The Most Important Business Assets
Marketing Matchmaker
English - May 12, 2021 08:30 - 13 minutes - 12.5 MB - ★★★★★ - 10 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Funnels 101
Next Episode: Brand Your Purpose and Live Your Brand
In this episode of the Marketing Matchmaker, Jennifer discusses the downsides of relying on any one social media platform for access to your customer base, and what steps should be taken immediately to turn your followers into ideal clients.
Quote from this week's episode:
"When you have a big social media following, the followers aren't your customers. They are customers of that platform until you successfully move them to your platform."
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