Q&A With Raja Rajamannar, Mastercard

Loyalty360 Podcast

English - February 24, 2021 13:00 - 31 minutes - 22.1 MB - ★★★★ - 3 ratings
Management Business Marketing customer loyalty loyalty programs customer experience rewards program voc marketing trends brand loyalty channel loyalty analytics personalization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he.

Rajamannar, who has authored a new book called Quantum Marketing (HarperCollins Leadership), points to recent studies amongst CEOs in which nearly 75% say they have no confidence in their CMOs, or in their marketing teams to be able to drive business growth.

“Now that is a disaster,” Rajamannar told Loyalty360 CEO Mark Johnson in a video interview.