Crisis Communications for Nonprofits: how to respond to threats from coronavirus to corruption

Whether it's a disaster like COVID-19 originating outside your organization, or an unfortunate situation arising from an employee, at some point every non-profit faces a crisis.

So how would the marketing team for one of Virginia’s biggest non-profits respond? Buzz4Good's Michael Hemphill connects with Chris Turnbull who, as Director of Corporate Communications for Carilion Clinic, the largest healthcare provider in western Virginia, has been busy crafting the nonprofit's coronavirus communications strategy. As you can hear here, Chris knows crises … and how to manage them.