Loyalty360 Podcast

Loyalty360 Loyalty Live - with Ned Moore, Clutch

Loyalty360's Mark Johnson interviews Ned Moore, Clutch to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answ...

Chicken Salad Chick’s “Female First” Loyalty Approach Grows Brand

Loyalty360's Mark Johnson interviews Tom Car, Chief Marketing Officer of Chicken Salad Chick. Tom Carr says there are still some business associates who are surprised that a restaurant chain can focus only on the concept of chicken salad, let alone be successful at it. “It surprises people,” says Carr, Chief Marketing Officer for Chicken Salad Chick, which has grown to more than 185 restaurants in 17 states and debuted on the Inc. 5000 list of America’s Fastest-Growing Private Companies at...

For Jersey Mike’s Subs, Technology Keeps Rewards Running

Rich Hope is the Chief Marketing Officer for Jersey Mike’s Franchise Systems, Inc., one of the nation’s leading sub sandwich franchises with more than 2,500 locations open and in development. Loyalty360 CEO Mark Johnson and Hope recently discussed Jersey Mike’s customer engagement strategies, its rewards and loyalty program, and what the road ahead looks like for the fan-favorite brand.

Loyalty360 Loyalty Live - with Tyler Baesman and Rachel Iannarino, Baesman

Loyalty360's Mark Johnson interviews Tyler Baesman and Rachel Iannarino, Baesman to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask que...

Michaels Uses Personalization, KPIs to Get Creative with Rewards Program

Sachin Shroff is the Vice President of Loyalty and Customer Relations Management at Michaels, a one-stop shop for all things arts and crafts across North America with more than 1,200 stores in 49 states and Canada. Loyalty360 CEO Mark Johnson spoke with Shroff about Michael and its loyalty and rewards program, personalization, and customer engagement efforts. Click HERE to read the feature article. Click HERE to read the feature article.

Loyalty360 Loyalty Live - with Tim Glomb, Cheetah Digital

Loyalty360's Mark Johnson interviews Tim Glomb, Cheetah Digital to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have ...

Ideal Image Using Memberships to Personalize with Consumers

David Prokupek is the CEO of Ideal Image, a direct-to-consumer telehealthcare brand with a mission to help people look and feel their best through laser hair removal, body sculpting, Botox, and anti-aging services, among others. Loyalty360 CEO Mark Johnson spoke to Prokupek about Ideal Image’s customer engagement efforts and strategies. Click HERE to read the feature article.

Loyalty360 Loyalty Live - with Eugenia Blackstone, Generali Global Assistance

Loyalty360's Mark Johnson interviews Eugenia Blackstone, Generali Global Assistance to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask ...

ExxonMobil Leverages Data to Predict Consumer Behavior

Yan Côté is U.S. Marketing Communications Manager for ExxonMobil, which has more than 11,500 fuel and convenience stations nationwide. Loyalty360 CEO Mark Johnson caught with Côté to discuss ExxonMobil’s customer loyalty and engagement programs and what is in store next for the brand. Read the interview HERE.

Loyalty360 Loyalty Live - with Michelle Wildenauer, The Lacek Group

Loyalty360's Mark Johnson interviews Michelle Wildenauer, The Lacek Group to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions,...

Loyalty360 Loyalty Live - with Brandon Logsdon, PDI

Loyalty360's Mark Johnson interviews Brandon Logsdon, President and GM, Marketing Cloud and Fuel Pricing Solutions, PDI to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast o...

Loyalty360 Loyalty Live - with Andrew Pine, Porsche Cars North America

Loyalty360's Mark Johnson interviews Andrew Pine, Global Director, Excite!, Porsche Cars North America to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's Yo...

Loyalty Live Mini-Series - 2021 Trends in Loyalty & CX with Emil Sarkissian, CEO at Loyalty Methods

Loyalty360's Mark Johnson interviews Emil Sarkissian, CEO at Loyalty Methods to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questio...

Giant Food’s New Loyalty Program Builds on Digital Relationship

Ryan Draude is the Head of Loyalty and Digital, and Melanie Butler is the Manager of CSM at Loyalty Strategy at Giant Food, a retailer in the Washington DC, Virginia, Maryland, and Delaware area with over 160 stores.  In 2020, Giant Food won a Silver award in the Loyalty Program Design at the Loyalty360 annual awards. Loyalty360 CEO Mark Johnson recently spoke with Draude and Butler about their customer engagement programs.

Mohegan Gaming & Entertainment Better Big on Guest Loyalty

Dave Martinelli is Chief Marketing Officer for Mohegan Gaming & Entertainment, a master developer and operator of entertainment resorts, including Mohegan Sun in Connecticut, Inspire in South Korea and Niagara Casinos in Canada, and the newly-re-opened Mohegan Sun Casino at Virgin Hotels Las Vegas. Mark Johnson, CEO of Loyalty360, spoke with Martinelli about Mohegan Gaming & Entertainment’s loyalty and engagement program and how they are connecting with customers in often difficult times.

Loyalty Live Mini-Series - 2021 Trends in Loyalty & CX with Carlos Dunlap-Beard

Loyalty Live - 2021 Trends in Loyalty & CX w/ Tania Tawil, VP Client Services at Kobie

Joella’s Hot Chicken’s New Rewards Program is Hot, Hot, Hot

Joella’s Hot Chicken has 19 stores in Indiana, Ohio, Kentucky, Florida, and Georgia and continues to look for more expansion. The restaurant chain just launched its first loyalty and rewards program, and Loyalty360 CEO Mark Johnson spoke with Katie Wollrich, Chief Marketing Officer for Joella’s Hot Chicken, about the program and its expansion plan.

Giant Eagle Works to Keep myPerks Simple and Easy

Justin Weinstein is the Senior Director of Customer Experience at Giant Eagle, which operates more than 400 supermarket and convenience store locations and employs more than 34,000 team members. Mark Johnson, CEO of Loyalty360, recently spoke with Weinstein about their myPerks loyalty and rewards programs and about the focus of their engagement and personalization efforts.

Loyalty Live with Todd Leach, Chief Client Officer at SMG

Loyalty360's Mark Johnson interviews Todd Leach, Chief Client Officer at SMG to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask question...

AARP Rewards Grows Membership with Intentional Touchpoints

Imani Samuels is the Director of Loyalty Marketing at AARP, an association for people 50-plus that had almost 40 million members. AARP Rewards recently received a Silver award and the Innovation and Corporate Social Responsibility Category at the Loyalty 360 awards. Mark Johnson, CEO of Loyalty360, recently spoke with Samuels about their campaigns and rewards programs.

Urban Air Adventure Park Grows Customers with Kid-Friendly Activities

Urban Air is a nationwide adventure park brand with more than 150 locations. Mark Johnson, CEO of Loyalty360, recently spoke with Jessica Correa, Urban Air’s Chief Marketing Officer, about the growth of the company and its decision to roll out a recurring membership program across their parks nationwide.

Loyalty Live w Adhish Kulkarni, SVP and GM Digital Engagement and Loyalty Solutions for Evolving

Loyalty360's Mark Johnson interviews Adhish Kulkarni, SVP and GM Digital Engagement and Loyalty Solutions at Evolving Systems to discuss the growing need for brands to engage their consumers in a fun, dynamic way through Gamification, and best practices for brands to implement a successful Gamification strategy. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices and opportunities for marketer...

Verizon Expands Loyalty Program

At the recent 2020 Loyalty360 Awards, Verizon Wireless came away as big winners. They took home the Platinum Award in the Program Partnership category, won the Gold in the Loyalty Program Design category, and won the Bronze Award in the 360-Degree for overall brand excellence. Recently, Mark Johnson, CEO of Loyalty360, spoke with Julia Russell, Director, Verizon Up Loyalty Program at Verizon, and Carrie Mastropaolo, Verizon Up Marketing Strategy, about the 2020 campaigns and what the future...

Salling Group’s New Loyalty Platform is ‘Grandma Approved’

Andras Szocs is the Senior Director and Head of Customer Programs and Center of Excellence for Salling Group, the largest retailer in Denmark, which serves over 11 million customers a week through its grocery store chains, coffee shops, restaurants, and department stores. Salling Group recently launched a new loyalty and rewards app and had major success from the start. Loyalty360 CEO Mark Johnson spoke with Szocs about the new programs and how they achieved their fast success.

‘Avocado Nation’ Helping Grow Avocados From Mexico Sales

Ivonne Kinser is Head of Digital Marketing and E-Commerce at Avocados From Mexico, the No. 1 selling brand of avocados in the U.S. The company was formed for the purpose of advertising, promotion, public relations, and research for all stakeholders of Avocados From Mexico. Headquartered in Irving, Texas, Avocados From Mexico is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association. Under agreements, MHAIA and the Mexican Avocado Producers and Packers have combined reso...

Chipotle Uses Unique Ways, Channels to Build Loyalty program

In Summer 2016, Chipotle tested a limited-time promotional program that appealed to its younger demographic. While the test went well, it wasn’t until Jason Scoggins, Chipotle’s Director of Loyalty and CRM, joined the Marketing Team in 2018 that Chipotle Rewards was initiated. Loyalty360 recently had the chance to sit down with Chipotle’s Jason Scoggins to discuss Chipotle Rewards, the brand’s commitment to customers, and how the program continues to exceed customer loyalty expectations.

Ally Financial’s Marketing Capitalizes on Gamification Efforts

Megan Audette, Director of Advertising at Ally Financial, a leading digital financial-services company with $180 billion in assets. They are one of the largest full-service automotive finance operations in the country and offer a wide range of financial services and insurance products to automotive dealerships and consumers, as well as offering mortgage lending, personal lending, and a variety of deposit and other banking products. Ally took home a Platinum award in the Technology and Trend...

Choice Hotels Bets on New Gaming Partnership To Increase Loyalty

Jamie Russo is Vice President of Loyalty Programs and Customer Engagement at Choice Hotels International is one of the largest and most successful lodging franchisors in the world. Choice franchises 13 distinct brands that count more than 7,000 hotels, representing nearly 600,000 rooms in 45 countries and territories. Ranging from limited service to full-service hotels in the upscale, midscale, extended-stay, and economy segments, Choice-branded properties provide business and leisure trave...

Q&A With Raja Rajamannar, Mastercard

Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he. Rajamannar, who has authored a new book called Quantum Marketing (HarperCollins Leadership), points to recent studies amongst CEOs in which nearly 75% say they have no confidence in their CMOs, or in their marketing teams to be able to drive business growth. “Now that is a disaster,” Rajamannar told Loyalty360 CEO Mark Johnson in a...

Atlantic Lottery Extends Customers’ Play Experience

Ashley Leger leads the 2Chance program for Atlantic Lottery, an organization that operates lottery games in Atlantic Canada and is owned jointly by the four Atlantic provincial governments: New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland and Labrador. Atlantic Lottery won a Bronze in the Loyalty Program Design at the recent Loyalty360 Awards in partnership with Splashdot. Mark Johnson, CEO of Loyalty360, recently spoke with Leger about their engagement program and the cam...

Checkers and Rally’s Launch Rewards Program to ‘Keep It Simple’

Checkers and Rally’s recently developed a new mobile application and loyalty program for its restaurants, working in partnership with Paytronix. Mark Johnson, CEO of Loyalty360, spoke about the program with Josh Buchmann, the Senior Director of eCommerce and Guest Engagement at Checkers and Rally’s, which combined have just under 900 restaurants.

Employee Buy-In Grows Hannaford All-Digital Rewards Program

Hannaford is a 189-store supermarket chain based in Maine that operates stores in New England and New York. They recently won a Platinum award at the Employee Engagement and Impact category at the Loyalty360 annual awards. John Giaquinto, the Senior Director of Customer Loyalty, and Julie Girard, the Manager of Loyalty Marketing, recently spoke with Loyalty360’s Mark Johnson about the launch of their new digital loyalty program.

TELUS Uses Rewards, Social Purpose to Grow Customer Engagement

Cecilie Balfour is the Senior Market Manager at TELUS, which is Canada’s fastest-growing national telecommunications company. TELUS recently won two awards at the annual Loyalty360 awards program, including a Gold in the Innovation in Corporate Social Responsibility category and an Honorable Mention in the Creative Campaign category in partnership with Aimia. Loyalty360’s Mark Johnson recently spoke with Balfour on the TELUS Rewards program and their social impact strategy. 

Floor & Decor’s Unique PRO Rewards Changes Member’s Business, Lives

Matt Goldberg is the Director Of Pro Strategy And Loyalty at Floor & Décor, which won three awards during the recent Loyalty 360 Award presentation, including a Platinum in the B2B Customer Loyalty category, a Gold in the Program Partnership Strategy, and a Bronze in the 360-Degree category, which is our overall category based on a number of solutions.  Mark Johnson from Loyalty360 recently interviewed with Matt about Floor & Décor’s unique loyalty program and winning the coveted awards.

Wyndham Focuses on Customers in Winning 360-Degree Honor

Wyndham Hotels & Resorts won the Platinum in the 360-Degree category for overall excellence at the 2020 Loyalty360 Awards, as well as three other awards at the event. The also captured a Platinum in the Customer Insights & Metrics category, a Platinum in the CX Strategy category, and a Bronze in the Incentive and Reward Design category. Geoff Crossan, Group Vice President for Loyalty and Partnerships at Wyndham Hotels & Resorts, spoke with Loyalty360’s Mark Johnson about the awards, and ab...

In Challenging Times, Air Canada’s Giveback Program Shines a Light

Air Canada is Canada’s largest domestic and international airline. Canada’s flag carrier is among the 20 largest airlines in the world and in 2019 served over 51 million customers. Air Canada recently won a Platinum award in the Innovation in Corporate Social Responsibility category at the annual Loyalty360 awards, as well as a Bronze in the Business Transformation category. Loyalty360’s Mark Johnson recently spoke with Jackie Harkness, Senior Director of Loyalty Planning and Sponsorships,...

How Canada’s SCENE Stays Relevant, Innovative, Loved

Matthew Seagrim is Managing Director of SCENE, a joint venture between Cineplex Entertainment and Scotiabank, which has officially ranked Canada’s most extensive entertainment loyalty program. SCENE also took home several honors at the 2020 Loyalty360 Awards, including a silver award for Business Transformation and gold for Creative Campaign. Loyalty360’s Mark Johnson spoke with Seagrim about changes in the SCENE rewards program, its new partnerships, and it’s recent award. Click HERE to ...

Donatos’ Revamped Loyalty Program Gets Personal

Erin Corrigan is the Digital Marketing Manager at Donatos, an Ohio-based pizza delivery restaurant franchisor that has nearly 200 locations in 10 states, with the majority of locations in Ohio. Donatos won a Silver award at the recent Loyalty360 Awards in the Customer Insights and Metrics category, and Loyalty360’s Mark Johnson had the chance to speak with Corrigan about their recent rewards and engagement campaigns. Click HERE to read the feature article on Donatos.

Teriyaki Madness Gets Ahead of Loyalty Curve with New Technology

Jodi Boyce is executive vice president of the fast-casual Denver-based teriyaki franchise, Teriyaki Madness, which features a Seattle-style teriyaki menu with nearly 95 locations in the U.S. Teriyaki Madness has leveraged its loyalty program to thrive amid the pandemic by increasing sales and customer retention. The program's success can be seen in that loyalty members spent an average of 16% to 19% more per order than non-loyalty members. Click HERE to read the feature article.

Team Engagement is Key to The GIANT Company’s Loyalty Launch

The GIANT Company is a U.S. supermarket chain that operates 186 stores in, Pennsylvania, Maryland, Virginia, and West Virginia. They operate full-scale supermarkets under the GIANT and MARTIN’S banners, along with small-scale urban stores known as GIANT Heirloom Markets and offers online grocery services through its GIANT Direct and MARTIN’S Direct banners At the recent 2020 Loyalty360 Awards, The GIANT Company took home awards in the Business Transformation and Employee Engagement & Impact...

Consumer Community Grows Veggies Made Great Brand

Veggies Made Great's goal is to inspire people to love eating veggies by creating high-quality, delicious, and nutritionally smart, veggie-rich foods that are ready to eat and available everywhere. Loyalty360's Mark Johnson recently spoke with Christine Luongo, Senior Brand Manager for Veggies Made Great, which recently took home a Silver at the 2020 Loyalty360 Awards in the Customer Engagement and Advocacy category in partnership with Vesta.

Domino’s Relies on Product Insurance to Build Customer Loyalty

Vanessa Peña is the program leader of the digital experience at Domino’s, which is one of the world’s leading QSR brands in the pizza sector. Domino’s took home a gold in the CX Strategy category at the recent 2020 Loyalty360 Awards program, an award that honors the overall goals of a brand strategy to it build customer loyalty and achieve its customer loyalty goals. Loyalty360 CEO Mark Johnson spoke with Peña about Domino’s current brand strategies and what the future looks like in custom...

LEGO Goes After a Lifetime of Loyalty

Jason Whiting is Director of the Global VIP Program at LEGO, one of the most popular and widely used toys in the world and an internationally recognized brand. The LEGO Group is a privately held company based in Denmark, and the company is owned by the original family who founded it in 1932. LEGO recently won a Platinum award in the Incentive and Reward Design at the 2020 Loyalty360 Awards in its partnership with Oracle. Mark Johnson, CEO of Loyalty360, recently spoke with Whiting about the...

19 Crimes Breaks the Rules to Win Loyalty Program Design Award

Ashley Beckman is the global brand manager at Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design category at the recent 2020 Loyalty360 awards. Treasury Wine Estates is an Australian global winemaking and distribution business with headquarters in Melbourne. It was formerly the wine division of international brewing company Foster’s Group Mark Johnson of Loyalty360 recently spoke with Beckman about the...

Alan Magee, Church’s Chicken

Mark Johnson, CEO of Loyalty360, had the chance to talk with Alan Magee, Vice President of Digital Marketing for Church’s Chicken. Church's Chicken is an American chain of fast food restaurants specializing in fried chicken, also trading outside North America as Texas Chicken or Church’s Texas Chicken. Watch the video here: https://www.youtube.com/watch?v=6pv9n7vfD7U

Loyalty360 Loyalty Live - Challenges in CSR with Pam Erlichman from Jebbit

Loyalty360's Mark Johnson interviews Pam Erlichman to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.

Loyalty360 Loyalty Live - Challenges in CSR with Carlos Dunlap from Clarus Commerce

Loyalty360's Mark Johnson interviews Carlos Dunlap-Beard to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.

Loyalty360 Loyalty Live - Challenges in Tier Management with Guy Cierzan from ICF Next

Loyalty360's Mark Johnson interviews Guy Cierzan from ICF Next to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.

Preferred Rewards Delivers Big Numbers for Bank of America

When it comes to reward programs in the financial sector, big numbers play a big role in driving client satisfaction and deepening client relationships. Since launching its industry-leading, no-fee Preferred Rewards program in 2014, Bank of America has seen a steady stream of member enrollments and an even more impressive use of the loyalty program’s perks and benefits. In six years, the program has grown to more than 7.9 million members across Bank of America’s three offerings: Preferred R...