How to Craft a Go-To-Market Strategy in 2023 with Maja Voje (#153)
If I Was Starting Today
English - November 14, 2023 11:00 - 54 minutes - 125 MB - ★★★★★ - 23 ratingsEntrepreneurship Business Marketing startups business growth marketing entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Win Black Friday & Cyber Monday in 2023 (#152)
This week, Jim is joined by Maja Voje, someone who literally wrote the book on Go To Market strategy. Together they get tactical about this incredibly important stage of business development and Maja shares some amazing frameworks to help make any businesses GTM strategy a success.
TOPICS DISCUSSED IN TODAY’S EPISODE
What is GTM: different than product launchWhat is the beach head strategyThe difference between Prince Charles and Ozzy OsbourneCommon mistakes The military approachThe grunt work thresholdTalking to customersDemand generation vs demand captureOptimizing for profit vs adoptionResources:
BOOKMaja WebsiteJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook
Additional episodes you might enjoy:
Startup Ideas by Paul Graham (#45)
Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
How We're Validating Startup Ideas (#51)