Flipping the Switch in COVID-19 Darkness: Marketing tips to keep light shining on your nonprofit

The marketing message to nonprofits during COVID-19 has been “don’t go dark.” But what happens to the marketing pro when his or her job gets cut due to the coronavirus crisis. DeShea Witcher found himself in just that sitauation. A digital marketing expert with 15 years experience, DeShea was let go in early March. Rather than going dark, he flipped the switch and started his own marketing company, ROAVA Digital. In a time when marketing budgets are being slashed for both for- and nonprofit companies, in today’s Inside the Hive, Buzz4Good creator Michael Hemphill connected by Zoom with DeShea whose story is not only inspiring, but offers some useful tips to help nonprofits keep their lights shining.