Building Clout

In the Sauce

English - December 17, 2022 04:53 - 1 hour - 55.2 MB - ★★★★★ - 73 ratings
Careers Business Society & Culture products grocery retail hrn education consumer packaged goods how-to business in the sauce alison cayne Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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Rachel Krupa is Founder of Krupa Consulting & The Goods Mart, a convenience store for a new generation. On this episode of ITS, Rachel and Ali talk about the different ways brands can use PR - from SEO strategy to thought leadership. They discuss driving momentum during moments of growth and moments of building, and how Rachel built the Goods Mart as a place to launch products into retail.

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