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25. Badger Mutual, Target Markets + Approachable Insurance
Marketing IQ
English - March 05, 2020 02:31 - 19 minutes - 26.7 MB - ★★★★★ - 12 ratingsBusiness News Business News milwaukee advertising agency brands marketing publicrelations strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 24. Bridge the City, Podcasting + Inspiring Audience Action
Next Episode: Good City Brewing + Seeking the Good in a Crisis
Episode 25 ft. Melissa Theisen and Sean Costello from Badger Mutual Insurance - the long-time, Milwaukee-based insurance company. Balancing a network of independent agents across the country and a variety of policyholders, the marketing team is tasked with communicating to a variety of markets. No matter what, approachable and personal service is at the core of their offerings.
A new COO and fresh HQ in downtown Milwaukee have this 130-year-old company thinking like a start-up to continue growth.
Follow Badger Mutual Insurance @badgermutual.
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