The Evolution (And Basics) of SEO with Eli Schwartz - Episode #123

“66% of websites don’t need to do SEO. There’s no reason that they should bother.”

Eli Schwartz is a seasoned SEO expert and consultant with over a decade of experience, helping prominent B2B and B2C companies like WordPress, Shutterstock, and Zendesk drastically enhance their organic visibility. Formerly leading SEO at SurveyMonkey, he boosted organic search to become a major growth driver. 

An accomplished speaker and author of the book “Product Led SEO”, Eli’s insights regularly appear in top industry publications and events, and he serves as a judge for prestigious awards like the US Search Awards and UK Search Awards.

Questions and topics we covered include:

February 24th, 2010—How Google’s Panda update changed Eli’s career
Why Eli doesn’t pay attention to Google algorithm updates (the answer is all about UX)
Why marketers shouldn’t focus too much on page speed
The common misconceptions about SEO
How long does SEO take to see results?
The basics between editorial vs programmatic SEO
The right method for building an SEO forecast
Does domain authority still matter?
The core skills you need to have before you start your first SEO job

And more!

Relevant  Links:

Find Eli on LinkedIn - https://www.linkedin.com/in/schwartze/
Find Eli on Twitter - https://twitter.com/5le 
Check out his Substack newsletter - https://productledseo.substack.com/
His book, Product-Led SEO - https://amzn.to/4109eQo
Eli’s new “SEO Growth Strategy and Content Planning” Course - https://www.domestika.org/en/courses/3824-seo-growth-strategy-and-content-planning/elischwartz
And you can say hi to me on LinkedIn here - https://www.linkedin.com/in/kennysoto/

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