a commitment, and then wonder why people won’t accept their offer. In this episode of the Marketing Matchmaker, I am going to show you some tips that you can use to warm up your audience, so that when you make an offer to them, they are ready and willing to buy.
Step 3: Dating (lead generation)
March 17, 2021 12:00 - 15 minutes - 14.6 MBAre you struggling to Generate qualified leads for your business? It could be because your audience is too cold. In this episode of the Marketing Matchmaker, we are going to go through the third step of the Dating Your Ideal Client process, which is, Dating. I am going to be giving lots of tips on how to increase your lead flow and generate more conversions while spending less money on ads.
Step 2: Flirting
March 10, 2021 12:00 - 15 minutes - 13.8 MBConnection is extremely important in todays world, and many business owners don't realize that connections is important in their marketing as well. In this episode of the Marketing Matchmaker, I am going to show you why marketing without connection doesn't work, and show you some simple steps you can take to start building strong connections with your ideal clients.
Step 1 DYIC: Introduction
March 03, 2021 10:00 - 20 minutes - 18.4 MBMost of the time, when a business owner gets a new lead, they immediately try sell to them, and then they get discouraged that no one is actually buying. But, the problem isn't that no one wants what they are selling, it's that they have not taken the time to build a relationship with their ideal clients first. In this episode of the Marketing Matchmaker, I am going to show you why it is so important that you intentionally build relationships with your ideal client before you try to sell t...
Dating Your Ideal Client
February 24, 2021 06:15 - 26 minutes - 24.2 MBEvery business owner is looking for someone to tell them the perfect process that will guarantee that their marketing is successful. The problem is that is no one marketing strategy that works for everyone. To be successful, you need to develop a strategy that not only focuses on your business, but more importantly, your ideal clients. In this episode of the Marketing Matchmaker, I am going to show you how to develop a marketing strategy that will connect you with your ideal clients, usin...
The Heart & Science of Marketing
February 17, 2021 01:15 - 22 minutes - 20.3 MBWhen it comes to marketing, a lot of businesses just throw up some posts and hope everything works. But if you want to find real success in your marketing, you need to be willing to sit down and look at your numbers. On this episode of the Marketing Matchmaker, I am going to explain to you the heart and science of marketing, and give you some tips that you can start implementing to make your marketing more effective.
Why You Want to Fail
February 17, 2021 01:15 - 59 minutes - 54.4 MBMost Entrepreneurs are scared of failure, and will do anything to avoid it. But, sometimes failure is the only thing that can give us the courage and inspiration to succeed. On this episode of the Marketing Matchmaker, I interview Amy Latta about a recent product launch she did that did not go according to plan. She explains what caused her launch to fail, and how she used that failure as inspiration to do something bigger and better then she had ever done before.
Marketing 101
February 16, 2021 23:15 - 36 minutes - 33.2 MBEvery business is always looking for the newest and best marketing trends to make their marketing as effective as possible. The problem is, sometimes we get so wrapped up in finding something new, that we start to forget about the basics of marketing. On this episode of the Marketing Matchmaker, I am going to walk you through some of the marketing basics that every business, no matter how big or small, needs to implement into their marketing strategy.
What is the Marketing Matchmaker; Dating Your ideal client
February 14, 2021 19:30 - 1 minute - 1.14 MBIf you’re looking to grow your business, increase your revenue, and scale your impact all while staying true to who you are and the people you serve, this is the show for you. As your Marketing Matchmaker I’m going to help you find the perfect marketing match for you. This show will teach you how to reach your ideal client, connect with your audience, build that perfect relationship, generate more revenue. All through a process I like to call Dating Your Ideal Client.