Capriotti’s Sandwich Shop Combines Marketing and IT Efforts

Loyalty360 Podcast

English - August 10, 2021 10:00 - 19 minutes - 13.4 MB - ★★★★ - 3 ratings
Management Business Marketing customer loyalty loyalty programs customer experience rewards program voc marketing trends brand loyalty channel loyalty analytics personalization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: AAA Northeast Focuses on the Person, Not the Vehicle

Next Episode: McAlister’s Deli Drives Loyalty with a ‘Little Something Extra’

Jane McPherson, Senior Vice President of Marketing for Capriotti’s Sandwich Shop and Wing Zone. Capriotti’s has over 125 locations, and Wing Zone has 31 locations in North America and 30 more restaurants internationally.

Loyalty360 CEO Mark Johnson spoke with McPherson about their loyalty and customer engagement programs.