Infinite Shelf - An Omnichannel Podcast by Future Commerce
39 episodes - English - Latest episode: 8 months ago -Join our host Ingrid Milman Cordy, a retail and digital commerce veteran, as she explores the modern omnichannel landscape, and brings fun to our otherwise tech-heavy retail ecosystem! This weekly show will introduce you to the people who make the brands, the products, and the services that blend the right recipe of connection, relevance, emotional attachment, and, of course, profitability.
Infinite Shelf is neither an eCommerce podcast nor is it just another omnichannel podcast. This is a podcast for human-centric retailers.
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Episodes
A Season of Moments
August 29, 2023 11:00 - 48 minutes - 44.2 MBFrom discussions on leadership, brand strategy, pop culture moments, and unique takes on how it’s all intertwined, Ingrid and Orchid brought a meaningful and fun season together. In this last episode of the season, Phillip and Brian join Ingrid to share their favorite moments and what made Season 3 so insightful. Comrades in the Trenches {00:07:55} “Season 3 with Orchid came together in this way where we started talking about how everything is intertwined and everything is intermingled li...
Don't Ignore Your Fans
August 08, 2023 11:00 - 46 minutes - 42.8 MBIngrid and Orchid sit down to dish out their hot takes on what is happening in the news. Does Threads have what it takes to survive? Did Instant Pot “sh*t the bed” when it came to customer retention and repeat sales? Did Vanmoof invest too much money into a niche market? Tune in to find out. Battle for Attention {00:11:32} “Whether or not Threads is going to be a place where legitimate discourse happens, based on pieces written by career journalists, or if it's just going to be an echo cha...
What's in Your Closet?
August 01, 2023 11:00 - 52 minutes - 47.8 MBIs it possible for a brand to actually change consumer perception? Are you thinking about your values before you hit the order button? Do influencers affect your purchasing habits? Erika Dyer, Producer at Future Commerce and Infinite Shelf, joins Ingrid and Orchid to offer a Gen Z perspective on what’s working and…what’s really not. A Little Sus {00:16:03} “We think about this all the time. Which age group influencer is the individual that we're trying to connect with whatever type of aud...
Human-Centric Leadership
July 25, 2023 11:00 - 40 minutes - 37.2 MBNothing is better than a great leader, but also nothing is worse than a poor leader. It takes humility and kindness to lead well, and a great leader must learn the importance of putting ego and insecurities aside for the greater good. Enter the million-dollar question: Are great leaders born to lead or can they be taught and rise to the occasion? “Help Me Help You” {00:05:15} “How I think about leadership is that you can be a leader no matter your role or your rank or whatever it is. There...
The Growth v. Profitability Cage Match
July 18, 2023 11:00 - 37 minutes - 34.6 MBGet ready for an epic showdown as Ingrid and Orchid step into the ring to explore the ultimate cage match between profitability and growth! It's a no-holds-barred battle. Can both profitability and growth survive this ruthless brawl, or will one be forced to tap out? Brace yourself for bone-crushing trade-offs and discover the true costs of mismatched contenders. This year, every move is under the spotlight; so tune in for the fight of a lifetime! One Leg At A Time {00:05:36} “Profitabil...
The Work Love Languages
July 11, 2023 11:00 - 26 minutes - 24.7 MBLet’s be honest, we ALL have “internal hurdles” in our work life. Whether CEO or intern, problem-solving and effective communication can be a challenge. How can we overcome these issues…besides a weekly therapy session? Enter in: The Work Love Languages. We all know “The 5 Love Languages” to better understand your relationship and partner, but have you considered learning your work love language to understand yourself and your coworkers? Listen in as Ingrid and Orchid explore their work love...
Dear Ingrid and Orchid
June 27, 2023 11:00 - 38 minutes - 35.5 MBIt’s Ask Me Anything Day here on the Pod and Orchid and Ingrid drop some great advice in today’s episode. Could Toys R Us have survived if they adapted? Is the Age of the Influencer coming to an end? Tune in to hear your questions answered and check out our Instagram @_infiniteshelf for a post-episode treat! Get Your Sh*t Together {00:02:16} “A significant trend is that retailers know they have to rethink the in-store experience, but they're not quite sure how to do it. A prime example of ...
Succession IRL
June 20, 2023 11:00 - 37 minutes - 34.1 MBThere comes a time when every DTC company hits the pause button and asks, “What’s next?” Cue the Patrick Bateman and Kendall Roy mergers and acquisitions quotes. If acquisition does end up being an option, when you cede power as a founder, will you be happy with what the new parent company decides to do? Will your legacy live on? Secret Sauce {00:11:11} “When we're talking about multinational corporations or larger corporations, usually you got to make sure that you've got a healthy busine...
Fake Relatability
June 13, 2023 11:00 - 34 minutes - 31.8 MBHave you ever seen an influencer trying to be relatable with their 20 step morning routine and just…immediately unfollowed? Welcome to the club! Join Ingrid and Orchid today as they talk fake relatability, aspirations, and understanding what your brand is fundamentally. Plus, stick around for an exclusive sneak peek into Orchid’s Tiktok for you page results! Kudos Venn Diagram {00:09:56} “I think of all social media platforms as different neighborhoods, and knowing the neighborhood that yo...
Old-school vs. New School
June 06, 2023 11:00 - 41 minutes - 37.9 MBWith so many recent changes in media, it’s important to remember that media does indeed change, but it doesn’t ever go away. Who is going to rule the new class of media, of brand development, of DTC? What is DTC today and how are we approaching it and what do we keep from the DTC heyday into its new evolution of growth? Listen now and join the discussion! Tirade Against the Funnel {00:05:12} “There's a lot of user behavior that was adopted during COVID that was extremely digitally centric ...
Millenni-olds and Gen Z-ers
May 30, 2023 11:00 - 41 minutes - 37.7 MBThere have been many noticeable changes in the workplace over the past few years. How does your brand authentically align with your values? How do you build that in a way that is authentic and meaningful while still being professionals? How do you use how you show up to work and the norms of that as a way to create less distraction from the meaningful work that's done, but not in a way that is gatekeeping access to everyone? Listen now and join the discussion! The Art of Simplification {00...
“Direct With Consumer”: The Power Dynamic Shift from Brand to Consumer
May 23, 2023 11:00 - 35 minutes - 32.9 MBWelcome to Season 3! Infinite Shelf is back and Orchid Bertelsen, Chief Operating Officer at Common Thread Collective, is joining Ingrid as co-host this season, and there is much to discuss this season. What do we do with DTC next? What is that balance between making it feel like you have a dialog with your consumers and you're connected to your consumers, but ultimately, as the brand, being the expert and the one making the curated decisions? How do we go forward from here? Listen now! Not...
It's a Wrap
May 16, 2023 11:00 - 50 minutes - 46.3 MBLooking back over the scope of Season 2 of Infinite Shelf, starting with some real problem-solving situations with great guests who shared willingly about their experiences and moving into the second part of the season about how we connect as humans and how that relates to the brand, Philip and Brian from Future Commerce join Ingrid to recap Season 2 and offer a sneak peek into what is ahead in Season 3. Listen now! Stay Curious {00:05:45} “There's a lot of existentialism in the purpose. W...
Memory
November 23, 2022 12:00 - 28 minutes - 25.7 MBWhy is it that memories of your grandma’s cereal offerings can be such a powerful and nostalgic memory? Ingrid and Kiri talk about the power of memory when it comes to content and commerce and how this element of our human experience can be such a beautiful way for brands to build a legacy that lasts to future generations. Beautiful Nostalgia There has been a big flight back to legacy brands and national brands that has escalated during times of uncertainty and turmoil, for that sense of ...
Purpose
November 16, 2022 12:00 - 31 minutes - 29.1 MBThere has never been a time like now where customers expect such a relationship and purpose from brands. How are brands to think about this and handle this well while staying true to who they are? And how many consumers are actually driven to purpose-focused brands? Like a Downton Abbey Valet We each have a reason and a purpose we are striving for, and it’s part of what drives us as humans Purpose should be high priority for brands, and that includes their purpose in the world and consume...
Curiosity: The Underutilized Human Trait
November 09, 2022 18:21 - 26 minutes - 23.9 MBContinuing on our journey through the ten key human experiences that make us who we are and how that relates to content and commerce and brands that we are a part of and that we love to consume, today's episode is all about the human characteristic of curiosity. How can curiosity be understood and better used within the world of content and commerce? Surprise and Delight We are inquisitive creatures, and there is a powerful connection between our curiosity and commerce Free gifts with pur...
Creativity and Storytelling
October 31, 2022 11:00 - 35 minutes - 32.4 MBAlthough the audience may change, storytelling is a human trait that is underestimated and very powerful for brands. BUT, how does a brand stay within the proper boundaries of who they are and who their audience is without overstepping into cringe-ville? How Much is Too Much? The need for creativity and storytelling has exploded in the last few years and has shifted from idealism to realism We still need a brand team to work on vision and cohesiveness but we’re adding on every day content...
Community Building & Belonging
October 26, 2022 11:00 - 38 minutes - 35.5 MBWe are social beings who need community and long to create meaning through the relationships in our life. How do we interact with brands, consumers, and the products surrounding us to really engage with each other? Listen as Kiri and Ingrid dive into the human need for community and belonging. “IYKYK” We use brands and social signals as a way to make decisions about what we’re going to do with/put in our bodies Minecraft is a platform that has generated a community and has become not just...
This Is Vulnerability - Part 2
October 12, 2022 11:00 - 26 minutes - 24.1 MBThis is the second part of a 2-part conversation! If you haven't had a chance to listen to part 1 yet, head over to Infinite Shelf Season 2 Episode 5. What is Infinite Shelf? It represents the humans on one side of the shelf that’s being stocked and prepared and the humans on the other side that are buying and participating. Where has Ingrid been over these past few months? Listen in as she shares and introduces her new co-host, Kiri Masters. Creating Space There is a human-centric shelf...
This is Vulnerability, Part 1
October 05, 2022 11:00 - 21 minutes - 19.4 MBWhat is Infinite Shelf? It represents the humans on one side of the shelf that’s being stocked and prepared and the humans on the other side that are buying and participating. Where has Ingrid been over these past few months and why is she back? Listen in as she shares and introduces her new co-host, Kiri Masters. Creating Space There is a human-centric shelf. There is a long dinner table. Human emotion, connection, curiosity, and our need for human connection are important matters We nee...
“Metaverse is Just the Internet Now” (Live from ShopTalk 2022)
April 06, 2022 11:00 - 40 minutes - 36.8 MBCome At Me PacSun Everything and everyone is all about the metaverse right now. Brian is starting to think that the “metaverse is just the internet now.” Maybe it is, hence why some think NFTs, crypto, and bitcoin are part of the metaverse as well. When we think about DTC we have to remember what the entailed vision was: “to disrupt the existing industry or category with a product that is equal to or better than the existing products that are available and make them more affordable and ge...
[Bio]hacking Privacy Updates (Feat. Lauren Berlingeri and Katie Kaps, Co-Founders of HigherDOSE)
March 29, 2022 11:00 - 46 minutes - 42.6 MBThe Pain of Privacy Updates and Acquisition Tracking HigherDOSE strikes an interesting balance between Wellness, Biohacking, and Tech. Their products are rooted in research to help their customers really get the most out of HigherDose products. We all know that the new iOS privacy updates and decrease in Facebook and Google analytics is a huge problem for marketers. Ingrid offers her advice as a three-pronged approach. Prong 1: Don’t just look at CAC (Customer Acquisition Cost), look more...
Problem Solving Masochists - AKA Amazon Experts (With Gabi Viljoen, VP of Amazon Strategy for Garden of Life)
March 18, 2022 11:00 - 46 minutes - 42.4 MBWorkshopping the launch of a “Brand New Item” LIVE, ON AIR: Gabi is an Amazon guru, and the VP of Amazon Strategy for Garden of Life, a wellness company on a mission to empower extraordinary health “The great thing about Amazon is it is the window into the mass market.” -Gabi There are some perks to selling products on Amazon. Many individuals are typing and searching for products, they’re spoiled for choice. While on the other hand, it can be incredibly hard to not just be buried in the ...
The Caring CEO’s People Dilemma (Feat. Joe Fisch, CEO of Wine Access)
March 08, 2022 12:00 - 1 hour - 55.2 MBWorkshopping for the Future Joe Fisch is the CEO of Wine Access, a web platform that makes it easy to discover wines through expert curation and their satisfaction guarantee. Wine Access is all about curation, content, and customer service. Joe believes that these three things are the core to Wine Access and everything else builds around it “Any time I'm meeting with anyone on my team, I always ask how they see the world? Is it through numbers? Is it through sounds? Is it through words? I...
The False Dichotomy of Brand Vs. Conversion - SEASON 1 FINALE (Conversation with Michael Bower, Founder/CEO of Nyla)
January 25, 2022 12:00 - 44 minutes - 40.3 MBFor the last episode of Season 1, Ingrid is joined by Michael Bower, the Founder and CEO of Nyla. They talk about everything from the false dichotomy of the brand and conversion tension, how to look at the future agency models, DTC technology, and so much more. Listen now! The Forever Changing Landscape of eCommerce {00:06:20} “But there's a language also in the thought process and the way that we address problems. And I think that there's a similar but distinctly different language that f...
"Look Inside Before Looking Outside" (Talking Talent with Arielle Knutson, former VP of Marketing at Nuun Hydration)
January 19, 2022 12:00 - 42 minutes - 39.1 MBIngrid is joined by Arielle Knutson, former VP of Marketing at Nuun Hydration. They chat about her time at Nuun, building cultures and working environments, to building brands that people love and don't want to live without. Tune in now! The Impact of Culture and Leadership {00:09:21} “But I think some of the things that I always tried to stay mindful of, that I think really made that difference and that impact for Nuun as a brand is look inside before you look outside.” - Arielle {00:10...
Trust is a Must (Conversation with Isaac Newton, Co-Founder/CEO of Pattern)
January 13, 2022 12:00 - 45 minutes - 42.1 MBToday, Ingrid is joined by Issac Newton, Co-Founder/CEO of Pattern. Tune in to hear their conversation about what it takes to have trust in our partners. From hiring, to becoming servant leaders, and creating a safe environment. Listen now! What’s Bigger Than Trust? {00:11:31} "Hey, maybe we should do something together. We still have great chemistry. We love working together, we respect one another..." - Isaac {00:20:58} “Because the match means everything and they're not going to be ha...
Mid-season Highlight Special
December 28, 2021 12:00 - 38 minutes - 35 MBToday on the pod, Phillip and Brian are back joining Ingrid in chatting about their mid-season favorite episodes. Tune in now! Halftime Reflection…”What’s Going on Everyone?” {00:02:14} “He actually listens to the episodes with a pen and paper and a notepad next to him so that he can write down some of his thoughts as he's listening so he doesn't forget when we are talking about it later.” - Ingrid {00:05:32} “What struck me here is it reminded me of a conversation that we had in a simple...
Web3 BTC DOA FUD WAGMI: WTF (with Michael Janiack, Co-Founder and Executive Creative Director at Pattern)
December 22, 2021 12:00 - 57 minutes - 52.4 MBToday we are talking Blockchain, Metaverse and Web3. Michael Janiack, the Co-Founder and Executive Creative Director at Pattern joins us to talk all about it. Tune in now to hear this enlightening conversation
Web3 BTC DOA FUD WAGMI: WTF (with Michael Janiak, Co-Founder and Executive Creative Director at Pattern)
December 22, 2021 12:00 - 57 minutes - 52.4 MBToday we are talking Blockchain, Metaverse and Web3. Michael Janiak, the Co-Founder and Executive Creative Director at Pattern joins us to talk all about it. Tune in now to hear this enlightening conversation! Your identity is in your back pocket {00:04:53} “What it means to me at its core is essential that rather than being based largely on private servers, Web3 is largely, the idea is to largely base it on public Blockchains. That is the core fundamental difference between where we've b...
Brand is a Loose Term (talking Amazon with Garrett Bluhm, CEO of Drafted Commerce)
December 14, 2021 12:00 - 41 minutes - 38.2 MBIngrid’s good friend and colleague, Garrett Bluhm, joins the pod today to talk about all things Amazon. There are a lot of things going on within the Amazon world at all times, but this episode is dedicated to what it means to be a brand, quote-unquote on Amazon, what that looks like going into 2022, and the epic growth of Amazon consolidators aggregator machines. Listen now! Building a Brand fit for Amazon {00:04:16} “And one of those things that I've been interested in following is just...
Make It Once, Sell It 2,3,4 Times (A Conversation with Wilson Griffin, Co-Founder/CEO of Recurate)
December 07, 2021 12:00 - 33 minutes - 30.7 MBToday I have a conversation with Wilson Griffin of Recurate to talk about why and how brands can take charge of their secondhand market capitalization while doing the most impactful thing a fashion brand can do where it's sustainability.
Make It Once, Sell It 2,3,4 Times (A Conversation with Wilson Griffin, Co-Founder/COO of Recurate)
December 07, 2021 12:00 - 33 minutes - 30.7 MBToday Ingrid has a conversation with Wilson Griffin of Recurate to talk about why and how brands can take charge of their secondhand market capitalization while doing the most impactful thing a fashion brand can do where it's sustainability. Can I gain value in this purchase? {00:06:00} “But I love the concept that you're sort of taking the brands away from this pattern of create something, sell something, create something, sell something. Where it's like, create something and then sell ...
Empowering Teams 101 (Conversation with Michelle Bacharach, Founder/CEO of FindMine)
November 30, 2021 12:00 - 39 minutes - 36.6 MBAt some point, we all find ourselves stuck in our mission to accomplish a goal. We're unable to move forward, solve the problem, or convince people to see things in a new way. We just get frustrated. These are moments where the connections that we make with the humans around us make a huge difference. Michelle Bacharach, Founder/CEO of FindMine joins Ingrid today to chat about empowering our teams in this mission. Listen now! Building Successful Innovation Teams {00:02:41} “So most brands ...
The Discount Drug (Interview with Givz Founder/CEO, Andrew Forman)
November 23, 2021 12:00 - 31 minutes - 29.3 MBWe keep it real here on Infinite Shelf. We don't paint a shiny varnish on a messy topic and gloss over the details. We put on our reality hats, face facts, and try to solve the problem as best we can. Today on the pod we'll do exactly that in Ingrid’s interview with Givz Founder and CEO, Andrew Forman. Listen now! Discount Double Check? {00:04:09} “First, brands are trying to get away from discounts as much as humanly possible. They recognize it brings in the lowest lifetime value custo...
Toy or Tech? (Chat with Madison, CEO/Founder of The Mada App)
November 16, 2021 12:00 - 28 minutes - 25.8 MBJoining Ingrid today is Madison Semarjian, CEO/Founder of The Mada App. Tune in to hear a thing or two from Madison about designing and launching products that people will love. Out with the old, in with the new. {00:03:28} “So I really wanted to figure out how we can use artificial intelligence and other technology to really build this meaningful connection with younger generations? So, yeah, that's kind of how it came about.” - Madison {00:04:03} “So, you know, my age group is the fi...
Mini Dream Teams (feat. April Uchitel, Co-Founder and CEO of THE BOARD)
November 09, 2021 12:00 - 50 minutes - 46.5 MBToday on the pod, Ingrid sat down with April Uchitel, Co-Founder and CEO of THE BOARD. They chat about talent and the humans behind the brands that bring brands to life. PLUS: product development, distribution, marketing, and everything in between that wouldn't be possible without those people. Listen now! “It gets lonely at the top” {00:06:03} “A lot of young entrepreneurs moving at the speed of light, you know, kind of that move fast, break things, don't ask for permission and apologize ...
Can We Stop Being So Dang Binary?!?
November 02, 2021 17:00 - 40 minutes - 37 MBWhat does it mean to build brands and products that people can't live without?? Join Ingrid Milman Cordy, as she tries to answer that question and explores what it takes to make brands, products, and services hit the right recipe of connection, relevance, emotional attachment, and, of course, profitability. This is not just another eCommerce podcast, nor is it just another omnichannel podcast. This is a podcast for human-centric retailers.
Introducing Infinite Shelf
October 28, 2021 19:49 - 2 minutes - 2.3 MBThis is not just another eCommerce podcast. Join Ingrid Milman Cordy as she explores what it takes to make brands, products, and services hit the right recipe of connection, relevance, emotional attachment, and of course, profitability. What does it mean to build brands and products that people can't live without? Join us on the Infinite Shelf journey to find out.