Coffee with Tamara
433 episodes - English - Latest episode: 4 days ago - ★★★★★ - 21 ratingsConversations with Everyday Innovators that reject the status quo, think differently, and make a positive difference in their world. No blah blah “experts” hawking their hypothetical BS here. These are real people, real experiences, and real results. Tamara and her guests bring a fresh approach to innovation, making it accessible to everyone, at any time. This podcast is for people that know that life is too crowded, cluttered, and competitive to be mediocre, and are ready to ignite innovation, influence others, and make a massive impact by tapping the power of their innovative minds.
Tamara Ghandour is the pioneer in human-centered innovation, the creator of the proprietary, research-based Innovation Quotient Edge assessment (the only tool that helps people discover their Everyday Innovator style), curator of Everyday Innovators Digital Magazine (innovation tools at your fingertips), sought after keynote speaker, author, and mom of two teenage boys and one oversized dog that loves to spoon. Her big goal is to unleash one million Everyday Innovators into the world.
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Episodes
The power of emotional leadership with Kevin Allen
September 13, 2021 08:00 - 47 minutes - 108 MBEmotionally intelligent leadership, understanding what makes you stand out, mindset, and approach to creating ground-breaking work. These are just a few of the things my guest Kevin Allen and I discuss. Kevin has had a wildly successful career both creating advertising campaigns that changed industries and leading teams to great success. He is the embodiment of true leadership, everyday innovation, and seeking to make an impact on the people in his community, both personally and professional...
Shafik Mina Audio Full
September 06, 2021 08:00 - 47 minutes - 108 MBDo you look at kids and think, "they are so naturally creative?" Yet somehow as adults, we've lost our way, and most of us would describe ourselves as missing the creative bone that only the select few possess. Interesting that as kids we all have it, yet as adults-only a select few do. Why is this? Well, it's because creativity, or as we say here at LaunchStreet, being an innovator, is actually a skill we all have, but over the years it gets minimized, ignored, or even taught out of us. My ...
How to Deal with Difficult People with Jonno White
August 30, 2021 08:00 - 1 hour - 164 MBToday's episode is going to help you avoid being derailed by difficult people who stall or slow down your work. Whether you like it or not, you will lead, manage or be on a team with difficult people. Aside from being annoyed, what do you do? What I've learned in my 25 plus years of work is that what you can't do is ignore them. In fact, as an innovator, you need to get them on board or get them out. But trying to move forward by ignoring or brushing their difficultness under the rug won't w...
Build Your Risk Muscles
August 25, 2021 08:00 - 21 minutes - 49.5 MBHave you ever looked at someone who risks it all for big rewards and thought, "wow, I wish I was more of a willingness to take risks like them. I tend to play it safe!" Here's the thing, risk isn't an all or none skill, it's actually a muscle you build over time. Now, if you are thinking, I don't need more risk in my life, I'd like you to be open to a new perspective. In this episode I'm going to suggest a few reasons why we all need to dial up our risk muscles. I'm also going to share some ...
Conversational Commerce and Leadership with Paul Ace
August 23, 2021 08:00 - 1 hour - 112 MBA lot has changed personally and professionally in the past year. New technology has automated many functions humans used to be responsible for, the internet gives people instant access and global choice for just about anything, and teams have become virtual, as a way of doing business. In order to stay on the forefront of these massive shifts, it's also important we open our minds to the latest trends and technology. This episode with my guest, Paul Ace, will help you do just that. We dig i...
Focus on Workability, Not Productivity with Roy Redd
August 16, 2021 17:08 - 51 minutes - 94.9 MBDo you ever feel like you are working hard, maybe even harder than you ever have, yet the results don't show it? It's as if your productivity is through the roof, but the outcomes are still lackluster. My guest today, Roy Redd, shares with me a concept he lives by called "Workability." In short it's finding what works, what gets results, and doing more of that, and getting rid of the busy work. Wouldn't that be nice?! Roy and I also dig into fear of failure really being fear of looking like ...
Stop Trying to Convince Your Doubters Your Ideas are Right with Douglas Ferguson
August 09, 2021 08:00 - 5 minutes - 9.72 MBHow much time do you waste trying to convince your doubters your ideas are right? Do you know how to facilitate a meeting or conversation to get the best results? Are all those meetings you and your team attend actually moving the business forward? What would it take to actually build a culture of innovation where people know how to connect and collaborate? Great news! My guest Douglas Ferguson and I talk about all of these things and more. He makes a compelling case for ignoring your doubte...
6 Soft Skills of Success
August 02, 2021 08:00 - 24 minutes - 44.3 MBSoft skills are not your technical skills that show up as a bullet point on your job description. They are the interpersonal or behavioral skills you actually rely on to do your job, live life, and get ahead. The ones that are hard to track but are equally, or more important. In fact, I'd argue that the technical skills you rely on to do your job are cost of entry and can become irrelevant. But, soft skills are lasting and critical. In this episode I'll share the 6 soft skills that lead to y...
Your Best Work Environment Begins On The Inside, With You
July 28, 2021 08:00 - 31 minutes - 58.9 MBDo you ever feel like you are not just working in your strengths, but actively against them? You are not alone. So many people feel that way. Maybe in school we were told we had to think and work a certain way, and that way didn't match our way. Or maybe a boss or work environment didn't allow you to bring your best self. Or perhaps you have been conforming to other people's ideas of what success looked like and you've lost sight of what might work for you? Well, if any of those resonate wit...
How To Be Indistractable with Nir Eyal
July 26, 2021 08:00 - 59 minutes - 110 MBDid you know only 10% of distractions come from your external world? The dings, the pings, the beeps, the pop up messages...only 10%. As Nir Eyal and I talk about, the real distractions come from what he calls internal triggers, or uncomfortable emotions we are trying to avoid. That's why we are busy, but not productive. Why we avoid the heavy lifts and focus our efforts on the easy and comfortable tasks. And as Nir explains, time management is actually pain management. We also talk about th...
3 Mistakes To Avoid When Building YOUR High-Performing Team
July 14, 2021 14:15 - 33 minutes - 62.1 MBYou may be able to do it alone, even get pride out of being a solo winner, but I promise you that you are white knuckling it way more than you need to, and you have major blind spots. You are most likely leaving opportunity and even greater success on the table without knowing it. One of the most important things you can do to go further, faster in work and life, is surround yourself with other high-performing people - to build your high-performing team. We all have teams, or can build one. ...
Soft Skills Take You From Unprepared to Unstoppable with Elan Divon
July 12, 2021 08:00 - 55 minutes - 41.2 MBImagine for a moment that your mind is like the music playlist on your phone. Yet in this case, you didn't add the songs. They were put there by your parents, siblings, bosses, neighborhood, teachers, etc. As my guest, Elan Divon shared with me, this playlist becomes your beliefs and behaviors, and it's often what leads to self sabotage and limiting beliefs. In this episode Elan and I delve into how to change that playlist, and reach your full potential. We also talk about the relevancy of s...
The Power of the Pause
July 07, 2021 08:00 - 28 minutes - 21.1 MBIn a culture that rewards busyness, many of us have lost sight of how important it is to pause. Science and studies show that pausing is actually one of the most productive things you can do. In fact research shows that for optimal performance we need both times of intense work and times of recovery. In this episode I cover how the culture of busyness is like a 100 to 1 tennis match you'll never win, and how the power of the pause is proven to increase productivity and innovation, while help...
Why the Everyday Innovator Method Works and Others Don't
June 30, 2021 08:00 - 40 minutes - 33.1 MBToday I'm answering three big questions. First, what's going on in the world that makes the skill of innovation so essential and sought-after? Second, why have your efforts to be an innovator or drive innovation in your clients or teams lead to lackluster or even failed results? Finally, what is this Everyday Innovator method and why does this fresh approach to innovation that work? I dig into how your paper skills become irrelevant, but the ability to adapt does not. How most innovation ini...
How to be Productive but not Busy with Dave Ruel
June 28, 2021 11:00 - 49 minutes - 37.5 MBWe glorify being busy and declare anyone that isn't double booked and overworked a slacker. But what if being busy isn't only the wrong benchmark of success, what if it's also working against you? Author of Done By Noon, Dave Ruel, and I talk about how to reframe your mindset around productivity and being busy, how working hard and working smart aren't actually an either or, the 3 type of freedom we are after, and the cost of drift. He also breaks down the main tasks you should be doing to b...
Avoiding Exhaustion with this Quick Tip
June 24, 2021 19:27 - 5 minutes - 4.58 MBAs I sit here on this Thursday afternoon I find myself more exhausted than usual. At first I thought it was the heat and a few late nights, but as I started to reflect I realized something else was going on. This week has been full of tasks that require building and creating new things. It's required developing proposals for new clients, scripts for new videos content, developing new marketing language - you get the point. Here's what I realized, all these tasks also require more energy to c...
7 Simple (and Innovative) Step to get Unstuck
June 22, 2021 20:49 - 12 minutes - 9.7 MBIt sucks to be stuck. You can be stuck in a big way, spinning your wheels and having no idea what to do next, or feeling so foggy you can't even see what's next. Or, you can be stuck in a lot of small ways, or in parts of your work and life. This usually shows up as spinning your wheels, having a sticky problem continually rearing its ugly head, feeling like you are trudging through mud, or just not getting the progress you need to feel like things are moving forward. In this episode I'm goi...
It's Time to Talk about Race at Work with Kelly McDonald
June 14, 2021 16:18 - 1 hour - 49.9 MBA key element of a high-performing team is recognizing, respecting, and leveraging the diversity of thinking on your team. In this episode, I interview Kelly McDonald about how to create a workplace that fosters inclusion, recognizes diversity as a strength, and cover some important "how-tos" from her newly released book, It's Time to Talk about Race at Work. We also cover how to deal with "nay sayers" and "de-railers," and how to make the business case that now is the time to make diversity...
Become an Everyday Innovator in 7 Days
June 10, 2021 02:21 - 13 minutes - 10.6 MBI challenge you to do three simple tasks a day, for seven days, and watch how you transform into an Everyday Innovator. I promise if you do what I talk about in this podcast, your beliefs, behaviors and actions will all align with your ability to innovate. Here's the thing, the brain's number one job is to confirm what you already believe. The brain likes to be in alignment so it matches the outside world to your internal world. When your internal world, or beliefs, believe you aren't innova...
7 Lessons of 2021
June 07, 2021 07:00 - 23 minutes - 16.6 MBI find myself constantly saying to people, "I can't believe it's June already." Now that we are just about half way through the year, it's time to do some reflecting. I sat down and thought about the big lessons I learned in 2021, or lessons that popped back up in my life. Some of these are personal, some are professional, some are super tangible, and some might feel like a ran. But I hope all of them help set up up for success moving into the back half of the year. Mentioned in this Epis...
The Power of Human-Centered Innovation
May 19, 2021 14:13 - 14 minutes - 13.2 MBInitiative fatigue, lack of buy-in, an unwillingness to change. This is what I hear from frustrated leaders when they call me to discuss why their innovation efforts are not getting results, or outright failing. You've probably experienced it: a new initiative to get innovation off the ground, an innovation process that you are now supposed to follow, and magically get break-through results, or a shift in culture that suddenly values innovation and all the collaboration and risk taking that ...
How To Trigger Flow & Achieve Peak Performance, Without Exhausting Yourself
May 17, 2021 07:00 - 53 minutes - 40.2 MBFlow and peak performance can feel elusive and unattainable. And it can feel like they are only for elite athletes or those with with life coaches and meditation rooms. But, today's podcast guest is going to change all that for us, and make flow and peak performance understandable and attainable for all of us. Steve Kotler is the founder of the Flow Research Collective and the author of the most recent book, Art of Impossible. He shares with me how to trigger flow, the impact of flow on ever...
The Four Traps That May Be Holding You Back
May 12, 2021 16:24 - 24 minutes - 18 MBDoes it ever feel as if your efforts to be an innovator keep meeting extreme resistance? Or have you ever felt like trying to be innovative feels more like an exercise in jumping over unnecessary hurdles? And finally, do you look around you and think, "wow, there are so many hurdles to innovation at my work." If you are nodding your head to any of the above, you are not alone. In my 25 years of experience I've come to see a pattern in the things that hold us back from being strong and confid...
How To Become An Everyday Innovator
May 11, 2021 22:40 - 26 minutes - 19.6 MBHave you ever wondered why some people seem to be natural born innovators, while others don't seem to have a creative bone in their body? Or have you been under pressure to be more innovative but can't seem to find the right tools to make it happen in a way that works for you? Or perhaps you are just tired of playing a mediocre game and want to dial up your performance. Here's the good news, in order to be an innovator you don't need to "become" anything. In fact, you were born with everythi...
Resistors and Drivers of Change and Innovation
May 05, 2021 07:00 - 28 minutes - 22.9 MBDo you remember playing tug-of-war as a kid? It was a game of two teams holding on to either side of a rope, and each team had to try to pull the other over a line down the middle. When it comes to change and innovation, that’s exactly what happens individually, in our teams, and in our organizations – it’s a constant tug-of-war between the resistors and drivers of change. On one side, you have the resistors of change, that hold change and innovation back. On the other side, there are the ...
What It Takes To Build A Successful Business With Paul English
May 03, 2021 07:00 - 47 minutes - 35.7 MBWhether it's putting together the perfect team, experimenting with your messaging, or finding your competitive differentiation, today's guest has been through it. As the co-founder of Kayak, the top travel site, and founder of Moonbeam, podcast platform, Paul English has incredible experience and insights to share. We even delve into how to be productive when there's so much to do. Mentioned in this Episode: bombbomb.com kayak.com moonbeam.fm Xiangqi.com
Cognitive Dissonance is Your Subtle Sabotager
April 28, 2021 07:00 - 21 minutes - 15.7 MBHave you ever held two conflicting thoughts? On one hand you believe you are a strong leader, yet on the other hand you believe you aren't worthy. Those conflicting thoughts, or beliefs, can cause anxiety, frustration, anger, discomfort and even self-sabotaging behaviors. It's called "cognitive dissonance" and it's the subtle sabotager keeping you from your goals. In this episode I break down what it is, how it hows up and 3 tool to overcome it. Don't forget to go to our website and get the...
Fixing Your Foundation and Gaining Momentum Toward Your Goals
April 26, 2021 07:00 - 58 minutes - 43.3 MBOur mindset, our behaviors, and our actions either push us forward towards our goals, or pull us back, and keep us in place. Today's podcast interview is going to show you how to stack your positive habits, and minimize your negative habits across the 5 foundational areas of your life. My guest, Will Moore, is out to create a momentum movement and once you listen to this interview, I know you'll want to be a part of it. His "gamification" of habits will help you shift your momentum immediate...
The Up and Downside of Vulnerability with Hilary Blair
March 30, 2021 09:00 - 1 hour - 58.3 MBVulnerability is often cited as a key factor in deeper connections and open communication. Yet, after a year of working virtually, it can feel like real communication and connections being lost, and in addition to that, the concept of vulnerability has changed and left us feeling overwhelmed and exhausted. Hilary Blair, an expert in the area of communication, joins me to talk about the downsides of vulnerability, and what we can do to adapt. Hilary Blair is the CEO, Founder, and Lead Coach...
Why Your Problems Won't Go Away
March 26, 2021 07:00 - 17 minutes - 16.2 MBDo you have a problem that keeps rearing its ugly head? No matter how many times you solve it, it just won't go away? Or do you have a task that's been on your to-do list for months, even years, yet never gets completed? And, not completing it is causing wasted time, energy and effort? The issue you face isn't the problem or the task, it's the size. When what you face is too big, your brain can't wrap its head around it. Your actions can't catch up with the effort it would take to get to co...
Financial Intelligence 101 with Henry Daas
March 23, 2021 09:00 - 53 minutes - 50.2 MBOne of the things we don’t talk enough about is money. However, money and financial intelligence can push us forward or hold us back from reaching our goals. Why? Money and the way we think about money tends to control and cloud our emotions, as well as influence how we go through the day, and having a handle on it can help open up new paths for yourself. Henry Daas, Financial Intelligence guru, joins me on the podcast to give us some insights and tips into understanding our money. Henry D...
Why Your Change Model Failed
March 19, 2021 15:06 - 10 minutes - 9.46 MBThere are a million change models out there...and most of them don't work. As I discuss in this quick rant podcast, they fail because of two simple reasons. First, "models" are point-in-time exercises, and second, they are missing the most important element, the contribution roadmap. This is the why, what and how your teams contribute to the change. How they make a meaningful difference and support the bigger vision. This matters up, down and sideways on the organizational ladder and is ofte...
Life Lessons from an Ironman Champion with Dave Scott
March 16, 2021 09:00 - 59 minutes - 55.8 MBWhat do the Ironman Triathlon and life have in common? A lot, it turns out, and there are so many lessons we can take away from the Ironman competition that also apply to life. When I decided to try my hand at the Ironman Triathlon, all my research led to Dave Scott, six-time Champion of Ironman Hawaii who is the Ironman Hall of Fame. Dave started doing triathlons in 1976, and first competed in Ironman Hawaii in 1978. He won six times in the ’80s, came in 2nd thrice as well, and finally ende...
Disrupting the Food Industry with Drew Munro of UpMeals
March 09, 2021 10:00 - 48 minutes - 45.8 MBWhether you're in the food business or not, disruption and thinking differently in an industry that has been the same for a while is something that applies to all of us. Drew Munro is someone with a passion, and a vision of disrupting the food category but not in the way we're used to — all because he saw a need in the market that wasn’t being fulfilled — and he joins me on the podcast to share his journey of approaching a traditional industry from a new angle. Drew Munro is the Co-Founder...
Getting Into A State Of Flow Isn't A Magical Accident
March 05, 2021 12:32 - 15 minutes - 13.8 MBWhy do the innovation & creativity "experts" make it seem like being in "flow" or achieving "peak performance" is a magical accident that only a few ever access? Because it makes them feel special and worth their overly priced fees. But they aren't worth it and flow isn't a magical accident. In fact it's something you can activate any time you need it. In this episode I talk about how you can get into flow: that place of peak performance, all engines firing, you lose track of time. Mentio...
Why understanding Amazon is critical to understanding your customers
March 02, 2021 10:00 - 39 minutes - 37.2 MBThere’s no denying that Amazon has changed the way we live. It’s not just about the ease and convenience of buying things on Amazon that I’m talking about — Amazon, as a company, has completely changed our perceptions about shopping online, and elevated customer expectations. That’s why it’s so important for us to understand Amazon, regardless of where you’re coming from, and Jenna Lieber is just the expert with insights about Amazon you need to hear from. Jenna Lieber is the Client Servic...
The Confidence Difference
February 26, 2021 08:00 - 57 minutes - 46.7 MBHave you ever experiencing that moment where you wanted to speak up and do something bold but that little voice in your head stopped you? Or maybe you have a burning desire to go after a dream but you can't seem to get out of your own way long enough to pursue it? Me too! That's why today's episode is all about confidence. I've learned the hard way that being a strong innovator and all around powerful person has less to do with skills and more to do with confidence. Today, I'm going to delve...
3 Impactful Pieces of Advice
February 23, 2021 10:00 - 14 minutes - 14.3 MBHave you ever received a piece of advice from a mentor that was so profound that it stuck with you for years? It may have influenced your behavior or decisions, and over time, you may have internalized it and started to live it to the point where you’d forgotten it came from someone else. In my career, I’ve come across three of those pieces of advice that have really changed my perspective and way of thinking and stuck with me for years, and I’d like to share them with you. The decisions ab...
Having a Vision Beyond Yourself
February 16, 2021 22:13 - 38 minutes - 35.3 MBWhen it comes to innovation and creativity, sometimes having a vision bigger than yourself and your self-interest can be the driving force that pushes you to take your ideas to the next level. Kate Sullivan, powerhouse of experience, insight, and personality, joins me in this episode to dig into what makes people innovative and successful.Kate Sullivan is the creator ofTo Dine For, a program on PBS that is currently in its third season. On her show, Kate brings together her personal passion ...
3 Keys To Get Your Team Over Decision-Fatigue
February 12, 2021 14:23 - 7 minutes - 6.5 MBIf you type in “decision maker” into google the first 4 results that come up are random decision generators. You put in the question or your options and the decision makers decide for you. It’s on the top of the page because people are searching for it. Why? Because many people are dealing with massive decision fatigue. Rapid changes produces decision fatigue. In this episode I'm going to dive into how decision fatigue shows up (paralysis, stagnation, aimlessness)and 3 keys for flipping it i...
Building a Culture of Experimentation
February 09, 2021 10:00 - 53 minutes - 50.1 MBWhether you are operating in a startup space or a part of a huge company, something that has a huge impact on innovation is the culture of experimentation. Yet, this is not easy to cultivate in a company and requires careful and thoughtful actions from everyone. Brian Ardinger has some insights about how best to build cultures of experimentation, and the methods to do it. Brian Ardinger is the Director of Innovation at Nelnet, most commonly known for being a student loan service, but which...
Speak Less, To Innovate More
February 05, 2021 18:29 - 10 minutes - 10 MBThe key to being a real innovator is simple: speak less. In this episode I share how "shutting up" is the key to uncovering innovative ideas. Mentioned In This Episode: Facebook group Everyday Innovators Online Academy Inside LaunchStreet Podcast
Getting People to Listen to Your Ideas
February 02, 2021 10:00 - 23 minutes - 22.7 MBOne question I keep getting from a lot of people is, How do I get people to listen to my ideas? And the interesting thing is that these people are coming from two very different ends of the spectrum. On the one hand, I have people who are struggling with being seen as too young or inexperienced, and so their ideas aren’t being taken seriously. On the other hand, I have people who are “overly experienced” and who have been on the job for a long time and are perceived as being stuck in their w...
Healthy Versus Unhealthy Mindset From The View of a 12 Year Old
January 29, 2021 08:00 - 14 minutes - 10.8 MBSomehow, kids just have a way of being blunt, direct and insightful without even trying. This podcast is a treat and full of value bombs. My sons and I often sit on the couch and chat before they go off to school. Sometimes what they say is so wise beyond their years that I started recording them. I don't often share or bring my kiddos into my work but this conversation with my 12 year old was too good to keep to myself. So, here's Ari in a moment we call, "you got me monologuing," talking a...
Keeping the Magic Alive
January 26, 2021 10:00 - 26 minutes - 25.2 MBWe’ve all been there. We get started on a new project and we’re all excited and brimming with new ideas, but over time, we tend to fall back on old tricks and habits. It feels like the magic fades and it becomes so hard to keep it going, especially when the doubting and naysaying comes in. So, how can we keep our magic from getting stale as time passes? It comes down to Kelley and Conner’s Emotional Cycle of Change — that’s why we start off with magic and excitement but then it dips down, ...
What I Believe About Your Ability to Innovate
January 22, 2021 08:00 - 10 minutes - 7.8 MBI'm often asked why I focus so heavily on human-centered innovation and why I know that's the difference between mediocrity and amazing. Well, in this quick episode I'm going to tackle that question and give you some quick but eye-opening context to how I know you have more to give too.
Pushing Through the Bottom of the J-Curve
January 19, 2021 10:00 - 20 minutes - 20.1 MBMost of us start off the new year with some ideas or resolutions of things we want to achieve, improve, or change from the previous year. However, not a lot of us make it to the end of seeing our resolutions through an entire year. What’s stopping us? The reason for this — and the reason why most innovation efforts and behavior change efforts fail is that we reach the bottom of the J-curve and give up when faced with negativity, doubt, and frustration. We often think that change and innova...
How Steve Taught Me He's Not The Only One That Can Innovate
January 16, 2021 00:34 - 50 minutes - 38.6 MBI used to believe that being innovative or considered an innovator was only for the select few. You know the ones with the blue streaks in their hair, the funky glasses and cool shoes. Turns out, I was totally wrong. Steve showed me the hard way that innovation is for everyone, even me (and you). This is actually a flip interview where one of my IQE partners, Chris Chopyak is interviewing me for a Client she is working with. Mentioned in this episode: Chris Chopyak's company - Ar...
Three Keys To Human Performance
January 12, 2021 10:00 - 23 minutes - 22.5 MBWhy do some people elevate to their highest level, and some people don’t? How can we all tap into our incredible ability to innovate and put it to work to perform at our maximum potential? In reading and researching the topic of human performance, I realized that the foundation to elevating human performance lies in our ability to innovate, and there are three keys to unlocking it. Find a story that works for you and stick to it: What’s the story you tell yourself to keep you hungry and f...
How To Unleash Your Innovative Mind and Break Down Silos
January 08, 2021 08:00 - 8 minutes - 7.21 MBHave you ever worked with or met someone that is clearly on top of their game? They have the energy, the ideas and the voice to make things happen? That would describe today's Everyday Innovator Spotlight, Kelly Foster. I write about her in depth in my book, Innovation Is Everybody's Business, and I'm excited to share what she's up to in my podcast as well. I think we can all learn something from how Kelly understands and aligns with her Everyday Innovator strengths ( Collaborative Tweaker) ...