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Marketing IQ #15: Earned Media for Food + Beverage Brands
Marketing IQ
English - April 12, 2019 16:03 - 18 minutes - 25 MB - ★★★★★ - 12 ratingsBusiness News Business News milwaukee advertising agency brands marketing publicrelations strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Marketing IQ #14: Sarah Hauer, Journalism + Pitching Media
Next Episode: Marketing IQ #16: Owned Media Strategies + Micro-Content
Episode 15 features Andy Larsen, VP/Director of Public Relations and Sam Burns, PR/Social Media Account Executive at B+L. Part 1 of this presentation from the Midwest Foodservice Expo dives into strategies for generating earned media hits and public relations results for food + beverage brands. Learn about pitching journalists, setting up media dinners, and leveraging unique stories to ultimately drive sales.
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