Lean Out Your Business Podcast
186 episodes - English - Latest episode: 3 days ago - ★★★★★ - 60 ratingsThe Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.
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Episodes
31 | Making Imposter Syndrome Your Super Power with Jen Coken
August 03, 2021 10:00 - 29 minutes - 20.6 MBHave you ever struggled with imposter syndrome? Most of us have. Maybe you have struggled with imposter syndrome and didn’t even realize that’s what you were struggling with. In Episode 31, Crista Grasso interviews Jen Coken, an imposter syndrome expert who works with women in power positions who don’t feel so powerful anymore, more specifically she works with women to turn their imposter syndrome into their super power, helping them shatter self-doubt, so they can embrace their genius an...
30 | How to Simplify Success
July 27, 2021 10:00 - 23 minutes - 14 MBCrista Grasso is a serial entrepreneur, which means before she had the Lean Out Method and before Criscara she had other businesses, including her most successful endeavor (an idea that she turned into a multi six figure business in less than two weeks) and her least successful business (a jewelry business where she lost multi six figures in a few years). In Episode 30 of The Lean Out Your Business Podcast Crista takes you behind the scenes of both of these businesses, to show you what she...
29| Leveraging Content Marketing to Land More Clients with Melanie Herschorn
July 20, 2021 10:00 - 23 minutes - 18 MBDo you struggle with knowing your brand message and how to consistently share that message with the world? If you’ve ever felt like you have no idea what to say on your social media platforms, blogs or email campaigns you won’t want to miss Episode 29 of The Lean Out Your Business Podcast where our Host, Crista Grasso, interviews Melanie Herschorn, a content marketing strategist and coach and the Founder of VIP Digital Content, whose goal is to support women owned businesses land more clie...
28 | Setting Habits for Business Success
July 13, 2021 10:00 - 17 minutes - 10.7 MBAt the Lean Out Method we are big believers in sustainable success. We love systems and procedures that are lean and help create an ecosystem where success becomes inevitable. However; these systems can only thrive when they are built on a foundation of healthy habits. If you don't have healthy habits, you run the risk of burnout. In Episode 28 Crista Grasso walks you through an exercise that all guests of the Lean Out Level Up Retreat go through, where she helps you recognize which daily ...
27 | Leveraging Breath to Stay Focused and Intentional with Jenny Lind
July 06, 2021 10:00 - 25 minutes - 17.6 MBThe external work of growing a business is only as strong as the internal work we do to take care of ourselves along the way. In Episode 27 of The Lean Our Your Business Podcast, Crista Grasso, speaks with Jenny Lind, Founder of Infinite Well Co, on what it means to "take a breathe" and how that one simple act can help you gain more focus, strengthen your relationships and improve your decision making skills. In Episode 27 we discuss: 8:00 - how one simple change can affect everything ...
26 | How to Develop a Highly Effective 90-Day Strategic Plan
June 29, 2021 10:00 - 26 minutes - 16.9 MBAt the Lean Out Method we are obsessed with planning and specifically with the idea of planning “just in time.” In her courses and with her students, Crista Grasso, teaches a structure for planning your next 90 days and in Episode 26 of The Lean Out Your Business Podcast Crista teaches you how to do just that. If you've ever wondered how highly effective people accomplish what they do, this is the episode for you. In Episode 26 we discuss: 2:38 Four questions you need to ask yourself...
25 | Making Big Bold Business Moves with Crista Grasso
June 22, 2021 10:00 - 28 minutes - 20.2 MBHave you been thinking of making a big, bold move in your business? Crista Grasso, just made a BIG move at Lean Out Method and in Episode 25 she's taking you behind the scenes of that decision. If you've been wondering if you're ready to make the move and want some clarity on how you make that decision you won't want to miss this episode. Listen in as Crista gives insight into the things you should be considering before you make that bold move so that when you do act, you are set up fo...
24 | How to Simplify to Scale Your Online Business
June 15, 2021 10:00 - 23 minutes - 14.9 MBIf you’ve ever wanted to grow your business more quickly and more sustainably you won’t want to miss Episode 24 of The Lean Out Your Business Podcast, where Crista Grasso takes you behind the scenes of her Simplify to Scale Business Accelerator Program (S2S). S2S is a 6-month group mentorship experience to help you scale your business simply and sustainably, without having to trade today for tomorrow. It’s really important that before we scale we get very clear on what’s working for our b...
23| How to Build Long-Term Financial Success with Kathy Svetina
June 08, 2021 10:00 - 22 minutes - 15.7 MBIf you’re like many entrepreneurs than you are bold enough to execute on your big idea. The problem is that many of us know how to start but we do not know how to build sustainable long-term growth. If you’re someone who has been tied to your big idea, enamored with what you want to do but haven’t stopped to consider the long-term financial aspects of what bringing that idea to life might cost, you won’t want to miss Episode 23 of The Lean Out Your Business Podcast, where Crista Grasso int...
22| Avoid These Top 5 Planning Mistakes
June 01, 2021 10:00 - 13 minutes - 8.78 MBIf we are being honest we have all experienced the frustration and consequences of a poorly executed plan. Failing to design and execute a strategic plan can lead to a loss of time, money and energy. In this episode, Crista Grasso shares the five most common planning mistakes she sees people make and what you can do to avoid these pitfalls. Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time." If yo...
21 | Being Prepared For The Entrepreneurial Rollercoaster With Jessica Maine
May 25, 2021 07:00The entrepreneurial rollercoaster is not a ride everyone enjoys taking. A lot of times however, we are given little choice than to just ride along. It is something that Jessica Maine knows best, thanks to years of equipping other professionals with personal and business development through strategy, community leadership and education. Jessica is part of the Lean Out Method team as its Sales and Marketing Director and accountability coach. Sitting down with Crista Grasso, she sheds light into...
21 | Being Prepared For The Entrepreneurial Rollercoaster With Jessica Maine
May 25, 2021 07:00The entrepreneurial rollercoaster is not a ride everyone enjoys taking. A lot of times however, we are given little choice than to just ride along. It is something that Jessica Maine knows best, thanks to years of equipping other professionals with personal and business development through strategy, community leadership and education. Jessica is part of the Lean Out Method team as its Sales and Marketing Director and accountability coach. Sitting down with Crista Grasso, she sheds light into...
20 | How Creating A Planner Can Help You Scale Your Business
May 18, 2021 07:00 - 16 minutes - 14.7 MBModern businesses, especially online or service-based industries, don't always have physical products. While you could argue that these businesses don't really need a physical product, the opportunity to scale with something physical needs to be explored. Crista Grasso takes some time to talk about using physical products to help scale and grow your business. She discusses how she used her 90-Day Planner to reach potential customers and leverage her reach. What is more, Crista also shares se...
20 | How Creating A Planner Can Help You Scale Your Business
May 18, 2021 07:00 - 16 minutes - 14.7 MBModern businesses, especially online or service-based industries, don't always have physical products. While you could argue that these businesses don't really need a physical product, the opportunity to scale with something physical needs to be explored. Crista Grasso takes some time to talk about using physical products to help scale and grow your business. She discusses how she used her 90-Day Planner to reach potential customers and leverage her reach. What is more, Crista also shares se...
19 | The Dark Side Of Success In Business With Jordan Eades
May 11, 2021 07:00 - 31 minutes - 28.9 MBOften times, business owners crave for success. They also know that sometimes, it takes more than just working hard to attain it. Jordan Eades joins Crista Grasso as she opens up about the dark side of success and its effect on her personal life. Jordan is the founder of Your Best Business Life and her passion is helping female business owners overcome the temptation to overwork and achieve work-life balance. She talks about her personal experience having to let go of an 8-figure business th...
18 | Get Your Business Ready for a Successful Summer
May 04, 2021 10:00 - 16 minutes - 15.4 MBMany people change up their schedules during summer. While some people slow down to take time off to go on vacation, others do the opposite and double down, taking the opportunity to ramp things up while the others are slowing down. One thing that's consistent across most businesses is that the schedule does shift, and things change a little bit in the summer. No matter what you decide to do, join Crista Grasso on today’s show to get your business ready for a summer shift!
17 | Foundations of Any Successful Business with Viola Welang
April 27, 2021 10:00 - 24 minutes - 22.4 MBThere are three key foundations underneath the success of any business. These are financial stability, right systems, and strategic planning. Crista Grasso’s guest is Viola Welang, a small business strategist whose passion is to help her clients run and grow successful businesses without stress. In this episode, Crista and Viola discuss why these three key foundations are important. You’ll also discover how you can properly strategize your next move to make your business grow. Listen in to k...
17 | Foundations of Any Successful Business with Viola Welang
April 27, 2021 10:00 - 24 minutes - 22.4 MBThere are three key foundations underneath the success of any business. These are financial stability, right systems, and strategic planning. Crista Grasso’s guest is Viola Welang, a small business strategist whose passion is to help her clients run and grow successful businesses without stress. In this episode, Crista and Viola discuss why these three key foundations are important. You’ll also discover how you can properly strategize your next move to make your business grow. Listen in to k...
16 | How To Avoid Bright Shiny Objects to Remain Focused In Your Business
April 20, 2021 10:00 - 15 minutes - 13.8 MBBright, shiny object syndrome is at an all time high right now, and many of us are experiencing it on a weekly, if not daily basis. Bright, shiny objects are anything enticing that distracts you from the priorities that matter most in your business. Bright, shiny objects are captivating and can even be inspiring, but the end result is often no results and in some cases, customer confusion. In this episode, Crista Grasso explains how the solution to the bright, shiny object syndrome is to cre...
15 | Simple Strategies For Success On Instagram With Nicole Doumato
April 13, 2021 10:00 - 27 minutes - 25.3 MBDo you want to achieve success on Instagram, but you don't know how? If yes, then this episode is for you! Joining Crista Grasso in today’s episode is Nicole Doumato, an Instagram marketing coach dedicated to helping small businesses make it online. Nicole explains how you shouldn't focus on vanity metrics like the number of followers you have. If you can’t sell to your ten followers, how can you do so with 10,000? If you want success on Instagram, you need consistency and interaction. Don't...
14 | How To Leverage A Side Sprint During Periods Of Business Growth
April 06, 2021 10:00 - 13 minutes - 12.3 MBMost people are familiar with the term 'side hustle', and this may be how you started your business. Side hustle is the term for taking on extra work to explore our passions or earn extra income while also working a full-time job, but what do you call it when you already have an established business and you are adding something on the side? Introducing the concept of the 'side sprint', a useful tool to help entrepreneurs grow and transform their business. Join Crista Grasso as she breaks do...
13 | Dispelling Toxic Financial Relationships Through Money Therapy With Nicole Iacovoni
March 30, 2021 10:00 - 32 minutes - 30 MBAlthough one of the main objectives of a business is to earn money, having the feeling that your finances are not enough may result in toxic thoughts. To eliminate such an unhealthy attitude that may hinder growth, undergoing money therapy is a great idea. Offering such help is what Nicole Iacovoni has set out to do, rooted in her own experience of overcoming a problematic relationship with money. She shares with Crista Grasso how bad money management can snowball into your relationships, be...
12 | The CHuCK Technique: How To Eliminate What Doesn't Help You Grow Your Business
March 23, 2021 10:00 - 17 minutes - 16.1 MBBusiness growth is so much easier if you’re lean – when you’re not held back by things that weigh down the business more that they’re helping it. Just like your spring cleaning routine, there is a way that you can be systematic when it comes to identifying and eliminating these things that don’t serve you anymore. In this episode, Crista Grasso introduces her CHuCK technique, which stands for Cut, Hold, Change, Keep. Crista explains how spending time in this fairly simple process can help yo...
11 | How To Market Your Genius And Unleash Your Full Potential With Nikki Nash
March 16, 2021 10:00 - 23 minutes - 21.5 MBSometimes, the easiest way toward success is working smarter, not harder. By learning how to market your genius and embrace your true strengths, you're on the right path to building a great brand. Crista Grasso is joined by motivational speaker, podcast host, and author Nikki Nash to discuss putting yourself in alignment with your goals and core values to resonate in the greatest way possible with your chosen audience. Nikki explains how conveying a clear message, highlighting your uniquenes...
10 | Consistency Is Not Enough – You Also Need Kaizen
March 09, 2021 11:00 - 17 minutes - 15.6 MBAll good business owners know the importance of consistency, but consistency that is not coupled with continuous iteration for the better is a recipe for stagnation. This emphasis on continuous improvement in the essence of Kaizen – a Japanese concept that is one of the four pillars of the Lean Out Method. In this episode, Crista Grasso explains why consistency on its own is the same as Einstein's definition of insanity: doing the same thing over and over again, and expecting different resul...
9 | How To Leverage Podcasting For Business Growth With Michelle Glogovac
March 01, 2021 11:00 - 26 minutes - 24.6 MBPodcasting is a steadily growing industry that many experts, brands, and businesses are leveraging for growth. The question most business owners are asking now is, should you start your own podcast or pitch yourself for podcast interviews? In this episode, Crista Grasso interviews Michelle Glogovac, podcast matchmaker, publicist, and the host of My Simplified Life Podcast. Michelle shares her expert advice on how to leverage podcasting for business growth. She guides you through figuring out...
8 | How To Be Insanely Productive - Lean Style
February 22, 2021 11:00 - 17 minutes - 16 MBWe all have 24 hours in a day so why is it that some people seem to get so much done and others don't? It's how they use the time they have and structure their day that matters. It starts with knowing the right things to be working on and then being as productive as possible. In this episode, Crista Grasso shares how you can be insanely productive – lean style - and get 5 to 10 hours back every week. She shares how she structures her days in a way that allows her to get things done faster, ...
7 | Non-Sleazy Sales: Reframing Selling For Entrepreneurs With Annie P. Ruggles
February 15, 2021 11:00 - 28 minutes - 27.8 MBWithout sales, you don't have a sustainably successful business, yet many entrepreneurs suffer from sales aversion and avoid or dread selling, which hurts the business’ profitability. But what if there was a way to do sales in a non-sleazy way that feels true to your ethics? In this episode, Crista Grasso is joined by Annie P. Ruggles, Founder and Dean of the Non-Sleazy Sales Academy, where they dive into the truth about sales, and how to sell in a way that serves your customers and your bu...
6 | Top 5 Things to Avoid Doing When Growing Your Business
February 08, 2021 11:00 - 14 minutes - 15 MBThere are so many things you can be doing to grow and scale your business, but are you wasting time on things you shouldn't be doing? Things that are getting in your way, slowing you down, and that you need to say F-It to? If you want to grow your business this year, you'll want to avoid these five things. Tune in to find out what these are.
5 | 5 Things That Should Be On Your To Do List to Scale
February 01, 2021 11:25 - 16 minutes - 15 MBThe things that you’re going to do to scale your business to six figures are going to be different from the things you need to do to scale it to seven figures and even further. There are things, however, that are fairly universal and should be on your to-do list as a business leader. If you want to scale your business, you need to rethink your place within it and what things you should do that will give the most traction to your scaling efforts. In this episode, Crista Grasso enumerates the ...
4 | Simplify Your Planning for Better Results
February 01, 2021 11:20 - 15 minutes - 13.8 MBMany entrepreneurs get caught up in crafting a beautiful, detailed plan that they will likely end up never taking action on. Strategic planning is extremely important in setting yourself up for success, but there is a lot of merit in simplifying that process. An ideal plan accounts for what can be anticipated, but also gives you the flexibility to pivot based on what you learn or in case some crazy stuff happens in the world or your life. Listen in as Crista Grasso discusses the common mist...
4 | How To Simplify Your Planning For Better Results
February 01, 2021 11:20 - 15 minutes - 13.8 MBMany entrepreneurs get caught up in crafting a beautiful, detailed plan that they will likely end up never taking action on. Strategic planning is extremely important in setting yourself up for success, but there is a lot of merit in simplifying that process. An ideal plan accounts for what can be anticipated, but also gives you the flexibility to pivot based on what you learn or in case some crazy stuff happens in the world or your life. Listen in as Crista Grasso discusses the common mista...
3 | How to Set Yourself Up to Successfully Achieve Your Goals
February 01, 2021 11:15 - 25 minutes - 22.9 MBWith a new year comes new goals and plans to take our business to the next level. How can you achieve them? Crista Grasso shares the most important thing you can create in your business in this episode, so you are setting yourself up for success and achieving the results you want. She breaks down some of the mistakes people make that keep them from crushing their goals and lists three things you need to say ‘no’ to in order to make room for the things that are working. Follow Crista in this...
2 | Make This Year One of Inspired Growth in Business
February 01, 2021 11:10 - 14 minutes - 12.9 MBHow many times have you received marketing emails that looked bland and empty, as if simply copied and pasted? This kind of strategy does not show inspired growth, nor an inspired entrepreneur either. Crista Grasso discusses what it really takes to cause growth in your business, from getting out of the sea of sameness and making yourself stand out among the rest, letting your values show, and creating a deep connection with your target market. She also explains the right way to leverage a pa...
1 | Top 5 Success Patterns For Scaling Your Business In 2021
February 01, 2021 11:05 - 19 minutes - 17.7 MBThe current year is setting the stage for brand new heights when it comes to designing fresh business strategies. In this first part of a two-part series, Crista Grasso explains the art of leaning out your business to access more opportunities, causing bigger customer impact and more efficient processes. She goes deep into five scaling patterns that will spell out success for most entrepreneurs this year, focusing on why businesses must aim to be simple, relatable, and unique at all levels.
Welcome To Lean Out Your Business Podcast
January 27, 2021 20:24 - 1 minute - 3.2 MBWelcome to Lean Out Your Business Podcast!