Chris is the founder of Smart Author Media and an expert in book marketing, focused on advertised-based book funnels. In 2023, Chris helped his clients collectively generate over 20 million dollars in sales - based on 19, 000 books sold. That is a whopping $1,000 in revenue per book sold. In this episode, he shares the strategies he used to do that.

In this episodeWhat are some of the most effective strategies to market a nonfiction book in 2024?
How to capture and use reader dataThe true value of using paid advertising in your book funnelThe tradeoff between Amazon ranking and profitsThe types of ads that work best in 2024The three places you should run your book adsHow much you need to invest to test and get your ads workingHow to turn advertising costs into profitsThe ONE thing that dilutes profits if you miss itHow to know what you should be willing to pay for a customerWhy and when you should give your book away for freeHow to 10x the amount of leads you'll getHow to convince prominent people to promote your book for you

 

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