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29. Framing Brand Messages + Dhavan Shah
Marketing IQ
English - December 09, 2020 18:57 - 22 minutes - 31.3 MB - ★★★★★ - 12 ratingsBusiness News Business News milwaukee advertising agency brands marketing publicrelations strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 28. Communicating during COVID-19 + Scott Grodsky
Next Episode: 30. B+L making moves during COVID
Episode 29 welcomes Dhavan Shah, Maier-Bascom Professor at UW-Madison in the School of Journalism and Mass Communication. Coming off an election season and in the middle of a pandemic, framing messages is highly important.
Dhavan's insights help brands understand how framing messages can make our break audience perspective and connection with a market.
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