If I Was Starting Today artwork

If I Was Starting Today

177 episodes - English - Latest episode: 1 day ago - ★★★★★ - 23 ratings

What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.

Entrepreneurship Business Marketing startups business growth marketing entrepreneurship
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Episodes

How to Grow & Sell an E-commerce Business. Plus, Spending big $$$ to Buy couch.com with Alex Back (#170)

April 25, 2024 10:11 - 46 minutes - 85.4 MB

Jim is joined by Alex Back of Couch.com and Apt2b to discuss the strategy and tactics of bootstrapping and growing an E-Com business. Alex covers everything from the importance of buying the right domain to the underrated nature of earnouts.  TOPICS DISCUSSED IN TODAY’S EPISODE Why couches How much is a domain worth Building traffic SEO and organic traffic Creating a good partnership dynamic Starting and selling timing Growth hacks How to ask for help Resources: Couch.co...

How to Grow Your Startup (MY KEYNOTE) (#169)

April 17, 2024 16:28 - 54 minutes - 125 MB

This week we get to be a fly on the wall for one of Jim's recent talks at the iconic startup accelerator Techstars. Jim talks nitty gritty tactics about customer personas, best in class case studies, and funnel strategies before answering some specific questions from new startup owners. This week we get to be a fly on the wall for one of Jim's recent zoom presentations with Techstars. Jim talks nitty gritty tactics about customer personas, best in class case studies, and funnel st...

17 Controversial Things I Believe in Business by Jesse Pujji #IconicReads (#168)

April 09, 2024 11:02 - 27 minutes - 50.5 MB

This week, Yonathan joins to discuss Jesse Pujji's recent tweet storm outlining 17 controversial beliefs about business. Jim and Yonathan discuss what they agree (and disagree) with and pull out the best takeaways to implement in their own lives. TOPICS DISCUSSED IN TODAY’S EPISODE Who is Jesse Pujji Candor, Clarity, and Brevity vs intelligence Business dictatorships Self reflection Simultaneous Macro and Micro perspectives The most important differentiator Resources: Jess...

How Fat Boy Turned an Inside Joke Into a 6-Figure DTC Brand (#167)

April 02, 2024 11:30 - 39 minutes - 72.5 MB

Jim is joined by Ryan Rock to discuss how Ryan turned an inside joke started during COVID into a 7 figure business through unique combination of UGC and digital marketing and Pop-ups. TOPICS DISCUSSED IN TODAY’S EPISODE Fatboy Origins Milestones Keys to growth Micro influencing tactics Pop-up marketing Clubs and communities UGC strategy   Resources: Fat Boy Surf Club Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook   Additional episodes yo...

From Idea to $250k/Month Selling BBQ Ribs on Shopify (#166)

March 21, 2024 21:04 - 51 minutes - 94.3 MB

This week, Jim sits down with Andrew Buehler to discuss how Andrew went from concept to over $250k a month in under two years through a combination of crowdsourced funding, sales knowledge, and innovative digital marketing and growth tactics. TOPICS DISCUSSED IN TODAY’S EPISODE   The secret to crowdfunding Activating your network What you need to launch How to cold email The importance of sales skills Customer Acquisition Resilient Design Advice Resources: Urban Smokehou...

Sam Altman's 17 Business Hacks & Taking on Techstars Seattle (#165)

March 13, 2024 12:57 - 39 minutes - 91.1 MB

This week, Jim and Yonathan break down one of the word-for-word best blog posts on the internet, Sam Altman's "What I Wish Someone Had Told Me." Jim and Yonathan pick out some of their favorite points before exploring potentially huge opportunities for both of them in the near future. TOPICS DISCUSSED IN TODAY’S EPISODE Value for seconds read Who is Sam Altman Optimism and Obsession Incentives Concise communication Superstar Impact Opportunity Vehicle Outcomes over process...

Our 2024 DTC Strategy for Neat Apparel (Don't tell anyone!) (#164)

February 27, 2024 11:00 - 20 minutes - 46.5 MB

This week, Jim gives an update on the marketing plan for his new apparel brand Neat, and does a deep dive into the strategy and tactics you need to use to launch an e-commerce product. TOPICS DISCUSSED IN TODAY’S EPISODE Jim’s trip to New York How to optimize conversion rate      Automation flows Bundling and Upsell Ad spend breakdown SEO Understanding the seasonality of your brand                     Resources: Neat Website Jim Huffman website Jim's Twitter GrowthHit ...

Iconic Reads: Buy Then Build (#163)

February 13, 2024 11:00 - 36 minutes - 82.6 MB

This week, Yonathan joins Jim to discuss a paradigm shifting book: Buy Then Build by Walker Deibel. They discuss the impacts its had on their approach to entrepreneurship and explain why a lot of people might be thinking about business the wrong way. TOPICS DISCUSSED IN TODAY’S EPISODE Shifting the paradigm The trouble with startups Understanding the 5 most important things in acquisition Counterintuitive ideas Weaknesses in the argument Areas for growth  Resources:   Jim ...

Atomic Habits by James Clear - Iconic Reads (#162)

January 30, 2024 11:00 - 36 minutes - 83.7 MB

This week, Jim and Yonathan breakdown an essential read for anyone trying to improve or change their habits to create greater outcomes in their personal or professional lives. James Clear's Atomic Habits is a best selling book and a personal favorite for Jim and Yonathan. They distill the book into clear takeaways. TOPICS DISCUSSED IN TODAY’S EPISODE Atomic Habits Author facts What’s different about this book Takeaways Goal setting Designing your environment  Habit Stacking ...

My Meeting with Billionaire Andrew Wilkinson (and How I Might Have Blown It) (#161)

January 25, 2024 11:09 - 59 minutes - 135 MB

This week, Jim and two fellow Entrepreneurs sit down to break down a once in a lifetime meeting with billionaire entrepreneur Andrew Wilkinson. They share stories and takeaways from the meeting including possibly one of the biggest missed chances of Jim's life. They round out the show by brainstorming half-baked ideas. TOPICS DISCUSSED IN TODAY’S EPISODE Shooting your shot How to approach successful people Meeting Andrew Wilkinson Who won the meeting Jim missed a golden opport...

"How to Get Startup Ideas" by Paul Graham (#160)

January 18, 2024 10:38 - 25 minutes - 58.7 MB

On today's episode, Jim and Yonathan dive into a seminal blog post by Paul Graham, Y-combinator Founder, who gives advice on how to come up with startup ideas. Topics Discussed in Today’s Episode: The blog post How to Get Startup Ideas by Paul Graham What makes Paul Graham impressive Main takeaways from the blog post Organic vs recipe startup generation Best quotes from the blog post Some of the best points from the post Disagreements with the blog post Why this read is ico...

The Best of 2023 (#159)

January 09, 2024 11:00 - 29 minutes - 54 MB

On this episode, Jim conducts a retrospective on the best and often under appreciated segments from 2023. He highlights the top 5 podcasts and the best gems from episodes with Ming Zhao (Proven CEO), Natalie Ellis (Bossbabe CEO), Craig Swanson (4X Founder), and Bryan Clayton (GreenPal CEO). Resources: A Look Back at My 2023 (Blog Post) Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook  Additional episodes you might enjoy: Startup Ideas by Paul Graha...

A Look Back at My 2023 (#158)

December 21, 2023 12:05 - 18 minutes - 43 MB

Jim does a year in review and reflects on the ups and downs of this past year, focusing on both business and personal highlights. TOPICS DISCUSSED IN TODAY’S EPISODE Year in Review Top moments  Efficiency: easy change to save big money Not having a mental breakdown! Buying a Company Speaking Across the country Managing Daily Mood Girl dad Marriage hacks    Resources: A Look Back at My 2023 (Blog Post) Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's ...

Buying 10 Companies, Making 8-Figures with Boring Businesses, & More with Fikes CEO, Mark Sims (#157)

December 12, 2023 11:00 - 46 minutes - 107 MB

In this episode Jim talks with Mark Sims, founder and CEO of Fikes. Mark talks about the beauty of boring businesses, the strategy for acquisition and how to utilize your superpowers to grow a startup. TOPICS DISCUSSED IN TODAY’S EPISODE The advantages of acquisition Telling and selling vs asking and understanding The beauty of boring businesses Leaning into your super power  Mistakes to avoid The essential skillset from sports Milestones of a growing company  Resources: ...

We Bought a Company! (Plus, an update on the $3M Challenge)(#156)

December 05, 2023 11:00 - 16 minutes - 37.6 MB

Jim gives a long overdue update on the $3M challenge and reveals an exciting new acquisition before doing a deep dive into the strategy behind the move and tactics for growth going forward. TOPICS DISCUSSED IN TODAY’S EPISODE Update on the $3M Wins Losses Acquisition Update Neat Apparel, moats and unfair advantages 3 phases of acquisition Growth plan  Resources: Neat Apparel Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook     Additional ep...

How Product-Led Growth Got this AI Startup to $19M in Funding: Krish Ramineni (#155)

November 28, 2023 11:00 - 39 minutes - 91.2 MB

This week, Jim is joined by Krish Ramineni, CEO of Fireflies to discuss how grow a business through product led growth. Krish shares his insights about the importance of distribution and how to create proper culture within a startup before expanding on some of the best opportunities for someone starting a business in 2024. TOPICS DISCUSSED IN TODAY’S EPISODE What is Fireflies Creating internal growth Building a remote company How to structure your week Fireflies first 100 cust...

Like Moneyball for Startups, Your "Founder Potential Score" and Why Grit is Everything with Bryan Smith (#154)

November 21, 2023 11:00 - 41 minutes - 94.8 MB

This week, Jim is joined by Bryan Smith. Bryan has a background in sports analytics, helping teams assess the potential as well as risk of players before during recruitment. With his company Leon VC, Bryan has applied this approach entrepreneurship using data analysis to find and assess the potential founders. Bryan shares his insights and what characteristics define a truly great entrepreneur. TOPICS DISCUSSED IN TODAY’S EPISODE Using data to identify potential in athletes and fo...

How to Craft a Go-To-Market Strategy in 2023 with Maja Voje (#153)

November 14, 2023 11:00 - 54 minutes - 125 MB

This week, Jim is joined by Maja Voje, someone who literally wrote the book on Go To Market strategy. Together they get tactical about this incredibly important stage of business development and Maja shares some amazing frameworks to help make any businesses GTM strategy a success. TOPICS DISCUSSED IN TODAY’S EPISODE What is GTM: different than product launch What is the beach head strategy The difference between Prince Charles and Ozzy Osbourne Common mistakes  The military a...

How to Win Black Friday & Cyber Monday in 2023 (#152)

November 07, 2023 23:00 - 39 minutes - 90.7 MB

In this episode, Jim joins the ECWID team to dive into key tactics and approaches that fuel e-commerce growth, helping brands make the most of Black Friday and Cyber Monday sales events. TOPICS DISCUSSED IN TODAY’S EPISODE   GrowthHit story and new businesses. Tactics: Black Friday and cyber Monday New customer acquisition or profit Activation offers When to start Carousel ad How to win gifting Bundling Emails and pattern interrupts Offer led growth Influencer campaigns...

How to Build the Ultimate Lifestyle Business with Josh Nielsen (#151)

October 24, 2023 10:00 - 32 minutes - 75.3 MB

This week, Jim is joined by a man who is literally responsible for the creation of thousands of podcasts, including this one. Josh Nielsen is the founder of Zencastr, a podcast recording service. Josh talks about how he built the service in his free time while working as a contract engineer and reveals the tactics and hacks he used to launch and eventually pivot to a venture backed tech startup. TOPICS DISCUSSED IN TODAY’S EPISODE What is Zencastr Selecting the right problem Sel...

Startup Predictions, Elon's X Strategy, Meta's Flop, and More with Angel Investor Nataraj Sindam (#150)

October 17, 2023 10:00 - 48 minutes - 112 MB

Today, Jim is joined by Nataraj Sindam who has spent his entire career learning the ins and outs of the tech industry. He and Jim analyze some of the overlooked trends happening in tech today and give some hot takes on some of the world's biggest companies. TOPICS DISCUSSED IN TODAY’S EPISODE Different paths into tech entrepreneurship Elon’s X strategy  Amazon’s Alexa problem Amazon Ads Predictions: Rivian Food as healthcare VC trends Resources: https://above-average.beeh...

The #1 Thing Holding You Back is Your Lack of Systems with David Jenyns (#149)

October 10, 2023 10:00 - 53 minutes - 122 MB

This week, Jim is joined by David Jenyns author of Systemology. David gets super tactical sharing tips and tricks for founders about how to create systems in their business that can help them scale their businesses and fire themselves in the process. TOPICS DISCUSSED IN TODAY’S EPISODE What is the master skill Working on highest value problem Misconceptions about system  Where to start Define Assign Extract Organize Integrate Scale Optimize Why you need a Chief Systems ...

How to Use B2B Tactics to Grow a D2C Company with Kendra Kawala (#148)

October 03, 2023 10:00 - 48 minutes - 111 MB

This week, Jim is joined by Kendra Kawala co-founder of Maker Wines, to discuss how she and her partners were able to create a new product category in the wine industry and grow her company to be one of the biggest in the space, through pounding-pavement grit early on as well as using savvy growth tactics while scaling. TOPICS DISCUSSED IN TODAY’S EPISODE   What is Maker Wine Working with 15 different wineries Calculating order economics Business school benefits vs cons Findi...

Launching 10 Startups in 6 Weeks with 3-Time Founder, Craig Swanson (#147)

September 26, 2023 10:00 - 51 minutes - 118 MB

This week, Jim is joined once again by Craig Swanson. Craig recently sold all of his businesses and has been on a quest to build his next successful. To do this, he spent six weeks and in that time created ten businesses. Craig shares everything he learned from this incredible entrepreneurial exercise. TOPICS DISCUSSED IN TODAY’S EPISODE The need to build a business Creating 10 products in 6 weeks The benefit of building in public Review Pulse Content Coach How to validate ...

Building a "Bootstrapped Giant" in DTC, Productized Services, & More with Jesse Pujji (#146)

September 19, 2023 10:00 - 59 minutes - 136 MB

This week Jim is joined by Jesse Pujji, CEO of GatewayX and co-founder of Growth Assistant, Unbloat, and more.  He has bootstrapped an Agency to $25M in sales, a productized-service to 8-figures, a DTC startup to 7-figures and a SaaS.  He shares his playbook for how to grow a self-funded startup.  TOPICS DISCUSSED IN TODAY’S EPISODE What is Bootstrapping Where you go wrong as a bootstrapped business How Jesse would bootstrap an agency, a DTC company and a SaaS company How to w...

Bootstrapping from Idea to $10M with Community Marketing: Lloyed Lobo (#145)

September 12, 2023 10:00 - 59 minutes - 136 MB

This week, Jim talks to Lloyed Lobo, Co-Founder of Boast, about his amazing Journey through Entrepreneurship, and how he was able to harness community led marketing to bootstrap a business to over 10M. TOPICS DISCUSSED IN TODAY’S EPISODE Being a swiss army knife Don’t let rejection rule you, let it fuel you Growing up on the streets of Mumbai: value of community The three key skills for entrepreneurship The key to consistency 3 Different types of community How to figure out ...

Bill Gurley on How to Be the Best at Your Craft #IconicReads (#144)

September 05, 2023 10:00 - 32 minutes - 22.4 MB

Jim and Yonathan explore another Iconic Read (or in this case watch) as they break down Bill Gurley's filmed speech titled Running Down a Dream. TOPICS DISCUSSED IN TODAY’S EPISODE Who is Bill Gurley Being the most knowledgeable vs being the smartest Finding your passion and honing your craft Bobby Knight – Finding Mentors Bob Dylan – Being in the epicenter Danny Meyer – Taking Notes Sam Hinkie – Focus and Conviction Katrina Lake – Being a talent magnet  Creating 10x peer ...

My First Million, Buying a Company & The Growth Calendar Framework (#143)

August 29, 2023 10:00 - 18 minutes - 42.2 MB

This week, Jim gives an update on the 3M Dollar challenge before doing a deep dive on a recent book and podcast that has shifted the way he thinks about starting a business. TOPICS DISCUSSED IN TODAY’S EPISODE Update on the 3M challenge An inspiration to think differently Buying vs Building pros and cons Q4 growth hacks/framework Growth Calendar Always on tactics Marketing moments   Resources:  My First Million Jim Huffman website Jim's Twitter GrowthHit The Growth M...

Selling a Company, Scaling to 8-Figures, & How to Be a New CEO with Nick Harris (#142)

August 22, 2023 10:00 - 45 minutes - 104 MB

This week, Jim chats with Nick Harris, founder of multiple startups and someone who has come into a company and helped them sell at huge valuations not once, but twice. Nick shares tips on how he managed to be so impactful, his approach when he comes into a new organization, and how to find a good fit in the first place. TOPICS DISCUSSED IN TODAY’S EPISODE   Starting early in tech Keys to making an impact in a new company What do you say no to Growth strategy Setting Price F...

How This YC Startup Went from Idea to $600M in 4 Years with Tejas Manohar (#141)

August 15, 2023 10:00 - 43 minutes - 98.6 MB

This week, Jim talks with Tejas Manohar, about he and his co-founders grew his data startup High Touch through leveraging communities and marketing smart cuts, and how data activation can become a super power for businesses.  TOPICS DISCUSSED IN TODAY’S EPISODE Selecting the right idea Selecting the right Co-founders How to be scrappy Smart cutting Leveraging communities What is data activation   Resources Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer'...

7 Startups You Should Keep an Eye On (#140)

August 08, 2023 10:00 - 23 minutes - 54 MB

Jim and Yonathan continue their conversation from last week and dive into the startups that have caught their attention. Then they give an update on the state of the $3M challenge and brainstorm the next business they would like to acquire. TOPICS DISCUSSED IN TODAY’S EPISODE New additions to forbes wealth list Boomers needing to sell their businesses Fudge from Uranus The rarity of killer offline marketing Luxury brand playbook Similarities between luxury and novelty Framew...

Iconic Read: How to do Great Work by Paul Graham (#139)

August 01, 2023 10:00 - 30 minutes - 69.1 MB

This week, Jim and Yonathan break down the recent blog post by Paul Graham titled How to do Great Work. They break down overall themes and discuss nitty gritty tactics, as well as sharing what resonates the most and what they weren't aligned with before coming up with some practical ways to incorporate the learnings into your business. TOPICS DISCUSSED IN TODAY’S EPISODE Paul Graham the Warren Buffett of early stage investing Focusing on what to work on Exponential work Having ...

Becoming the King of SEO with Damon Burton (#138)

July 25, 2023 10:00 - 48 minutes - 112 MB

This week, Jim is joined by Damon Burton who shares his incredible journey starting as a freelancer to becoming the king of SEO. Damon shares how he started as an undervalued employee working for a boss who would get sent to jail leaving him without a job and how he used that low-point in his career as motivation to start his own business and begin his entrepreneurial journey. This culminated in his status as the go to person for SEO optimization and working with some of the biggest...

Lazy Leadership by Andrew Wilkinson (Iconic Reads)[RERUN] (#137)

July 18, 2023 10:00 - 26 minutes - 49 MB

Can you be a leader and be lazy with your time and personal contribution to the workplace? Today’s episode is about an iconic read, in this case, a blog post by Andrew Wilkinson. In the post Lazy Leadership, he discusses delegation, building a machine, and working smarter instead of harder. Listen to the episode for a discussion about the blog post including the overall messages of the post, the best quotes from the post, and who needs to read this post the most.  Topics Discussed ...

How to Grow a Side Hustle to a Multi-Million Dollar Company with Bryan Clayton (#136)

July 11, 2023 10:00 - 55 minutes - 127 MB

This week, Jim is joined by Bryan Clayton, who started a business in high-school and parlayed that into a 150 person company that sold for millions, all before teaching himself to code and starting the largest landscaping network in the nation. Bryan shares his frameworks and mistakes he's made at every step of his amazing entrepreneurial journey. TOPICS DISCUSSED IN TODAY’S EPISODE How to move from side hustle to business The messy middle in real life Do you have the appetite ...

Building a Next Level Marketing Team with Nathan Yeung (#135)

July 05, 2023 10:00 - 55 minutes - 127 MB

Jim is joined by Nathan Yeung to discuss all things growth and marketing. They cover high level  strategies for marketing teams before getting into the nitty-gritty of growth hacks that anyone starting an agency today can use for success. TOPICS DISCUSSED IN TODAY’S EPISODE Building a marketing team from scratch: who’s on it? Hiring hacks Full accountability Technical marketers Spotlight Syndrome Avoiding design by committee Serial position effect/Peak end rule Research ba...

A Personal Update on My Business & 7 Growth Frameworks I Use in 2023 (#134)

June 27, 2023 10:00 - 24 minutes - 55.5 MB

This week, Jim gives an update on the 3M dollar challenge before doing a deep dive on the state-of-play in growth. Jim shares 7 brand new frameworks he's discovered over the past year during a turbulent time for growth agencies. TOPICS DISCUSSED IN TODAY’S EPISODE The state of GrowthHit The state of the $3M dollar challenge The problems and successes of One Day Design Deep dive in GrowthHit How to hire an executive team The pivot towards marketing New frameworks: delegate, ...

Demystifying Product Market Fit with John Doherty (#133)

June 20, 2023 10:00 - 56 minutes - 130 MB

This week, John Doherty returns to compare notes with Jim on a very important but often misunderstood part of business: Product Market Fit. TOPICS DISCUSSED IN TODAY’S EPISODE The messy middle Defining product market fit Determining PMF False metrics for PMF Understanding churn Modifying pricing and packages What does PMF look like   Resources: EditorNinja John Doherty Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook   Additional episodes ...

Start Your Own Startup or Jump on a Rocket Ship with Timor Tsentsiper (#132)

June 12, 2023 10:00 - 57 minutes - 131 MB

This week, Jim is joined by software engineer and technical guru Timor Tsentsiper to look at the benefits of developing a technical skillset and bringing an engineering approach to a startup. TOPICS DISCUSSED IN TODAY’S EPISODE Tips on how to start a technical career Interviewing tips Being a founder vs getting into a company early Prioritizing learning and skillsets The advantage of technical skills for marketers Automation advantages Geek Squad for Marketers Half Baked Id...

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#131)

June 05, 2023 10:00 - 59 minutes - 135 MB

Nathan Barry is the CEO of ConvertKit, an email service provider that's gone from idea to $30M in ARR with zero funding. Topics Discussed in Today’s Episode: Nathan’s explains his framework: Ladders of Wealth Creation Should you start something yourself or acquire a business Why you should focus on a small niche when competing against a powerful incumbent How he has grown ConvertKit from idea to $30M ARR How he approaches capital allocation and leverage as a bootstrapped owner...

The Business of Ryan Reynolds, "Fast-vertising" and 10+ Creators Making Millions (#130)

May 29, 2023 10:00 - 40 minutes - 93.3 MB

This week, Yonathan joins Jim and they do a deep dive into the emerging entrepreneurial arena that combines creators, audiences and businesses. They describe what this looks like and dissect notable and creative real world examples. TOPICS DISCUSSED IN TODAY’S EPISODE Personal Brand as a top of funnel Ryan Reynolds empire Fast-vertising – capitalizing on trends quickly Doug Demuro Monetizing a youtube audience on a shoestring budget Product/Personality alignment Reese Wither...

How to Pick the Right Startup Idea & Hitting $26M in 3 Years(#129)

May 22, 2023 10:00 - 56 minutes - 129 MB

This week, Jim is Joined by Evan Richardson of Form Health. Evan has seen and done it all and he shares nitty gritty insights into how a founder can start and grow a successful startup. TOPICS DISCUSSED IN TODAY’S EPISODE Should you get capital? Getting your first customers Builders vs Scalers How to pick the right idea Founder Journey What’s a good exit? Resources: Form Health Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook   Additional ep...

The Trader Joe's Episode: From Idea to $13B by Being the Opposite of Competitors (#128)

May 15, 2023 11:00 - 30 minutes - 69.3 MB

This week, Jim and Yonathan do a deep dive into what has made Trader Joes a grocery growth behemoth. They share behind the scenes stories and break down tactical moves the business has made on the road to success. TOPICS DISCUSSED IN TODAY’S EPISODE The importance of differentiation Overeducated and Underpaid What makes Trader Joes special Less choice can be better Marketing lead company Studying Cults Direct Mailing Product Vetting Main Takeaways Resources: Jim Huffman ...

How to Acquire Your Next Business with the Foundy CEO (#127)

May 08, 2023 10:00 - 43 minutes - 99.3 MB

This week, Jim is joined by JP Lewin of Foundy, to discuss the benefits of business acquisition. They get into the nitty gritty of the process and discuss trends and mistakes buyers should avoid. TOPICS DISCUSSED IN TODAY’S EPISODE  What is Foundy What is the appeal for international acquisition Could you finance an acquisition today? Acquisition trends Common mistakes Challenges of running a marketplace Resources: Foundy Jim Huffman website Jim's Twitter GrowthHit The ...

The Journey of a Rock Star with Steve Selvidge of The Hold Steady (#126)

May 01, 2023 10:00 - 53 minutes - 121 MB

Jim is joined by musician Steve Selvidge of The Hold Steady to chat about how musicians can make money in 2023 as well as what it takes to live the rockstar life. TOPICS DISCUSSED IN TODAY’S EPISODE Deciding to become a musician Rock and Roll in the 90’s The value of obsession The inflection point Going solo Making money in music in 2023 Half-baked startup ideas Resources: Steve Selvidge The Hold Steady Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's...

How this Growth Agency Went from 0 to 75 People & What Makes a Great DTC Brand (#125)

April 24, 2023 10:00 - 53 minutes - 124 MB

This week, Jim talks with the founders of Dark Room to talk shop about the nuances of running a growth agency amid changing trends in the digital media space. TOPICS DISCUSSED IN TODAY’S EPISODE Partner Story Digital Marketing space evoluttion Growing a 70 person agency How to hire creatives How to find high growth businesses How is Jim growing businesses Resources: Darkroom Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook Additional episodes...

From idea to $24M in 2 Years with this Skincare CEO, Ming Zhao (#124)

April 17, 2023 12:49 - 55 minutes - 127 MB

This week, Ming Zhao the Co-founder and CEO of PROVEN Skin Care talks about how she is revolutionizing an industry through data and AI. She shares her story of progressing through Y Combinator while also being pregnant the important philosophies of work life balance that have accompanied her success. TOPICS DISCUSSED IN TODAY’S EPISODE Using data and AI in novel industries The Skin Genome Database Going through Y Combinator Developing a business model Product formulation and t...

How to Build a Community in 2023 with Natalie Ellis of Bossbabe (#123)

April 10, 2023 10:00 - 38 minutes - 35.5 MB

This week, Jim is joined by Natalie Ellis of Bossbabe to talk about how to grow an engaged community in 2023. Things get tactical as Natalie discusses the importance of focus and developing content systems.    TOPICS DISCUSSED IN TODAY’S EPISODE Focusing on one channel: Youtube, Email, or Podcast The value of quality content Community building tactics The difference between audience and community  Content Machines Personal growth and evolution Resources: Bossbabe Jim Huff...

The $3M Challenge, 5 Startup Ideas, & the "Unreasonable Management" Philosophy(#122)

April 03, 2023 10:00 - 30 minutes - 70.4 MB

This week, Jim is joined again by Yonathan to give an update on the $3m challenge as it approaches the one year mark. The pair discuss hiring a new operator and trying out an approach called unreasonable management as well as looking at the prospect of acquiring new businesses in the future. TOPICS DISCUSSED IN TODAY’S EPISODE Update on The $3M Challenge Unreasonable Management Out Investment Thesis  5 startups that caught our attention  Resources: Jim Huffman website Jim's...

From Making $5.5M in the MLB to Founder & Financial Planner with Jacob Turner (#121)

March 27, 2023 10:00 - 45 minutes - 105 MB

This week, Jim is joined by former MLB pitcher and Entrepreneur Jacob Turner, who shares his Journey from no. 1 draft pick to financial advisor to the athletes and entrepreneurs. TOPICS DISCUSSED IN TODAY’S EPISODE Welcome to the big leagues Setting a budget from a huge payday Similarities between entrepreneurship and professional sports What’s wrong with wealth management  Financial advice for entrepreneurs How much should you put back into the business Shortening the trus...

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