Sydney Michuda - Building Clout As a Freelance Designer - Episode #113

“When someone interacts with your brand for the first time, it’s literally a first impression.”

Sydney Michuda is the owner and creative lead behind Super Creative, a design and branding studio based in Milwaukee. With a nearly decade of design experience under her belt, most of which has been focused on branding small businesses, she's most at home when working with passionate, like-minded creative entrepreneurs.

Whether it's designing for brands large and small or educating fellow creatives, Sydney's always game to make something super. 

 Questions and topics include:

How Sydney got her first set of clients.
Sydney’s process for onboarding clients and how she’s improved it over time. 
How Sydney defines “brand” and brand strategy.

Brand heart
Customer personas
Competitive analysis
Brand voice 

The importance of maintaining consistency with your brand identity.
The key differences in creative work when doing a rebrand.
How to measure the success of your work as a creative professional.
Is making the transition into a freelance role the right move for marketers who’ve been laid off this year?
How marketers can collaborate better with their coworkers on the creative side of their departments.

And more!

Say hello to Sydney via LinkedIn: https://www.linkedin.com/in/sydney-michuda-5146435a/

Find Super Creative’s Instagram here: https://www.instagram.com/supercreative.co/

Connect with me via LinkedIn: https://www.linkedin.com/in/kennysoto/

Learn more about design and creative production from other content Sydney is featured in:

Adobe Live Part 1 - How Do I Design my Brand Identity - https://www.youtube.com/watch?v=a4em99bfceM
Adobe Live Part 2 - How to Create Custom Color Palettes and Layouts - https://www.youtube.com/watch?v=JzR9d3z4UqA
Funemployed Interview - Going freelance during a pandemic - https://www.youtube.com/watch?v=ABVfRpadBY8&t=1s