Publishing Rebel
74 episodes - English - Latest episode: 5 days ago -Welcome to "Publishing Rebel," the podcast that breaks the rules and helps you kickstart your career as a successful nonfiction author and entrepreneur.Publishing Rebel shatters the status quo and empowers you to take control of your publishing journey.Are you tired of being stuck in the traditional publishing mold? Want to forge your own path and achieve success on your terms? Then join us as we explore the wild world of independent publishing, self-publishing, and alternative publishing models. Our unique approach to the industry will keep you on the edge of your seat, eager to learn more about the innovative strategies and success stories that will set you apart from the competition.We know you're not just looking to become a successful author, but to elevate your brand and establish yourself as an authority in your field. That's why "Publishing Rebel" is not your typical podcast. We're not here to bore you with industry jargon and technical details. Instead, we're here to inspire and empower you to use books as a powerful marketing tool to elevate your business and take it to the next level.We aim to keep your brain stimulated and inspire you to take your business to the next level using books as a powerful marketing tool. Unleash your inner rebel as we break free from the traditional publishing model to explore the journey to publishing success in disrupting times. https://publishing-rebel.com
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Episodes
Using ProWritingAid to become a better writer - with Chris Banks
July 09, 2024 06:30 - 25 minutes - 34.4 MBMeet Chris Banks! - An adventurer at heart, a lover of Italian beverages, and, most importantly, the founder of ProWritingAid, the AI editing assistant for creative writers. In this episode Chris’ personal writing journey What are writing skills? ProWritingAid and how it improves your writing The merger of business writing and creative writing Benefits of automated writing tools and editors Looking into the future: How will AI for writers develop? The two key features to use...
Using ProWritingAid to become a better writer - with Chris Banks
July 09, 2024 06:30 - 25 minutesMeet Chris Banks! - An adventurer at heart, a lover of Italian beverages, and, most importantly, the founder of ProWritingAid, the AI editing assistant for creative writers. In this episode Chris’ personal writing journey What are writing skills? ProWritingAid and how it improves your writing The merger of business writing and creative writing Benefits of automated writing tools and editors Looking into the future: How will AI for writers develop? The two key features to use to save ...
Book Marketing: How to get publicity for your nonfiction book with Halima Khutan
June 25, 2024 06:30 - 28 minutesBook Marketing: How to get publicity for your nonfiction book? Halima Khatun is the award-winning author of romantic comedy novels, including The Secret Diary of an Arranged Marriage. She’s a former broadcast journalist, working for ITV and the BBC and runs her own PR consultancy. Today we're talking about her nonfiction book, Priceless Publicity: How to get money-can't-buy media coverage for your business. In this episode From broadcasting to the dark side: PR Infusing the best of...
Bringing comedy to nonfiction with Dave Cohen
June 11, 2024 06:00 - 49 minutesIf you ever worried, your nonfiction book will be too boring, this episode is for you! My guest today has constantly been on the British comedy scene for nearly 40 years. He was also lead singer with the world’s first Jewish heavy metal band Guns’n’Moses. Yep, you guessed it - my guest today is Dave Cohen. Comedian, broadcaster, BBC TV writer, 8 times BAFTA winner for his Horrible Histories songs – Dave is one of the most respected teachers of comedy writing in the UK. He has written sever...
Using AI for creative writing with Stephen Marche
May 28, 2024 05:30 - 30 minutesUsing AI for creative writing I sat down with Ph.d., Novelist and Columnist Stephen Marche who is the author of, among other works, ‘Raymond and Hannah’, ‘How Shakespeare Changed Everything’, ‘On Writing and Failure’ and ‘The Next Civil War’. He has written features and essays for The New Yorker, The New York Times, The Atlantic, Esquire, The Walrus and many others. He's also the creator of ‘Death of an Author’ by Aiden Marchine, a novella written 95% by AI tools. In this episode Ste...
An SEO perspective on publishing nonfiction with Cassio Politi
May 21, 2024 05:30 - 33 minutesAn SEO perspective on publishing nonfiction Cassio Politi is one of the pioneers of professional Content Marketing in Brazil. Since the beginning of the 2010s, he has been doing educational work as the head of Tracto Marketing, raising awareness among executives, professionals and communication students about structuring content marketing projects. In 2013, he published his first book ‘Content marketing that generates results’ and in 2020, the book "Content Marketing Masterclass – Content...
How to optimise your speaker career with a book - with Katie Mullen
May 07, 2024 05:00 - 18 minutesKatie Mullen is a sales trainer, speaker, podcaster, blogger, and author. She spent almost twenty years in sales across many industries and has researched customers in over 20 states on how they would like to be treated in a sales situation. This research combined with her many years of sales experience, is the foundation of her business and book. In this episode How to use your book to get more speaking engagements How to use the book to increase your capacity to take on more client work...
Nice girls (and female authors) don’t speak up or stand out - with Dr. Lois Frankel
April 23, 2024 05:00 - 39 minutesIf you're a female author or thinking about writing a book, this episode is for you! My guest today is Dr. Lois P. Frankel, Ph.D. in Counseling Psychology. Lois is a bestselling author, keynote speaker, executive coach, and an expert on how to achieve career success. She authored numerous bestselling books, including the New York Times bestseller and business bible for women, Nice Girls Don’t Get the Corner Office - which 20 years after it was first published, still rank at the top of Wom...
How to make 1,000$ or more per sold book - with Chris Benetti
April 09, 2024 05:00 - 30 minutesChris is the founder of Smart Author Media and an expert in book marketing, focused on advertised-based book funnels. In 2023, Chris helped his clients collectively generate over 20 million dollars in sales - based on 19, 000 books sold. That is a whopping $1,000 in revenue per book sold. In this episode, he shares the strategies he used to do that. In this episode What are some of the most effective strategies to market a nonfiction book in 2024? How to capture and use reader data The ...
The remarkable journey of Japan’s best selling author
November 14, 2023 22:28 - 36 minutes - 49.7 MBMeet one of the most experienced international nonfiction authors, Ken Honda. In this episode The Japanese Art of Making Peace with Your Money One source of inspiration - hundreds of books published How to develop a manuscript based on feedback How giving away a truckful of books led to a publishing contract Finding the one person who will take you out internationally Cultural differences working with Japanese and US publishers Why having sold 6 million copies in Japan didn’...
The remarkable journey of Japan’s best selling author with Ken Honda
November 14, 2023 22:28 - 36 minutesMeet one of the most experienced international nonfiction authors, Ken Honda. In this episode The Japanese Art of Making Peace with Your Money One source of inspiration - hundreds of books published How to develop a manuscript based on feedback How giving away a truckful of books led to a publishing contract Finding the one person who will take you out internationally Cultural differences working with Japanese and US publishers Why having sold 6 million copies in Japan didn’t matter ...
Bestseller vs Invisible on Amazon with Dave Chesson
October 12, 2023 06:00 - 47 minutesHow do you make sure your book doesn’t drown into the Amazon sea of “dead” books but hit the bestseller lists and bring in income every day? In this episode How to drill down and let data and market research guide your book topic What does it take to become an Amazon bestseller Eye-tracking study: the 3 key things to have on your book sales page The ONE element potential buyers focus on on your book cover Crafting the perfect book description (fiction vs. nonfiction) 5 magic words tha...
The true essence of PR in book marketing with Sabina Hitchen
September 28, 2023 01:00 - 39 minutesIf the thought of getting publicity for your book is intimidating - this episode is for you! In this episode Hear from Sabina Hitchin, a seasoned expert, as she shares invaluable insights and tips to navigate the world of media and PR Explore the groundbreaking platform, prosper success, known for revolutionizing PR education and providing valuable media resources Explore strategies to gain free coverage and validation through PR, amplifying your book's credibility and reach Understand ...
Can you make a living as a full-time nonfiction author?
September 20, 2023 19:37 - 46 minutesUnravel the transformative journey of Marc Reklau, a flourishing nonfiction writer. From resilience secrets to a consistency matrix, advertising optimization, and data-driven empowerment, discover how these elements can fast-track your dream of making a living as a nonfiction author. Aspiring wordsmiths, your roadmap to authorial success awaits! In this episode Discover how resilience can be your most potent tool in navigating the challenges of a writing career Learn to turn setbacks ...
The value of datacollection in book funnels with Damon Courtney
September 14, 2023 08:00 - 42 minutesDiscover how author tools empower writers to connect with readers, seize control of their literary destinies, and transform marketing strategies. In this episode: How Book Funnel empowers authors to take ownership of their work, build connections with readers, and leverage their unique author brands How owning your audience data can transform your marketing strategy The profound influence of direct sales The common mistake that authors make with their mailing lists The art of connectin...
Creating Unforgettable Event Experiences
September 05, 2023 09:16 - 41 minutesCreating Unforgettable Event Experiences What are the moments from significant events that you remember years later? How do you create experiences that build loyalty or even fans who will promote your event for you? Join host Malene Bendtsen as she delves into event planning and authorship with Phil Mershon, Director of Experience at Social Media Examiner and author of "Unforgettable: The Art and Science of Creating Memorable Experiences." Listening to this episode you’ll discover: How t...
Memoirs with a bigger purpose with Jillian Abby
August 25, 2023 00:00 - 32 minutesA Journey of Self-Discovery with Jillian Abby Jillian Abby shares her journey of self-discovery, embracing authenticity, breaking societal norms as an LGBTQ+ individual, and her journey to become the author of ‘Perfectly Queer’. In this episode: The power of diverse narratives and how personal stories can drive positive change The transformative process of writing a book The unexpected avenues that lead to success The significance of representation, inclusivity, and celebrating ind...
The fine art of combining AI and empathy in your writing
August 18, 2023 06:00 - 42 minutesThe fine art of combining AI and empathy in your writing In this conversation with Ray Edwards, a communication strategist and copywriting genius, sheds light on how to use AI tools and human empathy to improve your writing. Ray also shares his personal journey through facing Parkinson's disease and offers powerful insights into mindset transformation and the impact of rewriting one's own narrative. In this episode: Ray's background and experience as a communication strategist and copywri...
Kicking ass in youth communities: Unleashing potential in young minds with a memoir with Cedric Thorbes
July 11, 2023 10:50 - 26 minutesWe're sitting down with Cedric Thorbes, a passionate educator and community advocate who reached thousands of young people with his book 'Outspoken: The Memoir'. Cedric shares his remarkable author journey and the marketing strategies he used to advertise his memoir. In this episode: The power of mentoring Finishing your book: The overwhelming emotions Overcoming self-doubt and sharing your story Public speaking as a vehicle for book sales Reaching thousands upon thousands with local c...
The year-long book launch with Diana Gladney
June 24, 2023 08:00 - 39 minutes“When writing a book, you expose yourself - to yourself”- Diana Gladney We are starting this new season with an episode all about marketing your book by creating video content and engaging your audience. Diana Gladney takes us on a smooth ride through her journey and transition to running her business and writing her book “The one right video”. In this episode Finding the pain point of your audience, including the hidden audience. Don’t know what a hidden audience is? Find out on the pod...
The book that was 35 years in the making
September 04, 2022 22:00 - 28 minutes - 39.7 MBIn this week’s episode, I’m talking to Park Howell of Business of Stories. He's been on the show before but this time we dive into his writing and marketing strategies. In this episode: Researching your way to uncomment answers to common problems Hollywood-powered storytelling Testing your message and expert model on real audiences Hybrid publishing vs. self-publishing Leveraging your podcast connections in your book launch Integrating the book into your business The 1$ busi...
The book that was 35 years in the making with Park Howell
September 04, 2022 22:00 - 28 minutesIn this week’s episode, I’m talking to Park Howell of Business of Stories. He's been on the show before but this time we dive into his writing and marketing strategies. In this episode: Researching your way to uncomment answers to common problems Hollywood-powered storytelling Testing your message and expert model on real audiences Hybrid publishing vs. self-publishing Leveraging your podcast connections in your book launch Integrating the book into your business The 1$ business card...
The Lightbulb Method - A book promo strategy you'll never forget with Dan Gingiss
August 04, 2022 22:00 - 29 minutesAs Dan Gingiss was about to publish his book, he realised he couldn't just send it to people in yellow envelopes when the message of the book was that the best marketing is to create remarkable customer experiences that are simple, practical and inexpensive. I decided to name the incredibly creative strategy he came up with for the lightbulb method. Listen in to know why! In this episode: How to create a great starting point for writing The Girlscout Method - Book promo 100% aligned with ...
What it's really like to work with a traditional publisher with Mark Schaefer
July 04, 2022 22:00 - 47 minutesMany times bestselling author, keynote speaker and often first to discover trends in the marketing space, Mark Schaefer, shares his journey as an author. In this episode: What your traditional publisher won't tell you The one thing you need to work on to have author success How a book will help you get higher fees How writing a book is different from any other type of writing The number one marketing strategy that pushes the most books Exactly what to say to have people help you prom...
How to creatively use storytelling and video in book marketing so people can't stop watching with Michael Port and Andrew Davis
February 23, 2022 23:00 - 56 minutesThis might be the most inspiring example of excellent book marketing, you have ever seen or heard of. Michael and Andrew are the authors of the bestselling book 'Referable Speaker', world-class keynote speakers and teachers on how to build a sustainable speaking career. Here is some of what we cover in this episode: BOOK WRITING The key motivating factor to any successful author (if you watched the teaser video above, you might be able to guess what it is!) What it's like to co-writ...
How to protect yourself against others stealing your nonfiction book with Nuzayra Haque
February 21, 2022 23:00 - 26 minutesWriting and publishing a nonfiction book might be one of your most powerful marketing strategies if your own teaching or speaking business. The book can easily become your key asset for years to come. But how do you protect this amazing new intellectual property of yours? In this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to nonfiction authors. Resources and links: https://www.publishing-rebel....
Legal aspects of your online course business with Nuzayra Haque
February 20, 2022 23:00 - 38 minutesIn this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to course creators like copyrights, privacy laws, working with independent contractors and terms of enrolling students into your course. Resources & links: https://www.publishing-rebel.com/blog/legal-aspects-of-your-online-course-business Hosted on Acast. See acast.com/privacy for more information.
The untraditional way to evaluate your performance & goals
July 08, 2021 17:00 - 15 minutes - 14.5 MBEvaluating your performance should have ASSETS as a starting point if you want to build long-term profitability and stability. At all times, you must focus not only on day-to-day tasks in your business but on developing assets that move the needle in your business and provide a stronger and stronger foundation for growth. The 5C framework can help you evaluate the most important assets in your business and make sure you are on track to your goals. All episodes: https://malenebendtsen...
What's working on Instagram right now with Jenn Herman
July 01, 2021 13:00 - 39 minutes - 35.9 MBThere are so many things you can do on Instagram. But what is it that is actually working? Right now. Jenn Hermans shares her business story and update all of us on what's currently working on Instagram and helps you decide, where you should focus. Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. Her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog over multiple years. For more information and links: malenebendtsen.com/...
What you should know before leaving your 9-5
June 25, 2021 11:08 - 23 minutes - 21.5 MBDo you want to be your own boss and the one calling the shots? To select who you work with, when you work and where you work? Do you want to break the financial glass ceiling and have no limits to how many people you can impact and how much money you can make? Here is how you prep before taking the leap! Join us in the Course Creators Café: https://www.facebook.com/groups/coursecreatorscafe Episode link on the blog: https://www.malenebendtsen.com/blog/what-you-should-know-befo...
How anyone can achieve anything they want with Cliff Ravenscraft
June 16, 2021 22:00 - 1 hourHave you ever set goals that you didn't hit? Do you sometimes experience a lack of motivation or do you procrastinate a lot? Or in other words: Are you living the life of your dreams - or are you simply dreaming the life you want to live? Cliff Ravenscraft gives you the real reasons and a framework to achieve your goals and know you are pursuing the right ones. Links and episode notes: publishing-rebel.com/podcast Hosted on Acast. See acast.com/privacy for more information.
How to woo a prospect on Facebook at the exact right time using Facebook Ads with Bob Regnerus
June 10, 2021 13:00 - 40 minutes - 36.9 MBAre you getting everything out of your ads that is possible with the budget you are investing? Bob Regnerus shares his wisdom on: How to use the Customer Awareness Timeline to make sure the right audience sees your ad at just the right time How to hook audiences with the right content at the exact right time using compelling storytelling and copywriting depending on awareness stages Shownotes, links, and overview of all podcast episodes: https://malenebendtsen.com/podcast
How can a business coach help you with your online course?
June 03, 2021 19:00 - 12 minutes - 12 MBCoaches often struggle with one of two problems: finding enough customers or being fully booked and not having time for more customers. AKA they experience a lack of growth, lack of flexibility - and impact fewer people than they feel they should. They know creating an online course could solve that - but there are just so many new things to learn and so many decisions to make. So they give up and stay where they are. Or they pick themselves up and get cracking on their course. But you d...
How to create highly profitable audiences on LinkedIn with AJ Wilcox
May 26, 2021 22:00 - 37 minutesIf you can describe your perfect customer based on their skills and profession, using LinkedIn Ads is likely to be a great option for you to attract and engage with your audience. AJ Wilco guides you to know exactly when to use LinkedIn Ads and how. Full show notes and links at publishing-rebel.com/podcast Hosted on Acast. See acast.com/privacy for more information.
How to create the perfect offer for Facebook Ads success with Allie Bloyd
May 15, 2021 13:00 - 36 minutes - 34 MBAllie Bloyd is a local marketing expert helping local business businesses and marketers maximize their return on investment by implementing new technologies, marketing strategies, sales processes, content plans, and more. No worries, you can easily apply her framework to your online course business. In this episode The difference between an offer and a product When to use gated content, loss leader and preview offers How each offer type can generate leads - and when The huge mistake...
7 marketing trends to notice in 2021
April 21, 2021 08:38 - 30 minutes - 28 MBOne of the things we lost in 2020 was the belief that creating detailed plans makes sense. Everything changed a million times for many business owners and many had to pivot and reinvent their business completely to survive. The fundamentals of marketing haven’t changed. And some trends in the marketing area are rooted way back before the pandemic. But there are also new trends - not necessarily related to the pandemic at all - that will inevitably influence how you can attract your audien...
Michelle Barnum Smith: How to improve your Amazon ranking and sales using chatbot automation
January 26, 2021 17:59 - 43 minutes - 40.1 MBIn this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches keep your ranking at a high level. Self-publishing authors, pay attention because this can be a game-changer for you! In this episode 07:00 The easiest way to build a retail business online 09:01 Three ways to use ManyChat bots to boost sales on Amazon 12:55 Creat...
How to improve your Amazon ranking and sales using chatbot automation with Michelle Barnum Smith
January 25, 2021 23:00 - 43 minutesIn this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches, and keep your ranking at a high level. Self-publishing authors, pay attention because this can be a game-changer for you! In this episode The easiest way to build a retail business online Three ways to use ManyChat bots to boost sales on Amazon Create conversations that...
How to repurpose a single video and 10x your impact
January 19, 2021 23:00 - 30 minutesCreating content is time-consuming but also one of our best strategies for visibility and pulling people into our business and communities. In this episode, I share ideas on how you can repurpose your best content to reach even more eyeballs - and ears - spending a minimum amount of time. Learn the 4 unexpected reasons why you should consider repurposing your best content The process of saving time with repurposed content 13 specific ideas to repurpose a single video Hosted on Acast. S...
Luria Petrucci: How to harness the power of flaws to build engagement with live video
January 15, 2021 02:00 - 39 minutes - 36.9 MBEPISODE 22 Title How to keep your email subscribers and customers engaged using ads If you have ever gone live on any of your social platforms, I am sure you've discovered, the barriers to go live have very little to do with camera tips or which buttons to push. Instead, it has everything to do with HOW YOU show up on camera. In this episode, I talk to Luria Petrucci about how to harness the power of your most painful flaws to break through to your tribe on social media. ...
How to harness the power of flaws to build engagement with live video with Luria Petrucci
January 14, 2021 23:00 - 39 minutesIf you have ever gone live on any of your social platforms, I am sure you've discovered, the barriers to going live have very little to do with camera tips or which buttons to push. Instead, it has everything to do with HOW YOU show up on camera. In this episode, I talk to Luria Petrucci about how to harness the power of your most painful flaws to break through to your tribe on social media. In this episode The 2020 blow-up of Live Video Building a human connection being “Uniquely You” ...
How to keep your email subscribers and customers engaged using Facebook ads
January 06, 2021 11:34 - 15 minutes - 14.4 MBPutting more effort into developing a relationship with the people already in your world can have a significant impact on your total revenue. In this episode, I share how you can use ads to increase your revenue by raising engagement among your email subscribers to convert them to customers - and among your customers to move them faster to their goal and thus, amazingly happy customers. In this episode Your ultimate goal: Customers that will promote you The basics to get started with ad...
The biggest misconception about pinterest revealed with Cara Chace
October 31, 2020 12:14 - 51 minutes - 47.5 MBPinterest is in my opinion an overlooked and under-utilized platform that by many a marketer is considered most relevant for planning weddings, gardening, and cooking. Marketers are missing out on the potential of the rapidly growing platform due to one BIG misconception... In this episode Why Pinterest grew 38% in just one year Pinterest is not a social media platform Evergreen content with snowball effect The introverts platform Top of funnel powerhouse The SEO benefit of boar...
Keenya Kelly: Is TikTok relevant for business or is it all teens dancing?
October 17, 2020 08:00 - 34 minutes - 32.1 MBAs a branding expert, Keenya Kelly helps business owners at all stages to develop million dollar brands. Earlier this year, Keenya more or less stumbled into the opportunity of making TikTok a significant part of her marketing strategy. She then grew her audience on TikTok to more than 70k followers - in 5 months! Should you include TikTok in your digital marketing strategy? In this episode Who uses TikTok and how many? Analytics and functionality available A beginners guide to und...
Is TikTok relevant for business or is it all teens dancing? with Keenya Kelly
October 16, 2020 22:00 - 34 minutesAs a branding expert, Keenya Kelly helps business owners at all stages to develop million-dollar brands. Earlier this year, Keenya more or less stumbled into the opportunity of making TikTok a significant part of her marketing strategy. She then grew her audience on TikTok to more than 70k followers - in 5 months! Should you include TikTok in your digital marketing strategy? In this episode Who uses TikTok and how many? Analytics and functionality available A beginner's guide to unders...
5 ways to being smarter about your video
October 13, 2020 22:00 - 13 minutesIn this episode, I share 5 ways to being smarter about your video. Actionable tips to either improve what you are already doing - or to get started with videos TODAY. Hosted on Acast. See acast.com/privacy for more information.
The struggles women (and men) are facing on video with Desiree Martinez
October 12, 2020 22:00 - 29 minutesIn this episode, I talk to Desiree Martinez, an experienced video creator and Youtuber, and host of the Women of Youtube podcast show. We are discussing what it takes to succeed on Youtube and if it plays a role if you are a man or a woman. In this episode: Finding your natural tribe How free content create need for paid services Women fighting bro-culture on YouTube Value-driven over vanity-driven Corona on-camera virgins Suck, learn and improve Two powerful tips to improve your vid...
Andrew & Pete: The truth about what stops entrepreneurs from success
October 11, 2020 13:00 - 42 minutes - 39.2 MBThe truth about what stops entrepreneurs from success If you are an entrepreneur, I am sure you have experienced being stuck from time to time. In this episode, I talk to Andrew and Pete about the fears and internal struggles that are often stopping entrepreneurs from success. Though we discuss topics like profit, leadership, human marketing, time management, sales and more - this episode is really about the internal fears and struggles that can stop you from business success. In this ep...
The truth about what stops entrepreneurs from success with Andrew & Pete
October 10, 2020 22:00 - 42 minutesIf you are an entrepreneur, I am sure you have experienced being stuck from time to time. In this episode, I talk to Andrew and Pete about the fears and internal struggles that are often stopping entrepreneurs from success. Though we discuss topics like profit, leadership, human marketing, time management, sales and more - this episode is really about the internal fears and struggles that can stop you from business success. In this episode: Andrew and Pete’s business journey - struggles,...
5 easy tools to improve your SEO - even if you are a newbie
October 02, 2020 19:00 - 13 minutes - 13 MBSearch Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is all about which content people will find when they type in a keyword, a phrase, or ask a question in their internet browser - and how you make sure YOUR people will find you. This episode is about how to prioritize your time spent on content creation and how to get the most out of the content you create optimizing it for SEO. I shar...