If You Market
195 episodes - English - Latest episode: 3 months ago - ★★★★★ - 33 ratingsB2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
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Episodes
#94: Quick SEO, with Matthew Woodward
August 25, 2020 08:00 - 1 hourDon't let the Costa Rica hammock life fool you, Matthew Woodward is serious about SEO, he demands full control, and he provides results. In this episode of the If You Market podcast Matthew provides a string of things you can do in 20 minutes to drastically improve the leads and sales you get from search engine traffic. Matthew is a prolific blogger focusing for nearly a decade on helping businesses increase traffic and profits mainly through Search Engine Optimization. Learn more about your ...
#93: Sales Enablement Checklist, with Jen Spencer
August 18, 2020 08:00 - 1 hourWhat if marketing didn't help sales? Jen Spencer believes marketing works for sales and along with lead generation marketing needs to be practicing sales enablement. What's that mean? In this episode of the If you Market Podcast Jen gives us the steps and steps and processes to maximize marketing's impact on sales. As Vice President of Sales and Marketing, Jen Spencer leads SmartBug’s sales, marketing, and brand strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices
#92: Personal ABM, with Kristina Jaramillo
August 11, 2020 08:00 - 51 minutesThere's more than one type of ABM. Today's ABM is usually martech based and done in mass. On this episode of the If You Market podcast Kristina Jaramillo talks with us about real ABM, that's old school retro and highly effective Personal ABM. Kristina Jaramillo, President of Personal ABM and Partner at Stop the Sales Drop, helps marketers increase their influence over revenue with a personal account-based approach that wins, protects and expands status quo accounts. Learn more about your ad ...
#91: Your Name Sucks, with Alexandra Watkins
August 04, 2020 08:00 - 1 hourIs your company or product name hurting your bottom line? Alexandra Watkins is one of a handful of naming experts and shares her tips on what to do and not do in naming and how to make your customers smile instead of scratch their heads in confusion, or worse. Alexandra Watkins is Chief Executive Boss Lady of Eat My Words, a branding firm. For more than a decade, she and her firm have created love-at-first sight brand names for clients including Amazon, Google, Frito-Lay, and Disney. Learn mo...
#90: How to Be a Podcast Guest, with Kelly Glover
July 28, 2020 08:00 - 1 hourHave you heard of this podcasting thing? I heard it's a big deal. Kelly Glover is obsessed with podcasts and personal branding and comes on to coach us all on how to get booked on podcasts. On this episode she lets us know how to get booked, how to preform once you're booked, and what to do after. Kelly, is the founder of The Talent Squad a company that helps you get booked as a guest on relevant podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
#89: 3 Steps to Journey Mapping, with Jim Tincher
July 21, 2020 08:00 - 54 minutesJourney mappers are the cartographers of marketing. You don't create the journey, you discover it. This week on the If You Market Podcast we talk with Jim Tincher about Journey Mapping. Jim, is the Journey Mapper-In Chief at ‘Heart of the Customer’, Jim’s entire career has centered around customer experience and creating customer loyalty. He is an author, keynote speaker, and the 2nd person in the world to be certified as a customer experience professional. Learn more about your ad choices. V...
#88: Avoid the Check the Box Mentality, with Allen Adamson
July 14, 2020 08:00 - 52 minutesIs your Marketing good enough? Allen Adamson says to stop thinking good enough is good enough, you must do something great. This week we talk with Co-Founder and Managing Partner of Metaforce, Allen Adamson, about how to avoid the check the box mentality. Allen is also NYU Stern Adjunct Professor of Marketing, and the author of multiple books on marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
#87: Elevator Pitches That WOW, with Chala Dincoy
July 07, 2020 08:00 - 47 minutesChala Dincoy of Repositioner joins the show to teach us how to create effective elevator pitches that win business. She shares the 3 parts to an effective elevator pitch, what not to do, and so much more. Chala is the CEO and Founder of The Repositioning Expert, where she helps companies change their messaging to attract more customers. She’s the author of Gentle Marketing, and How To Win Friends the Way Apple Wins Customers and is regularly featured on ABC, NBC, CBS, and Fox. Learn more abo...
#86: What is Intent Data Anyway?, with Tukan Das
June 30, 2020 08:00 - 53 minutesThis week on the If You Market podcast we talk about Intent Data with Tukan Das. What is intent Data, how does it work, everything you've always wanted to know about Intent Data and how to use it to better identify what companies to pursue. Tukan is the CEO of intent data company LeadSift where they mine Intelligence from Unstructured Public Web Data to help Organizations better engage their Customers, Also known as “intent data”. Learn more about your ad choices. Visit megaphone.fm/adchoices
#85: B2B Influencer Marketing, with Tom Pick
June 23, 2020 08:00 - 51 minutesThis week on the If You Market podcast we talk about B2B Influencer Marketing with Tom Pick. Tom Pick is a B2B Tech Digital marketing Consultant and owner at Webbiquity. He speaks and blogs in the areas of B2B brand awareness, search marketing, social, content strategy and yes influencer marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
#84: The Balancing Act of Bad News, with Tim O'Brien
June 16, 2020 08:00 - 55 minutesAs an expert in Crisis PR Tim O'Brien knows where the skeletons are, how they got there, and what to do about it. On this episode of the If You Market podcast we talk about when and how to panic, steps to managing a crisis, different types of crisis, and much more. If your CEO is tweeting at 2am you might need Brian and you definitely need to listen to this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices
#83: Video in Email: Get More Personal, with Ethan Beute
June 09, 2020 08:00 - 1 hourEthan Beute believes you are better in person, and he's working hard to make you better in person by email. In this episode of the If You Market podcast we talk with Ethan about BomBom's video in email product and the value of personal communication even when using impersonal channels like email. Ethan is the Chief Evangelist at BombBomb, the co-author of Rehumanize Your Business, and host of The Customer Experience Podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices
#82: 7 Steps to Methodical Growth, with Laura Patterson
June 02, 2020 08:00 - 43 minutesLaura Patterson comes on the show to talk about her latest book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. Some companies are happy where they are, but if you have plans to grow your business then listen up. Laura is the president of VisionEdge Marketing, and is recognized as one of the pioneers and authorities in Marketing Performance Management. Learn more about your ad choices. Visit megaphone.fm/adchoices
#81: Organic Influencer Marketing, with Morgan Kling
May 26, 2020 08:00 - 51 minutesMorgan Kling, CEO of CloutHQ, comes on to talk about influencer marketing and how to get influencers working with you, organically. Morgan Kling created CloutHQ, the first public influencer database in September of 2018 with the idea of creating a space for brands of all sizes the ability to find and connect with influencers. Learn more about your ad choices. Visit megaphone.fm/adchoices
#80: Why Unicorns Are Bad, with Brian Mac Mahon
May 19, 2020 08:00 - 52 minutesBrian Mac Mahon has started an X-Man like school for startups called Expert DOJO. He's an Irishman in Silicon Beach, on this episode of The If You Market Podcast he shares his thoughts on startups, venture capitalism, and why Unicorns are terrible. Brian Mac Mahon is the owner of Expert DOJO, the largest peer to peer Startup peak performance academy in the world. He’s worked with over 500 early stage startups providing investment, foundation, showcasing, influence, and community. Learn more a...
#79: How to Own Your Career, with Darryl Praill
May 12, 2020 08:00 - 1 hourIf you want to advance in your career listen to this episode twice. If you plan to stay in an entry level position listen three times. Darryl gives such an impressive amount of actionable career advice it's hard to believe he's only the second most notable Praill. Office politics, interviewing, recruiters, impostor syndrome, Darryl covers it all. Darryl is the CMO at sales engagement platform VanillaSoft. He has raised funding, taken companies public, and held executive roles in enterprise co...
#78: The Role of A.I. in Marketing, with Louis Rosenberg
May 05, 2020 08:00 - 1 hourTheir Swarm A.I. model predicted the Superfecta at the Kentucky Derby at 540 to 1 odds. Making a fortune at gambling is great, but Louis Rosenberg and Unanimous A.I. are focused on using their unique form of A.I. for marketing. Dr. Rosenberg shares what his company is up to and how it applies to your marketing. Dr. Louis Rosenberg is the Founder and CEO of Unanimous AI, an artificial intelligence company that amplifies the intelligence of human groups using algorithms modeled after swarms in ...
#77: LinkedIn in the Time of COVID19, with Anthony Blatner
April 28, 2020 08:00 - 44 minutesThis is our silver lining COVID19 episode and we're talking with LinkedIn expert Anthony Blatner about how to execute LinkedIn marketing now and in the future. Anthony delivers more actionable advice than we've ever had on the show and will have you scrambling to take full advantage of LinkedIn. Anthony Blatner is the founder of Modern Media, a top LinkedIn Advertising agency. Learn more about your ad choices. Visit megaphone.fm/adchoices
#76: What's the Cheese Report, with John Wall
April 21, 2020 08:00 - 1 hourJohn Wall, of the Marketing Over Coffee Podcast comes on the show and they talk about his podcast, company, new book, AI and Machine learning, a little corona virus, and much more. John is a partner at the data science consulting firm ‘Trust Insights’, he is also the producer and co-host on the Marketing over Coffee podcast, has been profiles in Forbes, Inc, CBS and the associated press for his marketing acumen, he is the author of the Marketing Over Coffee Playbook and B2B Marketing Confess...
#75: Simple B2B Persona Execution, with Ardath Albee
April 14, 2020 08:00 - 1 hourArdath Albee comes on the show and teaches us all about creating and executing B2B marketing personas. So practical it's a must listen, all about creating the persona so you can execute the right content to the right audience. Ardath Albee is CEO and B2B Marketing Strategist of her firm, Marketing Interactions. She helps companies with complex sales develop personas and persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. Learn more about ...
#74: Practical AI for B2B Marketing, with Guy Yalif
April 07, 2020 08:00 - 57 minutesWill AI save us or destroy us? AI expert and CEO of Intellimize joins us on the If You Market podcast to discuss practical use of AI in B2B marketing, but of course there's some terminator talk as well. Guy Yalif has been putting AI into the hands of marketers for the past several years as Co-founder and CEO of Intellimize. He graduated summa cum laude from Princeton University in Mechanical and Aerospace Engineering and was an Arjay Miller Scholar at the Stanford Graduate School of Business....
#73: MarTech Spotlight, Website Conversion Optimization with Hushly
March 31, 2020 08:00 - 54 minutesThis week on the If You Market podcast James Kessinger, CMO at Hushly, gives us a demo of their Website Conversion Optimization platform. James is an experienced marketing executive with a 20+ year career with leadership roles in corporate marketing, product marketing, services marketing, field and partner marketing. In his current role as CMO at Hushly, James is responsible for defining, building, and executing on all marketing, PR, go-to-market, and partnership programs. Learn more about y...
#72: Brand Equals Trust, with Mitch Duckler
March 24, 2020 08:00 - 48 minutesThis week on the If You Market podcast we talk with Mitch Duckler of the brand marketing agency FullSurge about brand and the four means of identifying a brand positioning that's truly differentiated. Mitch is a brand strategy consultant with over 25 years of line management and business consulting experience, and author of Amazon.com best-selling book, The Indispensable Brand. Learn more about your ad choices. Visit megaphone.fm/adchoices
#71: The Art of The Call, with Amanda Puppo
March 17, 2020 08:00 - 1 hourIs cold calling dead, what about SDRs? This week on the If You Market podcast it's all about lead generation with SDR cold calls. Amanda Puppo shares her experience running a cold calling agency for over 10 years. Amanda founded MarketReach at 26 and has been helping companies set appointments through cold calling ever since. Learn more about your ad choices. Visit megaphone.fm/adchoices
#70: Never Go With Your Gut, with Gleb Tsipursky
March 10, 2020 08:30 - 55 minutesWhen was the last time you relied on 10,000 year old information for your decision making? On this episode of the If You Market podcast Gleb Tsipursky explains the difference between your gut instincts, learned behavior,and information based decision making, and how override your caveman brain and make better decisions. Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is the CEO of the consulting, coaching, and training firm, Disaster Avoidance Experts. Learn more about your ad ch...
#69: Your Brand will Live or Die Based on The Story You Tell, With Maury Rogow
March 03, 2020 09:00 - 57 minutesMaury Rogow comes on to discuss storytelling and using video to convey your brand's story. It's all about launching brands, telling your ultimate story and getting more sales. Maury tells us how to move your brand from nice-to-have to must have. Maury, is the CEO of Rip Media Group, a multimedia marketing agency that uses video storytelling to build brand awareness. He is currently launching a self service video service. Learn more about your ad choices. Visit megaphone.fm/adchoices
#68: The Most Human Company Wins, With Mark Schaefer
February 25, 2020 08:15 - 53 minutesMark Schaefer joins us in the If You Market podcast. Mark shows us how today's marketing is causing the largest civil rebellion in the history of the world, and it's a rebellion against marketing. His new book Marketing Rebellion, the concept of human centered marketing, and his belief that the most human company will win. Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at grow — one of the top five marketing blogs of the world. Learn m...
#67: ABM is B2B, with Sangram Vajre
February 18, 2020 09:30 - 1 hourSangram Vajre of Terminus comes on to discuss his new book "ABM is B2B". We talk about all things ABM including why B2B doesn't have to be boring, how and why Sangram let go of his CMO title, and why every company should hire a comedian and take more risks in their marketing. Sangram is a 2x Author, including his latest book ABM is B2B, Co-founder at Terminus, host of the FlipMyFunnel Podcast, and the Godfather of ABM. Learn more about your ad choices. Visit megaphone.fm/adchoices
#66: Webinars for Lead Generation, with Agnes Jozwiak
February 11, 2020 08:30 - 51 minutesThis week on the If You Market podcast we talk with Agnes Jozwiak about using webinars to generate leads and assist your sales team. At the time of this recording she was the Marketing Director at ClickMeeting and she has since taken a position as the Senior Product Marketing Manager at Spartez Software. We talk with Agnes about the webinar "flywheel" and the importance of all the webinar parts you don't see. Learn more about your ad choices. Visit megaphone.fm/adchoices
#65: Agile Marketing, with Andrea Fryrear
January 28, 2020 09:00 - 52 minutesWhat's Agile Marketing? If you don't know you betta ask somebody, or just listen to this episode. Andrea Fryrear joins us to discuss all things Agile Marketing. Andrea Fryrear is the co-founder of AgileSherpas, the world's leading Agile marketing training organization, where she works with marketing teams of all shapes and sizes to transform their marketing operations. She's the author of Death of a Marketer, which talks about marketing’s troubled past and charts a course to a more agile futu...
#64: Speed - Marketing to the 'NOW' Generation, with Francisco Serrano
January 14, 2020 09:00 - 50 minutesFrancisco Serrano, CEO of 121 Corp, joins us to talk about Marketing to the 'NOW' Generation. Francisco Serrano is a skilled branding specialist with over twenty years of experience in mid-to-large-sized organizations. He’s worked in corporate and product development, brand strategy and brand architecture, packaging and POS design, as well as in video and web development. Learn more about your ad choices. Visit megaphone.fm/adchoices
#63: How's Your Company Culture, with Chris Dyer
December 31, 2019 09:00 - 55 minutesChris Dyer comes on to discuss Company Culture. Whether your culture is bad or okay Chris tells us how to recognize culture issues and what to do about it. Chris is the Founder and CEO of PeopleG2, a background check company that has appeared on the Inc. 5000 list of the Fastest Growing Companies three times. He is the author of the award winning book, The Power of Company Culture and the host of TalentTalk, a podcast about hiring and promoting talent. Learn more about your ad choices. Visit ...
#62: Growth Driven Marketing, with Mike Faherty
December 17, 2019 09:00 - 47 minutesThis week on the If You Market Podcast we speak with Mike Faherty, CEO of ProSales Connection, about Growth Driven Marketing. Mike gives us his 4 levers for Growth and we talk about the fastest path to revenues and how to improve the middle of the funnel. Learn more about your ad choices. Visit megaphone.fm/adchoices
#61: The Importance of Product Market Fit, with Michael Collins
December 10, 2019 09:00 - 43 minutesMichael Collins joins us to discuss Product Market Fit. If you want to be customer-centric you must first have a product that people want, and be able to identify those people. Michael is the Vice President of Marketing at Connected2Fiber, a SaaS startup focused on developing location intelligence solutions for the connectivity industry. Michael has over 10 years of practical experience in successfully planning and executing marketing and growth initiatives for both startups and Fortune 500 e...
#60: The Convergence of TV and Digital, with Kenneth Kinney
November 26, 2019 10:15 - 56 minutesWe spoke with Kenneth (the shark) Kinney of Ai Media Group about The convergence of TV and digital. We get into the importance of attribution in video, what 5G will mean for the evolution of video marketing and what you can expect in the next 5 years. Yes, Kenneth loves sharks, but he is also a creative marketer, growth executive, consultant, and speaker. He is passionate about lead generation, leveraging data in omni-channel strategies, driving growth, Digital Marketing, and Advanced TV. Lea...
#59: The Non-Marketing Side of Marketing, with Meg Goetsch
November 19, 2019 09:00 - 41 minutesMeg Goetsch, Sales Strategy and Operations Lead at AWS, joins us on the If You Market podcast to talk about the non-marketing side of marketing and about how revenues, operations, and other non-marketing campaign aspects of the marketing department (and connected departments) affect marketing and are an important part of marketing success. All the stuff that when handled properly allows the marketing people to focus on creating great experiences and telling stories. Learn more about your ad ...
#58: Outbound Marketing & SDRs, with Aaron Ross
November 05, 2019 09:00 - 57 minutesThis week on the If You Market podcast we talk with the inventor of the sales assembly line, Aaron Ross, about Outbound Marketing and SDRs. Aaron Ross, author of the award-winning, bestselling book Predictable Revenue, has been teaching companies how to double or triple (or more) new sales since he helped Salesforce add an extra $100M+. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 teams. Learn more about your ad choices. Vis...
#57: Your Website Redesign Will Fail, with Brian Massey
October 22, 2019 08:00 - 47 minutesThis week on the If You Market podcast we talk with Brian Massey about website redesign, why your redesign will likely fail and how to build a successful website. Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. The company he founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization and he has learned what works on the web through thousands of website tests. Learn more about your ad choices. Visit me...
#56: Common ABM Mistakes, with Kate Athmer
October 08, 2019 08:00 - 47 minutesIf You Market podcast guest Kate Athmer discusses ABM Mistakes. ABM has been the hot marketing practice for a while now, but many of us are still making some simple mistakes in how we execute it. Kate is the Sr. Director of Growth Marketing and Sales Development at Bombora, the leading provider of B2B intent data for sales and marketing teams. Outside her career, she's also an Amazon best-selling author, speaker, gin enthusiast, and national champion coxswain. Learn more about your ad choice...
#55: B2SB Marketing, with Dan Gliatta
September 24, 2019 08:30 - 52 minutesDan Gliatta, CEO of Cargo comes on the If You Market podcast to talk about B2SB Marketing (Business to Small Business Marketing). Small businesses make up over 99% of US businesses but many large businesses don't understand how to market to them. Also many of these businesses are owned by millennials, yep a lot o "M" word talk in this one. Dan, is an expert in the Business to Small Business space coining the term B2SB Marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
#54: The Continuous Connected Company, with Tom O'Malley
September 10, 2019 08:30 - 50 minutesThis week on the If You Market podcast we talk with Tomas O'Malley of Currnt about their take on the Customer Advisory Board and the importance of the Continuous Connected Company. Exactly what is a "Continuous Connected Company" and why does host Sky Cassidy think Currnt's process is the next secret fishing hole for B2B marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
#53: Know Your Enemy, with Eric Hawes
August 27, 2019 08:30 - 49 minutesThis week on the If You Market podcast we talk with Eric Hawes about Competitive Analysis and how it affects the product development and product launch. Among other bits of wisdom Eric says how you fit in a market comes down to price, value, and trust. Eric Hawes is an industry leader in Product Line Management, Merchandising, Sourcing & Development, Innovation, Ecommerce and Professional League Licensing within all apparel and accessory soft-good categories. Learn more about your ad choices....
#52: 5 Step Product Launch Process, with Yoni Solomon
August 13, 2019 08:00 - 40 minutesYoni Solomon is Head of Product Marketing at G2 (formerly G2 Crowd). We talk about the importance of Product Marketing and Yoni gives us his 5 step product launch process. Yoni has spent nearly a decade launching and enabling new products, features, partnerships, and acquisitions for Chicago's top SaaS companies, including: Vibes ($45M raised in 2016), and PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago). Learn more about your ad choices. Visit megaphone.fm/adchoices
#51: You're Not Special, You're a Commodity, with Amir Bormand
July 30, 2019 08:00 - 55 minutesYou think you're special? ... Your not special, you're a commodity. We all start out as commodities, you have to work hard to become special. Amir Bormand talks about how to make a commodity special. Amir is the Co-Founder of California based recruiting firm Elevano. While Elevano may have their own techniques and niche, the recruiting industry behaves like a commodity, and I bet your industry does to. Amir Teaches us, the proper marketing can create separation and success in a commodity indu...
#50: Not Your Grandpa's Affiliate Marketing, with Jamie Birch
July 16, 2019 08:00 - 1 hourThis week we talk with Jamie Birch of JebCommerce about Affiliate Marketing. If all you know about Affiliate Marketing is its bad reputation, it's time to look again. Early versions of Affiliate marketing were a playground for fraud, but modern Affiliate Marketing technologies have eliminated these issues and turned Affiliate Marketing into a full commission lead and sales generation machine. Learn more about your ad choices. Visit megaphone.fm/adchoices
49: F#CK Content Marketing, with Randy Frisch
July 02, 2019 08:00 - 49 minutesThis week I discuss Content Marketing one on one with Randy Frisch. Randy is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. Learn more about your ad choices. Visit megaphone.fm/adchoices
48: Brand Identity Impact, with Rani Sweis
June 18, 2019 08:00 - 55 minutesThis week we talk with Rani Sweis, CEO of AtticSalt Branding about the importance of Brand Identity. Rani's background in acting gives him unique insight on the similarities between character development and brand identity and how otherwise similar companies can have drastically different advertising outcomes based on the brand, or character, they have established. We also find out his favorite ice cream is peanut-butter chocolate. Learn more about your ad choices. Visit megaphone.fm/adchoices
47: The Customer Journey, with Laura Patterson
June 11, 2019 08:00 - 50 minutesThis week we talk with Laura Patterson about the Customer Journey. Spoiler alert, you don't get to decide what it is, but you can identify the journeys for the customers you want. A wise person once said, "You can't, and won't, catch a bear with a mouse trap or a mouse with a bear trap". Learn more about your ad choices. Visit megaphone.fm/adchoices
46: Product Marketing is Underappreciated, with Greg Powell
June 04, 2019 08:30 - 58 minutesProduct Marketing is The Glue That Holds Your Company Together. It connects your brand, your product, and your marketing but is frequently misunderstood. Neglecting product marketing is the number one way smart people fail. Join the If You Market podcast as we discuss Product Marketing in all it's glory with Greg Powell, Head of Brand and Product Marketing at Fundbox. Learn more about your ad choices. Visit megaphone.fm/adchoices
45: Integrated Marketing Strategy, with Amy Wang
May 21, 2019 08:00 - 49 minutesOn this episode of the If You Market podcast we talk with Amy Wang about Integrated Marketing Campaigns. Amy covers everything from the basics to specific tips for getting the best ROI. We also touch on Costco food, Sean Connery impersonations, and naval blockades. Amy is the Marketing Operations Manager at People.ai and previously worked in demand generation and marketing operations at OpenGov and H2O.ai. She's a Marketo and Salesforce certified administrator. Learn more about your ad choic...