In the Sauce artwork

In the Sauce

240 episodes - English - Latest episode: 1 day ago - ★★★★★ - 73 ratings

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.

Careers Business Society & Culture products grocery retail hrn education consumer packaged goods how-to business in the sauce alison cayne
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Episodes

Building SEO

September 29, 2021 05:00 - 1 hour - 56.5 MB

Ilan Nass is the Chief Strategist at Taktical, the marketing company that helps brands scale through Cross Channel Strategies, Creative Storytelling, and Efficient Media Buying. On this episode of ITS, Courtnie guest-hosts and asks Ilan ALL the questions: What is/how do emerging brands optimize SEO, how do brands maximize ads and set reasonable expectations, and after all the hoopla, what the heck happened with IOS14? Heritage Radio Network is a listener supported nonprofit podcast network....

Building in the Right Channel

September 15, 2021 16:48 - 54 minutes - 50.1 MB

Sashee Chandran is the founder and CEO of Tea Drops, the organic, ground leaf teas that dissolve into your cup - no bag or infuser needed. On this episode of ITS, Sashee and Ali talk about sales channels and alignment - not every product makes sense in every channel, and every product has a few channels that really make sense. They also chat subscription, why it can be huge for a brand, but why it also requires more attention than you think. Heritage Radio Network is a listener supported no...

Building Wholesale in a Sea of DTC

August 25, 2021 13:16 - 58 minutes - 53.2 MB

Margaret Wishingrad is Co-Founder and CEO of Three Wishes, the cereal that is revolutionizing breakfast aisles in grocery stores across the US. On this episode of ITS, Margaret tells Ali how Three Wishes is building through grocery stores, optimizing organic marketing rather than ads, and focusing on one very basic consumer change. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.

Building Real Sustainability

August 18, 2021 18:58 - 56 minutes - 51.4 MB

Caroline Cotto is the Co-Founder & COO of Renewal Mill, an upcycled food company fighting climate change. Azora Zoe Paknad is the Founder of Goldune, a new e-commerce brand and marketplace making sustainability more fun, more inclusive and more digestible. On this episode of ITS, Ali and her guests talk about expanding the consumer perception of sustainability, driving people toward more conscious consumption in a more inclusive way, and what founders can do to build real sustainability into...

Building in Brooklyn

August 04, 2021 20:31 - 1 hour - 55.6 MB

Chitra Agrawal is Co-Founder of Brooklyn Delhi, the Indian condiment company she grew out of a thriving food blog and cookbook. On this episode of ITS, Chitra and Ali talk about consumer education, when a founder needs to get out of the kitchen, and what it's like (or how to manage) working with your husband. Image courtesy of Liz Clayman. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplec...

Building with Kroger

July 22, 2021 01:52 - 41 minutes - 37.7 MB

LeShaun Smedley is the Manager of Corporate Supplier Diversity for the Kroger Company. He leads the effort to build a more diverse, equitable supplier base for the $121 billion grocery company that has over 2800 stores with 11 million customers a day. On this episode of ITS, LeShaun tells Ali how Kroger works, what we can bring to the table as emerging brands, what homework we need to do before engaging with Kroger, and why diversity is a massive strategic driver for Kroger. Heritage Radio ...

Building on Feedback

July 15, 2021 16:11 - 58 minutes - 53.4 MB

Mayssa Chehata is the founder and CEO of Behave, the low-sugar gummy bears made with better-for-you, all-natural ingredients and elevated flavors. On this episode of ITS, Ali and Mayssa talk about balancing market validation with gut instinct, why partnerships need to be focused on true value for everyone, and why feedback is the key to your success. If you count on HRN content, become a monthly sustaining donor at heritageradionetwork.org/donate. In The Sauce is Powered by Simplecast.

Building a Win Win Win

July 01, 2021 00:28 - 1 hour - 55.4 MB

Annalea Krebs is the founder and CEO of Social Nature, a product discovery and trial platform that helps emerging brands reach consumers, and build a loyal community. On this episode of ITS, Annalea and Ali discuss how Social Nature reconciles two seemingly opposing rules: Sampling is still critical and yet most brand discovery  starts online. For wholesale-first brands, or DTC brands looking for a brick and mortar strategy, this episode is a dream. Heritage Radio Network is a listener supp...

Building = Trust Over Time

June 23, 2021 18:01 - 1 hour - 58.2 MB

Eric Strickland, National Director of Alternate Channel Sales at Tessemae’s. On this episode of ITS, Eric and Ali talk Sales: form big picture strategy and the importance of a guiding WHY, to the details of a sales deck. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.

Building Like an Olympian

June 17, 2021 02:02 - 1 hour - 60.2 MB

Nona Lim is the Founder and CEO of Nona Lim, everyone’s favorite fresh Asian broths, noodles and stir fry kits. On this episode of ITS, Nona tells Ali a story of pivoting, observation, grit, and quick thinking — all of the skills she needed as a competitive fencer — and how she applied them to building the innovative brand she leads today.    Heritage Radio Network is a listener supported nonprofit podcast network. Support Inside Julia's Kitchen by becoming a member! Inside Julia's Kitche...

Building Isn't Just for Extroverts

June 10, 2021 02:01 - 58 minutes - 53.7 MB

‘Yemisi Awosan is the Founder of Egunsi Foods, a ready-to-heat soup, starter, and sauce brand inspired by West African ingredients. On this episdoe of ITS, 'Yemisi tells her story and she and Ali talk about being a more private founder in the entrepreneurial world of ego and personality. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.

Builder Souper

May 26, 2021 22:17 - 1 hour - 58.2 MB

Lola Adeyemi is Founder of "It’s Souper” a line of Afro-Fusion Soups & Sauces currently sold online and in Canada. On this episode of ITS, Lola and Ali talk about the beginning: What is it really like to go from idea to product to sales and why confidence is not about bravado but about trust in what you're building. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.    

Building Powerfully

May 19, 2021 17:16 - 45 minutes - 42 MB

Gail Becker is Founder and CEO of CAULIPOWER, the powerhouse company that has become a household name in 3 years. On today's episode of ITS, Gail and Ali talk about thinking big, listening to your customers and knowing when to say "no." Listen all the way through for a surprise. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.    

Building Diversity, Equity, and Inclusion

May 15, 2021 21:28 - 1 hour - 59.3 MB

Armando Fuentes is a clinical psychologist who leads workshops and seminars focused on mental health, diversity, equity, and inclusion. On this episode of ITS, Armando and Ali discuss why DEI work is important, especially as early-stage companies begin to shape their values, and how to approach it. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.

Building with Focus

May 06, 2021 01:17 - 1 hour - 57.3 MB

Megan Bent is the founder of Harbinger Ventures, an investment firm specializing in early-stage consumer brands led by exceptional female or mixed-gender founding teams. On this episode of ITS, Megan and Ali talk about the state of the CPG industry and what founders in today's environment can do to build smart companies with solid fundamentals, strong voices, and clear value for consumers. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by beco...

Building and Healing

April 28, 2021 21:17 - 54 minutes - 49.7 MB

Jamila Owens-Todd is the owner of Golden Grocer, a natural health food store in St. Louis that has served the community for 40 years. A practicing Naturopath, Jamila took the helm at Golden Grocer after years of sending her patients there, just before COVID changed everything. On this episode of ITS, Jamila tells Ali her story, the story of Golden Grocer, and how she sees her store as a force of healing, not only for her community, and not only physically. Heritage Radio Network is a listen...

Building to Last

April 22, 2021 17:40 - 1 hour - 55.4 MB

John Foraker is Co-Founder and CEO of Once Upon a Farm and has spent more than 30 years in the natural and organic food industry, running businesses (Annie's for one) with a sharp focus on sustainability and social responsibility. On this episode of In the Sauce, John shares his hard-earned wisdom about the natural food industry: From mission and core consumers to dealing with grocery buyers and trade spend.  Heritage Radio Network is a listener supported nonprofit podcast network. Support ...

Building Better Financials

April 15, 2021 01:21 - 1 hour - 55.1 MB

Monisha Khushalani is CFO at Hu Products, the better for you snacks company known for their chocolate bars and hunks. On this epiosode of ITS, Monisha walks Ali through the finance piece of the puzzle: Accounting, modeling, cash flow, and more. And Monisha should know, she has led 3 companies through aquistions by the CPG "Big Guys," including Sir Kensington's sale to Unilever and Mondalez's recent purchase of Hu.   Heritage Radio Network is a listener supported nonprofit podcast network. ...

Building with Ali

April 08, 2021 00:36 - 1 hour - 62.1 MB

Marissa Dobbins and Courtnie Beceiro are the General Manager and Brand Director at Haven's Kitchen. With Ali on vacation this week, the two of them take over ITS to talk about their experience leaving Fresh Direct to build a start up, their management styles, and how to work with a Founder (hint: learn how to say "no" to them...). Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.    ...

Building, Flying

March 24, 2021 18:31 - 1 hour - 55.6 MB

Jing Gao is the Founder of Fly by Jing, the super popular spice and condiment company on a mission to bring premium, natural, uncensored Chinese flavors to the table. On this episode of ITS, Jing tells Ali her story, and the story of Fly by Jing. They discuss Fly by Jing in the broader context of centuries of false narratives about Chinese food in the US, and how a refresh of the brand led Jing to reclaim her name after 25 years. Heritage Radio Network is a listener supported nonprofit podc...

Building Icons

March 17, 2021 22:11 - 1 hour - 63.5 MB

Alex Center is a designer and founder of the branding company CENTER. Prior to building his own studio, Alex worked at Coca-Cola, where he became Design Director, for 11 years. On this episode of ITS, Alex and Ali talk about what makes iconic brands magical, why packaging is just one part of a larger ecosystem (hint: you must also have a great product and the people are key), and why the best brands make you feel like a superhero. Heritage Radio Network is a listener supported nonprofit pod...

Building Like it's Super Mario Bros

March 10, 2021 18:52 - 1 hour - 59.8 MB

Adam Brown is the Founder and CEO of Sircle Media, a Social Media Strategy Firm based in New York. On this episode of ITS, Adam and Ali cover everything Social: from channel strategy to what Adam refers to as a "360 campaign." Social, according to Adam, is a paid game, so learn the rules, figure out where the secret mushrooms are, and play. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplec...

Building Like an Outsider

March 03, 2021 19:25 - 1 hour - 59.2 MB

Madeline Haydon is the founder and CEO of Nutpods, the unbelievably successful dairy-free creamer that launched with a Kickstarter campaign in 2013. On this episode of ITS, Madeline tells Ali the Nutpods story, shares her lessons for building a successful business, and explains why it's so critical that we know who we are, what makes us different and how we plan on challenging the status quo. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by b...

Building with AI

February 24, 2021 23:10 - 1 hour - 56.1 MB

Adam Epstein is VP of Growth at Perpetua, a software company that helps brands maximize their visability (and sales!) on Amazon, Instacart, and many other e-commerce channels. On this episode of ITS, Adam walks Ali through how Perpetua works, how investing in Instacart ads early can help a brand, how to maximize Amazon ads, and the massive opportunity we're all missing if we don't think of all of the ecomm channels as potential marketplaces.   Heritage Radio Network is a listener supported...

Building: Hiring Edition

February 17, 2021 19:57 - 1 hour - 55.2 MB

Paul De Joe is Co-founder of MUD\WTR, a DTC coffee alternative made of functional ingredients. On this episode of ITS, Paul and Ali talk all about hiring: What to avoid, how to map out the process, and why, as Netflix says "Culture is who you let go." Hint: this is a MUST listen if you're growing your team. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.    

Building the Perfect Moment

February 08, 2021 23:22 - 59 minutes - 54.3 MB

Melanie Masarin is the founder of Ghia, a spirit-free aperitif designed to change the way we think about drinking and socializing. On this episode of ITS, Ali and Melanie talk about Ghia's launch this past June, the non-alc market, and how Melanie's turns at Dig Inn and Glossier informed the Ghia brand. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.    

Building a Global Supply Chain

February 03, 2021 16:58 - 51 minutes - 47.3 MB

Roxana Saidi is the founder of Tache, the first true pistachio milk in the United States. On this episode of ITS, Roxana tells Ali about Tache's 5-yr long journey from idea to product launch, why cracking the supply chain puzzle is a lot, but worth it, and how she plans on competing in the big bad world of alt milk. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.  

Building Can Get Dirty

January 27, 2021 17:45 - 52 minutes - 48 MB

Ashley Jones is Director of Retail Execution at Dirty Hands, a company that makes over 3,000 visits a month to top grocery stores across the country, ensuring that your product is on shelf, priced correctly, ordered regularly, and has optimal real estate. On this episode of ITS, Ashley and Ali talk about the importance of building relationships on the grocery store floor, how brands can optimize sales, and why getting a ""yes"" from a buyer is just the beginning. Heritage Radio Network is a...

Building, With a Turnaround Master

January 12, 2021 00:29 - 56 minutes - 51.5 MB

Miguel Leal is the Chief Marketing Officer at Cholula, the hot sauce brand that sold to McCormick in November for $800m. Miguel has led declining brands through incredible turnarounds over the course of his career, and built marketing teams at KIND, Kettle Chips, Pop Secret, Diamond nuts (and more!). On this episode of ITS, Miguel walks Ali through the key tenets of marketing. From the importance of insights and focus, to building a great team, every minute of this episode is packed. Herita...

Building After 2020

December 17, 2020 19:08 - 1 hour - 55.1 MB

Dan Frommer is the founder and editor in chief of The New Consumer, a publication about how and why people spend their time and money. On this episode of ITS, Dan walks Ali through a new survey (published today!) on consumer shopping habits and behaviour, his analysis of what's changed permanently, and what it all means for emerging CPG brands. This final episode of 2020 is a must for anyone building a brand post COVID. The survey is available at newconsumer.com Heritage Radio Network is a ...

Building Leads to Unexpected Places

December 07, 2020 23:52 - 1 hour - 58 MB

Ali Bonar is founder and CEO of Kween, the organic, nut and allergen-free granola butter that tastes like a creamy version of cinnamon Teddy Grahams, but is actually good for you. On this episode of ITS, Ali and Ali talk about the challenges and opportunities, both from a production and a marketing perspective, of bringing something entirely new to the market. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member! In the Sauce i...

Building Direct With Consumer

November 30, 2020 23:04 - 1 hour - 67 MB

Emmett Shine is Co-founder at Pattern Brands, a family of brands with the mission of finding more enjoyment in daily life. In 2019, Emmett and his team closed their iconic branding agency, Gin Lane (think Sweetgreen, Quip, Harry’s, and Care/Of) and created Pattern, where they set out to build their own brands. On today's episode of ITS, Emmett talks about that transition, what he's learned while building Equal Parts and Open Spaces, and what he means by intimacy at scale.   Heritage Radio ...

Building a Brand is an Art and Science.

November 23, 2020 22:28 - 1 hour - 57.2 MB

Marisa Zupan is founder & CEO of United Sodas of America, the gorgeous, naturally sweetened sodas that look like an art installation. On today's episode of ITS, Marisa and Ali talk about brands as conceptual spaces, the connections between strategy and creativity, and how clarity and vision are at the foundation of all great brands. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member! In the Sauce is Powered by Simplecast.  

Building on a Name

November 23, 2020 22:28 - 1 hour - 57.2 MB

Marisa Zupan is founder & CEO of United Sodas of America, the gorgeous, naturally sweetened sodas that look like an art installation in your fridge. On today's episode of ITS, Marisa walks Ali through the building of the US brand, from the name, to the design and then to the flavors. Marisa has deep experience building brands, and talks about what it's like to apply it all to her own. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by ...

Building an Out of This World Digital Strategy

November 16, 2020 22:35 - 59 minutes - 54.3 MB

Natalie Smid is Growth Manager at Lunar Solar Group, an e-commerce and digital growth consultancy that works with brands on their digital strategy. On today's episode of ITS, Natalie and Ali trace back their working relationship to the day after Expo West was cancelled and the Haven's team realized the only way they'd build awareness in 2020 was digitally. With no demos or events, a lot was riding on digital, and wholesale brands need to hop on the digital train, pandemic or not. Heritage R...

Building a Place for Your Product

November 16, 2020 17:35 - 1 hour - 59.4 MB

Corey Rateau is Senior Category Manager at Good Eggs, the e-commerce grocery business beloved by the Bay Area. On today's episode of ITS, Corey walks Ali through what buyers are looking for from brands. They discuss how choosing new brands is a fraction of a buyer's job, and how brands need to identify the role our product will play in a store's assortment. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member! In the Sauce is P...

Building Beyond the Obvious

November 03, 2020 00:43 - 1 hour - 55.8 MB

Ben Goodwin and Eli Weiss are the Founder/CEO and the Customer Service Director of Olipop, the low sugar, prebiotic, fiber-rich healthy soda alternative that is, as they say “Killing it!” On this episode of ITS, they talk with Ali about the difference between customer service and customer experience, how expanding your team requires "depth charges," and why self awareness is critical for a founder, but also a company. Heritage Radio Network is a listener supported nonprofit podcast network....

Building Towards a Series A

October 26, 2020 22:11 - 1 hour - 58.3 MB

Chuck Cotter leads the Food, Beverage, and Consumer Products industry group at the Law Firm Holland and Hart, advising companies of all sizes and stages. On this episode of ITS, Chuck breaks down the differences between LLCs and C-Corps, how to talk to your team about equity, what to think about as you raise capital, and the general state of CPG today. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member! In the Sauce is Powere...

Building on a Sturdy Foundation

October 22, 2020 21:06 - 1 hour - 56.6 MB

Kerrigan Behrens is the Co-CEO and Co-founder of Sagely Naturals, a CBD wellness company that sells in 10 thousand stores, including Ulta, CVS and Sprouts. On this episode of ITS, Kerrigan and Ali talk about the foundation that Sagely has been built on: A clear reason to exist, an underserved (unexpected) market, and a brand identity that has never wavered. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member! In the Sauce is P...

Building Requires Curiosity and Empathy

October 08, 2020 19:45 - 1 hour - 56 MB

Sandro Roco is the founder of Sanzo, the 1st Asian-inspired sparkling water. On today's episode of ITS, Sandro explains why CPG businesses should be built on empathy and curiosity. They also talk about launching in a way that makes sense for your product, how you can save money by digging deep before you work with creatives, and why early feedback is so critical. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce  by becoming a member! In the Sau...

Building Without Sugar

September 24, 2020 18:56 - 1 hour - 57.3 MB

Jen Ross and Cristina Ros Blankfein, are co-founders of Swoon, zero sugar cocktail mixers and syrups, and now!, ready-to-drink sugar free lemonades. On this episode of ITS, Jen and Cristina talk Ali through rebranding to expand into the ready-to-drink set, how it all comes down to relationships, and why listening to your super fans can be your super power. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member! In the Sauce is Po...

Building a DTC Brand Just Became a Whole Different Story

September 21, 2020 19:16 - 55 minutes - 51.2 MB

Coulter Lewis is the Founder and CEO of Sunday, a sustainable lawn care company that is uprooting a massive industry. On this episode of ITS, Coulter and Ali talk about what it means to fully reinvent a category, how new e-commerce brands aren't just about convenience and cost anymore, and why above all, our job is to Interpret what our customers need and then go beyond what they would ask for. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by...

Building a Better Biscuit

September 04, 2020 22:22 - 1 hour - 55.3 MB

Ayeshah Abuelhiga is the Founder & CEO of Mason Dixie Foods, the company taking on the Pillsbury dough boy one better-for-you biscuit at a time. On this episode of ITS, Ali and Ayeshah discuss how her Minority and LGBTQ-owned company is redefining Southern food, why the most important key to hiring is your authenticity and how consumer research can truly save the day. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member! In the...

Building Isn't About You

August 25, 2020 17:40 - 1 hour - 56.8 MB

Sandra Velasquez is the Founder of Distro 101, a class focused on the nitty, gritty skills of grocery sales, distribution and merchandising. She is also the NYC Area Sales Manager for Van Leeuwen Ice Cream and National Sales rep for HiBAR, the plastic-free hair care brand. On this episode of ITS, Sandra walks Ali through the ideal cold-email to a grocery buyer, why it's not about you or your product, and above all, how sales is about service and support. Heritage Radio Network is a listener...

Building Like (an Ethical) Willy Wonka

August 17, 2020 21:37 - 55 minutes - 50.8 MB

Thecla Schaeffer is the Marketing Magic Maker (Head of Marketing) at Tony’s Chocolonely, the big, bold, bright Dutch chocolate bars on a mission to make the chocolate industry more equitable and entirely free of child labor. On this episode of ITS, Thecla and Ali talk about how Tony’s became the market leader in the Netherlands, as well as the most sustainable brand in the country, by being distinctly untraditional at every turn. They talk about growing a purpose-driven brand in the US, and ...

Building Better Every Time

August 13, 2020 20:02 - 59 minutes - 54.6 MB

Trevor Smith is the founder and CEO of Snack Jones, a next-generation snack box offering a curated box of better-for-you snacks delivered to your doorstep.On this episode of ITS, Trevor shares why it's important for founders to celebrate the tiny wins, what he means by "hear everyone and listen to no one," and why there really is no top of the mountain. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member! In the Sauce is Power...

Buildin' Bitchin'

August 10, 2020 19:50 - 58 minutes - 53.9 MB

Starr Edwards is the Founder of Bitchin Sauce – the vegan dips and sauces that sell like hot cakes and get more popular every day. On this episode of ITS, Starr tells Ali the story of Bitchin', what makes the brand resonate so deeply with consumers, and how they've kept true to the core business and their identity while growing exponentially. In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recordi...

Building a Message

July 29, 2020 16:35 - 52 minutes - 48.4 MB

Essie Bartels is the Founder of Essie Spice, spice blends that combine the seasonings of her native Ghana with the flavors from her travels around the world. On this episode of ITS, ali and Essie talk about representation — how Essie's business is about more than spices — and why research and gut instincts need to work together as you build your business. In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our l...

Building is Collaborative

July 22, 2020 00:19 - 52 minutes - 48.2 MB

Amrit Richmond and Steven Vigilante are friends and CPG gurus who created Indie CPG - a global community of over 250 brand founders. On this episode of ITS, Amrit and Steven talk Ali through some of most common mistakes founders make, as well as some of the common strategies that work, and trends they're seeing across CPG products, categories, fundraising and more. In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away ...

Building with Your Sister in a Global Pandemic

July 17, 2020 18:51 - 51 minutes - 47.3 MB

Vanessa and Kim Pham are the founders of Omsom, the DTC ready-to-use meal starters packed with the aromatics, seasonings, and oils at the foundation of many Asian dishes. On this episode of ITS, Kim and Vanessa share their story, their views on food appropriation, and how Omsom  is helping make Asian condiments feel representative of the changing DNA of the US. In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from...

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