Building Digital Products to Sustain and Scale Your Business

The following is an episode from the Marketing Matchmaker Podcast: https://www.virtualmarketingexpert.com/marketing-matchmaker-podcast/

Today's Guest: Dr. Theresa Ashby

Dr. Theresa Ashby is a reformed Corporate Executive turned Entrepreneur. She is known as a stratologist and Forbes.com called her a Business Scaling Expert. She consults speakers, authors, and consultants on how to build e-learning courses, digital academies, and membership & community sites for business sustainability, scalability, and successability.

Theresa is the author of Better Implementation Now! and Eight Ways Great Strategies Fail and How To Fix Them.

Dr. Ashby is also the host of the Heart Hustle & Humor Podcast.

On this Episode:

Jennifer is joined by Dr. Theresa Ashby for a conversation on scaling your business, digital product offerings, and the importance of coaching.

From This Week's Episode:

"People don't want a product as much as they want a transformation. They want to know what this is going to do for them." -Jennifer Tamborksi

"Always begin with your framework. Ask yourself what knowledge you want to transfer to others and be sure they'll find value in it." -Dr. Theresa Ashby

Connect with Dr. Theresa Ashby:

Website: www.kaleidoscopemediaservices.com

LinkedIn Profile: https://www.linkedin.com/in/theresaashby/

Facebook Profile: https://www.facebook.com/theresa.ashby.980

The Melody Matchmaker YouTube Channel: https://www.youtube.com/channel/UCMrbOFRkfTspCSS7MLCDomA

Take the Marketing Matchmaker Quiz:

https://mmquiz.com