Video is Vital: But how do you create a compelling video for your nonprofit?

It’s a cliche to note that a picture tells a thousand words. And for marketers, it’s increasingly cliched to note the importance of video in a business’ marketing plan. Which of course means that nonprofits are repeatedly told to incorporate more and more video into their web and social media platforms.

But for nonprofits with slim to no marketing budgets -- and nonprofit marketing directors often with little more than a smart phone at their disposal -- how do you create a good video? And perhaps more importantly, what should your video say?

Today on Inside the Hive, Buzz creator Michael Hemphill welcomes Bethany Teague, who has one of the coolest job titles around … Director of Storytelling for the Click & Pledge Foundation. The mission of Click & Pledge Foundation is to create compelling videos for nonprofit organizations in our country, and it’s Bethany’s team who is responsible for the production of the pilot episode of Buzz.