Buzz4Good! Nonprofits + Marketing
101 episodes - English - Latest episode: 8 days ago - ★★★★★ - 1 ratingNonprofit organizations do so much to enhance the quality of life in our communities, but they often lack the time, talent and budget to properly promote their missions and attract more donors, volunteers and clients to their cause.
Here on Buzz4Good! we feature the great work that nonprofits do. And we provide them with marketing tips and tools so they can achieve more buzz!
Buzz4Good! is hosted by Michael Hemphill, creator of the award-winning public television show "BUZZ," which features nonprofit organizations receiving pro bono "marketing makeovers" from teams of creative advertising professionals.
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Episodes
July 23, 2022 - It's a Jungle Out There: Nonprofits Enhancing Entrepreneurial & Environmental Ecosystems
July 22, 2022 16:00 - 59 minutes - 41.2 MBOn today's show, BUZZ creator Michael Hemphill talks to the leaders of VERGE, the nonprofit that houses the Roanoke Blacksburg Technology Council and RAMP. These organizations help technology entrepreneurs accelerate their startups and grow their businesses. Interestingly, in a tech space traditionally dominated by men, VERGE's leadership is all women. Co-host Carrie Cousins offers marketing tips for membership-based nonprofits like the technology council. We also revisit Mill Mountain Zoo...
July 16, 2022 - Why marketing agencies give to nonprofits
July 15, 2022 19:00 - 59 minutes - 41.2 MBOn today's Buzz4Good, host Michael Hemphill talks with Greg Brock, CEO of Firefli digital marketing agency about the company's launch of Firefli Gives, a grant-based initiative aimed at helping nonprofits in Southwest Virginia thrive online. And proof that nonprofits really do everything in our society, Michael previews these two new episodes of BUZZ television show: Airing July 27 on PBS, BUZZ features arts organizations – including Carilion Clinic, Roanoke Symphony, Taubman Museum, 5 Poi...
Fourth of July Special: Boys & Girls Club & Brain Injury Services
July 01, 2022 19:00 - 1 hour - 41.3 MBOn today's Buzz4Good, host Michael Hemphill celebrates Independence Day with a conversation with former Roanoke City Council member and Boys & Girls Club of Southwest Virginia CEO Michelle Davis. On July 4, the nonprofit hosts its annual fundraiser: Four on the 4th. Michelle shares her reflections from her time on City Council and how it shaped her work today as a nonprofit leader. And she talks about the vital work being done to impact boys and girls for the rest of their lives. Later in ...
June 19, 2022 - Father's Day Special features Black Father Family Initiative
June 17, 2022 20:00 - 59 minutes - 41.2 MBFor this Father's Day special, BUZZ creator Michael Hemphill talks to the leaders behind Black Father Family Initiative: founder Ryan Bell and United Way of the Roanoke Valley president Abby Hamilton. They talk fatherhood and in particular one question: why the initiative's emphasis on Black Fathers? We also offer another sneak peek into our newest BUZZ television show featuring Brain Injury Services of Southwest Virginia, which debuts June 29 on Blue Ridge PBS. Are you a nonprofit with a...
June 11, 2022 - Gun Control Nonprofits: Stemming the flow of firearms fatalities
June 10, 2022 15:00 - 58 minutes - 40.4 MBAs a professor in Norris Hall, Catherine Koebel's father would have been a victim of Virginia Tech's 2007 mass shooting had his class started an hour earlier. Brenda Hale wasn't as lucky: when she was a little girl, her father fatally shot her mother. Now both have teamed up to launch an aspiring nonprofit – Groceries Not Guns – that seeks to stem this cycle of death one household at a time. Groceries Not Guns, along with the Roanoke chapter of the NAACP and Roanoke Quaker Meeting, is coord...
June 4, 2022 - Nonprofit's Public Healing Arts
June 03, 2022 12:00 - 59 minutes - 40.6 MBIt can be challenging enough for someone to create an artistic experience. It's something else entirely to secure the marketing and funding support to get the art in the public eye. In today's show, BUZZ creator Michael Hemphill visits the Taubman Museum to learn about its "Healing Ceiling Tiles" project, which will be featured in an upcoming episode of BUZZ on PBS. And he attends the Roanoke Arts Commission's announcement of the first ever ART MATTERS award recipients, which provide $3,0...
Great Expectations: Nonprofit helps foster children graduate college
May 13, 2022 19:00 - 57 minutes - 39.2 MBIn honor of graduation season, we highlight an amazing college graduate ... and the nonprofit that helped her and thousands of other former Virginia foster care children achieve their college dreams. In today's show, BUZZ creator Michael Hemphill interviews: Dr. Jennifer Gentry, executive director of the Virginia Foundation for Community College Education. Dr. Rachel Strawn, Great Expectations Program Director for the Virginia Community College System. And Andrea Laney, a 20-year-old T...
May 14, 2022 - Great Expectations: Nonprofit helps foster children graduate college
May 13, 2022 19:00 - 57 minutes - 39.2 MBIn honor of graduation season, we highlight an amazing college graduate ... and the nonprofit that helped her and thousands of other former Virginia foster care children achieve their college dreams. In today's show, BUZZ creator Michael Hemphill interviews: Dr. Jennifer Gentry, executive director of the Virginia Foundation for Community College Education. Dr. Rachel Strawn, Great Expectations Program Director for the Virginia Community College System. And Andrea Laney, a 20-year-old T...
May 6, 2022 - Mother's Day Special featuring Nonprofits Serving Moms
May 06, 2022 17:00 - 58 minutes - 40.3 MBWe celebrate Moms on this Mother's Day Special episode of Buzz4Good! BUZZ creator Michael Hemphill shares his conversations with: Huddle Up Moms director of community outreach Kim Butterfield. Huddle Up Moms began in Southwest Virginia with the mission of empowering mothers through education, connection, and support. Blue Ridge Women's Center, which provides resources for women encountering an unexpected pregnancy. BUZZ featured BRWC in April 2021 on Blue Ridge PBS. And accompanying today...
May 7, 2022 - Mother's Day Special featuring Nonprofits Serving Moms
May 06, 2022 17:00 - 58 minutes - 40.3 MBWe celebrate Moms on this Mother's Day Special episode of Buzz4Good! BUZZ creator Michael Hemphill shares his conversations with: Huddle Up Moms director of community outreach Kim Butterfield. Huddle Up Moms began in Southwest Virginia with the mission of empowering mothers through education, connection, and support. Blue Ridge Women's Center, which provides resources for women encountering an unexpected pregnancy. BUZZ featured BRWC in April 2021 on Blue Ridge PBS. And accompanying today...
April 30, 2022 - Celebrating Cinco de Mayo | Hispanic Nonprofits & 5Points Creative
April 29, 2022 15:00 - 1 hour - 41.3 MBYes, we know Cinco de Mayo (May 5) is just a minor Mexican holiday that's become Americanized. But on today's show, Buzz4Good creator Michael Hemphill uses the day to: Highlight a slice of Southwest Virginia's Hispanic community with a conversation featuring Kat Pascal and Illiana Sepulveda, co-founders of Latinas Network, which supports Latina Women with business development, professional development, and representation. Catch up with Bruce C. Bryan, president and owner of 5Points Creativ...
April 23, 2022 - Earth Day Nonprofits
April 22, 2022 18:00 - 1 hour - 41.3 MBIn honor of Earth Day, today's show features nonprofits whose mission is environmental conservation and outdoor recreation – along with a for-profit business that's helping support their work. BUZZ creator Michael Hemphill talks with: New River Land Trust, which helps landowners preserve the rural character of their property in perpetuity. LEAP (Local Environmental Agricultural Project), which manages farmer's markets, mobile markets, community gardens and a community kitchen in support of...
April 23, 2022 - Earth Day Nonprofits
April 22, 2022 18:00 - 1 hour - 41.3 MBIn honor of Earth Day, today's show features nonprofits whose mission is environmental conservation and outdoor recreation – along with a for-profit business that's helping support their work. BUZZ creator Michael Hemphill talks with: New River Land Trust, which helps landowners preserve the rural character of their property in perpetuity. LEAP (Local Environmental Agricultural Project), which manages farmer's markets, mobile markets, community gardens and a community kitchen in support of...
April 16, 2022 - Grandin Theatre, GIVE Roanoke, Least of These Ministry, Healing Arts
April 15, 2022 18:00 - 59 minutes - 41.3 MBOn today's show, BUZZ creator Michael Hemphill remembers the tragedy at Virginia Tech that took place 15 years ago on April 16, 2007. He also: Talks with Ian Fortier, executive director of the Grandin Theatre, which is celebrating its 90th birthday. Learns about The Least of These Ministry, which helps fill in some gaps for individuals experiencing homelessness. Explores with Roanoke Cultural Endowment executive director Shaleen Powell the “Healing Arts” — the theme of an upcoming BUZZ ...
BUZZing about Walk for Life, RAMP, GIVE Roanoke
April 08, 2022 14:00 - 1 hour - 41.3 MBOn today's show BUZZ creator Michael Hemphill celebrates 5 years of RAMP with director Mary Miller and chats with Blue Ridge Women's Center on its May 7 Walk for Life. Also: We highlight 16 different nonprofits participating in the inaugural GIVE Roanoke on April 20 coordinated by Council of Community Services. We promote our community watch party on April 13 for our new TV episode on Virginia Children's Theatre and Tudor House. And AAF Roanoke president Carrie Cousins shares her latest i...
April 9, 2022 - BUZZing about Walk for Life, RAMP, GIVE Roanoke
April 08, 2022 14:00 - 1 hour - 41.3 MBOn today's show BUZZ creator Michael Hemphill celebrates 5 years of RAMP with director Mary Miller and chats with Blue Ridge Women's Center on its May 7 Walk for Life. Also: We highlight 16 different nonprofits participating in the inaugural GIVE Roanoke on April 20 coordinated by Council of Community Services. We promote our community watch party on April 13 for our new TV episode on Virginia Children's Theatre and Tudor House. And AAF Roanoke president Carrie Cousins shares her latest i...
April 2, 2022 - People We Serve: Featuring your clients at your next nonprofit fundraiser
April 02, 2022 09:00 - 1 hour - 41.3 MBOn today's show, BUZZ creator Michael Hemphill praises a recent fundraiser he attended in support of Virginia Children's Theatre, which made its clients, rather than its leadership, the stars of the show. Plus: FRIENDS of the Blue Ridge executive director Julie Whalen shares her nonprofit's 2021 pivot to embrace our entire region, which included an inspiring partnership with Junior Appalachian Musicians (JAM). We talk up the Blue Ridge Marathon, and its impact on local nonprofits. And AA...
People We Serve: Featuring your clients at your next nonprofit fundraiser
April 02, 2022 09:00 - 1 hour - 41.3 MBOn today's show, BUZZ creator Michael Hemphill praises a recent fundraiser he attended in support of Virginia Children's Theatre, which made its clients, rather than its leadership, the stars of the show. Plus: FRIENDS of the Blue Ridge executive director Julie Whalen shares her nonprofit's 2021 pivot to embrace our entire region, which included an inspiring partnership with Junior Appalachian Musicians (JAM). We talk up the Blue Ridge Marathon, and its impact on local nonprofits. And AA...
April 2, 2022 - People We Serve: Featuring your clients at your next nonprofit fundraiser
April 02, 2022 09:00 - 1 hour - 41.3 MBOn today's show, BUZZ creator Michael Hemphill praises a recent fundraiser he attended in support of Virginia Children's Theatre, which made its clients, rather than its leadership, the stars of the show. Plus: FRIENDS of the Blue Ridge executive director Julie Whalen shares her nonprofit's 2021 pivot to embrace our entire region, which included an inspiring partnership with Junior Appalachian Musicians (JAM). We talk up the Blue Ridge Marathon, and its impact on local nonprofits. And AA...
March 26, 2022 - Healing through Horror: suicide inspires new nonprofit
March 26, 2022 06:00 - 1 hour - 41.3 MBOn today’s show we feature a nonprofit that was bourn out of incredible tragedy: the 2020 suicide of a Roanoke, Virginia icon, Louis Tudor. BUZZ creator Michael Hemphill shares his conversations with Louis’ wife, Jessica, and two of the guiding lights of the nonprofit created in his honor and memory, Tudor House. Michael also features the marketing agency who helped Tudor House create a new website: Nero Digital Design, owned by Michael Craighead. We also share the work of the Council of Co...
Healing through Horror: suicide inspires new nonprofit
March 26, 2022 06:00 - 1 hour - 41.3 MBOn today’s show we feature a nonprofit that was bourn out of incredible tragedy: the 2020 suicide of a Roanoke, Virginia icon, Louis Tudor. BUZZ creator Michael Hemphill shares his conversations with Louis’ wife, Jessica, and two of the guiding lights of the nonprofit created in his honor and memory, Tudor House. Michael also features the marketing agency who helped Tudor House create a new website: Nero Digital Design, owned by Michael Craighead. We also share the work of the Council of Co...
March 12, 2022 - Nonprofit Event Marketing in post-COVID(ish) World
March 12, 2022 17:00 - 1 hour - 41.3 MBWhile COVID cases are in decline, its impact on in-person events will remain with us for a long, long time. In today's episode, AAF Roanoke president Carrie Cousins and BUZZ creator Michael Hemphill share some marketing tips to help nonprofits more effectively promote their fundraising events. Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode. - - - - - - - - - - - - - - - - FOLLOW US: ...
Nonprofit Event Marketing in post-COVID(ish) World
March 12, 2022 17:00 - 1 hour - 41.3 MBWhile COVID cases are in decline, its impact on in-person events will remain with us for a long, long time. In today's episode, AAF Roanoke president Carrie Cousins and BUZZ creator Michael Hemphill share some marketing tips to help nonprofits more effectively promote their fundraising events. Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode. - - - - - - - - - - - - - - - - FOLLOW US: ...
BUZZing about Building Beloved Communities
February 14, 2022 11:00 - 28 minutes - 19.3 MBExcerpted from our Buzz4Good! radio show ... EMPOWERMENT. BADASSERY. INSPIRATION. MENTORSHIP. These are the 4 values of Building Beloved Communities, which provides community-centered solutions for small businesses, delivers expert business solutions for nonprofits, and creates community-minded leaders through training and educational workshops. BUZZ creator Michael Hemphill talks to company founder Bonnie Chavez and and director of operations Shannon Dominguez about how they're building...
Help for Hosting Hybrid and Virtual Nonprofit Fundraising Events
January 13, 2022 20:00 - 22 minutes - 15.3 MBAt the start of the pandemic in spring 2020, fundraising events for nonprofits, like everything else, went all virtual. Since then, many if not most events have either stayed virtual or adopted a hybrid model that allows a nonprofit’s friends and fans to attend in person or online. Buzz4Good host Michael Hemphill recently reconnected with Brooke Battle, a classmate at Birmingham-Southern College, who way back in 2012 started Swell Fundraising in Birmingham, Alabama. At the time … well, Swe...
3 New Year's Nonprofit Marketing Resolutions
January 08, 2022 15:00 - 9 minutes - 6.33 MBExcerpted from our Buzz4Good! radio show ... digital marketing specialist Carrie Cousins shares 3 New Year's resolutions to help nonprofits attract more donors, volunteers and clients to their cause. Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - FOLLOW US: F A C E B O O K ➜ http://facebook.com/buzz4g...
Christmas Special - Holiday Music by our Nonprofits
December 23, 2021 19:00 - 55 minutes - 38 MBMerry Christmas! Instead of our usual show featuring marketing tips and tools for nonprofits, today we feature recent musical performances by our region's nonprofit community. So in this hour, we share with you performances from the Roanoke Symphony Orchestra and Chorus, Opera Roanoke, Blacksburg Children’s Chorale, Roanoke Valley Children’s Choir, Blacksburg United Methodist Church, Our Lady of Nazareth, Roanoke Catholic School and Patrick Henry High School. We hope you enjoy our nonprof...
Spinning Your Best Nonprofit Website
December 18, 2021 15:00 - 24 minutes - 17 MBExcerpted from our Buzz4Good! radio show ... digital marketing specialist Carrie Cousins shares some simple steps to help nonprofits spin better websites to attract more donors, volunteers and clients to their cause. Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - FOLLOW US: F A C E B O O K ➜ http://fac...
5 Tips to Boost Year-end Giving for Nonprofits
December 11, 2021 16:00 - 9 minutes - 6.69 MBExcerpted from our Buzz4Good! radio show on December 11, 2021 ... here are 5 easy-to-do marketing strategies to help your nonprofit's year-end giving. Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - FOLLOW US: F A C E B O O K ➜ http://facebook.com/buzz4good I N S T A G R A M ➜ http://instagram.com/buz...
Dancing through Covid: How performing arts nonprofits can survive and thrive through a pandemic
December 07, 2020 20:00 - 23 minutes - 16 MBPerforming arts organizations have been among the hardest hit nonprofits during Covid-19. From the ballet to Broadway, nonprofits that rely on ticket sales from live audiences packed inside enclosed spaces have scrambled more than most industries to figure out how to survive. Southwest Virginia Ballet has been no exception. When we first featured the Roanoke dance company in August 2020 on BUZZ (episode here) artistic director Pedro Szalay and executive director Carol Jessee were struggling...
How Vital is Video for Nonprofits in a Covid World?
October 16, 2020 11:00 - 46 minutes - 32.3 MBIn our Covid-quarantined world, are we screen-fatigued or is video still king in nonprofit marketing? How do you create a TV show with all the social distancing and masking guidelines? What is the biggest marketing need that nonprofits have? And how can a college student who is interested in marketing and design help? Both on this podcast and BUZZ the TV show, BUZZ creator and host Michael Hemphill is used to being the one asking the questions. But Michael recently had the camera and micro...
Mommy Lied to God: Authentic Story-telling for Nonprofit Organizations
September 18, 2020 15:00 - 29 minutes - 20 MBThere is glory in your story … so writes Carlos Maestas in his new Amazon best-seller Mommy Lied To God, part memoir and part how-to book for nonprofits seeking to craft their own stories to better share their mission and engage more supporters. Based in San Antonio, Texas, Carlos is a standup comedian and author, and through his company Key Ideas where he also serves as chief storysmith, Carlos helps nonprofits, universities and foundations tap into the equity of their stories in order to i...
Arts, Culture, COVID, Race: Nonprofits strive to survive viruses both natural and manmade
August 24, 2020 17:00 - 26 minutes - 18.2 MBIt feels like a lifetime ago, but just last year in August 2019, Douglas Jackson was named Arts and Culture coordinator for Roanoke, Virginia. In that role he was to oversee the city’s thriving public arts projects as well as funding for the city’s nonprofit organizations — from the symphony and live theater to science, transportation and art museums, and a variety of popular cultural festivals. Eight months into the job, Douglas, like the rest of the country, was confronted by the viruses...
Arts, Culture, COVID-19, Race: Nonprofits strive to survive viruses both natural and manmade
August 24, 2020 17:00 - 26 minutes - 18.2 MBIt feels like a lifetime ago, but just last year in August 2019, Douglas Jackson was named Arts and Culture coordinator for Roanoke, Virginia. In that role he was to oversee the city’s thriving public arts projects as well as funding for the city’s nonprofit organizations — from the symphony and live theater to science, transportation and art museums, and a variety of popular cultural festivals. Eight months into the job, though, he like the rest of the country was confronted by the viruse...
How BUZZ Came to BE
July 31, 2020 19:00 - 23 minutes - 16.1 MBBUZZ creator Michael Hemphill switches sides at the interview table to be interviewed by Christina Nifong about how BUZZ the TV show came to be. Christina Nifong is a freelance writer and creator of the popular newsletter, Nourishing Stories, and she’s followed our journey since we aired a pilot episode of BUZZ in November 2019 at the Grandin Theatre. On August 5, 2020, four episodes of BUZZ begin airing on Blue Ridge PBS featuring four unique non-profits in Roanoke, Virginia, being impacted...
From Volkswagen to Porsche: Simple Steps to Rev Your Nonprofit's Website
July 08, 2020 13:00 - 16 minutes - 11.5 MBIn February BUZZ creator Michael Hemphill interviewed here on "Inside the Hive" Carrie Cousins, a digital marketing specialist, who provided great tips on how nonprofits can weave their best websites. Recently Carrie donated her services to help Southwest Virginia Ballet, a nonprofit that has long lamented its out-of-date website but simply lacked the resources to fix it. As one of the first steps with helping the ballet, Carrie and Michael held a Zoom meeting with executive director Carol J...
Should #BlackLivesMatter to Businesses?
June 11, 2020 18:00 - 28 minutes - 19.8 MBIn May, DeShea Witcher shared how he transitioned from being laid off due to the coronavirus pandemic to starting his own digital marketing company, ROAVA Digital. Since that time, another virus has resurged in our country -- a much older and man-made one: racism, sparked anew by the police killing of George Floyd. As a black business owner, DeShea has been a leading voice on this issue, and in this episode he shares why, and how, businesses should respond to #BlackLivesMatter. He also shar...
Flipping the Switch in COVID-19 Darkness: Marketing tips to keep light shining on your nonprofit
May 12, 2020 21:00 - 20 minutes - 14.4 MBThe marketing message to nonprofits during COVID-19 has been “don’t go dark.” But what happens to the marketing pro when his or her job gets cut due to the coronavirus crisis. DeShea Witcher found himself in just that sitauation. A digital marketing expert with 15 years experience, DeShea was let go in early March. Rather than going dark, he flipped the switch and started his own marketing company, ROAVA Digital. In a time when marketing budgets are being slashed for both for- and nonprofit ...
Heartbreak and Hope when COVID-19 Attacks your Nonprofit Event
April 16, 2020 12:00 - 25 minutes - 17.8 MBSpring is the season not only for new life in the world, it is also a time of renewal for nonprofit organizations, which often host their major public fundraising events during the months of April, May and June. Here in western Virginia, no event has been more anticipated than the inaugural Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon, which had been scheduled for June 7. IRONMAN was projected to have a local economic impact of nearly $9 million, and bring in more than 2,500...
Crisis Communications for Nonprofits: how to respond to threats from coronavirus to corruption
April 01, 2020 16:00 - 28 minutes - 19.6 MBWhether it's a disaster like COVID-19 originating outside your organization, or an unfortunate situation arising from an employee, at some point every non-profit faces a crisis. So how would the marketing team for one of Virginia’s biggest non-profits respond? Buzz4Good's Michael Hemphill connects with Chris Turnbull who, as Director of Corporate Communications for Carilion Clinic, the largest healthcare provider in western Virginia, has been busy crafting the nonprofit's coronavirus commun...
Is print marketing for nonprofits worth the paper it's written on?
March 10, 2020 10:00 - 27 minutes - 18.6 MBIn the last BUZZ: Inside the Hive, we focused on an older technology that is relied on by for- and non-profit businesses the world over: the website. But if the advent of websites is now ancient news, there is a much older marketing platform that seems downright prehistoric: print! Compared to digital and social media, print can be expensive, time-consuming and seemingly less measurable in terms of ROI. To justify print's continued existence, BUZZ creator Michael Hemphill chats with Bill Gi...
Your Nonprofit's Website: How to spin your best web presence to engage your community
February 25, 2020 13:00 - 25 minutes - 17.2 MBInstagram stories, e-newsletters, YouTube videos, even geo-fenced Facebook advertising … so much marketing attention these days is focused on these splashy and sexy online tools. But for nonprofit organizations, their online introduction to the world remains the oldest and perhaps too often overlooked digital resource there is … the website. On today's “BUZZ: Inside the Hive," Buzz creator Michael Hemphill chats with Carrie Cousins, who develops content and marketing materials for the Roan...
Get the most out of your community's next Giving Day
February 11, 2020 13:00 - 27 minutes - 18.8 MBFor many nonprofits across the country, springtime now rivals December for charitable contributions as more and more communities create their own Giving Days. The idea: host a 24-hour online fundraising event to galvanize a community’s citizens and businesses to support its nonprofit organizations. On March 18, 2020, the Community Foundation Serving Western Virginia will host the 5th annual Roanoke Valley Gives Day. More than 150 nonprofits are scheduled to participate in the event, which ...
"No one cares about your nonprofit!" The power of story to make your nonprofit live happily ever after.
February 04, 2020 00:00 - 27 minutes - 18.7 MBThe Community Foundation Serving Western Virginia is preparing to host its 5th annual Roanoke Valley Gives Day on March 18, 2020. To help nonprofits gear up for the big day, the Community Foundation recently invited Andrew Beedle, president of Brand Distillers, to speak to local nonprofits on effective use of social media for a successful giving day. What really caught the attention of Buzz creator Michael Hemphill was Andrew's hard-nosed, fascinating presentation on the importance of stor...
Getting the Grant: what else does a foundation look for in assessing a nonprofit's application?
January 15, 2020 18:00 - 22 minutes - 15.5 MBFrom your Annual Fund, membership fees and year-end mailing to the bake sale, big fundraising gala and capital campaign, nonprofits earn their money in a variety of ways. But perhaps the biggest, hardest to achieve, yet splashiest, funding source is that all-illusive foundation grant. Each year, United States foundations award about $50 billion in grants to worthy nonprofits. So what does a foundation look for in a nonprofit when deciding on a grant application? Today on Inside the Hive...
Video is Vital: But how do you create a compelling video for your nonprofit?
December 30, 2019 21:00 - 25 minutes - 17.6 MBIt’s a cliche to note that a picture tells a thousand words. And for marketers, it’s increasingly cliched to note the importance of video in a business’ marketing plan. Which of course means that nonprofits are repeatedly told to incorporate more and more video into their web and social media platforms. But for nonprofits with slim to no marketing budgets -- and nonprofit marketing directors often with little more than a smart phone at their disposal -- how do you create a good video? And p...
Geofencing, Retargeting, Mobile Conquesting, oh my! How nonprofits can navigate the increasingly sophisticated matrix of digital and social advertising
December 20, 2019 11:00 - 26 minutes - 18.3 MBIn our last podcast, we shared how, as nonprofit marketing directors, our world has been upended by digital and social media this decade … how in 2010 we were really only utilizing email and websites, and maybe the more sophisticated of us had a Facebook page and maybe a video or two on YouTube. Since then we’ve had to learn an entirely new vocabulary: impressions, open rates, click through rates and conversion points. Over the last few years, we’ve had added to our lexicon “geo-fencing," “...
Old school outreach in digital world: How to get your nonprofit's year-end fundraising message heard through the holiday noise.
December 13, 2019 17:00 - 21 minutes - 14.7 MBAs every nonprofit professional knows, December is not only the time for wrapping presents for under the tree, it’s also the time to give gifts to your favorite charitable organizations. But how should nonprofits position themselves, marketing wise, to maximize year end giving? Especially with all the other holiday shopping advertising going on -- in print, mail, broadcast, digital, social -- how can nonprofits best cut through the better funded for-profit noise and still be heard? In this ...
How we built the Hive that started the BUZZ
December 07, 2019 18:00 - 13 minutes - 9.29 MB"If you want to go fast, go alone. If you want to go far, go as a team." That's the lesson BUZZ creator Michael Hemphill learned in assembling The Hive that brought to life the aspiring TV show BUZZ. In the spirit of Guy Raz' How I Built This, Michael Hemphill provides the origin story to the show that provides marketing makeovers for nonprofit organizations.
Firing Up Your Nonprofit's Brand and Making Sure It Stays Sizzling
November 21, 2019 03:00 - 21 minutes - 14.7 MBSo a few months ago when it seemed like Buzz, the TV show, was going to get off the ground, Buzz creator Michael Hemphill began to focus on getting Buzz, the brand, off the ground too. But he was unprepared for the inquisition that awaited him when he stepped foot inside B2C Enterprises. On today's "Inside the Hive," Michael interviews B2C's "creative overlord" Aaron Kelderhouse, who shares his methodology behind building a brand and its importance for nonprofit organizations.