IDEAL Plans Ideal Advisors
36 episodes - English - Latest episode: over 3 years ago -This podcast provides you the steps for creating an ideal advisory practice. In each episode your host, Richard Boone, will use his IDEAL Plan Process as a framework for discussing how and when to make improvements in the seven critical business elements: branding, marketing, business development, sales process, practice management, client relationship management, and business optimization. On occasion, Rich will invite a financial advisor or industry leader to share their insights to inspire you to create your specific plan for success. For more information you can call Rich at 800-630-1590, email him at [email protected] or go to our website: https://idealplancoaching.com.
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Episodes
Ep. 32 - Be the Advisor your Clients Need in 2021
November 09, 2020 18:00 - 21 minutes - 14.8 MBTowards the end of every year advisors are bombarded with messages from coaching firms about making some key changes that will help you finish the year strong or build a foundation for next year. Those messages are sound but are easy to ignore since most advisors feel they are already doing what they are supposed to be doing. So the best message isn't about making a few tweaks to your business but asking the right question: Are you the advisor you need to be? In this podcast episo...
Ep. 31 Sourcing and Supporting New Advisors
November 01, 2020 20:00 - 35 minutes - 24.3 MBWe are an aging industry. Studies show the average age of a financial advisor is 50 years old, with some 45% over the age of 55. In fact, close to 40% of advisors are likely to retire in the next ten years. So there is an existential threat to our industry and there could be a very real personal threat to your ability to attract a viable successor. This episode is focused on how you can attract and support new advisors to your practice. There are numerous benefits to you for adding...
Ep. 30 An Honest Approach to Living your Ideal Advisory Practice
October 11, 2020 20:00 - 30 minutes - 20.6 MBAn ideal advisory practice is one where you serve the clients you want, the way you want, while living the lifestyle you desire. Sounds good right? But how do you do it? There are lots of possible solutions, many of which sounds too good to be true. "Join our coaching program and you will be an elite advisor!" Or "Sign up with us and all your dreams can come true!" You don't need sales pitches. You need an honest approach. This episode will explore how you can take an honest, no...
Ep. 29 - Conversational Marketing Empowers Prospects to Say Yes to A Meeting
September 27, 2020 22:00 - 31 minutes - 21.4 MBAdvisors are always wondering how best to speak with a prospective client. They often meet or know plenty of possible ideal prospects, but they don't know how to strike up a conversation that will generate an appointment. They don't want to sound too salesy or blunt but they know they can't convert a prospect to a client without getting that first "yes". The answer is to master your conversational marketing. Conversational marketing has two meanings in today's world. One is the techno...
Ep. 28 Co-Creating the Client Experience to Enhance Loyalty and Advocacy
September 20, 2020 20:00 - 11 minutes - 7.77 MBClients are the most valuable asset of any business. Many of the best run companies work tirelessly to improve their client experience since that is one of the best ways to compete in the marketplace. Potential investment clients have plenty of options. For the vast majority of clients, they can pretty much get whatever they need from just about anybody in the industry. So why should they pick you? When everybody is selling the same things, you have to do something special to stand ou...
Ep. 27 Working Effectively with Partners
September 14, 2020 16:00 - 21 minutes - 15.1 MBPartnerships can drive financial practices to new heights of success. They can also be very stressful and damaging to the participants if there isn’t a high degree of compatibility and alignment. There are many reasons you should have a partnership such as scalability, enhanced business value, and leveraging of different resources and skill sets. No matter the motivation for having the partnership there are many factors that go into forming, maintaining, and optimizing it. In this podca...
Ep. 26 Create an Ideal Work Week for Work/Life Balance
September 06, 2020 15:00 - 11 minutes - 7.78 MBIn honor of Labor Day, this episode will address how to create an optimal balance between your work and your life. Many advisors struggle creating real balance between their work and their life. Reasons vary but the big one is simply not accomplishing what they want in their business. This can lead to regret or a sense of guilt. Many will then compensate for their work by taking away time from their personal life. The best way to stop feeling guilty about not getting enough done at work...
Ep. 25 - Announcing New Online Tools for Building your Ideal Advisory Practice
August 29, 2020 22:00 - 6 minutes - 4.45 MBWe take great pleasure in announcing that all of our tools and coaching resources are fully integrated into our state of the art learning management system and available online through our website! The IDEAL Plan Builder © is an interactive and instructive program that creates personalized IDEAL Plans for financial advisors to achieve their vision of an ideal advisory practice. An ideal advisory practice is one where you can serve the kinds of clients you want, the way you want, while livi...
Ep. 24 - Take a Qualitative Approach to Helping your Clients
August 09, 2020 20:00 - 21 minutes - 14.6 MBClients have needs and aspirations they can't put a price tag on. Client's attitudes towards their own longevity, health care, elder care, career, charity, community, spirituality, and legacy all lack a dollar value. These areas, and possible many more, are all very important yet cannot be solved purely through a quantitative or numbers-based approach. This mismatch creates an opportunity for a wealth manager to use a qualitative approach. To solve non-numeric issues you need to as...
Ep. 23 - The Evolution of Wealth Management Creates Opportunity
August 02, 2020 19:00 - 21 minutes - 14.7 MBToday's wealth management has evolved far past its origins in financial planning. Clients have more than one advisor in their life because they have more than just investment needs. Regardless of their overall net worth, many clients have a CPA, have used an attorney at some point, they may have a relationship with an insurance agent, and they could have other people giving them advice in other areas that are not traditionally financial. The problem is they could be missing out on advice ...
Ep. 22 - Become the "Go-to" Advisor Using Social Media
July 26, 2020 20:00 - 16 minutes - 11.3 MBBecoming a "Go-to" advisor is about becoming an expert. Advisors can become experts by publishing on social media. Many of the most successful advisors today have established a very robust social media presence as they know potential clients want to read about you online before making any decisions. So, what do they wish to see from you? Research supports that investors expect you to be highly competent, or even have expert status in knowing and solving their challenges, and they want to...
Ep. 21 - Become a "Go-To" Advisor by Asking the Right Questions
July 20, 2020 17:00 - 12 minutes - 8.5 MBA "go-to" advisor is an expert to a particular group of people. It is worthwhile to become an expert as studies show people are far more likely to hire a financial advisor if they feel that person is an expert at solving their problems and challenges. So how do you become an expert? It is easier than you'd think. Just ask the right questions. By listening to this episode you will learn how one advisor is positioning himself as the "go-to" advisor to the construction trade by gaining i...
Ep 20 Maximizing your Message and your Mission
July 12, 2020 17:00 - 20 minutes - 14.1 MBIn the last episode we provided financial advisors the steps to create an impactful and meaning message that would resonate with their ideal clients. In this episode we will explore how to maximize the value of that message by ensuring your public understands your brand, your value, and your mission. It is not a big surprise that many clients really don't know how to talk about their financial advisor. For many people, and advisor is simply an generic term for anyone who provides financia...
Ep 19 Steps to Build a Message that Attracts your Ideal Client
June 28, 2020 22:00 - 18 minutes - 12.9 MBMany advisors struggle to differentiate themselves in this hyper-competitive world. Without a clear message or identifier it will be even harder for you to attract the exact kind of ideal clients you wish to serve. So in this episode we'll explore the steps you need to follow to create a meaningful message that will attract the right clients. You'll learn that your best allies are your own clients. They can help you understand what is most important to them and how the value you bring co...
Ep 18 Getting the Most Enjoyment and Value from your Business
June 21, 2020 15:00 - 23 minutes - 16.2 MBIn this episode we'll explore what are the key building blocks to a fully optimized business - one that you can fully enjoy and that has tremendous value! Topics include: working with partners, supporting new advisors, staffing, exit planning, profitability assessment of your service matrix, maximizing business value, and optimizing your work/life balance. By listening to this podcast you'll be able to take stock of your business. When you know what needs to be improved you'll be more co...
Ep 17 Resetting your Client Relationship Management in 2020
June 14, 2020 22:00 - 26 minutes - 18.4 MBIn this episode we'll explore how you can reset your relationships with your clients given the changes we all have been going through in 2020. There are a number of ways to make a much bigger impact on your clients simply by the way you work with them. Topics include creating a "wow" engagement, the 1st 100 days communication, client feedback, intergenerational client retention, and big money events. By listening to this podcast you will hear that by focusing on your clients' lifestyle, p...
Ep 16 Powerful Tech Stack & Connection to Impact Clients - Interview with Mark Lamb
May 31, 2020 18:00 - 28 minutes - 19.7 MBIn this episode we'll interview Mark Lamb, a wealth manager in the heart of Silicon Valley - San Jose, CA. Many clients simply expect you to have a great technology platform - commonly known as a tech stack. But no one knows technology better - or has higher expectations - than the people who live in the birthplace of Apple, Google, Facebook, Netflix, and many more leading technology companies. Mark will talk about which systems he uses and how they provide the foundation for his service...
Ep 15 Serving US and International Clients - an Interview with Efrain Trujillo
May 25, 2020 21:00 - 30 minutes - 21.3 MBIn this episode we'll interview Efrain Trujillo, a wealth manager in Los Angeles. Efrain grew up speaking Spanish which gave him perspective and inspiration to represent his heritage as a financial advisor and to serve the large Spanish speaking population. After graduating from USC with a degree in finance, he literally began his career working in the mail room of branch office of a major wire-house firm. Turns out that was a great move as it allowed him to learn all about how the industr...
Ep 14 - Decisive Business Development During the Pandemic
May 17, 2020 15:00 - 17 minutes - 12.1 MBIn this episode we'll talk about Decisive Business Development. As the coronavirus pandemic unfolds, financial advisors have a choice to make: play defense and wait for the crisis to pass or step up and position themselves for substantial growth as this crisis fades. We will discuss just three things: what to say to your clients during this unprecedented time that will help you better understand how to help them, how to reach out to other professionals to help them with their marketing, a...
Ep. 13 - Why this Father-Son Wealth Mngt. Team is Thriving - an Interview with Scott Brantingson
May 10, 2020 20:00 - 37 minutes - 26.2 MBIn this episode we'll interview Scott Brantingson, Sr., of Monocacy Wealth Partners of Bethlehem, PA. Scott is an industry veteran with over 30 years experience as a branch manager and wealth manager. He will share with us how and why he decided to leave a very lucrative branch management role to start his own wealth management firm with his son Scott, Jr. By listening to this episode you will learn how they have evolved their client engagement and operational practices. He will talk abo...
Ep. 12 - Combining Estate Planning with Wealth Management for a Greater Client Impact. Interview with Grace St. Clair, JD.
May 03, 2020 18:00 - 40 minutes - 28.1 MBIn this episode we'll interview Grace St. Clair, an estate planning attorney and wealth manager in Los Angeles, CA. Grace will share how and why her practice evolved from pure estate planning by adding wealth management. She had realized very early in her career that there is tremendous overlap between the two disciplines and that combining them would hugely beneficial for her clients. By listening to this episode, you'll obviously realize that you personally don't have to add a law degre...
Ep. 11 - Processes for Serving the 401k and Executive Market - an Interview with Michael Sayre
April 19, 2020 15:00 - 25 minutes - 17.8 MBThere are many opportunities to serve the small and mid-sized business market both with their retirement plans and their executives personal assets. However, the challenges and needs of those markets are very complex. Many financial advisors will struggle to understand those challenges so they will not be prepared to assemble the means, resources, and expertise to serve that market well. Our guest, Michael Sayre, is a financial advisor who has specialized in the Salt Lake City business ma...
Ep. 10 - Effectively Serving Sports & Entertainment Clients - an Interview with Andrew "Money" Martz
April 12, 2020 20:00 - 36 minutes - 25.4 MBIn this podcast we'll interview Andrew Martz (or Money Martz to his friends), a Los Angeles based wealth manager who specializes in the sports and entertainment industry. Andrew has acquired a client base in what is arguably one of the most difficult target markets. He will share with us the steps he takes to truly understand his prospective clients' thoughts, attitudes, and concerns regarding wealth - and what they hope to achieve by working with an advisor. He'll describe how his system ...
Ep. 10 - Effectively Serving Sports & Entertainment Clients - an Interview with Andrew "Money" Martz
April 12, 2020 20:00 - 36 minutes - 25.4 MBIn this podcast we'll interview Andrew Martz (or Money Martz to his friends), a Los Angeles based wealth manager who specializes in the sports and entertainment industry. Andrew has acquired a client base in what is arguably one of the most difficult target markets. He will share with us the steps he takes to truly understand his prospective clients' thoughts, attitudes, and concerns regarding wealth - and what they hope to achieve by working with an advisor. He'll describe how his system ...
Ep. 9 Clients need Alignment to Reach their Aspirations - an interview with Steve Wilkinson
April 05, 2020 15:00 - 21 minutes - 14.7 MBSteve Wilkinson is a wealth manager in Oakland, CA who specializes in creating alignment in his client's lives so they can realize their aspirations. Having witnessed his mother pioneer physical therapy with children who suffered from polio in Nashville, Tennessee, he knows the power of putting things in alignment to overcome obstacles. Steve's clients are able to achieve everything that is most important to them as he has a process for alignment. Listening to this interview will reveal h...
Ep. 8 Build your Practice around your Ideal Clients - an Interview with Lee Tarbet
March 29, 2020 19:00 - 35 minutes - 24.3 MBEver wonder how to become the "go-to" advisor for a certain group of potential clients? It starts by researching your market and then building your business around that knowledge. In this episode we'll interview Lee Tarbet, a wealth manager in Ventura County, CA. Lee had successfully operated a construction company before making the decision to change careers and become a wealth manager. Using his knowledge of how construction firm owners think and behave gives him enormous insight on ho...
Ep. 7 Make a Huge Impact on your Clients with Help from a B/D - an Interview with Dave Bibo, Co-Founder of Western International Securities
March 20, 2020 22:00 - 29 minutes - 20.4 MBIt is no surprise that advisors need to make a huge impact on the lives of their clients if they want to have an ideal advisory practice. But how do you do it? Every advisor has access to trading systems but what are the other technologies, best practices, and support that you need to make that huge impact and make your business run smoothly? To answer those questions, in this episode we'll interview Mr. Dave Bibo, co-founder of Western International Securities, a broker/dealer headqu...
Ep. 6 - Effective Practice Management Impacts your Clients and your Business
March 15, 2020 21:00 - 19 minutes - 13.7 MBEver wonder how some financial advisors make such a huge impact on their clients that their practice is always profitable and scalable? The answer is that they offer and deliver better services than their competition! In today's crazy market there is an enormous opportunity to differentiate yourself and serve your clients well - no matter how much money they want to invest in the market. By listening to this episode you will learn how to make yourself indispensable to your clients by unde...
Ep. 5 - Success Starts with your Financial Advisory Sales Process
March 12, 2020 00:00 - 17 minutes - 12 MBAttracting new clients is the lifeblood of any business. But your sales process doesn't have to be just talking people into working with you. A well thought-out sales process enables you to attract the exact kinds of clients you wish to serve. This podcast will help you create that process by exploring all six of the building blocks of a great sales process: pipeline management, the prospect's experience, account penetration and asset capture, the fee based revenue model, effective event...
Ep. 4 - Business Development That Works in All Financial Markets
March 07, 2020 21:00 - 21 minutes - 14.8 MBThis episode of IDEAL Plans Ideal Advisors shows how taking a methodical approach to your financial advisory's business development can provide a never ending flow of ideal prospective clients for you to serve. Using the IDEAL Plan Process as a framework, your host Richard Boone, will help you understand the six key building blocks of business development: strategic alliances, referrals and introductions, referral networks, identifying opportunities, organizing events, and mergers and acqui...
Ep. 4 - Business Development That Works in All Financial Markets
March 07, 2020 21:00 - 21 minutes - 14.8 MBThis episode of IDEAL Plans Ideal Advisors shows how taking a methodical approach to your financial advisory's business development can provide a never ending flow of ideal prospective clients for you to serve. Using the IDEAL Plan Process as a framework, your host Richard Boone, will help you understand the six key building blocks of business development: strategic alliances, referrals and introductions, referral networks, identifying opportunities, organizing events, and mergers and acqui...
Ep. 3 - Creating a Marketing Plan to Mobilize Your Message and Attract New Clients
March 02, 2020 14:00 - 25 minutes - 17.7 MBEpisode 3 of the IDEAL Plans Ideal Advisors Podcast details a step by step process to mobilize your message (your brand) and establish credibility within your target market. Whether you want to attract more new ideal clients, improve retention, or position yourself as an expert you will need effective marketing. There was an old saying that if you built a better mousetrap the world would beat a path to your door. But we all know that isn’t the case. Attracting new clients and creating ad...
Ep. 2 - A Step by Step Process for Building your Financial Advisory Brand
February 24, 2020 23:00 - 21 minutes - 14.8 MBYour brand is your message to the world. It should clearly illustrate whom you serve, what you do for them, and why you are uniquely suited to help them. A great brand should be memorable and mobile among all your clients and centers of influence. Yet even some of the most successful financial advisors struggle with this most critical of business elements. So in this episode, your host will describe the step by step process for building your brand. There are eight connected building blo...
Ep. 1 - How to Build a Plan to Create Your Ideal Advisory Practice
February 17, 2020 23:00 - 34 minutes - 23.7 MBIn this inaugural episode of IDEAL Plans Ideal Advisors Podcast, your host Richard Boone, explains how advisors can use his IDEAL Plan Process to create their own vision of an ideal advisory practice. First advisors need to take stock of their current business and where they'd like to go. Using his process, they can then determine which critical business elements need improving, and when, to get the best results. He briefly describes each of the elements - branding, marketing, business de...
Ep. 1 - How to Build a Plan to Create Your Ideal Advisory Practice
February 17, 2020 23:00 - 34 minutes - 23.7 MBIn this inaugural episode of IDEAL Plans Ideal Advisors Podcast, your host Richard Boone, explains how advisors can use his IDEAL Plan Process to create their own vision of an ideal advisory practice. First advisors need to take stock of their current business and where they'd like to go. Using his process, they can then determine which critical business elements need improving, and when, to get the best results. He briefly describes each of the elements - branding, marketing, business de...
Episode 1 - How to Build a Plan to Create Your Ideal Advisory Practice
February 17, 2020 23:00 - 34 minutes - 23.7 MBIn this inaugural episode of IDEAL Plans Ideal Advisors Podcast, your host Richard Boone, explains how advisors can use his IDEAL Plan Process to create their own vision of an ideal advisory practice. First advisors need to take stock of their current business and where they'd like to go. Using his process, they can then determine which critical business elements need improving, and when, to get the best results. He briefly describes each of the elements - branding, marketing, business de...