Lean Out Your Business Podcast
183 episodes - English - Latest episode: 5 days ago - ★★★★★ - 60 ratingsThe Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.
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Episodes
E174 | High-Converting Messaging for Authentic Selling with Justine Beauregard
April 30, 2024 07:00 - 38 minutes - 88.3 MBWhy is it important to customize sales messaging for different audiences? What are the key elements of a high-converting sales message, and how should these elements be adapted when dealing with diverse customer personas? In this insightful episode I am joined by sales coach Justine Beauregard to dive deep into the art of authentic sales and crafting high-converting messages. Justine is a Sales Coach + Trainer who helps people grow businesses and have objection-free sales conversations th...
E173 | Sales Mistakes That Turn Interested Prospects into Lost Opportunities
April 23, 2024 07:00 - 40 minutes - 93.8 MBHow can entrepreneurs ensure they aren’t just selling products or services for the sake of financial gain, but are actually providing real value to their clients? Do you recall a time when you experienced being on the receiving end of a hard sell? How did it make you feel, and how did it influence your decision? In today’s episode, we are going to do something different and fun! We're diving into the world of sales tactics and why authenticity is crucial in building strong business rel...
E172 | Path to a Million: Real Strategies, Real Success with Jennifer Tamborski
April 16, 2024 07:00 - 27 minutes - 63.6 MBWhat strategies can entrepreneurs and small business owners implement to avoid pitfalls when they are trying to grow their businesses? What are some effective methods for gaining a deeper and more accurate understanding of your target market? In this unique two-part episode, I engage in an insightful conversation with Jennifer Tamborski, a seasoned marketing expert. Jennifer, the mastermind behind Virtual Marketing Experts and the Marketing Matchmaker Podcast, brings a wealth of knowledg...
E171 | Defining Team Based Values for a Lean Dream Team
April 09, 2024 07:00 - 21 minutes - 49.8 MBEver wonder what it takes to build a high-performing team culture and get yourself out of the day-to-day operations of your business? It starts with creating an ecosystem that allows your team to self-organize and deliver on your business’s vision and goals without constant oversight. In today’s episode, I share several factors that make this possible and one that is especially critical is hiring the right people who align with your team-based values. I dive deep into the crucial topi...
E170 | Leaning Out Your Content Strategy with Abby Herman
April 02, 2024 07:00 - 29 minutes - 68.5 MBHave you ever felt overwhelmed by the constant pressure to be everywhere online? Many content strategies can be exhausting and have us questioning if we are really getting a return for our time investment. But what if we take a simpler approach? One that focuses on quality over quantity and that generates more meaningful engagement and growth in less time. That's what we're diving into in this week's episode of the #LOYBPodcast with Abby Herman, a fractional marketing director, co...
E169 | Preparing for Growth with a Spring Lean Out
March 26, 2024 07:00 - 27 minutes - 62.5 MBSpring is here and with it comes so much potential for business growth through the end of the year. But is your business ready and will it be able to sustain the growth ahead? Are you? Just as you do spring cleaning for your home, you want to do the same in your business. It's time for what I call a spring "lean out"! Leaning out is all about maximizing value and minimizing waste in your business to strategically position it for growth. Now is the perfect time to give your business...
E168 | Boosting Your Profitability with Marcia Riner
March 19, 2024 07:00 - 28 minutes - 65.5 MBWhat are the foundational pieces that many business owners overlook when it comes to boosting profitability? How does focusing on profitability differ from just focusing on revenue and what are some mistakes that businesses often make when it comes to boosting profitability? In this episode, I am joined by Marcia Riner, to discuss all about boosting profitability for business owners. Marcia, a business growth strategist and exit planner, shares her expertise and proven strategies for dou...
E167 | How to Break Through Plateaus in Business Growth
March 12, 2024 08:00 - 27 minutes - 63.1 MBHave you experienced a growth plateau in your business? What are the most common challenges businesses face when trying to break through growth plateaus and how do you think those challenges can be overcome? In this episode we will talk about the frustrating experience of hitting growth plateaus in business, particularly between the multi 6 and multi 7 figure stages. Drawing from my 30 years of experience in scaling businesses, I outline the 6 common plateau points and the 5 core element...
E166 | Embracing Conscious Leadership with Dom Farnan
March 05, 2024 08:00 - 28 minutes - 65.2 MBHow do you define conscious leadership and why is it important in a business? How can business leaders cultivate mindfulness, self-awareness and grace within themselves in order to become conscious leaders? In this episode of the Lean Out Your Business Podcast, I sit down with Dom Farnan, a fearless leader in high-growth settings who brings radical change to the talent industry through mindfulness and conscious leadership. For over twenty years, Dom Farnan has been blending entrepreneurs...
E165 | The Energy of a High Performing Team
February 27, 2024 08:00 - 21 minutes - 49 MBWhat are some of the key challenges entrepreneurs face when building and leading a team? How important is it for team members to align with the company values and culture? What impact can misalignment have on the overall team energy? In today’s episode, I dive into the pivotal role of team energy and the impact it has on business success. I emphasize the benefits of creating a high-performing team and how it enables you to step out of the day-to-day and focus on your genius work. I al...
E164 | Leveraging Podcast Guesting for Growth with Michelle Glogovac
February 20, 2024 08:00 - 32 minutes - 74.7 MBWhat are the long-term benefits of podcast guesting and how can these opportunities influence professional growth and business collaborations? How crucial is it to have a personal and unique story for media appearances and how can seasoned guests improve their results? In this episode, I welcome back Michelle Glogovac, podcast matchmaker and author of 'How to Get on Podcasts,' for a very insightful chat on podcast guesting strategies to amplify business growth. Michelle shares her kn...
E163 | The Art and Science of Building a Company Playbook for Business Success
February 13, 2024 08:00 - 28 minutes - 64.6 MBAre you aware of the term “playbook” in business? What are some key elements that make a playbook valuable and essential for a business, regardless of its size? And what are the common mistakes businesses make when creating and maintaining their playbooks, and how can these be avoided? In this episode of the Lean Out Your Business podcast, we dive into the importance of building an effective company playbook. Breaking down the buzzword "playbook," I shed light on how to create a playbook t...
E162 | How to Scale Your Visibility Using Video with Karen Fagan
February 06, 2024 08:00 - 28 minutes - 64.7 MBIn this episode, brings back returning guest, Karen Fagan, to talk about scaling visibility using video. Karen is an International Empowerment Expert who is passionate about helping women reclaim their power and get exactly what they want in life. She teaches and coaches women how to uncover who they truly are so they can generate and experience extraordinary passion, pleasure, and purpose in their lives. Karen shares her insights and strategies, emphasizing the importance of consistency, a...
E161 | Evolving Your Operations As You Evolve Your Team
January 30, 2024 08:00 - 33 minutes - 75.9 MBHave you ever wondered how successful businesses navigate the dynamic landscape of growth? As businesses grow and scale, the operations, systems, structures, planning, and processes evolve. So, in today's episode, we delve into the intricate dynamics of business growth – a journey marked by the evolution of operations, team structures, and strategic planning. We'll discuss the shift from a hub model with freelancers to a dedicated team approach, the four levels of systems needed for this evo...
E160 | Creating Change One Business at a Time with Jessica Sato
January 23, 2024 08:00 - 32 minutes - 74.2 MBWhat are some micro shifts and practical steps that businesses can take to infuse greater impact? How does the concept of "CEO time" and regular reflection help business leaders stay focused on their mission-driven goals, and what specific benefits can it bring? In this episode, I have the pleasure to be joined by Jessica Sato, a successful entrepreneur and business coach, known for her expertise in leveraging business as a vehicle for change and impact. Together, we delve into the int...
E159 | An Inside Look at Lean Out Method's Strategic Offer Suite Evolution
January 16, 2024 08:00 - 26 minutes - 61.5 MBHello to another episode of the Lean Out Your Business podcast. Today, I take you behind the scenes on how you can work with me and my team in the new year. I delve into why I've made some shifts and changes in my business, providing insights into how I've intentionally built the bridge between where I was and where I want to take things. In 2023, I intentionally experimented with different offers, refining and repackaging existing programs to gauge what resonated most with my audie...
E158 | Improving Your Relationships to Improve Your Life with The Relationship Coaches
January 09, 2024 08:00 - 31 minutes - 71.1 MBWelcome to another episode of the Lean Out Your Business podcast. Today, we've got a special treat for you. Lisa Jones and Lindsey Hammond, aka the Relationship Coaches, are in the house, and we're diving into all things relationships! In this episode, the Relationship coaches, introduce a T-chart method to help us identify thoughts, attitudes, and time spent within our control, emphasizing the impact of wasting emotional energy on things beyond our control, such as others' opinions. By f...
E157 | How to Approach Strategic Planning in Different Cycles of Business
January 02, 2024 13:25 - 26 minutes - 59.9 MBHappy New Year everyone! Welcome to the very first episode of 2024. Today we will delve into the crucial topic of planning for success in the new year. We discuss the varying approaches to planning, emphasizing the importance of aligning your planning style with the current stage of your business. Drawing from my own experience, I share insights into the significance of having a fluid and experimental approach, contrasted with the benefits of detailed planning. In this episode, I also hi...
E156 | Business Success in 2024: Predicted Shifts and Strategies
December 27, 2023 11:59 - 49 minutes - 114 MBCurious what it's going to take to scale successfully in 2024? In today’s episode, we dive into our 2024 predictions for business and entrepreneurship. With a focus on mastery, we discuss the importance of refining skills, mastering knowledge, and understanding the changing landscape of buyer behavior. From the concept of Shuhari to the transformative potential of AI, together we share valuable insights on setting up for success, fostering sustainable growth, and embracing transparency in...
E155 | How to Practically Apply Pareto and Focus on the 20%
December 19, 2023 08:00 - 33 minutes - 76.2 MBWelcome back to the “Crista and Annie show”. As we set out to discuss predictions and trends for 2024, we found ourselves unraveling the complexities of the 80/20 rule! And so here we are on this bonus episode exploring 80/20 rule and its impact on decision-making, operational strategies, and overall business growth. Throughout this episode, we delve into the pitfalls and common misconceptions surrounding the 20/80 rule. We emphasize the importance of not rushing to scale the 20% without...
E154 | Healthy High Achievement with Hannah Abad
December 12, 2023 15:35 - 37 minutes - 86.4 MBAs entrepreneurs, we tend to be high achievers. That can have a significant impact on our success, but if we’re not careful, it can also lead to burnout and being stuck in an unhealthy state of survival mode. So, what does healthy high achievement and sustainable growth look like, both personally and in our business? If you are a high achiever, this week’s Lean Out Your Business Podcast episode is a must-listen in helping you avoid burnout, lessen your load, and come back refreshed ...
E153 | What it Takes to Successfully LEAD a 7 and 8-Figure Business with Kris Plachy
December 05, 2023 08:00 - 33 minutes - 77.1 MBCurious what it takes to successfully lead a 7 and 8-figure business? It goes beyond having the right systems and processes in place and also requires essential leadership skills, self-development, and a strong support system. In this episode, I am joined by Kris Plachy, a leadership coach who specializes in helping visionary women lead 7 and 8-figure businesses. Together, we dive into the unique challenges these women face when transitioning into leadership roles and share valuable insi...
E152 | Simple Technique to Increase Productivity and Focus
November 28, 2023 08:00 - 23 minutes - 52.8 MBJust like having too many tabs open on your internet browser can be overwhelming, having too many tasks and ideas swirling around in your mind can hinder your productivity. Closing ‘mental tabs’ facilitates smoother transitions and improved focus on new initiatives. As the year comes to a close, it’s the perfect time to reflect on our achievements, learn from our experiences, and set ourselves up for success in the new year. It’s essential to identify the open tabs in our business proces...
E151 | Inventing Your Next Best Self for Business Success with Cate Stillman
November 21, 2023 08:00 - 33 minutes - 75.6 MBAs we approach the new year, thoughts of reinventing ourselves for a more fulfilling life is top of mind for many of us. If you are in the process of reframing your business strategy, you know this is a long process with no quick fixes. Assessing current strategies and asking pertinent questions to steer your business toward your desired vision can be a complex process. Luckily, in this episode of the Lean Out Your Business podcast my Guest Cate Stillman breaks it down for us. And points ...
E150| Building True Wealth and Healthy Cashflow with Amber Dugger
November 14, 2023 08:00 - 31 minutes - 29.2 MBIt's our 150th episode! Help me celebrate by following and leaving a review. This episode is all about building WEALTH. Financial literacy isn't just about numbers; it's about shaping your financial decisions to complement the life you envision. As entrepreneurs, understanding this truth becomes a game-changer. It's about connecting the dots between financial success and the lifestyle you desire. Setting clear goals and painting a vivid picture of your aspirations empowers you to p...
E149 | Are Your Team Members Amplifiers or Detractors?
November 07, 2023 07:00 - 25 minutes - 57.7 MBLook at your current team members you're closely working with and ask yourself: “Are your team members amplifiers or detractors? Are they bringing out the absolute best in you? Do you feel excited, and do you look forward to meeting with them? Or do you end up in a place where you feel completely drained when you meet with them?” Amplifiers are individuals who enhance the team, the company, and the overall business with their positive impact. They bring out the best in others and contribut...
E148 | Leveraging Speaking to Expand Your Impact with Amber Griffiths
October 31, 2023 07:00 - 27 minutes - 21.1 MBOne of the best ways to expand your impact in the new year? Speaking! Speaking magnifies your visibility, opening you up to more opportunities, collaborations and, of course, a broader audience. Whether you are a seasoned speaking pro or ready to start adding speaking engagements, there are certain things you can do to stand out and be remembered. In this week’s episode of the LOYB Podcast Amber Griffiths, known as the “Maker of Legends", shares practical insights and tips to tap i...
E147 | Build Your Ecosystem for Sustainable and Scalable Success
October 25, 2023 08:47 - 46 minutes - 107 MBBusiness operations can often be an afterthought but they are what make or break your scaling results. Most operations lack strategy and simplicity and end up keeping a business from scaling sustainably instead of enabling it. There is so much bad advice being given to coaching, consulting, and service-based businesses that leads to unnecessary complexity and that cause things to be dependent on you instead of getting you out of the day to day operations. So what do simple and strategi...
E146 | Combining Strategy with the Stars for Business Success with Kim Woods
October 17, 2023 07:00 - 30 minutes - 26 MBHow can ancient feminine wisdom and astrology help in business growth and success? Can astrology be used to predict market trends and investment opportunities? And how can we as entrepreneurs utilize this info to make strategic business decisions? According to astrological beliefs, certain planetary and star alignments can influence a person’s career path, business acumen, and financial prospects. By studying these factors, we can have guidance in maximizing our chances of success in bus...
E145 | Areas of Waste that Impact Scalability - Part 2
October 10, 2023 07:00 - 32 minutes - 73.2 MBIn this episode, we continue our two-part series exploring common areas of waste in coaching, consulting, and service-based businesses. These inefficiencies can drain both your time and money, but by addressing and eliminating them, you'll create a foundation for simpler and more sustainable scaling. Why is it essential for entrepreneurs and business leaders to comprehend the root causes behind each area of waste? And what are the actionable steps or methods to deal with it? For entr...
E144 | Areas of Waste that Impact Scalability - Part 1
October 03, 2023 07:00 - 42 minutes - 98.3 MBWhat are the biggest areas of waste within your business? Every resource wasted on non-value-added activities or inefficient processes represents a missed opportunity to grow your business and serve your clients better. Identifying and eliminating waste in your business is crucial for optimizing operations and increasing profitability. Not to mention an essential step in sustainably scaling your business! In this first episode of my two-part series, I identify common ways that MOST busi...
E143 | Reimagining Your Business Model & CEO Schedule with Sage Polaris
September 26, 2023 07:00 - 29 minutes - 67.3 MBAs we go through the rollercoaster ride of entrepreneurship, we may get sidetracked or even forget why we began this journey in the first place - to build a life we truly love. If you are wondering about the ways that you can take more time off and how to actually make it a reality - this episode is for you. In this second interview with Sage Polaris she shares valuable insights into business model pivots and how she achieves work-life balance by taking significant time off - all whil...
E142 | Clever Ways to Increase Conversions with Copy with Sage Polaris
September 19, 2023 07:00 - 34 minutes - 79.8 MBWhy is conversion copywriting important in helping business grow? And how can a clear, compact and concise copy increase your conversion rates and sales? Conversion copywriting plays a crucial role in the success of any business. It involves crafting compelling and persuasive content that resonates with your target audience, grabs their attention, and motivates them to take action. A well-written sales page can effectively communicate your brand's value proposition, highlight the benefits...
E141 | The Evolution of the Buying Journey: What's Working in Today's Market
September 12, 2023 07:00 - 23 minutes - 54.7 MBChange is the only constant, and as we step into Fall, the business landscape is shifting once again. While some companies may see sales resurge, 'business as usual' is evolving, not returning. As an established business owner well on your journey to scaling your enterprise, and you're likely already acquainted with the ever-changing dynamics of the market. You understand the importance of not just setting realistic expectations but also staying agile in the face of evolving customer beha...
E140 | Double Your Business in the Next 12 - 18 Months with Nikki Nash
September 05, 2023 07:00 - 32 minutes - 73.3 MBWhat changes have occurred in the field of marketing? What strategies are becoming ineffective, and what's proving to be successful? If you aim to double your business within the next 12 to 18 months, what steps should you take to achieve this objective? Marketing is evolving because of the digital platforms that allows access to user data and consumer behavior. That is why the things of the past is not working anymore. The most significant change to marketing is our ability to understan...
E139 | Leveraging a Boutique Advisory Model in Your Business
August 29, 2023 13:27 - 34 minutes - 27 MBIs it possible to combine scalability for your business with personalized solutions for your clients? One of the reasons so many businesses leverage group coaching or digital courses as the core of their business model is for scalability. And while those approaches are definitely scalable and convenient for the business, the way many people structure them is not always the best solution for your clients. The client experience can feel transactional instead of transformational. Consid...
E138 | Improving Mental Health and Wellbeing for Peak Performance with Sacred Walker
August 22, 2023 07:00 - 33 minutes - 77.6 MBWhat is the underlying meaning of peak performance? How would you characterize it? Does it intersect with our well-being? Why is comprehending and applying this concept valuable? Additionally, how can one cultivate a mindset geared toward achieving peak performance? Peak performance isn't solely about our strength, determination, perseverance, and resilience. It also encompasses our well-being. This notion is particularly relevant for business owners who often become ensnared in a culture ...
E137 | Is it Time for a Business Refresh?
August 15, 2023 07:00 - 26 minutes - 18.5 MBOccasionally, businesses find themselves in need of change, but which one? Is it a revolutionary or an evolutionary? What are the different between the two changes? And what is the best route of change that will align with your business vision and mission? The reality is there are those points in time in our business where we want to improve and make small changes that will help us optimize our results, bring leads, and provide more value to the clients while bringing in more profit....
E136 | How to Become the Authority in Your Industry with Beate Chelette
August 08, 2023 07:00 - 31 minutes - 28 MBHow can you stand out in the industry that is full of competitors, countless of marketing and online adverts, social media networking and emails? The key to this is to understand the power of establishing oneself as an authority. So, what does it mean to actually be the authority in your industry and why is it so important? To be an authority you need to niche down. Get clear on what you want and where you want to go. Find the business model that suits your lifestyle. Then create a syste...
E135 | Everything You've Been Told About Teams is Wrong
August 01, 2023 07:00 - 29 minutes - 22.4 MBHow do you assemble a lean dream team and why is this team important for a small business owner? How do you manage this lean team and get things done to deliver value and generate revenue in your business? If you're running a small business, it's likely that you're handling all operations on your own. To avoid this, it's essential to build and utilize a small, efficient team that can contribute to the development and growth of your business. Having a small, dedicated, and high-perform...
E134 | How to Provide Tailored Yet Scalable Experiences with Jessica Marx
July 25, 2023 07:00 - 34 minutes - 79.6 MBDoes your business rely too much on your leadership role? If yes, then how can you scale your business that is not dependent on you? As a business owner, the greatest asset to possess is a scalable business that is not dependent on YOU. Because it gives you entire control over your schedule, allowing you to pick which tasks to work on and which vacations to take. But to achieve this it requires careful planning and execution. Remember that creating a business that can function without yo...
E133 | Raising Visibility for $1 a Day with Darrel Evans
July 18, 2023 07:00 - 35 minutes - 81.7 MBHow do you acquire new customers, and leverage your current ones as you scale your business? What is the customer acquisition strategy that you can apply? How do you use digital marketing tools to help manage this strategy? Customers are the lifeblood of any business. That is why investing in a customer acquisition plan is essential if you want to acquire the proper leads and understand how to get more customers to boost your sales. Though acquiring a customer acquisition strategy is a ...
E132 | Leveraging the Law of Focus
July 11, 2023 07:00 - 23 minutes - 16.8 MBWhere should we put our focus on our business? Are we creating space for what's important outside our business and within our business? And how do we build healthy relationships, full of joy and fulfillment while running a thriving and scaling business? Real fulfillment doesn’t come from material possessions, wealth or success alone. It also comes from other important aspects of life, such as personal growth, relationships, and meaningful pursuits. And in order to live a rich fulfilled l...
E131 | Expand Your Influence and Sales Using LinkedIn with Rachel B. Lee
July 04, 2023 07:00 - 31 minutes - 73 MBHow do you build a personal brand? What's the goal? What message are you trying to convey? Do you want conversions? Do you want engagement? What is the best social media platform for a small business owner to build credibility and create a meaningful network? And does this platform drive the goals and outcomes you’re wanting? Establishing your personal branding is part of a great content strategy and brand strategy. It informs your intended audience about who you are, what you stand for, a...
E130 | The Power of the Pivot
June 27, 2023 07:00 - 20 minutes - 47.5 MBWhat does pivoting mean in business? Is it essential? Could it actually help your business grow and succeed? If yes, then how should your business pivot? What are the things that I can experiment with? What are some small pivots that I can make to see if I get better results? While pivoting in the business industry involves switching to a new strategy or direction, numerous entrepreneurs feel like it means completely starting from scratch and redesigning your whole company. However, this...
E129 | Increasing Revenue by Shifting How We Think About Money with Becky Clabaugh
June 20, 2023 07:00 - 23 minutes - 21.3 MBWhat is your relationship with money? How does this relationship impact the way you are making money? And how do you improve and leverage this relationship? Money is one of the significant sources of stress for all of us and it can trigger a range of emotions. However, as an entrepreneur, developing a positive relationship with money is essential to unlock your path to financial and business success. And that starts with recognizing the bugaboos you carry about money and then taking the...
E128 |How to Realistically Reduce How Much You Work
June 13, 2023 07:00 - 14 minutes - 12.7 MBHow are we going to continue to drive revenue, achieve our goals, and continue to move our business forward even when we are in a period where we want to work less? Or reduce our workload so that we don't have these eight solid hours of work? Do we have to hire somebody? Or can we shift and empower our team so that they will be able to actually fully own things and aren't so dependent on us? Work-life balance involves a mixture of time management, commitment, intentionality, prioritizati...
E127 | Generating Revenue and Results While Relaxing This Summer
June 06, 2023 07:00 - 27 minutes - 20.6 MBDo you want to have the best summer ever and be off the grid without worrying about your business?? If your answer is YES, then what do you need in order to fulfill this? And how can you best prepare your team for this temporary transition of power? As business owners, we often struggle with the idea of taking a vacation. And owning a business means that your list of responsibilities is endless. This may lead to stress and burnout which can negatively impact our health, so making time to...
E126 | Leaning Out and Letting Go for Next Level Growth
May 30, 2023 07:00 - 17 minutes - 39.3 MBWhat is the change that you want to make in your business and why aren't you making it? Or what is the change that maybe you're reluctant to make, but you know that if you make that change it's going to open up possibilities and opportunities? Entrepreneurs face significant challenges, particularly when it comes to making difficult decisions. It is essential to recognize that these decisions are crucial for the well-being of your business. Additionally, letting go of elements in your busin...
E125 | Profitable Business Growth with Accelerate Now!
May 23, 2023 07:00 - 27 minutes - 62.7 MBAre you tired of running into roadblocks when trying to grow your business? Would you like to know where to focus your time and energy for maximum profitability and learn the actionable strategies that successful entrepreneurs use to grow? In this episode, we dive into the world of business growth with Marcia, Darrell, and Annie who share their strategies for avoiding the most common mistakes that can stall business growth. From focusing on the right things to creating a clear vision,...