Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
130 episodes - English - Latest episode: almost 4 years ago - ★★★★★ - 35 ratingsJanelle Allen from the Zen Courses blog interviews successful online course creators, sharing their stories, successes, and struggles. On the podcast, she also reveals her strategies for creating and growing an online learning business, based on her 9 years as an Instructional Design consultant. Discover how you can build a profitable online course that improves learning, increases revenue, and boosts your authority. Learn how to take your existing learning platform to the next level so you can better serve your audience. Hear stories from agencies, consultants, CEOs and founders who felt called to transform lives through education. Although a lot of podcasts focus on online courses as a means to passive income, you won’t find that here. Instead, you’ll hear from people driven to democratize education and deliver results. Instructional Design, video and audio, engagement, on-boarding, workshops, group programs, marketing your course, launching your course, automation, building authority and trust, social media, getting things done, outsourcing and everything that works (and doesn't work) to help you create a profitable online course that changes lives--including your own!
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Episodes
Writing Copy & Case Studies that Work for You with Joel Klettke
June 17, 2020 08:00 - 51 minutes - 49.2 MBWhat’s up everyone! We’re back this week with Joel Klettke, the founder of Business Casual Copywriting and Case Study Buddy. Joel has created very successful workshops and courses and he’s here to talk copywriting, course creation, and growing a client base. Joel launched Business Casual Copywriting in 2013, focusing on content marketing assets and website copy. He’s worked with clients like HubSpot, WP Engine, Safelite, and Ion Interactive. Two years later, he started helping cli...
LUYC 129: Is YouTube Worth it for Course Creators?
May 27, 2020 08:00 - 33 minutes - 32.1 MBHey family! I hope you are doing well. This week, we’re talking about another growth strategy: YOUTUBE. It actually took me six months to launch my YouTube channel. It wasn’t that it’s especially difficult, but I procrastinated. I found that I was stuck because of my own negative thoughts surrounding doing things that I’m not comfortable with. I mean, I’m really comfortable doing podcasts, but definitely not YouTube. There are things we procrastinate on because of this resistance...
LUYC 128: You are the Magic with Janelle Allen
May 20, 2020 08:00 - 29 minutes - 28.7 MBI shared something on Twitter recently: I don’t know who needs to hear this, but there is no magic genie that's going to help you start your thing. There is no moment when everything will feel easier. You just have to start. You are the magic. I believe this is so important for people who, for the longest time, have been wanting to start an online business or focus on something they love. I want to encourage you this week to start your thing. You and the actions you take are the ...
LUYC 127: Growth Strategies in the Wake of COVID-19 with Janelle Allen
May 13, 2020 08:00 - 25 minutes - 25.3 MBHey family! How is everything going with you? Today’s episode is a solo show. I’m trying to do more of these so I can check in, especially as we all navigate how the pandemic is changing the landscape of our lives and businesses. It’s nice to be able to touch base with all of you. In this episode, I’ll chat about the COVID-19 situation, recap the big takeaways from recent interviews, discuss podcasting for your business, and dig into some lead generation tips. Make sure you stay t...
LUYC 126: Make Podcasting Work for You with Tara McMullin
May 06, 2020 08:00 - 44 minutes - 42.5 MBHey, family! This week I’m joined by Tara McMullin, the founder and CEO of What Works, a top business podcast and community centered on the number one question business owners want answered. Tara is here to talk about her pivot from 1:1 consulting to facilitating honest conversations about what’s working in small businesses and discovering the real key: what works for you. Instead of thinking of podcasts as purely a marketing asset, think of it as part of your business model. On...
LUYC 125: Get Stronger with Python with Reuven Lerner
April 29, 2020 08:00 - 45 minutes - 43.3 MBWhat’s up everyone! This week’s guest is Reuven Lerner, full-time Python trainer, computer scientist, and author of Python Workout. If you are doing courses because you have expertise and enjoy sharing it with other people, let that show. Reuven teaches developers and corporate engineers around the world to become fluent in Python. In his corporate training, he serves top tier tech companies like Apple, Cisco, IBM, and Intel, but he also offers Weekly Python Exercises, a set of ...
LUYC 124: Pivot Strategies & Community Building with Alex Hillman
April 22, 2020 08:00 - 1 hour - 66.3 MBHey family! This week brings you a special episode. Alex Hillman and I teamed up for a live podcast interview and Q&A as COVID-19 was starting to take a toll on business owners. This is a tough time for most of us. Some online entrepreneurs are seeing a decline in revenue while several industries have been shut down completely. What do we do when we're facing uncertainty, struggling to figure out our next move, and are trying to avoid thoughts of giving up completely? We pivot. ...
LUYC 123: Mastering Productivity & Virtual Consulting with Paul Minors
April 15, 2020 08:00 - 51 minutes - 48.9 MBHey everyone! This week I’m joined by Paul Minors, productivity expert, virtual consultant, and founder of PaulMinors.com. He is here to talk about his course, How to Become a Virtual Consultant, and how he helps businesses set up and use tools like Asana, MailChimp, Pipedrive and Zapier. Productivity is the vehicle by which you can have a great life. As someone who is passionate about productivity and automation, Paul understands that setting up efficient systems is the key to ...
LUYC 122: Teaching Rent 2 Rent Success with Stephanie Taylor
April 08, 2020 08:00 - 54 minutes - 51.4 MBHey everybody! This week, I’m joined by Stephanie Taylor, co-founder of Rent 2 Rent Success and HMO Heaven and creator of Rent 2 Rent Success Kickstarter. For your business to grow, you have to grow – dream bigger, be bolder, and be a game changer. Being a property investor, Stephanie believes in creating value for everyone she works with: tenants, landlords, investors, and partners. Her online course, Rent 2 Rent Success Kickstarter, helps people create and grow a profitable ren...
LUYC 121 - Courses, Coronavirus, and YouTube: Q1 Recap with Janelle Allen
April 01, 2020 08:00 - 29 minutes - 29.2 MBHey family! I'm so excited to be back with you. It's been three months since the last episode because I took a bit of a hiatus. Thank you for hanging out and giving me the leeway to take that break and come back. In this solo episode, I’m going to report on what I did over these past three months, including finally launching my YouTube channel. I’m happy to say that it’s been up for almost a month now. In line with that, I’ll share my thoughts on YouTube for course creators. Is i...
LUYC 120: My 2019 Annual Review
January 01, 2020 09:00 - 43 minutes - 41.3 MBHey family! This episode is going to be different because I’m doing it solo. It’s time for the annual review for 2019. I love doing this part because I’m such a nerd in reflection and planning, and this is the time of the year where things slow down and I can get really intentional about what I want to do and also express gratitude. So listen up as I share with you what went well, what didn’t go well, lessons learned, and what I’m focused on for 2020. Enjoy! Episode Quotes "Mar...
LUYC 119: Mastering Notion to Keep Productive with Francesco D'Alessio
December 18, 2019 09:00 - 33 minutes - 32.7 MBWhat’s up everyone! This week I’m joined by Francesco D'Alessio, productivity expert, YouTuber, and founder of Keep Productive. He’s here to talk about his course, Notion Made Simple, and how he’s helping people find the best productivity tools for their work and life. My mission is to help people find the right productivity software for their life and work. Francesco’s passion for tech and productivity tools paved the way for Keep Productive, a blog and YouTube channel that curre...
LUYC 118: Strengthening Local Entrepreneurship with Pamela Slim
December 11, 2019 09:00 - 53 minutes - 50.5 MBWhat’s up everyone! In this episode, I am joined by Pamela Slim, speaker, business coach and award-winning author of Escape from Cubicle Nation and Body of Work. Pamela joins me to share her story and how her brick and mortar learning lab empowers diverse entrepreneurs. The core of everything is that we all need each other and we work together from our diverse ecosystems. For over 20 years, Pamela has worked with thousands of entrepreneurs to support them in launching and growin...
LUYC 117: The Peer-Driven Secret to Supercharging Your Business with Ken Wallace
December 04, 2019 13:35 - 46 minutes - 44.2 MBWhat’s up everyone! I am joined today by Ken Wallace, online course creator and the brain behind MastermindJam. He’s here to share how he created MastermindJam and discuss the value of peer-led mastermind groups. Mastermind groups help you to have another set of eyes on the problems about your business. The idea for MastermindJam came after Ken joined the the 2015 MicroConf. After some some customer feedback and a few tweaks in pricing, Ken created MastermindJam in 2019. Masterm...
LUYC 116: How to Finish Your Projects and Do Your Best Work with Charlie Gilkey
November 27, 2019 09:00 - 28 minutes - 28.2 MBHey family! This week’s episode is the live interview from my workshop with Charlie GIlkey, logistics expert turned executive coach, author, and founder of Productive Flourishing. He’s here to talk about his new book, Start Finishing, and how you can finally finish all of those projects you’ve been wanting to dig into. All great ideas don't matter. What matters is our execution, our ability to pull them into light, ship them in the marketplace, and make the difference that they a...
LUYC 115: Gareth Pronovost on How to Run Your Business on Autopilot with Airtable
November 20, 2019 09:00 - 43 minutes - 41.3 MBWhat’s up everybody! This week I’m joined by Gareth Pronovost, Airtable consultant, founder of GAP Consulting, and creator of Airtable Automation Machine. He’s here to share his course creation story and how Airtable Automation Machine helps businesses build databases and automate their workflows. When we automate processes we can focus on doing the stuff that we love and work less. Having been a financial analyst in a billion-dollar public company, Gareth knows the burden of spen...
LUYC 114: Creating Purpose and Profit with Lydia Lee
November 13, 2019 09:00 - 51 minutes - 49 MBWhat’s up, everybody? This week, I’m joined by Lydia Lee, founder of Screw the Cubicle and creator of 90 Day Launch. She’s here to share how she transitioned from the corporate world to living a life of purpose and doing work that matters, and how she’s helping her students do the same. Stop trying to look good in your business, and start being good. Six years ago, Lydia had hustled her way up the corporate ladder and landed a comfortable six-figure job. Despite her success, she k...
LUYC 113: Take Control of Your Online Presence with Louise Henry
November 06, 2019 09:00 - 32 minutes - 31.6 MBWhat’s up, family! In this week’s episode, I’m joined by Louise Henry, web designer and founder of Solopreneur Sidekick. She’s also the Squarespace specialist behind Website that Wows, a course that helps “non-techie” entrepreneurs build their own website in as little as one week. Having a website is important because it is your digital home. Being a digital nomad herself, Louise knows how important it is to have a digital home that represents who you are and what you do. In Websi...
LUYC 112: Say Yes to Your Calling with Alisha Robertson
October 30, 2019 08:00 - 42 minutes - 40.5 MBWhat’s up everyone! Today I am joined by Alisha Robertson, founder of Living Over Existing and author of a book by the same title. She’s also the creator of Brand with Purpose, a ten-week mentorship program for women entrepreneurs. Know what it is you want to do - passion, skills, and interest - then build your brand on that. After all the pivots she made, Alisha finally said yes to her calling to write. For over 6 years, she has worked with women entrepreneurs teaching them how...
LUYC 111: Impacting Lives with the Magic of Music with David Charrier
October 23, 2019 08:00 - 42 minutes - 40.9 MBWhat’s up, family? In this episode, we have David Charrier, multi-instrumentalist, handpan enthusiast, and founder of the online school, Master the Handpan. I love watching my students blossom in their musical journey As a musician, David has always been passionate about rhythms and melodies. In 2004, he discovered a unique-looking percussion instrument called the handpan. After traveling to host handpan masterclasses, David created Master the Handpan to bring the joys of the han...
LUYC 110: Organize Your Learning for Better Productivity with Tiago Forte
October 16, 2019 08:00 - 46 minutes - 44.7 MBHey everybody! Welcome back to our usual programming. I’m joined today by Tiago Forte, writer, productivity expert, and founder of Forte Labs. He’s here to share how he got into optimizing productivity and learning, and how he created his course, Building a Second Brain. Expanding the number of things you can pay attention to and you can manage expands your capacity for life Prior to creating online courses, Tiago has worked in microfinance, served in the Peace Corps, and consulte...
LUYC 109: Doing Less, Better: Quarterly Review and Looking Ahead
October 09, 2019 08:00 - 37 minutes - 35.7 MBHey everyone! It’s time to review Q3 and look ahead to the last quarter of the year. I’m excited to share what worked, what I plan on changing, and the awesome things you can expect before 2020. Focus, take action that is intentional and effective, and keep doing it If you tuned in to Episode 100, you know I had three focus areas for Q3: to double down on my group program, Finish Your Damn Course; to increase the top-of-funnel traffic on my site; and to finish setting up my emai...
LUYC 108: Using Content Strategy to Grow Your Business with Kim Doyal
October 02, 2019 08:00 - 55 minutes - 52.3 MBHey family! In this episode, I’m joined by Kim Doyal, content marketing strategist and creator of Content Marketing Secrets. She is here to talk about her course and how to develop a content strategy that drives growth. You don’t get good at something by not doing it. Five years after the death of her husband, Kim went all in on online business. Despite wanting to be an information marketer, she started out as The Wordpress Chick, building websites for clients. In 2018, she decide...
LUYC 107: Teaching Fluff-Free SEO with Joe Williams
September 25, 2019 08:00 - 37 minutes - 18.5 MBI’m joined today by Joe Williams, SEO expert, founder of Tribe SEO, and creator of Learn SEO Fast. He’s here to share his course and how it demystifies SEO to help small businesses make huge impacts online. My goal is to make SEO easier, fun, and profitable for small businesses Joe got into the world of SEO in 2004. After seeing business owners struggle to make sense of the hype surrounding optimization, and seeing that most agencies weren’t doing anything about it, he launched Tr...
LUYC 106: Ditching Your Impostor Complex with Tanya Geisler
September 18, 2019 08:00 - 38 minutes - 18.1 MBWhat’s up everyone! In this episode, I am joined by Tanya Geisler, leadership coach, TEDx speaker, and the encouraging voice behind Starring Role Playbook. Tanya is here today to share her entrepreneurial journey and how she’s helping women bust out of their Impostor Complex with her course and coaching. Don’t postpone joy. Do the thing you are called to do. Do it! Tanya came to coaching after years in an outwardly successful but ultimately unsatisfying career in advertising. Her ...
LUYC 105: Decoding YouTube for Business with Philip VanDusen
September 11, 2019 08:00 - 53 minutes - 24.9 MBWhat’s up everyone! Today’s episode is a little different. I’m joined by Philip VanDusen, designer, founder of Verhaal Brand Design, and host of brand•muse Interviews. He’s here to share his story and some awesome insight into using YouTube as a marketing channel to grow your business. You have to very quickly start opening yourself up to the feedback of your viewers. Philip came from the corporate world where he worked as the Head of Design for massive companies like PepsiCo. Aft...
LUYC 104: Leveraging Your Stories for Growth with Kerri Twigg
September 04, 2019 08:00 - 42 minutes - 21.1 MBWhat’s up everyone! In this episode, I talk with Kerri Twigg, career coach and job search strategist. Kerri is the founder of Career Stories, which helps people use their stories to land ideal work and grow their careers. She’s here today to share her own journey and how she’s impacting lives with her coaching and courses. I am allergic to formulas that make you look like everyone else. You are more interesting than that. Kerri started as a drama teacher, then moved into community...
LUYC 103: Restructuring Your Online Course to Fit Your Values with Claire Pelletreau
August 28, 2019 08:00 - 57 minutes - 27.9 MBWhat’s up, everyone! Today I’m speaking with Claire Pelletreau, Facebook ads strategist and course creator. Claire is a returning guest on the show and she’s here to share what’s happened in her business since we last spoke and her new program, Ad Consultant Incubator. No matter how high I raised the price, the way I was running the program wasn't working Seeing big opportunities in the world of Facebook ads, Claire transitioned from being a life coach to an ad strategist and even...
LUYC 102: Positioning Yourself for Success with Lisa Princic
August 21, 2019 08:00 - 45 minutes - 23.5 MBWhat’s up everyone! In this episode, I’m joined by Lisa Princic, a coach and business strategist who is here to share her business journey and her workshop, Position Your Mastery. It takes courage to build a business you believe in ... and not just do what everyone else is doing. Lisa believes in being true to yourself and building a profitable business that fulfills you. Her Position Your Mastery workshop helps business owners who are struggling to make consistent income, figurin...
LUYC 101: Overcoming Resistance to Launch Her Online Course with Victoria Stith
August 14, 2019 08:00 - 33 minutes - 17.5 MBWhat’s up everyone! I am here today with Victoria Stith, a therapist, new course creator, and a recent graduate of my group program, Finish Your Damn Course! After many starts and stops on her own, Victoria joined Finish Your Damn Course to overcome her fears, get unstuck, and create her online course. In this episode, Victoria shares her experience in the program, how she overcame resistance, and what it was like to finish--and teach--her damn course. Let’s dig in! Creating the o...
LUYC 100: Managing Personal & Business Growth with Janelle Allen
August 07, 2019 14:00 - 29 minutes - 15.4 MBWhat’s up, everybody! It is great to be back! For those just tuning in, I’m back from a two-month summer break and I’m excited to be doing the show again. Before we start this episode, I want to thank my listeners. We’re on the 100th episode of Level Up Your Course! Thank you so much for being here and being part of the Zen Courses family. Business is just about solving problems. During my summer hiatus, I realized that I’m in a personal growth period. In this episode, I share the...
LUYC 099: How Josh Doody Uses Online Courses to Augment His Book
June 05, 2019 07:00 - 42 minutes - 23 MBWhat’s up, everybody! In this episode, I’m joined by Josh Doody, author and founder of Fearless Salary Negotiation. After successfully negotiating his own salary, Josh wrote a #1 bestselling book to help others learn his process. Soon after, he added video courses to help his students better implement the strategies. In this episode, Josh shares how he turned his book into an online course, why he still coaches clients, and what he's learned along the way. Having a visual component...
LUYC 098: Using Instructional Design to Teach Developers with Joel Hooks
May 29, 2019 07:00 - 25 minutes - 13.7 MBWhat’s up, everybody? In this episode, I’m joined by Joel Hooks, co-founder of egghead.io. egghead is an education platform built for developers by developers. They specialize in no-fluff, just-in-time online lessons and courses for web developers. Joel and I chat about the importance of instructional design, why it’s often overlooked, and how egghead is using learning design to improve their product--in other words, we geek out. Enjoy! I want to use these instructional design prin...
LUYC 097: Teaching Piano Online with Jacques Hopkins
May 22, 2019 07:00 - 35 minutes - 18.9 MBHey, everyone! Today, I am joined by Jacques Hopkins, founder of Piano in 21 Days. After years of piano lessons, Jacques realized that he could only play two songs no matter how much he practiced. Luckily, he soon learned a new approach that allowed him to play hit songs--in minutes. Jacques decided to teach his piano playing method online. He joins me today to share his course, how he struggled with sales, and the system that eventually helped him generate $40k per month. Enjoy! ...
LUYC 096: Big Shifts Happening in Courses, Marketing, and ZenCourses!
May 15, 2019 07:00 - 32 minutes - 16.5 MBWhat’s up, everybody! We’re changing things up this week with a solo episode. I’m excited to share this with you because I dig into some key things you need to be thinking about. First: the state of online marketing. What’s going on, and how will it affect online courses? I’ll also share a bit about building community and making sales. You’ll hear some of the lessons I’ve learned and the tools I recommend for improving and growing your business. Lastly, you’ll get the scoop about w...
LUYC 095: How to Use Pinterest to Boost Your Blog Traffic with Kristin Larsen
May 08, 2019 07:00 - 31 minutes - 15.9 MBHey, everyone! In this episode, I’m joined by Kristin Larsen: Pinterest expert, course creator, and founder of Believe In a Budget. Blogging wasn’t an easy journey for Kristin until she discovered the power of Pinterest as a search engine to drive traffic to her websites. Check out this episode to hear Kristin’s journey from blogger to VA to course creator, and how you can use her strategies to skyrocket your own traffic. Pinterest virtual assistance turned into this new opportunit...
LUYC 094: Becoming a Successful Virtual Assistant with Gina Horkey
May 01, 2019 07:00 - 38 minutes - 18.5 MBWhat’s up, everybody! In this episode, I’m joined by Gina Horkey: writer, marketing consultant, and founder of Horkey Handbook. After experiencing a cycle of ups-and-downs in her career, Gina transitioned to doing remote work and creating online courses. Her program, 30 Days or Less to Virtual Assistant Success, is for people ready to change their career, pursue their passion, and do something different. Gina believes that remote work is the future and her program gives students a c...
LUYC 093: Effective Client Management with Jennifer Bourn
April 24, 2019 07:00 - 42 minutes - 20.4 MBWhat’s up, everyone? In this episode, I am joined by Jennifer Bourn, designer and owner of Bourn Creative Agency. Starting a business while pregnant was a challenge for Jennifer. Marketing automation was the key to the freedom and flexibility she wanted for her family, and it eventually paved the way for the client management system behind her business. While project management is important, Jennifer stresses that it can’t come at the expense of client management. Her course, Profit...
LUYC 092: Legal Planning for Your Business with Rachel Brenke
April 17, 2019 07:00 - 38 minutes - 18.8 MBHey, everyone! I’m joined in this episode by Rachel Brenke: lawyer, MBA, and entrepreneur. Rachel knows the legal challenges that startups face and she’s dedicated to helping small businesses implement strategic legal plans. Her course, Blog Legally, equips bloggers and entrepreneurs with legal information in a budget-friendly medium. It doesn’t just save them time and money; it saves new business owners from being overwhelmed by big law firms or CPAs. Stay tuned as Rachel shares va...
LUYC 091: Michelle Ward on How to Create a Fulfilling Business
April 10, 2019 07:00 - 38 minutes - 18.4 MBWhat’s up, everybody! Joining me on the show today is Michelle Ward: former actress, entrepreneur, and certified coach. After making the tough choice to leave the world of theatre, and after choosing her health over a stressful job, she decided to stop playing by other people’s rules. Now as a career coach, she uses her program, Discover Your Dream Business, to help creative people find a business idea they can be passionate about. Listen to find out more about her online course, he...
LUYC 090: Jennifer Lee on How to Plan and Take Action in Your Business
April 03, 2019 07:00 - 38 minutes - 18.4 MBWelcome, everybody! I am joined today by Jennifer Lee, bestselling author, coach, and founder of Artizen Coaching®. Jennifer spent ten years in corporate America as a consultant for Fortune 500 companies before going full-time into coaching in 2006. Her first book, The Right-Brain Business Plan, paved the way for her Right-Brain Business Plan® Home Study program, a self-paced course that offers a creative and intuitive way to finish your business plan. She joins me today to share he...
LUYC 089: Mastering Email for a Better Customer Experience with Val Geisler
March 27, 2019 08:00 - 44 minutes - 20.5 MBHey, everyone! I’m joined today by Val Geisler, an email marketing conversion copywriter. Val, who has been called an “email savant”, got started in marketing but found her real passion in email-related projects. Her exclusive online course, the Email Masters Incubator, is for copywriters who are looking to leverage email marketing for better customer experiences and retention. She teaches her students how to strategically utilize different platforms, allowing them to work more effi...
LUYC 088: Sean McCabe on How to Supercharge Your Writing
March 20, 2019 08:00 - 50 minutes - 24.9 MBWhat’s up, everyone! I am joined today by Sean McCabe aka Sean Wes: author of Overlap: The Ultimate Guide to Turning Your Side Passion into a Successful Business and creator of Supercharge Your Writing, a copywriting masterclass that aims to help you double your sales by fixing your messaging. We talk about his course and business model, and his journey from hand-lettering artist to business educator. Everything in life is sales. If it doesn't cost them money, it costs them time. ...
LUYC 087: Saying “Yes!” to Success with Tiffany Han
March 13, 2019 08:00 - 40 minutes - 19.2 MBWhat’s up, everybody! I am joined today by Tiffany Han, founder of Say Yes Creative. Tiffany is a writer, teacher, and coach who believes that progress and success are made when we stop waiting for things to be perfect. Her course, Raise Your Hand Say Yes, is designed for smart, driven women who are tired of over-extending themselves in a life dictated by others. She’s here to chat about her journey, her program, and how she says yes to success. We find success by saying yes to the...
LUYC 086: Helping Freelancers Feast with Jason Resnick
March 06, 2019 02:00 - 39 minutes - 18.5 MBHello everybody! Joining me today is Jason Resnick – web developer, business coach and email marketing specialist. He is here with us to share his journey and his online course (Feast). Feast is a roadmap and a community for freelancers to niche down, specialize their business and build recurring revenue. **If you keep the WHY in mind, all your decisions that you make on a daily basis will get you there. ** Episode Quotes "There is tomorrow. If you fail today, pick yourself up, ...
LUYC 085: Why You Need to Do Customer Discovery with Katelyn Bourgoin
February 27, 2019 09:00 - 48 minutes - 21.7 MBHello everybody! Joining me today is Katelyn Bourgoin – growth strategist and consultant. She is here to share her journey and the story behind her Customer Discovery Training course. Customer discovery is figuring out if people want what you're building before building it. Her course helps content creators know their ideal customers and what to build to accelerate their growth. Enjoy! If you try to market to everyone, you're going to end up marketing to no one. Episode Quotes "M...
LUYC 084: Dorie Clark on How to Create Content Quickly
February 20, 2019 09:00 - 42 minutes - 20.8 MBWhat’s up everyone! Today, I am joined by Dorie Clark, marketing strategy consultant, author and course creator. Dorie and I chat about her business journey, her course (Rapid Content Creation Masterclass) and strategies for content creation. Enjoy! You don’t have to blog. What’s necessary is a consistent way that you’re committed in sharing your ideas. Content creation has always been the very big challenge for course creators. Dorie shares three key points where people get stuck...
LUYC 083: Social Media for Course Creators with Andrea Jones
February 13, 2019 09:00 - 37 minutes - 18.8 MBHello everybody! Joining us today is Andrea Jones. Andrea is a social media strategist and course creator. Being a social media enthusiast, she understood the power of social media in adding value to businesses. Her course Savvy Social School helps online course creators and entrepreneurs master different social media platforms, generate leads, build an audience and more. Social media allows entrepreneurs to connect with people on an individual level. Episode Quotes "As entrepren...
LUYC 082: Michael Knouse on How to Catalyze Your Business Growth
February 06, 2019 09:00 - 45 minutes - 24.9 MBWhat’s up everyone! Today my guest is Michael Knouse, a business coach and strategist. Having personally experienced the impact of coaching, Michael transitioned from a corporate career into becoming a business coach for visionary business builders. His program Growth Catalyst helps service entrepreneurs grow their business through mentorship and various coaching strategies. Listen as Michael shares his journey as a business coach, and how he structured Growth Catalyst to give his c...
LUYC 081: A Conversation with One of My Students, Ryan Clover-Owens
January 30, 2019 09:00 - 52 minutes - 25 MBHello everybody! Joining us today is Ryan Clover-Owens – librarian, web designer and course creator. Ryan is a student in my new group program, Finish Your Damn Course. This episode was super fun to create. Ryan and I chat about his online course vision, the mental roadblocks he encountered, and his results from the program. Education is the best way to get attention, to grow an audience, to make an impact. Episode Quotes "Online courses is what propels me into my own learning an...