Loyalty360 Podcast
248 episodes - English - Latest episode: over 1 year ago - ★★★★ - 3 ratingsLoyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.
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Episodes
Loyalty360 Loyalty Live | Laura Gardiner and Dipti Bramhandkar, Iris
November 02, 2021 18:00 - 23 minutes - 16.4 MBLoyalty360's Mark Johnson interviews Iris' Laura Gardiner and Dipti Bramhandkar to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Cinnabon Looks to Brighter Days on the Horizon
November 02, 2021 12:00 - 24 minutes - 17.2 MBKendall Ware is the Chief Brand Officer for Cinnabon, the market leader among cinnamon bakeries with over 1,200 franchise locations worldwide, and Carvel, a leading provider of premium soft ice cream and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgier the Whale. Loyalty360 CEO Mark Johnson spoke with Ware about Cinnabon’s recently launched mobile app and the Cinnabon Rewards program, as well as plans to continue to engage with cust...
Best Western Allows Best Loyalty Customers to “Choose Your Own Adventure”
November 01, 2021 13:00 - 22 minutes - 15.8 MBJay Hubbs is the Vice President of Advertising, Marketing, Innovation and Analytics at Best Western Hotels and Resorts, a worldwide hotel chain with over 4,700 establishments. Loyalty360 CEO Mark Johnson spoke with Hubbs about Best Western’s “Choose Your Own Adventure” campaign, their Loyalty Expo awards submission, and their various engagement efforts.
Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo
October 27, 2021 11:00 - 24 minutes - 17.1 MBLoyalty360's Mark Johnson interviews Zsuzsa Kecsmar, Antavo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
CVS Puts “Extra Care” Into Established Loyalty Program
October 25, 2021 10:00 - 24 minutes - 17.3 MBMichele Driscoll is Vice President of Customer Engagement, Loyalty, Personalization and Promotions at CVS Health, parent company of CVS Pharmacy, an innovative health solutions retail pharmacy with nearly 10,000 locations across the United States. Loyalty360 CEO Mark Johnson spoke with Driscoll about their ExtraCare loyalty program and several enhancements made to their customer engagement efforts. Read the feature article HERE.
For Mister Car Wash Loyalty Program, Consistency is Key
October 22, 2021 10:00 - 16 minutes - 11.7 MBMayra Chimienti is the Vice President of Operation Services at Mister Car Wash, the largest car wash company in the United States that is home to over 350 locations across 21 states. Loyalty360 CEO Mark Johnson spoke with Chimienti about their Unlimited Wash Club and the enhancements made to the program. Read the full article HERE.
Loyalty Live - Gabriele Giancola, Qiibee
October 19, 2021 18:00 - 22 minutes - 15.4 MBLoyalty360's Mark Johnson interviews Gabriele Giancola, Qiibee to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Does Del Taco Have a Loyalty Program? ‘Del Yeah!’ They Do
October 19, 2021 10:00 - 18 minutes - 13.2 MBErin Levzow is the Vice President of Marketing Technology for Del Taco, an American-Mexican fast food chain with over 600 locations that specializes in a combination of traditional Mexican and American dishes. Loyalty360 CEO Mark Johnson spoke with Levzow about Del Taco’s new “Del Yeah!” rewards program and their upcoming presentation at the Loyalty Expo. Read the feature HERE.
Author Emmanuel Probst Says Simple Brand Hacks Can Deliver Meaning on a Limited Budget
October 13, 2021 10:00 - 25 minutes - 18 MBDr. Probst is the author of Brand Hack: How to Build Brands by Fulfilling the Consumer Quest for Meaning from PowerHouse Books, distributed through Simon & Schuster. He recently spoke with Loyalty360 CEO Mark Johnson about the new book, as well as the state of loyalty marketing. Brand Hacks takes readers on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives....
Jack in the Box is “Jack of All Trades” in Loyalty Offerings
October 12, 2021 10:00 - 25 minutes - 17.9 MBRyan Ostrom is Chief Marketing Officer and Executive Vice President at Jack in the Box, which has over 2,200 locations, primarily serving the West Coast of the United States. Loyalty360 CEO Mark Johnson spoke with Ostrom about their Jack Pack loyalty program and other customer engagement efforts. Read the full article HERE.
Schnucks Rewards Using Technology to Enrich Customer Experience
October 06, 2021 10:00 - 12 minutes - 9.17 MBAnn Ehnert is Director of CRM and Loyalty Marketing at Schnucks, a grocery retailer with 111 stores across Missouri, Illinois, Indiana and Wisconsin. Loyalty360 CEO Mark Johnson spoke with Ehnert about Schnucks Rewards and the various efforts to innovate their loyalty program.
Western Union Speaker Preview at Loyalty360 Expo
October 05, 2021 10:00 - 12 minutes - 9.04 MBWestern Union’s Harveer Singh and Lucy Donaldson speak about being a presenter at the 2021 Loyalty Expo in October. Singh and Donaldson spoke with Loyalty360 CEO Mark Johnson about being part of Loyalty360 Brand Member Roundtables: The Challenges and Opportunities of Launching a Successful International Customer Loyalty Program. To learn more about the Loyalty360 Awards and the Loyalty360 Expo, please visit HERE.
Papa John’s Loyalty Program Earning Big Slice of Brand Revenue
October 01, 2021 10:00 - 13 minutes - 9.48 MBLisa Hallam is the Senior Director for Loyalty and Consumer Strategy at Papa John’s, the world’s third-largest pizza delivery company with more than 5,500 restaurants in 49 countries and territories as of June 28, 2021. Loyakty360 CEO Mark Johnson spoke with Hallam about Papa John’s latest promotion, their Papa Rewards program, and their planned customer engagement efforts. Read the article HERE.
rue21 Seeing Big Growth with Rewards and Loyalty Efforts
September 30, 2021 10:00 - 25 minutes - 17.7 MBJulia Draper is the Vice President of Marketing at rue21, a leading teen specialty retailer which operates over 650 stores in 45 states. Loyalty360 CEO Mark Johnson spoke with Draper about the customer engagement efforts at rue21 and its rewards program. Read the article HERE.
Loyalty Live - Guy Cierzan, ICF Next
September 28, 2021 18:00 - 14 minutes - 10 MBLoyalty360's Mark Johnson interviews Guy Cierzan, ICF Next to discuss the trends in customer loyalty and customer experience, with a focus on current trends in customer loyalty fraud and gaming.
Salata Salad Kitchen Rolls Out New App to Freshen Loyalty Program
September 24, 2021 10:00 - 21 minutes - 15.4 MBAllison Cocker is the Communications Manager at Salata Salad Kitchen, a built-to-order salad kitchen with over 80 locations. Loyalty360 CEO Mark Johnson spoke with Cocker about Salata Salad Kitchen’s loyalty and customer engagement efforts. Read the feature story HERE.
Loyalty Live - Patrick Tripp, Cheetah Digital
September 21, 2021 18:00 - 11 minutes - 8.26 MBLoyalty360's Mark Johnson interviews Patrick Tripp, Cheetah Digital to discuss the trends in customer loyalty and customer experience, with a focus on current trends in customer loyalty fraud and gaming.
Quiznos Anchored in Innovation in Loyalty Efforts
September 20, 2021 10:00 - 22 minutes - 15.9 MBMark Lohmann is the president of REGO Restaurant Group, which owns the Quiznos restaurant brand that offers chef-inspired sandwiches, subs, and salads at about 500 locations as well as Taco del Mar restaurants. Loyalty360 CEO Mark Johnson spoke with Lohmann about the customer engagement efforts with Quiznos and future loyalty program opportunities. Read the article HERE.
VASA Fitness Using Burn & Earn Rewards Program to Promote Personal Voyages
September 15, 2021 10:00 - 21 minutes - 15.4 MBMindi Bridges is the Chief Brand & Marketing Officer for VASA Fitness, which has 48 locations that serve over 400,000 members across Colorado, Utah, Kansas, Oklahoma, Arizona, and Indiana. Loyalty360 CEO Mark Johnson spoke with Bridges about VASA Fitness’s customer engagement programs and how they plan to expand the brand. Click HERE to read the feature article.
Certified Angus Beef Growing New Steakholder Rewards™ Program
September 09, 2021 10:00 - 23 minutes - 16.3 MBChristy Johnson is Vice President of Branding at Certified Angus Beef, a group of family ranchers that offers the world’s first premium brand of beef. Loyalty360 CEO Mark Johnson spoke with Johnson about Certified Angus Beef’s customer loyalty and engagement programs and what their strategies are going forward. Read the interview HERE.
Tim Hortons New Loyalty Program Helps Boosts Digital Sales 30%
September 08, 2021 10:00 - 24 minutes - 17 MBMatt Moore is the Vice President of Digital and Loyalty at Tim Hortons, Canada’s largest restaurant chain operating in the quick-service industry serving over 5 million cups of coffee every day, with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. Loyalty360 CEO Mark Johnson recently spoke with Moore about Tim Hortons’ customer engagement, loyalty, and rewards programs and what changes they are looking to make in the future. Read the feature articl...
Loyalty360 Loyalty Live - Matt Kates, PrizeLogic
September 07, 2021 18:00 - 19 minutes - 13.7 MBLoyalty360's Mark Johnson interviews Matt Kates, PrizeLogic to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Hallmark Delivers Smiles To Crown Rewards Members
August 20, 2021 10:00 - 29 minutes - 20.8 MBLindsey Roy is the Chief Marketing Officer at Hallmark, a $3.5 billion company that operates a diversified portfolio of businesses, including greeting cards, gift wrap, and related products, as well as the Crayola brand and three cable channels. Loyalty360 CEO Mark Johnson spoke with Roy about the customer engagement efforts at the brand and what new enhancements they have planned moving forward
McAlister’s Deli Drives Loyalty with a ‘Little Something Extra’
August 17, 2021 10:00 - 25 minutes - 17.8 MBDanielle Porto Parra is the head of marketing for McAlister’s Deli, which has nearly 500 restaurants in 28 states serving sandwiches, spuds, salads, and of course their famous McAlister’s Sweet Tea. Loyalty360 CEO Mark Johnson — a huge McAlister’s Deli tea lover — spoke with Parra about the brand’s overall customer engagement practices, its loyalty programs, and the changes that have occurred over the last two years.
Capriotti’s Sandwich Shop Combines Marketing and IT Efforts
August 10, 2021 10:00 - 19 minutes - 13.4 MBJane McPherson, Senior Vice President of Marketing for Capriotti’s Sandwich Shop and Wing Zone. Capriotti’s has over 125 locations, and Wing Zone has 31 locations in North America and 30 more restaurants internationally. Loyalty360 CEO Mark Johnson spoke with McPherson about their loyalty and customer engagement programs.
AAA Northeast Focuses on the Person, Not the Vehicle
August 06, 2021 10:00 - 27 minutes - 19.2 MBRahul Chand is the Vice President of Membership Marketing at AAA Northeast, which serves 6.1 million members in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, and Rhode Island. Loyalty360 CEO Mark Johnson caught up with Chand to discuss the customer engagement efforts of AAA Northeast and other programs they are working on.
Toppers Pizza’s Upper Crust Society Designed for Product Addicts
August 05, 2021 10:00 - 28 minutes - 19.7 MBGreg Wold is Vice President of Marketing for Toppers Pizza, which has nearly 70 unit pizza franchises with locations across 12 states. He recently spoke with Loyalty360 CEO Mark Johnson about Toppers Pizza’s rewards and loyalty program and how much their customers enjoy their products.
Celebrity Cruises Sets Sail on Improved Loyalty Program
August 02, 2021 12:00 - 31 minutes - 22.2 MBAndrea Shey is Associate Vice President of Loyalty Marketing at Celebrity Cruises, which has 14 ships in more than 300 destinations on all seven continents. Celebrity Cruises was the first cruise ship to sail from U.S. waters in more than a year when it launched in June, and Loyalty360 CEO Mark Johnson had the chance to speak to Shey about their return to the seas and their loyalty and rewards program.
Loyalty360 Loyalty Live - Aaron Mclean, Stuzo
July 30, 2021 18:00 - 20 minutes - 14.3 MBLoyalty360's Mark Johnson interviews Aaron Mclean, Stuzo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them an...
Loyalty360 Loyalty Live - Sumit Khandelwal, Xoxoday
July 27, 2021 18:00 - 18 minutes - 12.9 MBLoyalty360's Mark Johnson interviews Sumit Khandelwal, Xoxoday, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have ...
Firehouse Subs Gives Rewards, Plus Gives Back
July 27, 2021 10:00 - 19 minutes - 13.6 MBMatt Olsen is the Director of Digital Guest Experience at Firehouse Subs, which has more than 1,200restaurants in operation. It was founded in Florida in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen. A portion of each purchase at all U.S. Firehouse Subs locations this year goes to the Firehouse Subs Public Safety Foundation to be used to provide lifesaving equipment to first responders. Since the Foundation started, it has granted over $60 million to provide eq...
Chuck E. Cheese Creating Experiences, Memories for Loyalty Members
July 26, 2021 10:00 - 37 minutes - 26.1 MBSherri Landry is the Chief Marketing Officer of CEC Entertainment, which owns the Chuck E. Cheese, Peter Piper Pizza, and Pasqually’s Pizza & Wings brands. Loyalty360 CEO Mark Johnson recently spoke with Landry about Chuck E. Cheese’s new promotions and its loyalty and rewards program.
Loyalty360 Loyalty Live - Susan Frech, Vesta
July 23, 2021 18:00 - 17 minutes - 12.4 MBLoyalty360's Mark Johnson interviews Susan Frech, Vesta, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them an...
Loyalty360 Loyalty Live - Oliver Mitchell, Brandmovers
July 20, 2021 18:00 - 18 minutes - 12.9 MBLoyalty360's Mark Johnson interviews Oliver Mitchell, Brandmovers, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and ha...
A Look at 2021’s Most Patriotic Brands in America
July 20, 2021 10:00 - 31 minutes - 21.7 MBBrand Keys annual survey of iconic American brands has identified those brands that consumers believe best embody the value of “patriotism.” Jeep ranked No. 1 for the 19th straight year. Walmart, Disney, Ford, and Amazon also led the 19th annual 2021 list. Mark Johnson, CEO of Loyalty360, recently spoke with Robert Passikoff, president of Brand Keys, about the annual survey.
Loyalty360 Loyalty Live - Chris Bosco, SMG
July 16, 2021 18:00 - 21 minutes - 15.2 MBLoyalty360's Mark Johnson interviews Chris Bosco, SMG, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answ...
Loyalty360 Loyalty Live - Luke Smith, Baesman
July 13, 2021 18:00 - 10 minutes - 7.34 MBLoyalty360's Mark Johnson interviews Luke Smith, Baesman, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them a...
Loyalty360 Loyalty Live - Natasha Janic, Salesforce
July 09, 2021 18:00 - 14 minutes - 9.83 MBLoyalty360's Mark Johnson interviews Natasha Janic, Salesforce to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have t...
For Price Chopper and Market 32, Charity Giving Grows Loyalty Programs
July 07, 2021 10:00 - 26 minutes - 18.1 MBGlen Bradley is Group Vice President of Marketing at Price Chopper Supermarkets and Market 32, which combined have over 130 locations. Loyalty360 CEO Mark Johnson spoke with Bradley about Price Chopper’s ongoing customer loyalty efforts and their drive for higher engagement with their customers.
Loyalty360 Loyalty Live - Martha Cohen, Kobie
June 30, 2021 12:00 - 20 minutes - 14.2 MBLoyalty360's Mark Johnson interviews Martha Cohen, Kobie, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them a...
Fuzzy’s Taco Shop Uses Strong Fan Base to Grow Rewards Program
June 29, 2021 11:00 - 18 minutes - 12.7 MBNikki Rasmussen is Director of Digital Marketing for Fuzzy’s Taco Shop, which has nearly 150 locations across the country. Mark Johnson, CEO of Loyalty360, had the chance to talk with Rasmussen about Fuzzy’s Taco Shop and their Rewards program and what is next in their efforts to engage customers.
Loyalty360 Loyalty Live - Tim Glomb, Cheetah Digital
June 22, 2021 21:00 - 20 minutes - 14.4 MBLoyalty360's Mark Johnson interviews Tim Glomb, Cheetah Digital to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have ...
Hagerty Drives Memberships with Loyal Auto Enthusiasts
June 21, 2021 11:00 - 35 minutes - 24.7 MBStuart Foster is the President of Automotive and Affinity of Hagerty, an automotive enthusiast brand offering integrated membership products and programs. Based in Traverse City, Michigan, the company has over 1,600 employees in the U.S., Canada, the U.K., and Germany. Loyalty360 CEO Mark Johnson spoke with Foster about the Hagerty member engagement programs and how it plans to grow those numbers for its program.
Loyalty360 Loyalty Live - Rachel Bicking, Tenerity
June 18, 2021 20:00 - 19 minutes - 13.8 MBLoyalty360's Mark Johnson interviews Rachel Bicking, Tenerity to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have th...
Loyalty360 Loyalty Live - Bindu Gupta, Comarch
June 15, 2021 18:00 - 17 minutes - 12.3 MBLoyalty360's Mark Johnson interviews Bindu Gupta, Comarch to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them a...
Overstock Listens to Way Customer Speaks to Spur Growth
June 14, 2021 11:00 - 26 minutes - 18.3 MBJimmy Budnik is Vice President of CRM for Overstock, which took home two awards at the 2020 Loyalty360 awards. They received a Gold in the Employee Engagement and Impact category and a Silver in the Technology and Trends category. Loyalty360 CEO Mark Johnson spoke with Budnik about winning the awards and what the future holds for customer engagement at Overstock.
Loyalty360 Loyalty Live - Hye-Joo Kim, Evolving Systems
June 08, 2021 17:00 - 13 minutes - 9.33 MBLoyalty360's Mark Johnson interviews Hye-Joo Kim, Evolving Systems to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and ha...
Casey’s Delivering ‘Summer of Freedom’ for Loyalty Members
June 07, 2021 12:00 - 32 minutes - 22.5 MBKatie Petru is the Director of Communications and Community, and Mike Templeton is the Director of Loyalty and Digital Marketing at Casey’s, which has more than 2,300 convenience stores in the Midwestern and Southern United States. Loyalty360 CEO Mark Johnson spoke with Petru and Templeton about the Casey’s Rewards program and about several special events they have coming up, including a concert by country singer Lee Brice.
Loyalty Live with David Andreadakis, CIO, Kobie
June 04, 2021 11:00 - 31 minutes - 21.9 MBLoyalty360's Mark Johnson interviews Dave Andreadakis, Chief Innovation Officer at Kobie Marketing to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube...
Red Lobster Loyalty Program Uses Roadmap to Build Members and Trust
June 02, 2021 12:00 - 41 minutes - 28.5 MBLillian Murphy is the Vice President of Customer Experience and Loyalty at Red Lobster, the world's largest seafood restaurant company with over 700 locations. Loyalty360 CEO Mark Johnson spoke with Murphy about the Red Lobster Rewards program, and the brand’s new push for personalization as it works to grow it’s engagement program.