"Look Inside Before Looking Outside" (Talking Talent with Arielle Knutson, former VP of Marketing at Nuun Hydration)

Ingrid is joined by Arielle Knutson, former VP of Marketing at Nuun Hydration. They chat about her time at Nuun, building cultures and working environments, to building brands that people love and don't want to live without. Tune in now!

The Impact of Culture and Leadership {00:09:21} “But I think some of the things that I always tried to stay mindful of, that I think really made that difference and that impact for Nuun as a brand is look inside before you look outside.” - Arielle{00:10:47} “But I think the magic really happens when an internal team that's working together to collaborate, to create a brand, it's like when they have that kind of brand and culture internally, the way that they bring it to consumers is just incredibly, incredibly authentic. And it's not a mission to make it seem authentic to consumers.” - Arielle{00:17:30} “And I think that the culture of giving people, like celebrating people trying their best and scaling up versus, like everything is for the win has actually created a safe environment for people to try new things without being afraid of failure, and I think that that has been a major game changer and enabler…” - Ingrid{00:24:03} “So if as leaders were going to ask our teams to, you know, launch programs successfully and achieve results and do more faster, better, that's what we're all always asking, then the utmost servant leadership approach is in order to do all of that, your team needs something from you as well.” - Arielle{00:33:17} “And I have to say that in almost all cases, that has served me and the team really well because I think that it is so much easier to teach a candidate or a new person joining the team, "This is how we x y z," because the reality is for most job functions, every single company, most companies, are going to do things differently.” - Arielle{00:39:44} “And so to really think about how your brand functions internally before you think about how it functions externally is the right order of operation to make sure that the team is sound and that the culture and the brand and the mission really, really are scalable.” - ArielleAssociated Links: Check out the latest on Arielle KnutsonLearn more about Nuun HydrationLove your new host? Check her out on LinkedInCheck out other Future Commerce podcasts

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