The People of Digital Marketing
207 episodes - English - Latest episode: 7 days ago -This podcast was created to get you promoted, help you impress your boss, and eventually give you the tools and info to become your boss. I'm here to help you become a marketing leader!
In this show marketing experts and leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they're facing, and roadmaps for how to scale your growth as a digital marketer.
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Episodes
How To Show Up And Succeed As A Marketer with Adrianna Vidal - Episode #150
April 19, 2024 12:49 - 37 minutes - 34.6 MBAdrianna Vidal is a community manager and content marketer. She broke into tech in 2021 after working in retail and apartment leasing, and now works as a Community Marketing Manager at Bigeye, a data software company. She’s a marketer just like you, trying to make her mark and succeed in her career. Questions and topics we covered include: Adrianna’s story on how she became a marketer Her advice for marketers entering a new experience and how to “show up” on day one… Why should businesse...
2024 Interviewing Tips For Marketers & More with Leah Kovach Margolis - Episode #149
April 01, 2024 19:46 - 42 minutes - 39 MBLeah Kovach Margolis is a growth marketer with 10+ years of experience growing revenue for pre-seed through series C companies. Currently, she's the Director of Demand Generation at Hypar, a generative design platform for the AEC industry. Outside of work, Leah recently wrapped up an MBA from the NYU Stern School of Business. Questions and topics we covered include: How does someone get their first job in marketing? What interview questions should marketers be preparing for? What questi...
🧮Everything Marketers Need To Know About CDPs with Brian Kotlyar - Episode #148
March 21, 2024 11:30 - 31 minutes - 29 MB“People notice something wrong in their business, the root cause is that something is wrong in their business but they start looking for tech as almost like a distraction…buying Martech is a silver bullet for Martech problems but, not business problems.” Brian Kotlyar is the VP of Marketing and Growth at Hightouch.com (a CDP and data activation platform), where he leads the company’s marketing strategy and is responsible for driving growth and customer acquisition. Prior to his role at Hig...
Striking Out On Your Own & Building An Agency with Laura Johns - Episode #147
March 14, 2024 11:00 - 37 minutes - 35.1 MBLaura Johns is the founder and CEO of The Business Growers, a marketing firm serving the B2B telecom, SaaS, IT, and cloud-services industries. For 18 years, Laura managed marketing efforts for companies ranging from tech startups to global, multi-billion dollar businesses. She spent nearly half her career serving as a corporate marketing executive in the telecom industry before starting The Business Growers. Her career focus is developing marketing strategies for tech companies that lead to...
A Deep Dive Into Quantitative Research with Ben Cortese - Episode #146
February 28, 2024 12:30 - 35 minutes - 33.2 MBBen previously led the Marketing Sciences Group at KS&R, a nationally recognized strategic consultancy and marketing research firm. Through quantitative research, Ben and his team help to empower businesses to make better decisions with confidence. With his extensive knowledge of advanced analytical methods and wide-ranging industry experience, he has become a trusted partner for clients looking to solve complex business problems. Outside of work, Ben enjoys quality time with his children i...
Communities Are A Marketing Team’s Secret Weapon with Evan Patterson - Episode #145
February 12, 2024 13:30 - 32 minutes - 30.1 MB“[Community] sits before Demand Gen. in the funnel…[Community] doesn’t actually generate revenue. I create an environment that makes generating revenue easier.” Evan Patterson is a B2B marketing consultant, freelancer, startup advisor, content creator, and fractional leader for forward-thinking, progressive businesses. Outside of B2B marketing, Evan focuses on enabling minority voices in tech and fighting injustices targeted at the LGBTQ+ community. Questions and topics we covered include...
Trying To Get A Job In Marketing? Listen to this! with Zoë Hartsfield - Episode #144
February 01, 2024 13:00 - 43 minutes - 40.1 MB“The empathy that you have to exhibit and learn in sales on a 1-to-1 basis, that only helps you when you’re trying to go 1-to-many…” Zoë Hartsfield is a Salesperson trapped in a Marketer's body. She spends her 9-5 running executive evangelism programs, managing influencer relationships and creating content. She spends her 5-9 running, traveling and again, creating content. Check her out at @nottoocorporate on TikTok and Instagram, or give her a follow on LinkedIn for her thoughts on sales, ...
How To Approach Product Marketing in 2024 with Eric Dodds (Head of Product Marketing at RudderStack) - Episode #143
January 25, 2024 19:16 - 51 minutes - 47.5 MBEric Dodds is the Head of Product Marketing at RudderStack and the Co-Host of the podcast Data Stack. He has over a decade of experience working with and implementing customer data infrastructure. He aims to make people’s lives better through the work he does each day. Questions and topics we covered include: What do marketers need to know about data stacks? How does it affect their work? How data teams and marketing teams can work together to produce great business outcomes? How to defi...
What Marketers Need To Understand About Strategy with Margaret Kelsey (OpenView, Appcues, & InVision) - Episode #142
January 17, 2024 17:00 - 49 minutes - 45.5 MBMargaret has spent the last decade building scalable, effective marketing programs—and teams—for B2B SaaS companies like OpenView, Appcues, and InVision. She now advises founders on how to do the same. She also co-hosts a weekly podcast called "Don't Say Content" with Devin Bramhall. Questions and topics we covered include: Why Margaret took the plunge to become a soloprenuer? Her recommendations for where to upskill as a marketer The characteristics of high-performing marketing teams?...
How NOT To Become A Checkbox Marketer with George Huff - Episode 141
January 08, 2024 14:00 - 43 minutes - 40.7 MB“Half of marketing is marketing internally so you can get buy-in…and as the org gets bigger, that job gets harder.” The main theme of this episode focuses on: people, tools, and processes… George Huff, the CEO of Opal, leads a MarTech platform used by well-known brands like Target, Starbucks, Whole Foods, 3M, and SAP. Opal’s content operations platform produces exceptional results, such as enabling Target to tell their story and create 300 pieces of content every day. George’s career bega...
A Masterclass In Product Positioning with April Dunford - Episode #140
November 16, 2023 12:00 - 43 minutes - 40.1 MBThis episode is for all of my Product Marketing friends 👋🏼… April Dunford is the world’s leading expert on product positioning. She works with fast-growing tech companies helping them clearly articulate the value they alone can deliver to customers. She is the author of the bestselling positioning book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it. She also recently published a new book titled, Sales P!tch: How to Craft a Story to Stand Out and Win ...
The Basics Of Incrementality & Measurement with Michael Kaminsky - Episode #139
November 08, 2023 12:30 - 37 minutes - 34.8 MBMichael is a trained econometrician with experience in causal inference in fields ranging from healthcare outcomes to environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast. He spends his days helping brands eliminate their wasted marketing spend… Questions and topics we covered include: The different methods of measuring marketing’s performance (attribution is only one of many methods)… Do attribution tools lie to...
It’s Time To Level Up Your Job Search with Alexis R. Scott - Episode #138
November 01, 2023 12:00 - 45 minutes - 42.4 MBAlexis Rivera Scott is the founder of Verbatim, a digital marketing agency, as well as The Fairy Job Mom, a consultancy focused on helping professionals become Eternally Employable. She guides job seekers in their next career move, helps professionals build memorable personal brands, and introduces companies to amazing talent. Throughout her career, Alexis has successfully navigated career change and adaptation, with a vast range of industry experiences from hospitality sales, to technology...
She’s Mentored More Than 1,000 Marketers & Is Here To Help YOUR Career ft. Jaclyn Mullen - Episode #137
October 18, 2023 15:17 - 40 minutes - 37.5 MBJaclyn Mullen has mentored close to 1,000 marketers throughout her entire career across her time teaching at General Assembly, speaking for USC's Masters of Marketing Science program, and building her own teams. Professionally she has spent the past 15+ years riding the digital wave, first starting off in content marketing and organic social in B2C before switching to B2B SaaS. Now at her 4th startup, Jaclyn loves her place as Head of Marketing for TheLoops, an AI platform improving CX, wher...
🛒A Masterclass In DTC Marketing & The Role Of CXO with Jessica Kogan - Episode #136
October 03, 2023 09:30 - 42 minutes - 39.3 MBJessica Kogan, a visionary digital brand innovator, began her illustrious career launching strategies for brands like Donna Karan, Urban Decay, and Elizabeth Arden. Over the years, she's carved digital niches for powerhouses like Prada, Giorgio Armani, and Chevron, and co-founded the digital-native business, Cameron Hughes Wine. As the force behind Vintage Wine Estates' digital transformation, she cemented its position as a leader in DTC adult beverage sales when she was their Chief Growth &...
The Basics Of Marketing A Franchise Business with Jack Monson - Episode #135
September 29, 2023 10:00 - 43 minutes - 40 MBJack Monson is the host of Social Geek, a Top 25 Marketing podcast on Apple and the number one podcast in Franchising. Jack is also the CEO of Brand Journalists, a Franchise Development and Marketing agency. Jack has been working with franchise systems and enterprise brands in digital marketing for 15 years after several years working in radio and public relations in Chicago. He is a monthly columnist for several industry magazines and produces several podcasts for other CEOs and Marketers....
Marketers, It’s Time To Get Off Of Your Career Ladder🪜 with Travis Scott - Episode #134
September 14, 2023 10:00 - 40 minutes - 37.3 MBTravis' career has been the definition of a 'portfolio career' with experience in sales, recruitment, and marketing. He's the Founder and Principal Consultant at RainierDigital, a marketing operations consultancy and HubSpot Gold Partner. He's also the Founder of Winding Road Careers —a place for people on a non-linear career path—and the host of a podcast of the same name. Questions and topics we covered include: The case for learning both sales skills and marketing skills Are career lad...
Listen To This If You Want To Start Freelancing with Brooklin Nash - Episode #133
September 05, 2023 10:21 - 39 minutes - 36.8 MB“At my core I’m not a marketer, I’m a writer…” With a decade of freelance and in-house marketing experience, Brooklin focuses on helping both clients and freelancers stand out. The memes are free. Questions and topics we covered include: Why writing as a skill became a big focus for Brooklin early in his career How Brooklin started his content agency called BEAM How Brooklin recruited his first set of team members How to know if freelancing, working at an agency, or working internally ...
💰How Marketers Can Have A Say Regarding Pricing with Dan Balcauski - Episode #132
August 30, 2023 10:33 - 50 minutes - 47 MB“I ultimately believe that product marketing should own pricing…pricing is a function of your company’s positioning.” Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, based in Austin, TX. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both B2C and B2B companies ranging from startups to publicly traded enterprises. Questions and topics we covered include: What do people get wrong...
👥What You Need To Know About Buyer Personas with Jim Kraus - Episode #131
August 08, 2023 13:06 - 31 minutes - 28.9 MB“[A buyer persona] is the understanding in detailed terms, of the attitudes, needs, concerns, decision criteria, and buyer’s journey around a specific type of buying decision…it is not a profile of an individual…” Jim Kraus is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. In addition to his work at BPI, Jim is an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book ...
🎨How B2B SaaS Companies Can Scale Their Creative with Melissa Rosenthal, CCO of ClickUp - Episode #130
July 24, 2023 11:30 - 34 minutes - 31.7 MB“Differentiate yourself by making sure that you have people in-house that have worked with the brand, understand the brand, and connect with everyone [in the team]—so you don’t just have a random team working on your account and 50 other accounts…” Melissa Rosenthal is an award-winning marketing exec and the Chief Creative Officer at ClickUp, focused on making the world more productive through best-in-class SaaS marketing! Previously Melissa was the CRO/EVP at Cheddar, a live video media c...
📞B2C Marketers Need To Leverage This Key Marketing Channel With Alex Levin - Episode #129
July 17, 2023 20:05 - 37 minutes - 34.3 MB“What we found is that if we talk to the customer…it actually drove the conversion back up…The average answer rate for a ‘branded call’ is almost 30%.” Alex Levin is Co-Founder and CEO of Regal Voice. He leads the GTM teams. Prior to Regal Voice, Alex was a product manager at Personal and Thomson Reuters, and then joined Handy (acquired by ANGI in 2018) as an early employee. At Handy and then ANGI Alex led growth and marketing. Alex grew up in New York and received his BA from Harvard. Que...
🔗Link Building Done Right with Farzad Rashidi - Episode #128
July 10, 2023 12:00 - 38 minutes - 35.6 MB“Turns out it’s a lot more difficult to get other people to talk about you, compared to you just pulling up a Google Doc and creating a piece of content…” Farzad Rashidi is the lead innovator at Respona (https://respona.com/), the link-building outreach platform that helps businesses increase their organic traffic from Google. He previously ran the marketing efforts at Visme, where he helped the company gain over 18 million active users and pass 3.5M monthly organic traffic. Questions and ...
How B2B Companies Can Build Impactful Brand Positioning with Mark Evans - Episode #127
July 05, 2023 16:04 - 33 minutes - 31.3 MB“Brand positioning is much more than a marketing exercise…it underpins the entire organization.” Mark Evans is the principal with Marketing Spark, which offers fractional CMO and strategic advisory services to B2B SaaS companies. Mark's areas of expertise include brand positioning, messaging, and content-driven growth plans. Mark has a podcast and recently published the second edition of his DIY marketing book, “Marketing Spark.” Questions and topics we covered included: Defining what br...
The Intersection of Marketing & Sales Leadership with Justin Mink - Episode #126
June 26, 2023 10:00 - 35 minutes - 32.5 MB“Marketing touches every part of the business. Marketing is…equally as important to sales organizations as ‘sales’ itself.” Justin Mink has spent a career in leadership and founder roles at companies that have grown from 0-1000s of employees, raised millions of dollars in capital, and that have been valued at over $1B. In 2007 he moved to Dallas from the Washington, D.C. area to launch the Franchise Division at digital marketing firm ReachLocal, helping take the company public while pioneer...
Your Marketing Career Will Be Transformed By AI💜 with Chelsea Castle - Episode #125
June 19, 2023 19:00 - 35 minutes - 33.1 MB“Everything we do just goes back to helping, and if we just do that authentically we know that…the value will come back to us.” Chelsea is a former journalist turned empathy-driven marketer who leads content marketing at Lavender. Her 11+ year career spans diverse industries, from agencies to publishing, branding to SaaS. She draws on her multi-faceted experience and journalistic roots in her content approach and principles, which are hyper-focused on human-centered marketing. She was also...
🚨Have You Used An AI Tool Yet? Interview with Maurice Bretzfield
June 15, 2023 15:40 - 31 minutes - 28.9 MBHere’s a special episode for all of you lovely marketers out there! In this interview, I chat with my mentor Maurice Bretzfield about AI and how marketers can get started using tools like ChatGPT. Maurice is an AI and Marketing Consultant. He helps organizations increase revenue and decrease costs using the power of AI and MarTech. Maurice has been a digital marketer for nearly three decades and today enjoys working with organizations to integrate MarTech into their marketing strategies a...
Setting Up Your Marketing Career For Success with Trisha Gallagher- Episode #124
June 13, 2023 17:30 - 27 minutes - 25.6 MB“The word ‘manager’ can take on a lot of different formats…there’s a lot of different ways to seek out leadership opportunities.” Trisha Gallagher is a marketing strategist and mentor with nearly 15 years of experience in planning and executing successful marketing programs. Having held various roles in marketing both in-house and agency-side, Trisha brings a unique perspective to her role as VP of Marketing at Marketri, an outsourced marketing and fractional CMO firm. She empowers B2B co...
The Evolution (And Basics) of SEO with Eli Schwartz - Episode #123
June 08, 2023 13:15 - 42 minutes - 39.5 MB“66% of websites don’t need to do SEO. There’s no reason that they should bother.” Eli Schwartz is a seasoned SEO expert and consultant with over a decade of experience, helping prominent B2B and B2C companies like WordPress, Shutterstock, and Zendesk drastically enhance their organic visibility. Formerly leading SEO at SurveyMonkey, he boosted organic search to become a major growth driver. An accomplished speaker and author of the book “Product Led SEO”, Eli’s insights regularly appear ...
From 1st Marketing Hire to CMO, And Now Advisor with Corey Quinn - Episode #122
June 05, 2023 11:39 - 37 minutes - 34.9 MB"A good well-rounded CMO is going to be someone who understands the full buyer's journey...the full marketing-sales funnel." As a Fractional CMO and GTM Strategist, Corey brings a 25-year track record of extraordinary success as an entrepreneur, sales leader, and CMO for a $150M+ agency called Scorpion (where he was the 1st marketing hire and grew the team to 30 people before leaving). Today, he helps B2B SaaS and Agencies grow from 7 figures to 8 by doing less, not more. Questions and top...
How To Think About Growth Marketing with JC (Jean-Carlos) Polonia - Episode #121
May 22, 2023 15:44 - 43 minutes - 40.5 MB“If you can understand business, it will make you a better marketer.” JC Polonia is the Head of Growth at LOOP, a car insurance company based out of Austin, Texas, that takes biased and discriminatory data out of the industry. He’s also the founder of Digitality, a New York-based performance and production marketing agency. From local small businesses to venture-backed companies, JC developed his chops for growth marketing from the grassroots. Data-driven and results-oriented, his efforts r...
Content Marketing Is An Investment with Tracey Wallace - Episode #120
May 15, 2023 17:47 - 52 minutes - 48.6 MB"I need content to connect dots that I didn't know were connected before...Otherwise...I could go look all this stuff up already on my own." Tracey Wallace is the Director of Content Strategy at Klaviyo. Prior to that, she was the head of marketing for two early stage start-ups (Eterneva and MarketerHire), and the Editor-in-Chief over at BigCommerce. She has 13 years of experience in content marketing, and began her career in Journalism. She is also a content creator for WorkWeek, managi...
Using CRMs The Smart Way & Practical Promotion with Ali Schwanke - Episode #119
May 08, 2023 11:30 - 30 minutes - 28.2 MB"When you stop selling, you stop growing...If you think that you're maxed out right now...what if you lose a client?" Ali Schwanke is the CEO and Founder of Simple Strat, an agency of expert strategists in sales and content marketing for B2B tech companies. Ali and her team focus on growing businesses through technology and automations, specializing in the implementation of HubSpot. Ali is a sought-after speaker and co-host of HubSpot Hacks - the popular YouTube channel with over 1M views...
Creating The Right Marketing Career with Patrick Moran, Reforge Program Creator & Marketing Advisor - Episode #118
April 24, 2023 19:16 - 32 minutes - 30.3 MB“If there’s not a fit between your personality and the environment that you’re in, it’s going to be difficult for you to drive impact. This is regardless of how much you know in your [marketing] domain.” Patrick Moran was most recently an Executive in Residence at Reforge where he led the Growth Marketing, Experimentation and Testing, and Brand Marketing programs which he also co-developed. Previously, he was the Head of Consumer Marketing at Houzz and held leadership roles at Spotify, Yik...
Discussing The Future CMO with Bill Macaitis, former Marketing Leader of Slack, Zendesk, & Salesforce - Episode #117
April 17, 2023 15:12 - 33 minutes - 30.8 MB“It doesn’t matter if you’re employed or not, it matters if you’re employable…if you learn the skills around how to grow ‘capital-efficiently’, [affecting] the growth curve in a positive way—that’s incredibly employable.” Bill Macaitis is an advisor and board member, guiding aspiring unicorns and helping build out world class teams and innovative go-to-market strategies. Over his 20 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing c...
Samir Balwani - What Every Media Buyer Needs To Hear- Episode #116
April 10, 2023 15:11 - 32 minutes - 30.3 MB“Take a look at your agency and if their tests keep losing and you’re like ‘oh our current ad keeps performing better’…you should have a real hard conversation…[You’re losing] every time they tested…” Samir Balwani is a marketing thought leader, out-of-the-box thinker, and an intrinsic connector. As CEO and founder of QRY (pronounced “query”), Samir has built a world-class media agency of innovative thinkers and spirited doers who help brands think strategically about e-commerce growth and...
Keren Pakes - The Journey From Journalist To Marketing Leader - Episode #115
April 05, 2023 12:30 - 29 minutes - 27.3 MB“Failure is the best way to learn…You have to try new methods and new things to surprise your audience and surpass your competitors.” Keren Pakes is the Chief Brand & Communications Officer at Bright Data and the General Manager of The Bright Initiative. After 14 impressive years as an award-winning BBC News journalist (she won an Emmy?!), Keren left the field of journalism to pursue marketing senior leadership roles in the B2B tech space. Today, Keren focuses her efforts on expanding the ...
Nora Sudduth - Getting More Engagement Using Private Podcasts - Episode #114
April 03, 2023 13:39 - 43 minutes - 40.3 MB“Video is great, and audio is better.” Nora Sudduth, Co-founder of Hello Audio is a leading marketing & conversion strategist who has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more. Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’...
Sydney Michuda - Building Clout As a Freelance Designer - Episode #113
March 27, 2023 16:07 - 34 minutes - 31.6 MB“When someone interacts with your brand for the first time, it’s literally a first impression.” Sydney Michuda is the owner and creative lead behind Super Creative, a design and branding studio based in Milwaukee. With a nearly decade of design experience under her belt, most of which has been focused on branding small businesses, she's most at home when working with passionate, like-minded creative entrepreneurs. Whether it's designing for brands large and small or educating fellow creati...
Chad Reid - The Path Of Success For The 1st Marketing Hire Of A Startup - Episode #112
March 20, 2023 13:38 - 32 minutes - 30.2 MB“Take your top priorities and cut them in half, and then focus on doing fewer things exceedingly well.” Chad is the VP of Marketing & Communications at Jotform, a leading online form, and productivity software company. He holds a master’s degree in communication and resides with his wife and cats in Oakland, California. Hiring for skills that matter and why writing is one to master! How to build a marketing team from the ground up. When to hire an employee vs freelancer vs a vendor. Def...
Dan Sanchez - Every B2B Business Should Have A Podcast - Episode #111
March 13, 2023 13:48 - 34 minutes - 32.2 MB“A podcast is like a Swiss army knife, it can accomplish so many objectives…” Dan Sanchez is the Director of Audience Growth for Sweet Fish, a podcast agency for B2B brands. Equipped with his MBA and a career that has crossed design, technology, marketing, and education, Dan is ready to teach others how to grow their audience in a digital age. He contributes regularly to the B2B Growth podcast, Linkedin, and his own blog at danchez.com. Dan's also an avid runner, yerba mate drinker, and re...
Ashley N. Cline - Maximizing Your Event Marketing Success - Episode #110
March 06, 2023 14:17 - 30 minutes - 28.1 MB“[For] some clients who have not necessarily reinvented themselves yet–the experiences that we’ve experienced in the past need a facelift…” Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. As the VP & Co-Founder at Ice Cream Social, Ashley has over 17 years of experience specializing in marketing strategy, execution, and collaborative efforts. She is a proponent of the importance of word-of-mouth marketing in today's digital age. Across her tenure in the field, Ashley...
Arlyn Davich - What it Takes to Become a Fractional CMO - Episode #109
February 27, 2023 17:17 - 28 minutes - 26 MB“…This just provides more flexibility for really top-notch marketers to live the life that they want.” Arlyn Davich is an entrepreneurial executive with a proven track record of building and scaling consumer-tech businesses as a startup Founder/CEO (PayPerks...Allswell...ShopShops) and Fortune 50 Intrapreneur at companies like Walmart. She specializes in direct-to-consumer strategy, brand building, demand generation and digital acceleration. She's currently building her latest venture, Lit...
Zac Litwack - A New Career Path: What Is A Venture Operator? - Episode #108
February 21, 2023 16:24 - 30 minutes - 28.3 MB“Assuming timing exists, you [have to have] people, process, and technology…” Zac Litwack is a partner at Savage Ventures, a venture operator with HQ in Nashville, TN which has created $450M in enterprise value so far. He recently led marketing for Savage portfolio company OutKick, which scaled to 7 figures per month in revenue and sold to FOX less than 1 year after its launch. He is currently Chief Marketing Officer / Partner of American Songwriter, Savage Sports, Rare, and 247Health whose...
Rachel B. Lee - Growing Your Personal Brand Starts With Defining What You Bring To The Table - Episode #107
February 14, 2023 15:30 - 36 minutes - 33.5 MB“Relationships are what turn into opportunities.” Rachel B. Lee is a fearless marketing #ladyboss and the wife of Joshua B. Lee. Together they have formed a powerful business relationship that connects with audiences across the world. Rachel leads the marketing and branding strategy for Standout Authority and its clients and can help you find your voice and create influence like you’ve never imagined. She’s passionate about helping students navigate their careers, so In her spare time, she...
Justin Watkins - The Generalist’s Approach Makes You More Competitive - Episode #106
February 06, 2023 15:12 - 37 minutes - 34.7 MB“I really only have about two tips: one is read more than your peers. The other one is do side projects.” Justin Watkins is the Founder and CEO of Native Digital, a brand and marketing firm acquiring customers where they live: online. In 2020, AdWeek ranked Native Digital as the 4th fastest growing agency in the Midwest. Questions and topics we covered include: How Justin bridges the skills gap between performance and brand marketing for himself and with his team. The old habits organiza...
Jan Deahl - Want A Competitive Edge As A Marketer? Understand Your Business - Episode #105
January 30, 2023 13:40 - 25 minutes - 24.1 MB“Nobody is going to manage your career for you.” Jan Deahl is a marketing leader with over 20 years of investment industry experience who has ran international and global institutional marketing efforts at some of the world’s top asset management firms including AllianceBernstein, Janus Capital Group, American Century Investments, and the CFA Institute. He has worked globally, including being based in New York and Hong Kong. Jan graduated from Binghamton University with a BA in English Lit...
Justin Parnell - The Buyer’s Journey Has Changed & PLG Is In! - Episode #104
January 23, 2023 14:36 - 32 minutes - 30.5 MB“The first question is, ‘How hard is it to extract value from our product?’” Justin Parnell is the VP of Marketing at BrightIdea. Justin is a data-driven marketing leader who oversees a full range of initiatives including influencing business strategy, developing lifecycle marketing plans, and the project management of BrightIdea’s marketing initiatives. Justin is also experienced in launching and scaling new offerings and providing the vision of BrightIdea’s new product go-to-market strate...
Julia Griffiths - Defining A Marketer’s Purpose - Episode #103
January 16, 2023 13:30 - 25 minutes - 23.4 MB“It can help to work for a mission-driven organization, but you’re going to maximize that opportunity if you have some perspective on what your personal values are...” Always one to believe in bringing her whole self to work, Julia knows that the marketer who is deliberate in the purpose of their work will have the greatest impact. Early in her career, personal circumstances helped Julia define her own purpose. She has learned how to drive more impactful outcomes by being on purpose throug...
Joe Portsmouth - Email Marketing Will Never Die! - Episode #102
January 09, 2023 13:30 - 24 minutes - 22.9 MB“Click rates don’t always correlate to revenue.” Joe works as the Director of Retention at The Beard Club. In his spare time, he's been growing his audience of 30K+ followers on Twitter and LinkedIn by sharing daily marketing tips and content geared toward DTC marketers. He has generated over $50mm in revenue with email marketing throughout his career and recently finished teaching his first Email Marketing 101 course on Maven. Other brands he’s helped in the world of marketing include Ho...