In the Sauce
240 episodes - English - Latest episode: 2 days ago - ★★★★★ - 73 ratingsA podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.
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Episodes
Building Means Daring
January 19, 2023 21:00 - 1 hour - 62.2 MBRoss Mackay is the CEO and founder of Daring, the leading plant-based chicken brand, on a mission to remove chicken from the global food system. On this episode of ITS, Ross and Ali talk about plant-based meat, highlighting its opportunities & the challenges. They also chat prioritization, leadership, and what it means to be a true partner. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplec...
Building Channel by Channel
January 12, 2023 02:29 - 1 hour - 57.6 MBAmber Bylund is the VP of Sales Strategy at Siddhi Capital Holdings ("Siddhi"). With 15 years of experience working in the CPG industry, first at General Mills and Danone, then at A Dozen Cousins, Amber is now a member of Siddhi's diligence and strategy team. On this episode of ITS, Amber breaks down sales channels as well as her best practices for building out a sales function at an early stage CPG company. Heritage Radio Network is a listener supported nonprofit podcast network. Support I...
Building Clout
December 17, 2022 04:53 - 1 hour - 55.2 MBRachel Krupa is Founder of Krupa Consulting & The Goods Mart, a convenience store for a new generation. On this episode of ITS, Rachel and Ali talk about the different ways brands can use PR - from SEO strategy to thought leadership. They discuss driving momentum during moments of growth and moments of building, and how Rachel built the Goods Mart as a place to launch products into retail. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by b...
Building a Cult
December 09, 2022 07:24 - 1 hour - 59.2 MBAri Raz is the CEO of The Coconut Cult, the small-batch, coconut-based yogurt company. On this episode of ITS, Ari and Ali talk about the virtuous cycle of limited time DTC flavors and their impact on retail sales, how brands should think about 2023, and what it was like to go from Founder working with a CEO to a CEO working with Founders. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simpleca...
Building Your Own Playbook
November 24, 2022 01:59 - 1 hour - 57.9 MBElly Truesdell is the Founder of New Fare Partners, Co-Founder of Made By Nacho, and the former Global Director of Local Brands & Product Innovation at Whole Foods Market. On this episode of ITS, Elly and Ali talk about consumer evolution, how food tech impacted the natural foods industry, and why some VC's take calls with companies they're likely not planning on funding. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In...
Building a Daily Habit
November 18, 2022 21:30 - 56 minutes - 52 MBAnouck Gotlib is the CEO of Belgian Boys, the company bringing tasty European staples into households across America. On this episode of ITS, Anouck and Ali discuss Jim Collins' framework of "What can we be best at?", and Anouck's path from bootstrapping the company, to 8 digits in revenue, to bringing on Equilibra as an equity partner last year. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by S...
Building a Best in Class Brand
November 11, 2022 21:17 - 59 minutes - 54.7 MBEric Skae is the CEO of Carbone Fine Food with 30 years of CPG experience in strategy, sales, branding, marketing, finance, and distribution. On this episode of ITS, Eric breaks down the elements of what makes a best in class brand, why WIIFM is his guiding principle, and how he frames his category stories with data. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.
Building on Bubble
November 02, 2022 20:43 - 55 minutes - 51.1 MBJessica Young is the founder and CEO of Bubble, an e-commerce marketplace known as the "Etsy of Health Food." On this episode of ITS, Jess and Ali talk about the challenges early stage brands face when it comes to distribution, how Bubble can help solve some of those issues, and how brands can leverage some trends Jess is seeing in the changing consumer landscape. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sau...
Building With Thrive Market
October 26, 2022 18:18 - 59 minutes - 54.1 MBJason Bidart is VP of Food Merchandising at Thrive Market and has been working in the supermarket industry for two decades. On this episode of ITS, Jason and Ali talk about the current grocery landscape, how brands can position themselves for greatness, what makes Thrive a different type of retailer, and what they're looking for in brand partners. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by ...
Building a Health-(Ady) Business
October 19, 2022 14:26 - 58 minutes - 53.7 MBDaina Trout and Vanessa Dew are the co-founders of Health-Ade, and are currently serving as Chief Mission Officer and CEO respectively. On this episode of ITS, they share the secrets of their success: Not only building a category-defining, massive brand, but doing it together as co-founders and friends. Part business advice, part founder support, this episode is filled with some of the best wisdom yet. Heritage Radio Network is a listener supported nonprofit podcast network. Support In T...
Building the Change
October 05, 2022 20:07 - 57 minutes - 53 MBSeth Goldman is the Co-Founder of Eat the Change, Co-Founder of PLNT Burger, Chair of the Board of Beyond Meat, and the Co-Founder of Honest Tea. On this episode of ITS, Seth shares the lessons he's learned growing teams, building brands, and rethinking industry standards. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.
Building a Better Coupon
September 22, 2022 19:33 - 58 minutes - 53.2 MBChris Tiffin is the Founder and CEO of Aisle, a cash-back rewards platform that works entirely through text. On this episode, Courtnie, Ali, and Tiffin talk about the marketing challenge of retail: Who is buying your product in store? What else are they buying? How do you incentivize repeat purchase when it's all opaque? Aisle is one of the tools brands are using as part of the solution. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becomi...
Building in a Golden State
September 14, 2022 21:38 - 56 minutes - 51.8 MBAishwarya Iyer is the Founder + CEO of Brightland, the deeply loved olive oil, vinegar, and honey brand. On this episode of ITS, Aish and Ali talk about channels, roadmaps, and playbooks, oh my! Spoiler: there isn't one way to build, or a "best" sales or marketing channel. There's what fits for the product, the team, and the vision. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.
Building Day After Day After Day
September 07, 2022 22:24 - 1 hour - 58.4 MBAlex Bayer is Co-founder and CEO of Genius Juice, the whole coconut smoothies. He is also the host of 2 CPG-focused shows – the 15 Minutes of Genius podcast, and a weekly Linkedin live with Wade Yenny called Friday Vibes. On this episode of ITS, Alex and Ali talk about bonding with your consumer, building daily use, and selling where your audience is. Note to self: Your product doesn't belong everywhere. Really. Heritage Radio Network is a listener supported nonprofit podcast network. Suppo...
Building Like an Ops Person
August 29, 2022 20:55 - 57 minutes - 52.6 MBJessi Freitag is an operations consultant and the host of the weekly Startup CPG Podcast, a show for early-stage food and beverage companies. On this episode of ITS, Jessi shares the tips, resources, and systems that can help companies facing tough scaling challenges. A must-listen for founders and logistics folks in the industry. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.
Building 1+1=3
August 25, 2022 07:09 - 58 minutes - 53.5 MBTobias Peggs is the Co-Founder and CEO of Square Roots, the CEA (controlled environment agriculture) company on a mission to bring locally-grown food to people in cities around the world, all year round. On this episode of ITS, Tobias and Ali discuss how Square Roots went from a moonshot idea to a minimally viable product to 5 climate-controlled indoor farms using AI to make farming viable for humans and our planet. Heritage Radio Network is a listener supported nonprofit podcast network. S...
Building Haven’s Kitchen in 2022
August 19, 2022 20:02 - 1 hour - 60.9 MBCourtnie Beceiro is the Head of Marketing at Haven's Kitchen and has been working with Ali since the brand was sold in 14 Whole Foods Stores back in 2018. On this episode of ITS, Courtnie and Ali chat all things HK, from team to marketing, to wholesale in general. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.
Building With the Ocean
August 13, 2022 02:21 - 55 minutes - 50.6 MBCourtney Boyd Myers is the founder, CEO, and CMO of AKUA, the company making the world's first meat-alternative products made from kelp with regenerative ocean farming. On this episode of ITS, CBM and Ali talk about everything from kelp, to consumer taste buds, to meatless meat, to why it's so important to work hand in hand with your co-packer. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Sim...
Building Delightful and Peculiar (In a Massive Category)
August 04, 2022 03:00 - 57 minutes - 52.5 MBPaul Voge is the CEO and Co- Founder, with his wife Maddie, of Aura Bora, the sparkling water made with herbs, fruit, and flowers. On this episode of ITS, Paul and Ali talk about how Aura Bora is communicating their values and differentiating itself from other sparkling waters. Whether it's brand voice, their flavors, or limited additions, Aura Bora is defining what craft water looks like at scale. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauc...
Building, Community-First
July 28, 2022 08:36 - 1 hour - 61.5 MBKevin Lee is the Co-Founder of Immi, the better-for-you Asian American food brand that invented the world's first low-carb, high-protein, and 100% plant-based instant ramen. On this episode of ITS, Kevin shares how he and his co-founder applied principles from their experiences as tech product managers to CPG and built a deeply engaged community. Before they even had a great product. HRN is home to transformative exchanges about food. Our 35+ member-supported food podcasts empower eaters ...
Building Like You're KIND
July 21, 2022 17:26 - 56 minutes - 51.8 MBElle Lanning is Managing Director at Equilibra Ventures – a new platform from Daniel Lubetzky the founder of KIND Snacks. On this episode of ITS, Elle and Ali extract critical lessons we can all learn from KIND's journey: From its early days working to move out of the supplement set, to its iconic team culture, to the critical question it kept asking consumers. HRN is home to transformative exchanges about food. Our 35+ member-supported food podcasts empower eaters to cultivate a radically ...
Buiding With Costco
July 14, 2022 19:54 - 1 hour - 57.3 MBJeremy Smith is the founder and CEO of LaunchPad, a full-service strategy, branding, and broker group focused on Costco. He has spent over 35 years in strategic sales, branding, and marketing, and has worked with some of the world’s most iconic brands including Apple, Chobani, Krave Jerky, and Bob’s Red Mill. On this episode of ITS, Jeremy breaks down Costco for the emerging brand: When it makes sense, what we need to have nailed down before the launch, what motivates a Costco buyer, and per...
Building Line by Line
July 07, 2022 21:36 - 56 minutes - 51.7 MBAnna-Lena Kamenetzky is the Founder and CEO of Touch Capital, a venture/growth investment fund focused on consumer products and services companies. On this episode of ITS, Anna-Lena shares insights from her career in investment banking, large cap investment firms, and private equity to help emerging brands plan for the future. HRN is home to transformative exchanges about food. Our 35+ member-supported food podcasts empower eaters to cultivate a radically better world. This month, we’re a...
Building Brand Love
June 22, 2022 18:19 - 1 hour - 64.1 MBMike Gelb is the host of the Consumer VC Podcast, where he interviews venture funders and CPG founders. On this episode of ITS, Mike shares the themes and tenets he's gathered from over 200 interviews, including the importance of an organic sales engine, why retail-focused CPG investors are a great bet, the end of cheap digital ads, and why truly unique brands will make it through the rough patch ahead. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The...
Building Like Bobbi
June 10, 2022 20:31 - 53 minutes - 48.8 MBBobbi Brown is a beauty industry titan, world-renowned makeup artist, best-selling author, and now, the Founder of Jones Road, the beauty brand that's recently gone viral on TikTok. On this episode of ITS, Bobbi and Ali talk authenticity: Knowing who you are, what makes you feel good in your skin, and how your business is, and should be a reflection of that. This is one to save - full of both business advice and life advice. Heritage Radio Network is a listener supported nonprofit podcast n...
Building Analog in a Digital World
May 18, 2022 20:32 - 59 minutes - 54.8 MBHailey Swartz is Co-Founder and Co-CEO of Actual Veggies, the chef-crafted veggie burger popping up in retailers across the US. On this episode of ITS, Hailey sings the praises of QVC, good ol' fashioned grocery stores, testing and learning with buyers, and surrounding yourself with just the right amount of people who know what they're talking about. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered ...
Building on Iteration
May 11, 2022 18:29 - 1 hour - 60.7 MBJake Deleon is the founder and CEO of Fila Manila, the company bringing next gen Filipino flavors to consumers across the US. On this episode of ITS, Jake and Ali talk founder-product fit, the value of curiosity and innovation, and why Amazon is a great learning tool... if you use it right. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.
Building for Your Flock
April 27, 2022 21:31 - 1 hour - 61.9 MBGeorge Milton is Co-Founder and CEO of Yellowbird Foods, the spunky/spicy, Austin-based hot sauce brand made with real fruit and veggies. On this episode of ITS, George and Ali talk about identifying your core consumer, finding them, and building with them where they are. In George's words, "The most expensive and inefficient way to grow is trying to steal someone else's customer." Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a m...
Building With Albertsons
April 20, 2022 20:45 - 1 hour - 59.7 MBAndrea Rose is the Produce category manager for the SoCal division of Albertsons Companies. She and her team are responsible for decisions about what their 336 stores carry, as well as how these items are retailed and merchandised. On this episode of ITS, Andrea and Ali talk about the massive ship that is the grocery store and how emerging brands can work with buyers to create wins for brands, stores, and most importantly, the consumer. Heritage Radio Network is a listener supported nonprof...
Building With Mentors
April 15, 2022 16:20 - 1 hour - 58.4 MBBecca Millstein is the co-founder and CEO of Fishwife, the super-popular, super-groovy tinned seafood company bringing ethically sourced, premium, and delicious tinned seafood to pantries across the US. On this episode of ITS, Becca tells Ali the story of Fishwife mid-Covid, shares the value of asking a lot of questions, and talks about the power of collaboration as well as growing with a deeply dedicated fan base. Heritage Radio Network is a listener supported nonprofit podcast network. Su...
Building on Four Pillars
April 06, 2022 16:10 - 44 minutes - 41.1 MBMark Samuel is the founder and CEO of IWON Organics, a legume-based food company. On this episode of ITS, Mark shares insights from 20 years of entrepreneurship and his authentic approach to business, and, well, life really. He and Ali talk about the four keys to building a strong business and what it means to create a "platform" brand. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.
Building. Protected.
April 01, 2022 18:16 - 1 hour - 61.7 MBAmanda Roach is a partner at Amin Talati Wasserman, a law firm that supports CPG companies on the legal issues around the FDA, FTC, and Intellectual Property. On this episode of ITS, Amanda walks Ali through trademarking and IP 101: How to set it up properly, what to keep in mind as you work on branding and packaging, how to protect your brand from copycats, and how often you need to remember to think about this stuff. Are you a business owner? Become an HRN business member! For $500 HRN wi...
Building the BOFU
March 24, 2022 21:38 - 1 hour - 59.1 MBEleanor Hayden is a shopper marketing and merchandising expert, having built platforms at Kodiak Cakes and Siete. On this episode of ITS, Eleanor walks Ali through both digital and in-store shopper marketing, as well as Instacart. Working with retailers to engage their customers has never been easier or more important, so for emerging brands building their grocery presence, this episode is a must-listen. Are you a business owner? Become an HRN business member! For $500 HRN will shine a ligh...
Building Connections
March 16, 2022 18:23 - 56 minutes - 51.9 MBAndrea Xu is the CEO and co-founder of Umamicart, an online one-stop-shop with Asian cuisine lovers at the very center. Umamicart has 2 missions: Helping customers seamlessly access delicious products across Asian cuisines; and secondly, providing a new digital window for mom-and-pop, immigrant-led businesses to reach consumers. On this episode of ITS, Andrea and Ali talk about learning how to ask the right questions, how building takes crazy turns, and why an early, dedicated community is s...
Building a Brand Engine
March 10, 2022 20:48 - 1 hour - 56.2 MBMiguel Leal is the Co-Founder & CEO of SOMOS, a new, U.S.-based Mexican food company that he founded with KINDsnacks veterans Daniel Lubetzky and Rodrigo Zuloaga. On this episode of ITS, Miguel shares the secret he's learned as CMO at KIND and Cholula: What every winning company must have, and how it powers the brand and the business to greatness. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by ...
Building Towards an Outcome
February 16, 2022 20:13 - 1 hour - 60 MBEddie Revis is the CMO of Magnolia Bakery and formerly VP of Brand, Marketing & Media at Chobani. On this episode of ITS, he shares his marketing "tool kit." But even more importantly for emerging brands, Eddie breaks down the way to think about marketing. It's all about the outcomes, and what you're willing to spend for them. This one is packed, folks! Enjoy! Heritage Radio Network is a listener-supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce i...
Building on YouTube
February 09, 2022 12:47 - 1 hour - 59.6 MBCarrie Yang is the founder of Grouphugs, a YouTube growth agency helping businesses create profitable YouTube channels. On this episode of ITS, Carrie and Ali talk all things YouTube: Why it's a critical channel for CPG brands, how to build a full, holistic library of content, and best practices for editing, publishing, and community-building. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simp...
Building Where People are Looking for You
February 02, 2022 20:28 - 1 hour - 58.7 MBJake Kneller is Co-founder and CEO of Sweet Nothings, a CPG brand focused on creating truly-good-for-you snacks, starting with their line of frozen spoonable smoothie cups. On this episode of ITS, Jake and Ali talk about how Sweet Nothings used consumer insights to not only help them rebrand but to move their placement in the grocery store freezer... which then grew velocity. A LOT! Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a ...
Building from Cult Favorite to National Brand
January 26, 2022 18:21 - 59 minutes - 54.2 MBMolly Fienning is Co-founder and CEO of Red Clay Hot Sauce, a modern take on Southern hot sauce. On this episode of ITS, Molly and Ali talk about the transition from restaurant small-batch to national distribution, what market really means, and how Red Clay has consistently grown 200-400% year over year since Molly took the helm. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.
Building With the “Buyer Buddha”
January 19, 2022 08:10 - 1 hour - 55 MBWade Yenny is the Director of Grocery for Jimbo’s, San Diego’s Premier Natural and Organic Food Store, and has over 25 years of experience in all areas of retail including operations, merchandising, procurement, and category management. On this episode of ITS, Wade and Ali talk about the state of the grocery store in 2022, what his sales strategy would be if he were building a brand, and why as founders we should remember what it's like to buy a car. Heritage Radio Network is a listener sup...
Building Unfiltered
January 12, 2022 15:49 - 1 hour - 56.3 MBJake Karls is Co-Founder of Mid-Day Squares, the fresh, functional chocolate bar that sold over 8 million chocolate bars in its first 3 years. On this episode of ITS, Jake walks Ali through the MDS approach: Part reality TV show, part community, part self-manufacturing. All unabashedly unfiltered. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.
Building with Target
December 08, 2021 23:04 - 54 minutes - 49.6 MBRyan Rogers is Ali's former buyer at Target and worked in Produce at the retailer for 14 years. On this episode of ITS, Ryan shares a wealth of knowledge about how emerging brands should pitch and plan to work with Target, how we can set ourselves up for success, and a few insider tips and tricks. A gem, this one! Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.
Building the Best Idea
December 01, 2021 13:06 - 56 minutes - 51.7 MBAlex Piasecki and Patrick Mateer are the co-founders of Seal the Seasons, the national local foods brand that partners directly with growers to freeze and distribute local produce in more than 30 states and 4000 retail locations across the U.S. On this episode of ITS, Alex and Patrick talk about the secrets to their partnership, how the book "Traction" changed their business, how they bring their brand values to life, and why the best idea always wins. Heritage Radio Network is a listener...
Building the Rubyverse
November 24, 2021 09:00 - 1 hour - 63.4 MBNoah Wunsch is the founder of Ruby, a new, super creative line of organic hibiscus water. On this episode of ITS, Noah and Ali talk about the value of going beyond what we’ve come to think of building a brand identity, how brands need to take time figuring out where can we provide value, and why founders should seek comfort in knowing the odds are against us. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is...
Building the New Convenience Store
November 17, 2021 16:23 - 59 minutes - 54.8 MBCarla Dunham is the CMO of Foxtrot, the company redefining the convenience store with fast delivery, proprietary inventory technology, and the vibe of a neighborhood store. On this episode of ITS, Carla distills 15 years of marketing expertise into a few clear directives for emerging brands. She also helps Ali understand what Foxtrot is looking for as they bring new items to their customers. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by be...
Building Ubiquity
November 12, 2021 21:21 - 1 hour - 59.6 MBJordan Schenck is the CMO and Co-Founder of Sunwink. On this episode of ITS, Jordan tells Ali about her experiences at Equinox and Impossible, how to build a communications roadmap, and why her motto is launch, launch, and launch again. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.
Building Spicier Kitchens
November 09, 2021 00:29 - 53 minutes - 48.9 MBLisa Carson and Connie Wang are the Co-Founders of Occo, the pre-measured spice pods popping up in kitchens everywhere. On this episode of ITS, Courtnie steps in for Ali and hears all about how Lisa and Connie think about in-house manufacturing, the importance of high-quality packaging, and how Occo is educating its consumers one recipe card at a time. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powere...
Building Your Team for Tomorrow
October 27, 2021 16:07 - 1 hour - 56.2 MBErin Linfonte is a Client Strategist at ForceBrands, the leading strategic recruiting firm for consumer brands. On this episode of ITS, Erin walks Ali through the hiring process: From best practices for job descriptions, interviews, and reference calls, to onboarding and setting both you and your new hire up for success. If you're growing the team, listen to this one! Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The...
Building Great Design From the Ground Up
October 20, 2021 11:54 - 58 minutes - 53.5 MBJolene Delisle is the founder & creative director of The Working Assembly, a branding and creative studio that's worked with brands across the ecosystem, including Zola, The Museum of Ice Cream, Evian, Betches, FastAF, Sanzo, and Haven's Kitchen! On this episode of ITS, Jolene walks Ali through brand-building from the ground up: Why it's much deeper than a cool font or fun package, what mistakes founders make when we make our inspiration boards, and what truly makes a brand premium and lasti...
Building with the Rind
October 06, 2021 12:31 - 1 hour - 55 MBMatt Weiss is the founder and CEO of Rind, the innovative, whole fruit, snack brand popping up all over the place! On this episode of ITS, Matt and Ali talk about sales channels, the rise of express e-commerce, how to think about all the emerging marketplaces, and what emerging brands can gain (beyond sales) as the market offers us more opportunities and places to get a product into the market. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by...