The book that was 35 years in the making with Park Howell
Publishing Rebel
English - September 04, 2022 22:00 - 28 minutesMarketing Business Entrepreneurship advertising businesswoman entrepreneur entrepreneurship humanmarketing humantohumanmarketing malenebendtsen personalbranding personalbrandingcoach personalbrandingtraining Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: The year-long book launch with Diana Gladney
In this week’s episode, I’m talking to Park Howell of Business of Stories. He's been on the show before but this time we dive into his writing and marketing strategies.
In this episode:
Researching your way to uncomment answers to common problemsHollywood-powered storytellingTesting your message and expert model on real audiencesHybrid publishing vs. self-publishingLeveraging your podcast connections in your book launchIntegrating the book into your businessThe 1$ business card that drives sales every weekThe Jerry Seinfeld methodABT: The 3 forces of storyTurning your book and expert model into a series
About Park Howell
Park is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform and has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell. He is also is a professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University.
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