It's All About the Questions
338 episodes - English - Latest episode: 3 months ago - ★★★★★ - 31 ratingsMy guests are leaders from varied businesses and perspectives from around the world. They generously share their business, health and life expertise and stories to help my listeners grow their business, improve their health, and shift their perspectives. Did you get that means free coaching just by listening?
Yes, this is a business podcast, but listeners say it is more like sitting in my living room listening to a chat with friends. Incredibly accomplished friends but friends! The show is not about perfection but rather how you can embrace all of you to have the business and life you want.
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Episodes
Strokes, Healing, Caregiving and Defining Normal - Marcia Moran
March 31, 2021 18:57 - 54 minutes - 50.1 MBStroke. The word evokes fear to mostly everyone who hears the word. For those who have lived it themselves, or have taken care of those who have had a stroke it means a change to potentially everything you knew as normal. My guest is Marcia Moran, a stroke survivor who has made it her mission to advocate for those who have had a stroke and help those who care for them. On this episode we discuss her journey from stroke patient to advocate. She shares her story of how her life changed in ...
Strength Plus Mind Plus 3 Breaths Equals Health - Tammy Wise
March 31, 2021 18:19 - 1 hour - 56.8 MBIs there always an emotional component to pain and physical injury? Is it possible to heal and strengthen your body by adding an extra layer to your physical conditioning? My guest is Tammy Wise. A Broadway dancer turned TAO minister and the creator of the time tested BodyLogos system of alignment and strength training that has made a difference for many who thought they would never be able to get strong and healthy again. During this episode Tammy shares her own journey to health and he...
Digital Wellbeing, Innovation, Technology and a Few Surprises - Heidi Forbes Oste
March 21, 2021 14:37 - 59 minutes - 54.3 MBDigital wellbeing has taken on an all new meaning in the past year. With covid shifting business, school and social gatherings to virtual settings more time has been spent in front of a screen than ever before. Streaming platforms saw unprecedented increases in subscriptions and depression and dissatisfaction rose astronomically. My guest, Heidi Forbes Oste has been talking about digital wellbeing and how to excel while being a human on this planet and global nomad for a long time. As a be...
Podcasting, Consistently Inconsistent and Our Favorite Green Lantern - Mark Asquith
March 02, 2021 22:52 - 1 hour - 56.5 MBWhen you get to ask one of the people on the forefront of podcasting, someone who lives on the edge of defining how we interact with each other via media, a few questions it is best to make sure you record the conversation. Why? Because perspective shifting answers and questions abound. Take a listen as I interview Mark Asquith, aka The British Podcast Guy, as we discuss his journey to define his role in the world, his thoughts on the future of podcasting and why he really does not care ab...
Taking Successful Action in Three Words and a Little More - Rob Actis
February 24, 2021 15:55 - 55 minutes - 51.2 MBNational Voiceover Artist, Acclaimed Podcast Host and all around funny guy, Rob Actis, talks action, motivation, and finding success his way. Interviewing Rob is like sitting down with a perpetual motion machine. Rob is always on the move yet he always maintains focus on his goals. After nearly losing his life he realized he had been living life without being aware of all of his life. Try to keep up with his energy on the show as we talk about his book, The Law of Action, how he manages ...
One Woman's Journey From Tech to Helping Others with Intention - Pat Alva-Kraker
February 09, 2021 16:07 - 59 minutes - 54.1 MBPat Alva-Kraker has dedicated her life to helping other's learn the power of intention to transform their lives. She has written a beautiful book, Katherine's Quest: One Woman's Journey to Elation, to show how intention, in all we do, can make the journey through life one of, well elation. Take a listen as Pat shares her journey and how you can begin adding intention into all aspects of your life. I had several big ahas when Pat shared a few questions she suggests we all ask ourselves and ...
How to Sell Your Business - John Warrillow
January 31, 2021 18:02 - 1 hour - 59.6 MBTo some, selling your business is a sellout and that you should build a business for legacy and pass it on to your family. To others, before you even open the doors of your business you should have a plan for how you're going to sell the business and every day in business be growing it to sell it. I don't think it matters what other people think you should do with your business. I think what matters is what you want to do with your business. And that may change overtime as well. Whether yo...
Tech, Women, Success and Lifting All Up - Nicole Scheffler
January 31, 2021 17:11 - 1 hour - 55.9 MBDoes the definition of success change based on the industry you're in or your gender? There are stories that go around that say that women don't support women yet from all the interviews I've done, and my experiences in the tech and business worlds, I've found that that is not the truth. I found that more women support women then we are led to believe. My guest today lives and breathes her philosophy that success is not about external trappings and that if we learn to get clear to determin...
Pocket MBA - Harry Brelsford
January 18, 2021 17:54 - 1 hour - 56.2 MBWhat does it take to be an entrepreneur? Do you need an MBA? Or rather do you need the expertise that somebody who has not only gotten an MBA but has also run multiple successful businesses and helped other entrepreneurs launch grow and sell their businesses can share? Wouldn't it be great to have in one place, the foundational pieces to every successful business? This episode features Harry Brelsford who not only has an MBA and a few other degrees but has done all of the above. On this ep...
Pocket MBA - Harry Brelsford
January 18, 2021 17:54 - 1 hour - 56.2 MBWhat does it take to be an entrepreneur? Do you need an MBA? Or rather do you need the expertise that somebody who has not only gotten an MBA but has also run multiple successful businesses and helped other entrepreneurs launch grow and sell their businesses can share? Wouldn't it be great to have in one place, the foundational pieces to every successful business? This episode features Harry Brelsford who not only has an MBA and a few other degrees but has done all of the above. On this ep...
Future Widow and Answers to Questions You Didn't Know You Had - Jenny Lisk
January 07, 2021 18:34 - 1 hour - 57.5 MBWidow. The word conjures up so much loss and sadness. You are given that title when you lose someone you loved very much and planned a life with forever. A life you certainly never expected to change dramatically when your husband gets diagnosed with an inoperable brain tumor and dies eight months later. How do you recover from that with any sort of grace when you have two kids to take care of and a life to rebuild that looks different than you expected it to? Jenny Lisk created the Wido...
Discover Your True North - Anne Bruce
January 01, 2021 16:46 - 1 hour - 55.3 MBAnne Bruce joins me today to talk about how anyone can discover their own personal True North to help you have your best life possible. She shares how it is never to late to live your calling, how courage is more than you think it is and you have more of it then you think, and how competencies don't always lead to your vocational calling. She shares her 1 question she asks herself to keep her eye on her true north. The conversation on this episode is a great way to lead into your new year,...
Self, Faith, Love and Labels - Splintered Grace Hosts - Bonnie Violet, Tina Frank
December 25, 2020 20:43 - 1 hour - 63.5 MBMy Christmas week show is, at the end of the day, about love. I was honored to have Bonnie Violet and Tina Frank say yes when I asked them to be on my show. Their story is a powerful one about how love is more powerful than any barrier if you choose to allow it into your heart first. Take a listen as Bonnie Violet and her aunt share how they came back together after almost 30 years apart because of labels and how they had defined each other based on outside factors. This is a heartfelt and...
Producing, Writing and Why Authentic Matters - Joel Friedman
December 22, 2020 19:35 - 56 minutes - 51.8 MBJoel Friedman left Madison Avenue in NYC to go from Ad man to Executive Producer and writer in Hollywood. Along the way he learned that being authentic matters, being found while being not being authentic will always bite you back (he is authentic but not so some who have auditioned for him), and why he wants to produce something with "legs." On this episode Joel shares with me how he has embraced the changing world and face of TV, what drives him, and how to get your message out there whi...
Resiliency, Worry Windows and Mind over Moment - Anne Grady
December 09, 2020 01:18 - 1 hour - 55 MBI love Anne Grady. Talking to her is like getting a PhD is how to build and recognize resiliency. Her life experiences give her massive credentials to speak to her topic of Resiliency no matter how bad life hits you. On this episode Anne Grady shares answers to my questions about resiliency and productivity. That one hit home for me which is why I asked the question and you might be surprised by the answer she shared. We also discuss the benefit of a worry window, why it is important to...
Improving Memory is not a Trick - It Matters - Chester Santos
December 05, 2020 16:34 - 58 minutes - 53.8 MBMonkey, iron, rope, house, paper, shoe, worm, envelope, pencil, river, rock, tree, cheese, dollar A list that makes no sense but a list I still remember that Chester Santos, the International Man of Memory, challenged me with to show how anyone, instantly, can learn to remember things and keep remembering them. I did this show live on November 24 and still remember them, because of the tips he taught me on the show, on December 4th. How does one become a world famous memory master and co...
Success Comes in All Shapes and Sizes - Find Yours - Christine Kane
November 19, 2020 18:47 - 1 hour - 62.3 MBFrustrated because you want to build your success your way versus the traditional way of thinking? Wondering if it is possible to lead your business from idea to success with heart and soul and some sound business strategy foundations? The answer to those questions lies with my guest, Christine Kane, author of The Soul Sourced Entrepreneur and Founder and CEO of Uplevel You. As a successful songwriter and musician she learned that it is possible to have your career, your way, and to have...
Lessons Learned Turning Around Businesses - Steven Kaufman
November 10, 2020 16:39 - 57 minutes - 104 MBWouldn't it be great if you never had to "turn your business around" because your business was failing? What if you knew what the warning signs were, or better yet, never had to worry about them because you designed your business to to weather any changes and you knew what to look for as early warning signs? No one can design a business to weather any changes without impact but what you can do is learn how to monitor your business and minimize the ups and downs. You can even learn to be co...
Telling Your Brand Story Doesn't Have to Be Hard - Ira Gostin
November 01, 2020 19:53 - 1 hour - 124 MBLearning how to tell the story of your brand is often the key to success yet it often feels like the hardest thing to do for many entrepreneurs. Perhaps it is the vulnerability that may come from sharing your creation story? Or perhaps the lack of clarity of what your brand stands for or who you created your brand to serve? Or maybe, it is as simple as you do not know how to put into words what you do? Ira Gostin has been helping companies tell their brand stories for decades. First as a p...
A New Way to Be An Entrepreneur - Terry Brock
October 25, 2020 15:43 - 58 minutes - 81 MBForget everything you thought you knew about being an entrepreneur. What if you could have the life and business you want? It really is possible says Terry Brock and he lives and breathes what he preaches. With the launch of his new "agoropreneurs" movement Terry took the time to share with me, and you my listeners, why the idea of an entrepreneur is ripe for change. He shares how and why the time is now to let go old thinking and embrace being "uncommon" while taking responsibility for yo...
Marketing is Not Overhead and other Wisdom from a Marketing Superstar - Heather K Margolis
October 12, 2020 14:51 - 56 minutes - 129 MBMarketing is not a dirty word. Done well, marketing aligns your business goals with your client goals and greats a stream of satisfaction across all business departments and end user resources. So why do many think that marketing is a dirty word? Heather K. Margolis is a serial entrepreneur who lives and breathes marketing and believes that when marketing is done well it lifts a product and company up. If you have a product or service and no one knows its value to them then is it really a ...
Customer Service, Tootsie Rolls and World Domination
October 03, 2020 20:52 - 51 minutes - 70.4 MBMike Faith, CEO of headsets.com shares how he built a business that has become renowned for its fanatical attention to customer service and how he pivoted it to become poised to take over the world of headset design and sales. Headsets.com started out as a discounter of other companies office headsets and now 40% of their business is selling headsets they design and manufacture. They are known for their raving fans and their word of mouth advertising and also for their boxes having tootsie...
Copywriting, Pretending to be a 50 year old man as a mixed-race woman, Writer's Block Begone
September 27, 2020 21:04 - 59 minutes - 81 MBWriting copy to sell things is a science. Writing that same copy in a voice that does not even match your age, race, nationality and more is an art. Making that same copy wildly successful is similar to the difference between me trying to play the piano and Mozart. Carline Anglade-Cole is a copywriting Mozart. She is able to switch faces and voices with apparent ease while writing copy that converts to sales for her clients. Her copy doesn't just convert once though. It keeps converting ...
Do you have Other-Dependent Self Esteem? - Patricia Noll
September 19, 2020 15:16 - 1 hour - 83.8 MBI recently had a client say he wasn't sure what happiness is for him and that it was something that could never be achieved. That it was a moving target. That got me thinking since I've felt happy most of my life with bouts of sadness woven in when loved ones passed or something else happened. But even then, I had a core of happiness. So what is happiness and does it matter where it comes from? Patricia Noll wrote a powerful book, Good With Me, A Simple Approach to Real Happiness from th...
How to Confidently Handle Crazy Hard Things In Life - Colonel Deb Lewis, (Ret.)
September 16, 2020 13:58 - 1 hour - 120 MBThere is a lot of stress in the world today. Some we interpret as good stress and others bad stress. Either way it is stress and it impacts the body and our relationships. What if you could learn how to change your response to stress? Learn how to have stress not sideline you or your family and business? Colonel Deb Lewis, (Ret.) has lived a life filled with stressful choices that she chose. Think 1st female graduating class at West Point, commanded in Iraq and responsible for a $2 billi...
Brad Parks - Interference, Quantum Physics and His Purpose as a Writer
September 02, 2020 16:28 - 1 hour - 83.7 MBOn the launch day for his new book, Interference, Brad Parks shares his love of physics and writing and how he weaves facts so his fiction reads more like reality. We had a laugh filled conversation filled with non-spoiler moments if you have not read his book yet. I don't often interview fiction writers but I always say yes when Brad is launching a new book. This one is especially intriguing to me as a science geek. Brad's multi-layered plot lines, and characters that have depth to them, ...
Awesome, Staying Semi-Sane and Loving Life
August 25, 2020 21:31 - 59 minutes - 81.3 MBKaren Stultz believes in having an awesome life and is helping others find theirs. After having to make a serious of decisions that left her letting go of work, her home as she knew it, her husband in a way and even who her parents were to her, Karen faced a choice. Could she still have an awesome life even when it seemed as if that would never be possible again? Take a listen as Karen shares the questions she asked that helped her make the choices she made, how she stays "semi-sane" and l...
Personal Vision Leads to Resiliency, Grit and Agility - Pattie Grimm
August 20, 2020 15:57 - 58 minutes - 80.4 MBPattie Grimm shares how knowing your personal vision increases your resiliency when things go sideways. With all going on in this world many are wondering why their usual resiliency and ability to pivot isn't what it used to be. I wanted to understand why so I invited Pattie onto the show to share how you can strengthen your ability to handle when things go sideways. I wasn't expected her to say that understanding and then living your personal vision is the key. Take a listen as Pattie ...
Martial Arts, The Savvy Life and Questions About Finance - Melissa Tosetti
August 14, 2020 19:13 - 1 hour - 83.8 MBLiving the Savvy Life is being willing to ask the hard questions and stick to, well really define, your priorities for your life. It doesn't mean lack or deprivation. It does mean understanding what you want from life and creating and following a plan to get there. Melissa Tosetti, founder of The Savvy Life, helps her clients live the life of their dreams. She does that by helping them figure out what matters to them rather than continuing to let their current lifestyles control how their ...
How to stop drama, grow your business and increase productivity - Marlene Chism
August 09, 2020 15:04 - 59 minutes - 81.9 MBAccording to Marlene Chism, we "need to check our hero-victim mentality and course correct so that we create deeper connection. In all drama there is always a relationship component and everything we think , say and do ultimately affects our relationships." What if your business could function smoother? What if productivity increased because communication flowed seamlessly at all levels of your business? What if instead of trying to be perfect you learned to be real and honest and admitte...
Leadership, Resiliency and Being Human First
July 28, 2020 21:19 - 59 minutes - 81.8 MBCurrent work from home is different than what working from home or remote working meant before Covid, yet few seem to be thinking about what that means or planning for the marathon that we are in. No longer a sprint that we can just do a patch fix for, the new normal everyone has been talking is now the normal. Whether we get a vaccine or not, whether Covid disappears as some say, don't expect work to go back to exactly as it used to be. Those that are taking a breath and planning, observi...
What's Your Story? Writing, Editing and Telling Your Story
July 28, 2020 20:49 - 55 minutes - 127 MBWhether you want to write a book or just want to learn how to tell your story of your business or your life, this episode offers insights from a top editor and brand specialist. Telling your story, or think of it as getting to the heart of your message, is a critical component to create a thriving business. Jocelyn Carbonara shares how anyone can write a book or tell a story but those who do a few specific things see more action taken from what they wrote or share. We discuss brands, boo...
Customer Obsession, Journey Mapping and the Future of Business
July 14, 2020 18:20 - 1 hour - 84.5 MBJay McBain is considered one of the top analysts and futurists. His work predicating trends and needs has been considered critical to many in the tech world. Even he is seeing accelerated change in the world of business from the predictions he made several years ago. The pandemic accelerated the way we transact business from both sides of the table. On this episode Jay and I talk about the keys to a a business that can grow, think customer obsessive. We also discuss how the shift from indi...
The Mindful Millionaire - Leisa Peterson
July 09, 2020 19:48 - 59 minutes - 81.9 MBToday we are talking about money. You, your relationship to money and your beliefs about money. Leisa Peterson has been talking about wealth creation for close to three decades. What she has learned could fill a book and it has. She is releasing her ground breaking book called The Mindful Millionaire and it is like nothing you have read before. Leisa Peterson shares how working on your beliefs around money and clearing your body and mind can finally allow the wealth you always wanted to ...
Mental Endurance - Dr. Jay Galea
July 07, 2020 20:50 - 49 minutes - 113 MBDifferent than mental resiliency, mental endurance can make success happen or not. Olympic athletes win sometimes by 1/100 of a second. They rebound from what could be catastrophic and career ending injuries to come back and win Gold. Top athletes seem to be able to tune out mind chatter and keep their focus on the end game. So how can the average person do that too? By increasing your mental endurance. Dr. Jay Galea works with major sports teams, Olympic, collegiate and high school athl...
Memorial Star: A slain FBI agent is a tragedy all by itself. But what if that agent is your dad?
June 28, 2020 16:18 - 49 minutes - 67.6 MBA slain FBI agent is a tragedy all by itself. But what if that agent is the only one who was Black? The erupting racial tensions of today mirror the volatile civil rights era in the 1960s. Edwin R. Woodriffe walked a fine line between the honor, respect, and sacrifice of his own people and the job that he loved... And both worlds came at a life-changing cost to him and to his family. Author Lee Woodriffe was five years old when her father became the only African American FBI Special Age...
How to Make Make Money with Your Hobbies & Family Interests and Be Tax Deductible
June 20, 2020 16:22 - 49 minutes - 68 MBThe world of business has changed and many are out of work or wondering if they need to figure out a different way to work. Tom Antion has been making money on the Internet for over two decades creating products and websites from his hobbies and interests and other people's interests. As he says, the money keeps rolling in even while he is sleeping. He has helped many achieve the same thing for themselves and their families. I've known Tom Antion for close to a decade and referred many t...
Heartfelt Leadership -Deb Boelkes
June 11, 2020 15:41 - 49 minutes - 67.9 MBIt feels like the world has gone a bit crazy. Chaos and change are rampant and leadership is missing in many levels of business. Well at least heartfelt leadership is missing. My guest today, Deb Boelkes, is a leading authority on teaching leaders how to be, or expand, as Heartfelt Leaders. You might be surprised at the definition of a heartfelt leader and you might be even more surprised as to why being one is critical to the leaders success as well as the success of the business. Anyon...
Finding yourSELF in the New “Normal” - Wayne Pernell
June 03, 2020 02:05 - 49 minutes - 68.4 MBWayne Pernell has coached some of the top leaders in the business world today and one thing he has learned during his over three decade career is that change happens in life and in business. Those who succeed are the ones who have learned how to go deep inside and evaluate and re-evaluate what drives them. During this episode Wayne shares the questions to ask yourself to help you deal with change, chaos, uncertainty amidst a world that seems to have lost an even keel. Have a notepad hand...
How to Write AND Monetize Your Book
May 31, 2020 19:25 - 49 minutes - 68.4 MBI could start another show just on writing and marketing books. It is one of the most asked questions I get from listeners. There is no one way to do either but my guest today, Honoree Corder, is one of the most successful at helping her clients write and monetize their books. On this episode Honoree shares how to stick to a schedule and her daily habits that have enabled her to publish over 50 of her own books and monetize them all. She also shares what your biggest asset is and how to pr...
How to Unlock Your Potential
May 22, 2020 19:26 - 49 minutes - 68.4 MBLocal business has taken a hit and many are out of work. How do you "think outside the box' in regards to offering your services online? Everyone has a skill that can benefit another yet how do you unlock your thinking to see that skill and then monetize it while still staying in service to those in need? The world has changed dramatically in the last few months. TikTok has taken the world by storm and the way we do business has had to change in order to survive for many traditional busine...
Fixing The Inner and Outer Game of Success - Noah St. John
May 14, 2020 17:50 - 49 minutes - 68.4 MBNoah St. John has been helping people achieve success for decades. Success in spite of world events and in some cases because of world events. His goal in life is to help you to succeed in spite of the self talk and he does that by getting your inner thoughts and your outer actions to align so you can successfully take action. During this episode Noah shares three questions to ask yourself right now that will set you on the path to overcome "success anorexia" and get rid of your head trash...
Get Booked Now. Get Your Message Out - Jackie Lapin
May 13, 2020 14:23 - 49 minutes - 68.3 MBNew book launching but book tour cancelled? New program launching but event appearances canceled? Live events have been cancelled indefinitely and if you made your living by getting clients who heard you speak at events then how do you recover? How do you pivot? Jackie Lapin has been on the front lines of helping people get booked on stages and radio tours for decades. Now she has added in podcast and virtual summit tours. I asked Jackie to be on the show so she could share what you c...
Mind & Machine & Productivity with August Bradley
April 29, 2020 16:26 - 49 minutes - 67.7 MBMost everyone I speak to is trying to find a new way to increase their productivity and performance. With work at home the new norm these days finding solutions to be productive is even more top of mind. August Bradley has one of the top Technology podcasts, Mind & Machine and a top YouTube Channel on productivity. He believes that the tech is rapidly being developed that allows an individual to customize solutions for the way their brain works. No more having to force your brain to work w...
Improving Health No Matter the Crisis - Dr Anna Cabeca
April 18, 2020 21:06 - 49 minutes - 68.4 MBCrisis times often mean we don't eat or take care of ourselves. Sadly those are the times we need to take care of ourselves with even more care. So why do we go to unhealthy comfort foods, sleepless nights and lack of exercise as a default during those times? Dr. Anna Cabeca has experience dealing with personal crisis and the ill health that can come as a result of the stress and bad habits. So I asked her on the show to talk about simple steps we can take to switch our brains to healthier...
Fix This Next - What To Do For Your Business in Changing Times - Mike Michalowicz
April 09, 2020 19:13 - 49 minutes - 68.2 MBIf you don't know Mike Michalowicz then you are in for a treat. I've known of Mike forever and we were trying to figure out if we crossed paths when we both had tech companies. His work helping entrepreneurs stems from his own business ups and downs. He has an ability to cut through the fog with simple, yet, powerful processes to help you figure out your best next steps and on this episode he shares some of his best work yet. To say these times are different than what we have gotten used t...
Writing Effective Copy No Matter the Time or Crisis - Marcella Allison
April 03, 2020 20:40 - 49 minutes - 68.3 MBI was always taught that the most effective marketing happens when the buyer and the seller win. What that means in the real world is that the seller writes copy to provide an undeniable value in their product or service to their prospective buyer. Then the buyer wants to pay the price to acquire the product or service. But what happens when the world, or your business, turns upside down and everything you are doing is no longer working? Or maybe you never needed to market before and now y...
Building a Home-based Business and a Team No Matter the Market
March 29, 2020 18:20 - 49 minutes - 68.6 MBJan Deardorff is an inspiration to many. She started her Mary Kay business while a teacher and in five months made more than she did teaching. Many want that dream to come true when they start home-based businesses yet many never come close to her success. How has she accomplished so much in her 29 years with Mary Kay? How has she managed to weather many storms of uncertainty for her family and still come up on the positive side of situations? With the world turned upside down right now ...
Writing, Ghostwriting and Editing
March 25, 2020 21:43 - 49 minutes - 68.3 MBLisbeth Tanz has been editing and ghostwriting for a long time now and gets asked many questions about the process. Here are a few of the questions she is often asked. Is a ghostwritten book equal to a self-written book, do we need to listen to everything an editor tells us? How do I pick an editor? What is a ghostwriter anyway? And so many more. If you have ever thought about writing a book but realize you might not have the best skills, this is the episode for you. Take a listen as Lisbe...
Data is the New Technology
March 18, 2020 19:41 - 49 minutes - 68.5 MBData, data, data. Now considered a more valuable resource in some circles than gold or diamonds. But what does all that data mean and how do you access and use it? Rick Francart loves all things data and helps his clients harness their data for more than just sales and marketing. Data is a living, breathing thing and the way you use it can make your business thrive or fail. So how can you use your data? Access your data? Make your data living thing for your business? Take a listen to t...