What’s up, everybody? In this episode, I’m joined by Joel Hooks, co-founder of egghead.io. egghead is an education platform built for developers by developers. They specialize in no-fluff, just-in-time online lessons and courses for web developers. Joel and I chat about the importance of instructional design, why it’s often overlooked, and how egghead is using learning design to improve their product--in other words, we geek out. Enjoy!


I want to use these instructional design principles to help people reach their goals.


Episode Quotes

"I want to use these instructional design principles and wrap it in with our knowledge to help people reach their goals."

"Monetization isn't the point. The point is to get people where they want and need to be, and the rest follows."

"The nature of being helpful is profitable in my experience."

"I think there is a craving for community, connection, and a sense of belonging."

"Maximize the amount of free time you have available to you versus the amount of money that you have available to you."


Listen to Learn

00:54 Getting to know Joel Hooks, Rapid 5 Questions

03:57 Overview of egghead.io - how it started and who it’s for

06:56 Joel's teaching journey

08:17 Instructional design principles - improving the quality of learning

11:43 Overcoming the stuck zone, Amy Hoy's concept of "backwards planning"

13:00 Instructional design and the affective domain

16:08 egghead.io approach to teaching

20:35 Exciting things coming up from Joel Hooks, website links


Get the Bonus Episode!

Join us in the bonus segment! If you’re a designer, developer, or coder, this bonus is for you. We chat about building authority in your career and share some book recommendations to help you implement instructional design in your course. Grab it here: https://get.zencourses.co/extra