Marketing IQ
38 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 12 ratingsBoelter + Lincoln hosts Drew and Ken talk with guests about their personal career triumphs and failures that helped shape their marketing strategies today.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
37. Mike Desisti on Photojournalism Ethics + Award-Winning Photos
March 12, 2024 19:59 - 21 minutes - 30.1 MBEpisode 37 features Mike De Sisti, a photojournalist and multimedia photo editor for the Milwaukee Journal-Sentinel. The award-winning photojournalist shares his insights on how photos and images can shape a story. And despite advancements in AI that have the potential to streamline content production, Mike says he'll never use it. Find out why! Follow Mike De Sisti on social media channels @mdesisti and check out his work at the Milwaukee Journal Sentinel. Listen and subscribe to the p...
36. Scott Winklebleck, Website Design Trends + Tajin on Melon
January 23, 2024 18:55 - 25 minutes - 35.4 MBEpisode 36 features Scott Winklebleck, B+L interactive director. Some website design trends emerged in 2022 and 2023, but not all of them are good. Scott shares industry insights on which ones should say goodbye in 2024 and how new technology is influencing new trends. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com
35. Dick Knapinski, EAA AirVenture Oshkosh + PR's 3rd Party Endorsement
December 08, 2023 14:00 - 39 minutes - 54.2 MBEpisode 35 features Dick Knapinski, the director of communications for Experimental Aircraft Association (EAA). Want to know how EAA pulls off a 600,000+ person event in Oshkosh, Wisconsin every July? Interested to hear how EAA markets this global event and its local museum? Here's your chance. Follow EAA on social media channels @eaa. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook T...
34. Foul Mouth Creative + Advertising that Sticks with You
November 01, 2023 12:00 - 22 minutes - 31.1 MBEpisode 34 (part 2 of ep. 33) features the co-founders and masterminds behind the women-owned Foul Mouth Creative - Jourdan Huys and Rachel Carlson. In part 2, Jourdan (a former B+L intern) and Rachel talk about what makes good creative and the inspiration they derive from pigeons. Check out the Foul Mouth Creative website at foulmouthcreative.com and visit their social media channels @foul-mouth-creative. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts ...
33. Foul Mouth Creative + Being a Complex, Weird, Wild, Wonderful Human
September 20, 2023 14:00 - 25 minutes - 35.7 MBEpisode 33 features the co-founders and masterminds behind the women-owned Foul Mouth Creative - Jourdan Huys and Rachel Carlson. In part 1, Jourdan (a former B+L intern) and Rachel share their journeys in the agency world to what it's like to running their own indie agency in a traditionally male-dominated industry. Check out the Foul Mouth Creative website at foulmouthcreative.com and visit their social media channels @foul-mouth-creative. Listen and subscribe to the podcast on your f...
32. DJ Shawna, Milwaukee Bucks + Sharing Love
April 19, 2022 12:00 - 29 minutes - 40.2 MBEpisode 32 features Shawna Nicols, better known as DJ Shawna. The official DJ of the World Champion Milwaukee Bucks shares her journey as a former basketball player who wanted to keep the audience cheering as a DJ. From cold calls and working Milwaukee bars to becoming the favorite DJ of Giannis, DJ Shawna shares how she markets herself authentically to keep lining up gigs. Follow DJ Shawna on social media channels @djshawna and check out her podcast Dare to Be. Listen and subscribe to ...
31. Martin Moore, Becoming an Influencer + Koss
March 01, 2022 13:00 - 23 minutes - 31.9 MBEpisode 31 features Martin Moore, filmmaker and director for Koss. But he's so much more. A former mechanic, Moore's photography passion led to bigger and more creative endeavors. Learn more about how Moore changed his career path and gained popularity in the photography world, the radio and podcasting airwaves, and as a Milwaukee brand ambassador. Follow Martin on social media channels @martinmoorejr and check out his podcast Said No One Ever. Listen and subscribe to the podcast on you...
30. B+L making moves during COVID
January 18, 2022 20:46 - 18 minutes - 25.1 MBIn episode 30, B+L VP/Director of PR & Social Media Andy Larsen discusses trends in the marketing world that have taken shape throughout the COVID pandemic, as well as a big move made by B+L. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com
29. Framing Brand Messages + Dhavan Shah
December 09, 2020 18:57 - 22 minutes - 31.3 MBEpisode 29 welcomes Dhavan Shah, Maier-Bascom Professor at UW-Madison in the School of Journalism and Mass Communication. Coming off an election season and in the middle of a pandemic, framing messages is highly important. Dhavan's insights help brands understand how framing messages can make our break audience perspective and connection with a market. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify iHeartRadio Follow Boe...
28. Communicating during COVID-19 + Scott Grodsky
September 22, 2020 16:49 - 19 minutes - 26.2 MBWe're back with Episode 28! Scott Grodsky, a sports reporter at CBS58 in Milwaukee, knows first-hand how communication has shifted during the COVID-19 pandemic. From Zoom calls with Rodgers to interviews with ex-Badgers, Scott shares tips for businesses looking to better communicate in a virtual environment. Follow Scott on Twitter @ScottGrodsky Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify iHeartRadio Follow Boelter + L...
27. Podcast Pivots, NBA Branding + Kane Pitman
May 20, 2020 17:01 - 17 minutes - 24.3 MBEpisode 27 welcomes back Kane Pitman, a Milwaukee Bucks beat reporter and host of the Locked on Bucks podcast. This was originally recorded in February of 2020 before COVID-19 outbreak but is relevant today for several reasons. Since his first visit to the show, Kane has pivoted towards podcasting and gives in-the-trenches tips for brands looking to do the same. You'll also hear about the NBA's international branding plans and more hilarious interview stories. Follow Kane on Twitter @Kane...
Good City Brewing + Seeking the Good in a Crisis
March 27, 2020 00:19 - 18 minutes - 25.2 MBThis quarantine episode of Marketing IQ welcomes David Dupee, co-owner of Good City Brewing in Milwaukee. Long based on a taproom and events experience, the Good City team has strategically shifted to takeout and 6-packs to-go amidst the COVID-19 shutdown. Any business can learn from David honest breakdown of marketing tactics during this time of crisis. Follow Good City Brewing @goodcitybrewing. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Pl...
25. Badger Mutual, Target Markets + Approachable Insurance
March 05, 2020 02:31 - 19 minutes - 26.7 MBEpisode 25 ft. Melissa Theisen and Sean Costello from Badger Mutual Insurance - the long-time, Milwaukee-based insurance company. Balancing a network of independent agents across the country and a variety of policyholders, the marketing team is tasked with communicating to a variety of markets. No matter what, approachable and personal service is at the core of their offerings. A new COO and fresh HQ in downtown Milwaukee have this 130-year-old company thinking like a start-up to continue ...
24. Bridge the City, Podcasting + Inspiring Audience Action
February 13, 2020 16:41 - 27 minutes - 37.9 MBEpisode 24 welcomes Kyle and Elizabeth from Bridge the City - a Milwaukee group focused on inspiring the community to action and bringing meaningful change to the area. Content marketing is essential for a brand looking to engage and convert an audience base. The team shares their podcast, event activation, and social media strategies for how they've grown. Follow Bridge the City @bridgethecitypodcast. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts ...
23. Cousins Subs, Justin McCoy + Stomach Competition
January 06, 2020 15:43 - 19 minutes - 26.4 MBEpisode 23 means Justin McCoy, VP of Marketing for Cousins Subs is our guest. With the iconic tagline of "Better Bread. Better Subs," Justin shares how the Milwaukee-founded sub maker executes better marketing, too. Wisconsin-based ingredients fuel a local story that the marketing team tells through a variety of mediums, including social, digital, activations, and unique locations. If you manage a food or beverage brand, Justin's insights will directly impact your 2020 strategy. Follow ...
22. Chuck Swoboda, Marketing Innovation + Company Culture
December 02, 2019 22:40 - 20 minutes - 28.7 MBEpisode 22 features Chuck Swoboda - former CEO of Cree and current Innovator-in-Residence at Marquette University. If you work with or manage a marketing team, Chuck's experience ideating and marketing products is the tangible take-home advice you'll want. During his time at Cree, Chuck helped grow the company from a small startup with 30 employees to a global technology leader with more than 7,000 employees and $1.6 billion in revenue. His experiences have given him insight into innovat...
Marketing IQ #21: Carl Deffenbaugh + Thinking Like a Media Outlet
November 14, 2019 22:34 - 23 minutes - 31.7 MBEpisode 21 welcomes Carl Deffenbaugh - Fox 6 News anchor and host of the Deff-initely Milwaukee podcast. He shares his journey to the anchor desk and dives deep into how brands can think like a media outlet to create content and communicate with their end consumers. Carl even shares some Marvel Cinematic Universe, Tik-Tok, and Ultimate Frisbee facts that can help brands build marketing strategies. Follow Fox 6 News (@fox6now and @fox6wakeup) and Carl D. (@CarlDeff). Listen and subscri...
21. Carl Deffenbaugh + Thinking Like a Media Outlet
November 14, 2019 22:34 - 23 minutes - 31.7 MBEpisode 21 welcomes Carl Deffenbaugh - Fox 6 News anchor and host of the Deff-initely Milwaukee podcast. He shares his journey to the anchor desk and dives deep into how brands can think like a media outlet to create content and communicate with their end consumers. Carl even shares some Marvel Cinematic Universe, Tik-Tok, and Ultimate Frisbee facts that can help brands build marketing strategies. Follow Fox 6 News (@fox6now and @fox6wakeup) and Carl D. (@CarlDeff). Listen and subscri...
20. Angela Damiani, Newaukee + Experiential Events
November 01, 2019 16:29 - 21 minutes - 30.2 MBEpisode 20 brings Angela Damiani to the show. This serial entrepreneur from Milwaukee has founded numerous businesses, including Newaukee and Rev Collective. A pro at converting social media engagement into in-person experiences, Angela understands what businesses need to be to consumers in a densely digital age. Follow Newaukee (@NEWaukee) and Angela (@AngelaSDamiani). Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify iHeartR...
19. Jon Jarosh, Door County + Destination Marketing
October 07, 2019 15:01 - 19 minutes - 26.7 MBOn Episode 19, we're joined by Jon Jarosh, the director of communications and public relations for the Door County Visitor Bureau. With his years of experience in destination marketing, Jon shares his tips for telling the story of a location using every medium possible. From emerging digital influencers to organizing press trips, Jon's tips are useful for any destination or brand. Follow Door County, WI at @doorcounty on Instagram and @mydoorcounty on Twitter. Listen and subscribe to ...
Marketing IQ #18: Kasey Chronis, Live TV + Digital Storytelling
August 16, 2019 15:54 - 17 minutes - 23.6 MBEpisode 18 features Kasey Chronis, a reporter at Fox 6 News in Milwaukee. Her experience in both live shots and produced pieces around the city makes for a deep dive into the art of digital storytelling. As broadcast journalism evolves, Kasey shares a step-by-step guide to securing coverage for your brand across an outlet's social channels, podcasts, Alexa skills and on-air coverage. Follow Kasey across her social channels at @kaseychronisTV. Listen and subscribe to the podcast on your...
Marketing IQ #17: Kane Pitman, Milwaukee Bucks + Brand Stories
June 10, 2019 15:59 - 14 minutes - 20.6 MBEpisode 17 welcomes Kane Pitman, beat reporter for the Milwaukee Bucks. Originally from Australia, he's quickly built a personal brand throughout the city on the back of his top-notch social media presence and quality writing/storytelling skills. Kane gives us his favorite moments from the Bucks locker room in addition to key branding + storytelling takeaways for your business. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify iH...
Marketing IQ #16: Owned Media Strategies + Micro-Content
May 09, 2019 21:34 - 16 minutes - 23.1 MBEpisode 16 features Sam Burns, PR/Social Media Account Executive at B+L. Part 2 of this presentation from the Midwest Foodservice Expo focuses on owned media strategies for food + beverage brands. Learn how to plan and create useful micro-content for social media, newsletters, podcasts, and blogs that fit your budget and time limits. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook ...
Marketing IQ #15: Earned Media for Food + Beverage Brands
April 12, 2019 16:03 - 18 minutes - 25 MBEpisode 15 features Andy Larsen, VP/Director of Public Relations and Sam Burns, PR/Social Media Account Executive at B+L. Part 1 of this presentation from the Midwest Foodservice Expo dives into strategies for generating earned media hits and public relations results for food + beverage brands. Learn about pitching journalists, setting up media dinners, and leveraging unique stories to ultimately drive sales. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts ...
Marketing IQ #14: Sarah Hauer, Journalism + Pitching Media
April 01, 2019 15:31 - 14 minutes - 19.3 MBSarah Hauer, a reporter at the Milwaukee Journal Sentinel and creator of the Be MKE newsletter, joins the show to talk journalism, pitching media, and the buzz of the Bachelor. Sarah, Ken, and Sam discuss where the media industry is heading and how you can effectively leverage it. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com
Marketing IQ #13: Fyre Festival, Pabst Milwaukee Brewery + Event Marketing
February 21, 2019 20:23 - 15 minutes - 21.3 MBAdam Powers of Pabst Milwaukee Brewery joins Ken and Sam for Episode 13. Fresh off the Fyre Festival documentaries, we critique the recent event disaster while giving tips for how to execute and market a successful activation. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com
Marketing IQ #12: Milwaukee Brewers, Caitlin Moyer + Digital Strategy
February 08, 2019 16:44 - 18 minutes - 25.2 MBMilwaukee Brewers director of new media, Caitlin Moyer, is our guest for Ep. 12. Fresh off a historic season, we review the marketing team's viral Sandlot video strategy, how to respectfully talk trash to competitors (Cubs fans), and an exciting look ahead to the 2019 season. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com
Marketing IQ #11: Dallas Cowboys, Travel Tourism + Instagram
January 25, 2019 15:33 - 14 minutes - 20.3 MBEpisode 11 welcomes Danielle Fuentes, Senior Account Executive at B+L. Ken and Sam dive into the Dallas Cowboy brand (Danielle's favorite team), how to market for travel destinations, and the power of Instagram in reaching and engaging a target market. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com
Marketing IQ #10: Viral Tweets + Tim Cigelske (Pt. 2)
December 21, 2018 17:50 - 15 minutes - 21.4 MBEpisode 10 is part 2 of our conversation with Tim Cigelske, Director of Integrated Content at Marquette University. Fresh off of his viral tweet, Tim breaks down how an Ariana Grande/Pete Davidson post helped send more than 3.4 million to Vote.org. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com
Marketing IQ #9: Tim Cigelske, Storytelling + Beer Runner
December 05, 2018 21:11 - 14 minutes - 19.3 MBEpisode 9 features Tim Cigelske, Director of Integrated Content at Marquette University. In Part 1 of 2, Tim talks storytelling, content strategy for Marquette, and how his Beer Runner series started. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com
Marketing IQ #8: Quentin "Q" Allums, Esports + LinkedIn
November 20, 2018 14:57 - 13 minutes - 18.9 MBEpisode 8 welcomes CEO of Urban Misfit Ventures, LinkedIn creator, and soon to be TEDx Speaker, Quentin Allums. Better known as Q or @tagjustq on social media, Ken and Sam dive into a variety of trending industry topics, including the future of esport, creating meaningful content for LinkedIn, and how brands can be influencers. Get to know Q's backstory in the recent Milwaukee Journal Sentinel story. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Googl...
Marketing IQ #7: Website Design, E-newsletters + Playing in a Band
October 19, 2018 16:17 - 11 minutes - 16 MBEpisode 7 features B+L's associate interactive designer, Ed Kosmatka. Figure out how to improve your brand's website, e-newsletter, and digital presence. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com
Marketing IQ #6: Copywriting, Brand Voice + Digital Content
October 01, 2018 20:53 - 10 minutes - 13.8 MBEpisode 6 welcomes B+L copywriter, Kimberlee Jacobson. As video content continues its hot streak, long and short form copy is a valuable tool to reach and engage with your audience. Ken, Sam and Kimberlee dive into developing a brand voice, different forms of copy, and strategies to help you flip between various styles. Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in each episode. Listen and subscribe to the podcast on your favorite platform: Apple Podc...
Marketing IQ #5: Kevin Brandt, College Education + Creative Mindsets
September 06, 2018 14:54 - 11 minutes - 16.4 MBMilwaukee educator, marketer and radio host, Kevin Brandt, sits down to talk advertising education, student skills and lifelong learning. This first episode in the show's education series is just in time for back to school, and looks to provide value for educators, students, and industry professionals. Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in each episode. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play M...
Marketing IQ #4: Drew Westphal, Instagram + Influencer Marketing
August 22, 2018 21:09 - 13 minutes - 19.1 MBThe guys sit down with Milwaukee fashion blogger, content creator and Instagram influencer, Drew Westphal. They dive into the origin of social media influencers, building blocks for solid creator relationships, and even a few fall fashion/culture tips. Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in each episode. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on socia...
Marketing IQ #3: Social Media Strategies for Paid + Organic Content
August 07, 2018 16:58 - 10 minutes - 14.2 MBEp. #3 is here. Ken and Sam are joined by Sarah Kehoe, Media Planner and Buyer at B+L. The group dives into the key differences between paid and organic social media, including strategies to consider when creating content for Facebook and other social platforms. Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in 10 minutes or less. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter +...
Marketing IQ #2: Netflix stock, Josh Hader's tweets + PR fails
July 24, 2018 16:32 - 10 minutes - 15 MBIn Ep. #2, Ken and Sam are joined by Andy Larsen, VP/Director of Public Relations at B+L. They break down recent national marketing stories, including the Netflix stock slip up, Josh Hader's tweets, and PR fails from 2018. On a local level, Milwaukee's recent media spotlight in both Vogue and The Economist are analyzed. Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in 10 minutes or less. Listen and subscribe to the podcast on your favorite platform: Ap...
Marketing IQ #1: Amazon's stunt, Deadpool 2 + Milwaukee Bucks stadium naming rights
July 11, 2018 14:20 - 8 minutes - 11.7 MBWelcome to Episode #1 of the Marketing IQ Podcast by Boelter + Lincoln. On today's show, Ken and Sam are joined by Garth Cramer (Creative Director, B+L) as they dive into a variety of national marketing/advertising topics, including Amazon's jurassic-sized stunt, Deadpool 2's viral marketing, and Coke's FIFA spot. They'll also breakdown a local story - the race for the Milwaukee Bucks new arena naming rights. Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in...