Coffee with Tamara
433 episodes - English - Latest episode: 4 days ago - ★★★★★ - 21 ratingsConversations with Everyday Innovators that reject the status quo, think differently, and make a positive difference in their world. No blah blah “experts” hawking their hypothetical BS here. These are real people, real experiences, and real results. Tamara and her guests bring a fresh approach to innovation, making it accessible to everyone, at any time. This podcast is for people that know that life is too crowded, cluttered, and competitive to be mediocre, and are ready to ignite innovation, influence others, and make a massive impact by tapping the power of their innovative minds.
Tamara Ghandour is the pioneer in human-centered innovation, the creator of the proprietary, research-based Innovation Quotient Edge assessment (the only tool that helps people discover their Everyday Innovator style), curator of Everyday Innovators Digital Magazine (innovation tools at your fingertips), sought after keynote speaker, author, and mom of two teenage boys and one oversized dog that loves to spoon. Her big goal is to unleash one million Everyday Innovators into the world.
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Episodes
1886: The Human How of Embracing Change with Joe Jackman
February 21, 2020 10:00 - 58 minutes - 54.5 MBChange can be hard, and it’s not always because we don’t want to change or because we fear it. Our habits and patterns can become so ingrained in us that it’s hard to change. The thing is, when we learn how to embrace it and adopt the right mindset around it, it can be so powerful and move our businesses forward with momentum. Joe Jackman has some great insights to share on the topic. Joe Jackman is the CEO of Jackman Reinvents, the world’s first and foremost reinvention company, and has r...
1885: Q&A — Tapping into Diversity of Thinking in Your Team
February 18, 2020 10:00 - 26 minutes - 25.1 MBThis episode’s question comes from Janet, who is wondering why diversity of thought is important on her team. Beyond that, if you already have a diverse team, how can you be sure you are actually getting all of their diverse perspectives? Diversity of thinking in our team is the bedrock of innovation. Putting people of different cognitive styles, perspectives, and experiences together helps create an environment where innovation naturally thrives. In fact, innovation is more likely to be i...
1884: Myths Around Strategy (Part 2 of 2)
February 14, 2020 10:00 - 1 hour - 61.9 MBStrategy is great to talk about hypothetically, but we’re taking it a step further to dig into how good (or bad) strategy plays out in real-world case studies. Derrick Kuhn, serial entrepreneur and owner of Brillity Digital, a digital marketing and business strategy company, joins me on the second of this two-part series to continue our deep dive on strategy. When it comes to strategy, the fundamental starting point lies in the diagnosis of the current situation, something that is ofte...
1883: Myths Around Strategy (Part 1 of 2)
February 11, 2020 10:00 - 46 minutes - 43.1 MBStrategy — it’s one of those big words that gets thrown around a lot, but everyone has a different idea of what it means. Even more importantly, strategy is something that a lot of us get wrong. Personally and professionally, we often set goals and objectives — a strategy is what helps us get there. The challenge most of us face is that we are approaching strategy in a way that takes us further from our goals and objectives. So where do we begin creating a strategy? Derrick Kuhn, seria...
1882: Everyday Innovator Spotlight — How to Drive Company-wide Innovation
February 07, 2020 10:00 - 27 minutes - 26 MBWe’re adding in a new format to the podcast to highlight Everyday Innovators like you who are doing phenomenal things in terms of real-world innovation! Innovation is not just something that is reserved for the select, amazing few — it’s about thinking differently about what’s in front of you to create an advantage, and we want to showcase the companies and people who are pushing the envelope in their jobs, industries, and markets. In this episode, we have Sean Richard, Innovation Lead...
1881: Get More Out of Your Leadership Role with Christine Matzen
February 04, 2020 10:00 - 44 minutes - 41.5 MBLeadership is not just about process and culture, it’s also about you as a leader — how you can achieve your goals and be stronger as a leader for the teams you lead. That’s why Christine Matzen believes that becoming a leader is a journey and leadership is a force you can use to help your business win. Christine Matzen started her career in emergency medical services. In this fast-paced, high-stress environment, she developed strong instincts and cultivated critical leadership skills,...
1880: Becoming Part of the Insight Workforce
January 31, 2020 10:00 - 15 minutes - 15.1 MBThere’s no denying the shrinking gap between humanity and technology. What used to take us hours or days to do, can now be done by technology in a much shorter time. Change and digital disruption have become pervasive as technology and artificial intelligence (AI) advances in leaps and bounds, and it’s happening at all levels across all industries. At this juncture, the question we need to ask ourselves is how can we leverage technology to elevate ourselves and stay relevant? The trick...
1879: Q&A — Staying Relevant in the Age of Technology
January 28, 2020 10:00 - 12 minutes - 12 MBThis episode’s question comes from Matthew, whose company recently implemented new software that will generate data and reports (previously one of his responsibilities). How can you ensure that you stay relevant when technology is now doing what you used to be valued for? There’s no denying that technology is becoming more ubiquitous, and some of our tasks are being taken over by technology, software, or applications, regardless of the industry we’re in or our rank in our company. We m...
1878: Q&A — How to Get Unstuck
January 24, 2020 10:00 - 16 minutes - 15.2 MBThis episode’s question comes from Morgan, who is facing a few work challenges she can’t seem to overcome. If you’re feeling like your brain is on a hamster wheel trying the same things over and over again, how do you get unstuck? A lot of us have experienced this at some point. We’re approaching a problem and for some reason, we end up banging our head against the same brick wall, and can’t find a way around/over/under/to remove it. I have three super simple tools and exercises that y...
1877: Staying Relevant in Changing Times with Jeff Platt
January 21, 2020 10:00 - 43 minutes - 40.7 MBToday’s marketplace is an ever-changing and rapidly evolving landscape. If you’re not paying attention to what’s actually happening in your marketplace, it’s easy to fall behind, even if you’ve reached the pinnacle of success — and this often happens to many companies. Not to Jeff Platt though, who has had continued success and impressive results with SkyZone. Jeff Platt is the President of SkyZone, an international franchise chain of indoor trampoline parks. With operations across the...
1876: Growth That Creates Disruption with Charlene Li
January 17, 2020 10:00 - 46 minutes - 43.5 MBWe often think of change and innovation as linked to disruption, but does disruption really create growth for your company? Charlene Li, an expert who has been helping companies grow for decades, has a different take on disruption. She firmly believes that disruption doesn’t create growth — it’s the opposite; growth creates disruption, and we dive into what that distinction means and why it can be so powerful. For the past two decades, Charlene has been helping people see the future. S...
1875: The Primal Mind (Part 2 of 2)
January 14, 2020 10:00 - 33 minutes - 30.9 MBWe often think that we consciously make all our decisions, but the truth is, the primal mind is often in control. We need to understand and harness it so that we can become stronger innovators and leaders who are more relevant and valuable in the work that we do while getting ourselves unstuck and avoiding sabotaging ourselves. In this episode, Derrick Kuhn and I continue our discussion about the primal mind. To me, the primal mind is a lot like online dating. I explain why, just like ...
1874: The Pull of Innovation with Katherine Radeka
January 10, 2020 10:00 - 52 minutes - 48.5 MBYou may have noticed that in some organizations, everyone seems to be on the same page and moving forward together as if pulled along by an invisible force. In other organizations, everyone seems to be scattered in different directions and perhaps even pulling each other down. What causes this, and how can you get your team moving in the direction of innovation? Katherine Radeka has the answers. With over 13 years of experience working with multinational companies globally, Katherine R...
1873: Growth Mindset Strategies with Allison Maslan
January 07, 2020 10:00 - 46 minutes - 43.5 MBWe’re all familiar with the concept that taking great risks can result in great rewards but shifting our mindset and perspective to actually take those huge leaps can be difficult. When we are so used to taking tiny baby steps and seeing incremental progress, we often find ourselves paralyzed with fear to take a big leap but that’s exactly what we need to do to reap the rewards. Allison Maslan helps business owners go from a 10% mindset to a 50X growth mindset, and in this episode, she share...
1872: The Primal Mind (Part 1 of 2)
January 03, 2020 10:00 - 46 minutes - 42.6 MBI often get questions about what I’m reading, what I’m learning out of it, how it impacts how I think about my personal and professional life, and how it helps me grow and evolve as a human being. In this episode, Derrick Kuhn, my friend and the person who provides me with a lot of my book recommendations, and I are digging into the primal mind. Derrick Kuhn, owner of Brillity Digital, a digital marketing and business strategy company, has been a serial entrepreneur since 2001. As a vo...
1871: Q&A — How to Protect Your Best Hours
December 31, 2019 10:00 - 17 minutes - 17 MBThis episode’s question comes from Ed in the real estate industry who finds that his time is often sucked up doing busywork. How can he carve out and protect the time of day where he’s at his best to do the things that actually move the needle forward? A lot of us know that we engage in activities that are busywork and don’t really move your business forward but not many of us realize just how much time we lose doing this. I suggest tracking all the activities you do in a day, and then ass...
1870: Thrive in the Transformative Age with Herb Schul
December 27, 2019 10:00 - 49 minutes - 46 MBToo often, we get caught in looking at where we are and trying to work forward, which results in quite a bit of incremental improvement. Instead, we should be looking to the future and looking backward to see how we could get there using the technologies and capabilities available. This is what produces more innovative and transformational thinking — an area in which Herb Schul specializes. Herb is the EY Americas Advisory Markets, Sectors, and Solutions Leader, and is responsible for dri...
1869: Q&A — How to Drive Innovation outside the “Innovation Team” with Tamara Ghandour
December 24, 2019 10:00 - 21 minutes - 20.5 MBThis episode’s question comes from Amelia, who is a part of an innovation team in her company. How can she get people outside the innovation team to think about innovation and overcome the ‘us vs. them’ mentality that has been created? Creating an innovation team comes with the good intention of driving innovation, but unfortunately, it’s often a misguided step that leads to negative outputs. When you limit innovation to just one team, you’re not tapping into the full potential availab...
1868: Q&A — Standing Out within the Same Processes with Tamara Ghandour
December 20, 2019 10:00 - 17 minutes - 16.9 MBThis episode’s question comes from Ruth, who runs a direct sales home business with a great product; in all the training provided, they tell you to follow certain processes and systems to succeed. But when everyone else is doing the same thing and following the same steps, how do you stand out and be different? The answer lies in setting yourself apart on three fronts: Competition, Comparison, and Customer. Stand out from your competition by focusing on what’s in it for your cust...
1867: Getting Creative with Roger Firestien
December 17, 2019 10:00 - 49 minutes - 45.7 MBPeople often sabotage or hinder their creativity, and it has a lot to do with how they define creativity and approach it. The good news is, creativity doesn’t have to be a long and laborious process, and if we define it right, exercise the creative side of our brains more, and give ourselves time to mull over ideas instead of jumping to judgment so quickly, all of us can be creative and come up with innovative ideas. Roger Firestien has just the tools to help us all get creative. Roger...
1866: Tackling Growth Strategies with Chris Roark
December 13, 2019 10:00 - 46 minutes - 43.2 MBHow can big teams and companies tackle growth strategies? It often requires them to move faster, be more nimble, and make faster decisions — basically to act like a startup. But this is not something that comes easily to massive companies with multiple layers of processes and systems in place. Chris Roark helps organizations achieve that startup speed. Chris Roark is a Managing Director with Accenture Strategy, where he leads competitiveness and zero-based cost management areas in Nort...
1865: Becoming a Modern Seller with Amy Franko
December 10, 2019 10:00 - 50 minutes - 47 MBWe may not realize it but we’re all in sales and we’re all selling at any given time. Whether we’re leaders, team members, or actual sales staff, we need to communicate our ideas in a way that gets buy-in from other people. In the modern business landscape, it’s not enough to go for the hard sell — we need the softer skills to sell our ideas and that’s where Amy Franko comes in. Amy Franko is a keynote speaker, sales strategist, and author of The Modern Seller, an Amazon bestseller whi...
1864: Q & A — Expectation vs. Reality for Innovation with Tamara Ghandour
December 06, 2019 10:00 - 20 minutes - 19 MBWe’re adding in a new format to the podcast to answer your questions! Whatever your challenges, hurdles, and roadblocks are, I want to address them so that we can all keep learning and keep moving forward. I’d also love to hear of best practices of what’s worked for you in pushing innovation and change forward and how all of us can implement these ideas. This episode’s question comes from Tracy: When there is an expectation for innovation, but the reality doesn’t correspond, how can yo...
1863: The Five Frequencies with Jeff Grimshaw
December 03, 2019 10:00 - 1 hour - 61.3 MBIncreasingly more organizations are actually recognizing that they have to be more serious about culture than they ever have before. But why is culture so important, and how are we as leaders shaping our company culture? Jeff Grimshaw believes there are five key frequencies we need to tune into so that we can create the culture we want. Jeff Grimshaw has worked with senior leaders for more than 25 years. Along the way, he’s helped hundreds of executives in dozens of companies to align ...
1862: Communication and Persuasion with Lee Carter
November 29, 2019 10:00 - 47 minutes - 44.3 MBOne side of communication is how to be more innovative and create ideas, but the other side of this, and what I believe is the most essential element in communication — how to communicate your ideas and get buy-in. In today’s world where the facts don’t even seem to matter, how can you convince others? Lee Carter joins me to shed some light on persuasion and communication. Lee Carter is a top communications specialist, a sought-after speaker, television personality, and author of Persu...
1861: Focus and Leadership with Tristan Wright
November 26, 2019 10:00 - 33 minutes - 31.3 MBWould you climb Mt. Everest alone? Most of us would probably say no. Yet, when it comes to climbing the mountain of building a sustainable business, so many of us go at it alone, and ultimately fall off a cliff. That’s where business sherpa Tristan Wright comes in, to lend a hand to get you to the top, by providing you with the focus you need to lead your company to success. Tristan Wright, founder of Evolve to Grow, offers business owners more than just buzzwords and vague advice. Built o...
1860: Defining Your Leadership Brand with Chrisa Zindros Boyce
November 22, 2019 10:00 - 54 minutes - 50.7 MBMost of us have a sense that if we’re really brilliant at our job, we’ll eventually get promoted to a leadership role, but something we often don’t realize is that doing and leading are two different things. And being great at doing, doesn’t mean that you’ll be great at leading. That’s because leadership is not an inherent skill — it's learned and trained. Chrisa Zindros Boyce is an expert on helping people figure out their leadership brand, and has some great insights on power shifting, and...
1859: The LaunchStreet Journey with Tamara Ghandour
November 19, 2019 10:00 - 30 minutes - 28.5 MBI recently realized how many people we have who are new to the community and I wanted to take a moment to share a little bit about myself, my background, and the LaunchStreet journey. In particular, I want to share how I became obsessed with innovation as a key to human potential and to personal, professional and business success. In this episode, I talk about my childhood — you’ll hear how my tendency to do things differently and challenge how things were done started at a young age, ...
1858: Whole-Brain Leadership with Katherine LaVelle
November 15, 2019 10:00 - 40 minutes - 37.3 MBLet’s face it: To be a good, effective leader in today’s complex and crowded marketplace, leaders need some new skills, and they are skills that we don’t normally talk about or associate with the traditional viewpoint of leadership — things like empathy and intuition. Apart from just the “right-brain” skills, leaders need to tap into their “left-brain” skills and put them all together in the form of Whole-Brain Leadership. Katherine LaVelle joins me on this episode to dive into just what thi...
1857: Making Innovation Actionable with Tristan Kromer
November 12, 2019 10:00 - 43 minutes - 40.2 MBWe often take innovation, which should be an “all-the-time” thing, and turn it into a point-in-time exercise, and that’s where companies often get stuck and don’t see innovation happening in their organization. Innovation is about thinking differently across the board, and Tristan Kromer is helping companies make innovation actionable through experimentation. Tristan Kromer is a lean startup coach and the founder of Kromatic, where he works with innovation teams to run at least one exp...
1856: Seeing Opportunities, Leadership, and Culture with Greg Koberger
November 08, 2019 10:00 - 59 minutes - 54.6 MBSo many people encounter frustrations in their lives, but shrug it off and do nothing about it. Greg Koberger is someone who experienced a frustration and decided to do something about it. While creating a solution that benefits millions of people and companies alike, he also built a company on some interesting leadership principles and cultivated a company culture like no other — and that’s what we’re diving into in this episode. Greg Koberger is the founder of ReadMe, which makes API...
1855: The Power of Perspective with Heather Nichols
November 05, 2019 10:00 - 40 minutes - 37.4 MBWe all know that your thoughts drive your actions; the real power is in your perspective — because your point of view creates your reality. When it comes to innovation, challenging assumptions and seeing opportunities, adopting a different perspective can change everything. Heather Nichols joins me to share how looking inward can help you innovate. Heather Nichols, MSW is an Access Consciousness facilitator, movement and meditation consultant, somatic psychotherapist, entrepreneur, and...
1854: Effective Project Management with Antonio Nieto-Rodriguez
November 01, 2019 09:00 - 46 minutes - 42.8 MBDo you ever feel like life is just a series of never-ending projects? In a certain sense, you are not wrong. Everything from cleaning out the fridge to launching a new initiative or product can be considered a project, which is why learning more about effective project management is a game-changer. Antonio Nieto-Rodriguez is a project management champion and he has just the insights we need about how to manage our projects. Antonio is the Director of the Project Management Office at Gl...
1853: Putting People First with Paul Sarvadi
October 29, 2019 09:00 - 38 minutes - 53.4 MBWhat truly makes a company great is not its processes or systems; it’s the people. If you want your company to move efficiently and effectively in the right direction, you need to be putting people first — everything else comes after. Paul Sarvadi is someone who discovered this at an early age and has leveraged that realization to disrupt and revolutionize the HR industry. Paul Sarvadi is the founder and CEO of Insperity, a company that provides human resources and administrative servi...
1852: The Power of Teaming with John Bucsek and Bellaria Jimenez
October 25, 2019 09:00 - 52 minutes - 48.3 MBWhat does teaming have to do with innovation and success? How does teaming differ from just mere collaboration? Where does diversity in teams come into play? To answer these questions, I have John Bucsek and Bellaria Jimenez. They couldn’t be more different, but they’ve come together to build a wildly successful business around the style of work they call teaming. John Bucsek is a Certified Financial Planner™ whose success in building and implementing change in financial firms spans de...
1851: Reaching Your Potential with Purdeep Sangha
October 22, 2019 09:00 - 50 minutes - 46.5 MBIt’s a common belief that good business strategy and tactics are what make you successful. Purdeep Sangha believes that’s not the whole truth — what makes us successful is consistently making better decisions and taking more effective action and he has just the strategies for us to reach our true potential and create the success we want. Purdeep Sangha is known as “The Strategist and Mentor For Men In Business” and he focuses on teaching men in business how to gain control of their liv...
1850: Using Video to Create Human Connection with Steve Pacinelli
October 18, 2019 09:00 - 50 minutes - 46.3 MBThere’s no denying that we live in an increasingly digital world where a lot of our communication takes place via text on screens, i.e. email. That’s why human connection is ever more important in helping us build those relationships. Steve Pacinelli has just the insights to share on how we can use videos to stand out in a cluttered inbox and rehumanize our businesses. Steve Pacinelli is the Chief Marketing Officer of BombBomb, a tool that helps users create and send simple videos via ...
1849: Outsourcing, A Transformative Business Tool with Derek Gallimore
October 15, 2019 09:00 - 38 minutes - 35.9 MBMore and more teams these days are virtual or a blend of full-time employees, part-time staff, and contractors spread out across the globe. The way we work today is drastically different than it was in the past, and outsourcing is something that’s become more and more a part of the modern business organization. Derek Gallimore joins me to shed some light on outsourcing, particularly as a complement to innovation. Derek is the Founder of Outsource Accelerator, which as the 'Alibaba of o...
1848: Listen Better with Jennifer Brown
October 11, 2019 09:00 - 52 minutes - 48.3 MBOn this podcast, we talk a lot about how to have ideas and be more innovative. On the flip side, how you communicate, interact, and behave is also critical to getting your innovative ideas across. However, often when you have to think on your feet, you end up feeling like you haven’t said what you want to say, how you want to say it. Lucky for us, impromptu communication skills can be learned, and Jennifer Brown joins me on to teach us just that. Jennifer runs The Engaging Educator and...
1847: Think Your Way To Happiness and Success with Dana Wilde
October 08, 2019 09:00 - 57 minutes - 53.1 MBWhat if I told you that action is NOT the way to build a business? What if I told you that it is possible to be more successful, just by thinking about it? That’s exactly what Dana Wilde teaches her tribe, and what’s more — she has the science and evidence behind how and why her method works. Dana is the bestselling author of Train Your Brain, CEO of The Mind Aware, speaker and radio host. She grew her business from zero to a million dollars with over 60,000 followers on her email list...
1846: Innovation in the Army with Dr. Philip Perconti
October 04, 2019 09:00 - 46 minutes - 42.8 MBThe U.S. Army is not really the place you would think of to find innovation, but at the Army Research Labs, it is an important part of their mission and how they operate. Innovation is infused into the DNA of the entire organization, and Dr. Philip Perconti joins me to share some insight into this unique part of the U.S. military. Dr. Philip Perconti is the Director of the Combat Capabilities Development Command Army Research Laboratory (ARL). He has been doing research, working with t...
1845: Manage Your Energy with Chris Barez-Brown
October 01, 2019 09:00 - 46 minutes - 42.8 MBYou’ve probably had the experience of working in a team where everyone’s energy made the task at hand feel fun and easy. On the flip side, you might have encountered working with people who just exude negative energy, and that makes everything a challenge. The truth is, energy has a lot to do with your business success. Chris Barez-Brown joins me to dive into how you can get your energy right, so you can get your extraordinary on. Chris is the author of several books including Free! Lo...
1844: Get Your Ideas Heard with Steve Woodruff
September 27, 2019 09:00 - 51 minutes - 47.5 MBI’ve always believed that communication is critical to innovation. If you have the best ideas in the world but nobody is listening, you can’t make a difference. Steve Woodruff, a.k.a., King of Clarity, joins me to dive into how best to get your ideas heard AND the science behind why it works. Steve Woodruff is the Founder and CEO of ClarityFuel, a company that helps individuals and teams communicate with power. His new book, Clarity Wins: Be Heard. Be Referred. helps people of all leve...
1843: To Be Creative is Fundamentally Human with Dr. Rex Jung
September 24, 2019 09:00 - 44 minutes - 41.3 MBDid you know that being innovative is one of the most human things you can do? It is one of the fundamentally human things that we do all the time, but how are personality, intelligence, and creativity (or being innovative, as I like to call it) all interconnected? Dr. Rex Jung joins me to dive deep into the mind about how this is all related to creative problem-solving and critical thinking. Rex received his training in clinical psychology, specializing in neuropsychology, at the Univ...
1842: Staying Ahead of the Curve with Pam Maynard
September 20, 2019 09:00 - 39 minutes - 36.9 MB‘Innovative solutions’ is a phrase that gets used a lot. But what exactly does that mean, and what does it take to stay ahead of the curve and not fall behind? How can you gauge a client’s appetite for innovation and disruption, and implement it in a way that allows for learning from failure? That’s where Pam Maynard, an expert in innovation and incubation, comes in. Pam is the CEO of Avanade, an IT consulting and global technology company created as a joint venture between Accenture a...
1841: Staying at the Forefront of a Changing Industry with Kristina Bergman
September 17, 2019 09:00 - 47 minutes - 44.3 MBTechnology is changing and moving extremely rapidly, particularly in the cybersecurity space, so how can you stay ahead of the curve? How do you find the opportunities in the gaps in constantly evolving industry, and create a business in these niches? Kristina Bergman, an expert in cybersecurity, has insights into just these topics. Kristina Bergman has many years of experience in the technology and cybersecurity space, including as a venture capitalist working with investments in area...
1840: Creating a Team of Leaders with David Marquet
September 13, 2019 18:00 - 49 minutes - 46 MBHow do you create a high-performing team where people are leaning into you as the leader, rather than you leaning into them? As a leader, what can you do to ensure you are creating an environment where your team thrives? There’s no better person to tap for insights than a former commander of a nuclear submarine, David Marquet. Apart from serving as a nuclear submarine commander, David is a student of leadership and organizational design, author of the Amazon #1 bestseller, Turn the Shi...
1839: Three Critical Phases of Innovation with Jurgen Appelo
September 10, 2019 09:00 - 44 minutes - 41.2 MBIn this episode, we’re diving into the three critical phases of innovation — startup, scaleup, and screwup. That’s not a mistake — repeat guest on the podcast, Jurgen Appelo, has authored his second book with just that title and he explains just what that means. In the ‘startup’ phase, companies are in the exploration stage, trying to validate the business model. Jurgen explains why companies need to adopt more of a startup ecosystem even if they’re just trying to launch a new product....
1838: The Link Between Customer Behavior and the Success of Your Business with Jeff Gothelf
September 03, 2019 09:00 - 43 minutes - 40.8 MBAs a business, how do you figure out what your customers need, and how do you apply that customer-centric viewpoint to your internal processes so that it's infused into everything that you do? Jeff Gothelf joins me to dive into why it’s so important for us to understand customer behavior to create success for our businesses, and how to ask questions that really get to the core of your customers' minds and hearts. Jeff is a coach, consultant, and keynote speaker who helps companies brid...
1837: Leveraging the Might of Large Corporations for the Greater Good with Alain Sylvain
August 27, 2019 09:00 - 37 minutes - 34.8 MBIn recent years, there has been a massive shift in the business world from brands and businesses being a passive stage for culture, to one where they are active challengers of culture. The role of business in people's personal lives is very different than it was — the relationship between consumer and brand, and what we expect from businesses has changed. How does this change the way we think about the businesses and brands we lead? Alain Sylvain is just the expert we need to hear from on th...