Giant Food’s New Loyalty Program Builds on Digital Relationship

Loyalty360 Podcast

English - May 04, 2021 11:00 - 30 minutes - 21.1 MB - ★★★★ - 3 ratings
Management Business Marketing customer loyalty loyalty programs customer experience rewards program voc marketing trends brand loyalty channel loyalty analytics personalization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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Ryan Draude is the Head of Loyalty and Digital, and Melanie Butler is the Manager of CSM at Loyalty Strategy at Giant Food, a retailer in the Washington DC, Virginia, Maryland, and Delaware area with over 160 stores.

In 2020, Giant Food won a Silver award in the Loyalty Program Design at the Loyalty360 annual awards.

Loyalty360 CEO Mark Johnson recently spoke with Draude and Butler about their customer engagement programs.