HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson artwork

HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson

59 episodes - English - Latest episode: over 2 years ago -

Join the The Kingdom as we cover all things Marketing. We are content marketing experts, combining our social media and digital marketing skills with the powerful HubSpot Sales and Marketing Software. Is your business looking for an advantage that disrupts your marketplace? Find out more at https://www.thekingdom.com.au/hubnspoke

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Episodes

HubnSpoke Episode 60 - Featuring HubSpot Custom Quotes

January 24, 2022 05:45 - 18 minutes - 25.8 MB

Welcome to episode 60 of HubnSpoke. After a break, Zaahn Johnson and Adam Steinhardt are back to discuss the latest in HubSpot technology to get more sales and leads. In this episode, they discuss the HubSpot Custom Quote tool.  Gone are the days of sending a quote on Word and waiting patiently for an answer. The HubSpot quoting tool makes it easy to give prospects exactly what they're looking for. Collecting signatures and payments has never been easier. The HubSpot quoting tool lets you ...

Episode 58 - 11 Free Features of the HubSpot Free CRM - Part 2

May 12, 2020 12:07 - 19 minutes - 26.1 MB

Welcome to HubnSpoke episode 58. Part 2 of the analysis of the 11 features of the HubSpot Free CRM that are outstanding and represent sensational value. Passionate HubSpot users, Adam Steinhardt and Zaahn Johnson investigate the free features including:   It's a two part podcast following the training we delivered for HubSpot Free customers. As HubSpot Solutions Partners The Kingdom team do loads of sales and onboard training for HubSpot. Normally for paid portals. It's unusual for ...

Episode 57 - 11 Free Features of the HubSpot Free CRM - Part 1

March 03, 2020 10:09 - 18 minutes - 25.1 MB

Episode 57 - 11 Free Features of the HubSpot Free CRM - Part 1 Episode 57, The Kingdom team of Adam Steinhardt and Zaahn Johnson focus on 11 features of the free HubSpot CRM that should not be free but are. It's a two part podcast following the training we delivered for HubSpot Free customers. As HubSpot Solutions Partners The Kingdom team do loads of sales and onboard training for HubSpot. Normally for paid portals. It's unusual for us to do training on the Free HubSpot CRM, but after...

Episode 56 - 21 Trade Secrets for your Website Part 3

November 06, 2019 03:12 - 21 minutes - 29.8 MB

Episode 56 was all about an inbound marketing tips and tricks page, featuring 21 Trade Secrets on website building. We discuss the numbers 15-21 in part 3 on ways to fire up your website with simple innovations. Are you looking for small ways to make big improvements on your website? Discover why you should have your search bar front and centre on your website. Find out why you need to have the Facebook Pixel and Audience re-marketing working for your website. LinkedIn is coming ba...

Episode 55 - 21 Trade Secrets for your Website Part 2

October 07, 2019 02:07 - 26 minutes - 36.5 MB

Episode 55 was all about an inbound marketing tips and tricks page We discuss the numbers 8-14 in part 2 on ways to fire up your website with simple innovations. Are you looking for small ways to make big improvements on your website? As Inbound marketing experts and have years of experience in building websites, the HubnSpoke team reveal their trade secrets. Years of working with HubSpot and becoming an Adelaide and Irvine California based HubSpot Platinum Partner, we help you wit...

Episode 54 - 21 Trade Secrets for Your Website - Part 1

September 26, 2019 03:18 - 30 minutes - 41.9 MB

Episode 54 was all about a powerhouse web page, featuring 21 Trade Secrets on website building. We discuss the first 7 of 21 ways to fire up your website with simple innovations. Designed to have an immediate impact, these trade secrets will get you more leads and sales from your website investment. Visit the website page here. https://www.thekingdom.com.au/website-trade-secrets-inbound-marketing Zaahn Johnson and Adam Steinhardt talk in-depth about the first seven ideas, along with...

Episode 53 - Frictionless Sales and Inbound 2019

September 19, 2019 23:55 - 21 minutes - 29.1 MB

The HubnSpoke team are back at it, with Episode 53. In this Episode, Zaahn Johnson and Adam Steinhardt investigate Friction Free Selling. HubSpot has launched a new accreditation, Frictionless Sales. It's free and a good way to get your sales team more productive. Here's what HubSpot say about it. "In the world of inbound, businesses are visualized as flywheels instead of funnels. A flywheel is a machine that stores rotational energy, and its spin represents your company's growth. You...

Episode 52 - Discover the New HubSpot Service Hub

May 21, 2018 06:19 - 20 minutes - 28 MB

Episode 52 of HubnSpoke sees the HubSpot expert team of Zaahn Johnson and Adam Steinhardt discuss the all new features of the HubSpot Service Hub. It's an entirely new part of the HubSpot platform, one that is very exciting for sales and marketing professionals looking to maximize the benefits to their customers. The HubSpot Service Hub features the new Knowledge Base. If you are looking for a knowledge base for your business, then now is the time to consider HubSpot. Not really replac...

Episode 51 - Integration of HubSpot with Facebooks' New Paid App

May 03, 2018 05:17 - 18 minutes - 25.2 MB

Discovering Facebook Workplace Adam Steinhardt and Zaahn Johnson talk about the Facebook Workplace connection with Facebook. Looking at the home page of a website and investigated the Calls To Action on the page. We examined the webpage information.  Are you making assumptions about your marketing? The Optimization tool allows you to determine which CTAs are working. Do you have enough CTA on your website? Are you tracking the activity of your customers? Look at the Optimization in H...

Episode 50 - Special Guest HubCast Star, George B Thomas

April 30, 2018 04:52 - 53 minutes - 74 MB

This week's special edition, we welcome the veteran of no less than 172 HubCast podcasts, George B Thomas. We are delighted to have George on the show to discuss his latest move from Impact to Impulse, both major Diamond HubSpot partners in the United States. In this episode, George talks about the highlights of four years doing the HubCast, as well as how 19 HubSpot certifications have impacted his professional career. George is a HubSpot expert that bleeds orange. Zaahn Johnson and A...

Episode 49 - The HubSpot New Menu Structure

April 26, 2018 07:27 - 18 minutes - 25.3 MB

We examine the new menu structure of HubSpot, with the unification of the Sales and marketing menu HubSpot now has successfully unified the two different platforms. We discuss the merits of the new menu and reveal some ways we think HubSpot can improve the menu. Zaahn is a big favorite of Canva and discusses its benefits as well as giving the thumbs up for the Featured Image being available for the Website and Landing Page HubSpot tool. The Kingdom team use Canva to reference the lates...

Episode 48 - Sales Dashboards That Motivate Sales Teams

April 12, 2018 06:47 - 19 minutes - 26.1 MB

The Kingdom digital marketing experts and HubSpot Platinum partners dig into the sales CRM benefits of reporting dashboards that allow you to create a competitive environment for your sales team. HubSpot success is determined by how well you train sales teams. Successful sales conversion means the platform investment is justifiable. No matter how successful the marketing department is, if the sales teams are not closing deals, then HubSpot will fail. The Kingdom digital marketing team ...

Episode 47 - 9 Months of Great HubSpot Features

April 05, 2018 07:12 - 15 minutes - 21.5 MB

Welcome back to HubnSpoke Episode 47. After a leave of absence, Adam Steinhardt and Zaahn Johnson return to the HubnSpoke podcast talking about the HubSpot Facebook Ads Add-on. Facebook ads are very much a part of every day digital marketing life. The power of Facebook grows and grows; now the Audience tool makes a substantial difference. HubSpot Syncs automatically with the Facebook Ads. Social media expert Zaahn Johnson gives her vote, thumbs up or thumbs down on if the HubSpot Ad...

#46 Clever Reporting Tricks to Improve Marketing ROI

June 22, 2017 22:26 - 21 minutes - 29.9 MB

Are you looking to make the most of your inbound marketing and advertising efforts? Investigating Reporting - Clever reporting tricks to maximizing ROI. Inbound marketing is the process of attracting people to your website with engaging content. In this episode, we look into the benefits of Inbound Marketing and the statistics that it presents to help you refine what is working for your digital marketing. For every $92 spent acquiring customers, only $1 is spent converting them. (Econ...

# 45 - A Surprising Answer to What is the Best Automated Sales and Marketing Platform?

June 15, 2017 12:58 - 23 minutes - 32.6 MB

In today's episode 45 of HubnSpoke we ask the question, What is the best automated sales and marketing tool for business? The answer is none of them if you don't plan to make a significant investment in training and change management. The business case for automated sales and marketing software programs is compelling. We are talking about software like HubSpot, Marketo, Infusionsoft, Pardot, and Eloqua. These platforms can make a significant difference to your business. But you must in...

# 44: The Power of Evergreen Content on Your Website

May 31, 2017 17:10 - 19 minutes - 27.4 MB

Are you creating evergreen content? Evergreen content is content that has an unlimited shelf life. Ideally, you wish to create content that is rising the Google search engine rankings. It takes a long time to get your pages ranked on Google. If you are producing content that is helpful to your prospects, then your content is always helpful. The longevity of most content, particularly if it is not related to a short term sale or a season means that many of your website pages are solving...

Episode 43 Discover Why Your Website Should Be The Centre Of Your Digital Marketing.

May 18, 2017 06:35 - 22 minutes - 30.3 MB

It's the HubnSpoke flashback episode. We go back to the basics of the reason why we have a podcast. Why is it called Hub and Spoke? Creating the content on your website is the central point. From here you are able to publish your content and distribute them through social media channels. Inbound marketing is all about getting more leads and sales from your website. But what is your strategy to get your content out there?   Companies that published 16+ blog posts per month got about 4.5...

Episode 42 - Why Your Business Needs Facebook Advertising.

May 08, 2017 06:21 - 19 minutes - 26.6 MB

Are you wondering about the power of Facebook marketing? Is your business using Facebook to its full power? Are you wondering if Facebook is a business tool? A common assumption is that Facebook is not for B2B, but how do you know if you have never tried it? Facebook pixel tracking remarketing is a powerful tool for all businesses. One of the great benefits of digital advertising, as opposed to traditional advertising, is it has the added benefit of being completely trackable. Faceboo...

Episode 41: 6 Tips To Get Your Sales Teams Firing with HubSpot

May 01, 2017 03:27 - 20 minutes - 28 MB

We look at the different ways that have spot can show that you have sales lead activity on your website. How do you more sales and leads from HubSpot? Discover 6 Tips to get your sales team firing. Is your HubSpot Lead Scoring turned on and functioned? By using the email tool, you can dig deep into the data that your inbound marketing leads that are creating.   80% of marketers report their lead generation efforts are only slightly or somewhat effective. (BrightTALK, 2015) (Sourc...

#40: The Form Guide on Inbound Sales Lead Creating Forms

April 20, 2017 13:18 - 19 minutes - 26.3 MB

The HubnSpoke team of CEO, Adam Steinhardt and social media expert, Zaahn Johnson talk about the form guide on HubSpot forms. The HubSpot form tool is a key to the success of your inbound marketing sales-lead generating website. {{cta('fe87b0fe-0e42-4c90-8c96-14e7b0bce7c0')}} What is the HubSpot Form Tool? This is what HubSpot say about their form tool. Build custom forms that connect to your contacts database. Easily create custom forms in seconds, and start converting anonym...

#39 - Is Inbound Marketing The Same As Content Marketing?

April 18, 2017 12:51 - 16 minutes - 22 MB

  Is Inbound Marketing the same as Content Marketing? Is there such a thing as Inbound Content Marketing? So what is the difference? Should you do both inbound marketing and content marketing? Do you need both? Are you using traditional media and want to get better at digital advertising but are not sure where to start?     In Episode 39 of HubnSpoke, our inbound marketing expert team of Zaahn Johnson and Adam Steinhardt dig deep into the power of digital marketing and which ...

#38 - The 3 Must-Have Web Pages to Drive Organic Traffic

April 10, 2017 23:02 - 21 minutes - 29.6 MB

Today we discuss three important and oft-forgotten web pages your website must have but probably does not. These are the three most important pages to drive valuable organic web SEO traffic. After years of being a leading advertising agency and award-winning inbound marketing agency, The Kingdom team have seen plenty of websites. We have created website pages using Wordpress, and HubSpot.  In doing our free inbound marketing assessments, we often dig deep into the effectiveness of a websi...

#37 - How and When To Use Hashtags and @ Signs

April 07, 2017 03:24 - 17 minutes - 24.3 MB

In this edition of HubnSpoke, we investigate how and when is the best time to use Hashtags and @ mentions with your social media platforms. The Kingdom Social Media Expert, Zaahn Johnson and CEO Adam Steinhardt, help you understand the best way to get maximum social media impact for your business communications.   Do you want to get a competitive advantage from Content Marketing? An effective social media strategy makes content marketing more robust. Find out why Hashtags are so impor...

# 36 - Why #SMMW17 has Facebook as the #1 Business Tool You Need

March 29, 2017 04:37 - 19 minutes - 26.6 MB

San Diego was the location as over 4000 social media, content marketing, inbound marketing, podcast, and digital sales and marketing experts from all over the globe gathered for Social Media Marketing World 2017. The Kingdom's inbound marketing experts Zaahn Johnson and Adam Steinhardt were in the thick of the action. Here is what they had to say about it: Social Media Marketing World 2017 is the world's largest social media marketing conference. By attending, you'll make connections with...

#35 - The Five Essential Elements For A Successful Blog

March 21, 2017 03:50 - 22 minutes - 30.7 MB

The Kingdom inbound marketing experts discuss the five essential elements for a successful blog. Are you wondering how to get started with blogging?  What is the difference between a blog and a regular website page?  A blog provides commentary and allows you greater flexibility in presenting your content marketing. A website page is typically something that is more formal that is not likely to change over time. Zaahn Johnson, social media expert and CEO, Adam Steinhardt discuss the...

# 34 - The 5 Must-Have Lists For Your HubSpot portal

March 14, 2017 10:05 - 19 minutes - 27.3 MB

Are you a HubSpot user? Chief Executive Officer, Adam Steinhardt and social media expert, Zaahn Johnson discover the five different List that every HubSpot portal should have. Let's investigate some must have lists for your HubSpot portal. The customer lifecycle stage list This is a must have where you have the list of your clients this allows you to quickly push out the latest news about your organisation to customers that are familiar with you. This can also be used with the HubSpot...

#33 - Why You Must Focus On "The Why" You Are Doing inbound Marketing

March 07, 2017 07:18 - 17 minutes - 23.6 MB

We investigate The Why behind what you are what you are doing with your inbound marketing, content marketing and any marketing. This may be a huge episode, but if we focus on what you are doing and why you are doing it. What is your Why? Why are you looking to purchase or have HubSpot? What is the point? Inbound marketing is powerful, creates sales and leads, but Why do you want those benefits? What goes first? What is the priority? 80% of marketers report their lead generation eff...

#32 - The Five Point SMART Guide To HubSpot Success

March 02, 2017 21:45 - 27 minutes - 37.6 MB

The HubnSpoke podcast team of Zaahn Johnson and Adam Steinhardt talk about Five Hidden Keys to HubSpot Success. How do you ensure HubSpot is successful for your business? We take the SMART acronym and turn it on its head to get a new perspective on how to make HubSpot and inbound marketing work for your business. S = Sales Training M = Management Buy In A = Application R = Remove the Haters T = Time, give it time If you are not sure what HubSpot is, you can discover a demonstr...

#31 - Why You Should Be Updating Your Website Daily

February 27, 2017 11:09 - 24 minutes - 33.7 MB

On this episode of the popular HubSpot podcast, HubnSpoke, the content marketing team of Adam Steinhardt and Zaahn Johnson investigate why your business should update your website every single day. The old way of building a website based on a long drawn out project that lasts for six months then is done with for years is over. A great lead generating website should be built every day. Each day your business gets new inbound questions. Are you answering them? The more questions you ge...

# 30 - Marketing Automation or Website Content. What Comes First?

February 22, 2017 11:28 - 18 minutes - 25.7 MB

Content vs. marketing automation? What comes first? Our Inbound marketing experts, Adam Steinhardt and Zaahn Johnson discuss powerful marketing automation workflows, or is it content marketing? What should be created first? Discover five helpful workflows that your HubSpot portal must have to maximise your sales funnel activity. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics)...

# 29 - The 10 Hidden HubSpot Email Features That Blow Mailchimp Away

February 20, 2017 11:23 - 21 minutes - 29.3 MB

Email marketing is a critical part of your content marketing strategy. Many businesses use tools like Mailchimp to send email. In Episode 29 of HubnSpoke, our inbound marketing experts, Managing Director Adam Steinhardt and Zaahn Johnson deep dive into the HubSpot Email tool. What did they find? They discovered 10 powerful features that put Mailchimp to shame, and have HubSpot users glowing with sales and marketing software domination pride.    So are you using your HubSpot email tool...

#28 - Discovering The Hidden Costs of HubSpot - Change Management

February 15, 2017 11:17 - 21 minutes - 29.8 MB

People often wonder how much the HubSpot investment costs? One of the hidden challenges when deploying HubSpot is the effort required affect change management with your team members. Any powerful marketing technology software platform is difficult to implement. The greater the complexity, the greater the marketing power. It's a part of the challenges of a changing media landscape of traditional media vs. digital media. It requires different tools, and those new tools can create fear. Ge...

# 27 - Speed, Quality, Price, Which Two Should You Pick For Your Website?

February 13, 2017 11:27 - 18 minutes - 25.8 MB

�� The Kingdom content marketing experts are back in the same room in Adelaide today, in the pre-Valentines Day edition of HubnSpoke. Last week, while in the USA, the team recorded the HubnSPoke Podcast with Call Recorder for Skype. Are you looking at building a new website? Did you know that you can only ever have two of the following attributes? We talk about Speed, Quality and Price and why you only really ever get to pick two. In building a website, you are creating a computer pro...

#26 - 5 Tips To Create Outstanding Onboarding Questions

February 09, 2017 02:23 - 17 minutes - 23.8 MB

The HubnSpoke team of Adam Steinhardt and Zaahn Johnson are separated across the Pacific again this week, but that can't stop them from speaking about inbound marketing best practices. The dynamic duo are committed to creating the best inbound websites using the powerful HubSpot toolkit. But as powerful as HubSpot is, you still need to know exactly what questions a customer will be asking to ensure you have the answers ready for them to find.  Take it away, Adam Steinhardt and Zaahn Johns...

#25 - How Good Imagery Can Take Your Message Further

February 01, 2017 01:06 - 21 minutes - 29.5 MB

In this episode the HubnSpoke team of Adam Steinhardt and Zaahn Johnson collaborate across international waters to discuss one of the most common pitfalls of business blogging and social media strategy - poor quality images. From California, Adam provides his best tips for making your brand consistent using some incredibly powerful and easy to use apps, before handing it over to social guru Zaahn back in Adelaide to discuss whether Instagram is a necessary part of your business social medi...

#24 The Sales Funnel Explained with Ice Cream

January 27, 2017 06:01 - 19 minutes - 26.2 MB

How does ice cream relate to your sales funnel? In the digital age, it's all about building trust with your potential buyer through your website. But how do you know how to attract them to your website to begin with? How can you engage with your consumers in alignment with their buyer's journey? This is where the sales funnel comes in. So what is TOFU, MOFU and BOFU and how does it relate to the journey your customers go on when going down your marketing funnel? TOFU, or Top of Fun...

#23 - Why all HubSpot Websites Should Have An e-Commerce Store.

January 23, 2017 10:44 - 19 minutes - 27.1 MB

Content marketing and e-commerce experts, Zaahn Johnson and Adam Steinhardt discuss the power of HubSpot when working in conjunction with the global e-commerce platform, Shopify. Everyone should have an e-commerce site. Having your goods and services available online is a powerful way to increase your sites SEO, Google rankings. In this episode, we discuss five reasons to consider getting Shopify working with HubSpot. How do you reconnect with abandon cart owners? HubSpot is the p...

# 22 - Discovering Hidden Features In HubSpot: Part 4 Lead Flows

January 18, 2017 10:27 - 17 minutes - 24.6 MB

Are you a HubSpot user looking to get the most out of the powerful sales and marketing software platform. The HubnSpoke team is here to help you with all your inbound marketing challenges. Are you wanting to get more leads and sales from your content marketing? Managing Director Adam Steinhardt and Social Media Expert Zaahn Johnson dig deep into the hidden features of HubSpot. This weeks features is a brand new feature from Inbound 2016, the Lead Flows function. Lead Flows allow you t...

#21 - Kicking Off 2017 with The New HubSpot Facebook Ads Manager

January 16, 2017 06:54 - 19 minutes - 26.3 MB

Welcome back to HubnSpoke, Managing Director, Adam Steinhardt and Social Media wizard, Zaahn Johnson are kicking off 2017 with plenty of engaging automated sales and marketing conversation. In this episode, we deep dive into the brand new releases from HubSpot over the Christmas break. The HubSpot Marketing tool has had an overhaul, which we discuss. Adam spent his holidays travelling to Las Vegas for the massive CES show and reports back on what he is liking in the world of electronic...

#20 - The 12 Coolest Mar-Tech Tools of 2016

December 28, 2016 02:14 - 17 minutes - 24 MB

The HubnSpoke team of Adam Steinhardt and Zaahn Johnson are here to round up the year of exciting technology developments in Inbound Marketing for 2016, with a particular focus upon HubSpot, a powerful cloud-based sales and marketing platform. The year has flown past at an incredible speed, in no small part to ever-evolving HubSpot platform and the Mar-Tech tools it engages with. The Kingdom have been working hard all year to dig deep into the diverse software tools and understand how HubS...

#19 - Investigating The Misunderstood Features In HubSpot: Part 3 - Lead Scoring

December 22, 2016 07:00 - 22 minutes - 31.6 MB

The HubnSpoke team of Adam Steinhardt and Zaahn Johnson are back once again to continue their mission to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform. HubSpot’s diverse set of software tools can mean that even the most experienced HubSpotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across t...

#18 - Investigating The Misunderstood Features In HubSpot: Part 2 - Linking Bitly

December 12, 2016 05:46 - 17 minutes - 23.8 MB

HubnSpoke team of Adam Steinhardt and Zaahn Johnson return to continue their mission in this edition, to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform. HubSpot’s diverse set of software tools can mean that even the most experienced Hubspotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across t...

#17 - Investigating The Misunderstood Features In HubSpot: Part 1 - Lifecycle Stages

December 06, 2016 22:25 - 22 minutes - 30.8 MB

  HubnSpoke team of Adam Steinhardt and Zaahn Johnson embark on a new mission in this edition, to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform. HubSpot’s diverse set of software tools can mean that even the most experienced Hubspotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across the s...

#16 - The "Sales" part of the HubSpot Growth Stack

November 30, 2016 00:25 - 21 minutes - 30.1 MB

In this edition of the HubnSpoke Podcast for sales and marketing professionals we take a closer look at the new Sales Tools recently revealed as part of the HubSpot CRM at Inbound 2016. HubSpot is cloud-based, sales and marketing software that provides a remarkable suite of tools to grow your business with. The sales power of the HubSpot platform is massive and growing in incredible innovative and exciting ways. Just like in content marketing, HubSpot channels inbound methodology to help...

#15 HubsDB and Other Hidden HubSpot Features from Inbound 2016

November 22, 2016 00:33 - 19 minutes - 27.4 MB

Inbound 2016 had so many remarkable moments. In this edition of the HubnSpoke Podcast for sales and marketing professionals, we investigate some of the hidden gems of one of the biggest marketing conferences in the world. We focus on the content marketing power of HubSpot. HubSpot is cloud-based, sales and marketing software that provides a remarkable suite of tools to grow your business with. The HubSpot Growth Stack is a powerful combination of cloud-based software tools, which when ...

#14 - We SWOT analyse Inbound 2016 For Sales and Marketing Professionals That Didn't Go

November 16, 2016 10:51 - 18 minutes - 25.3 MB

We discuss the remarkable HubSpot Inbound sales and marketing conference. Attended by over 19,000 people last week in Boston. Managing Director Adam Steinhardt and Social Media Expert, Zaahn Johnson was there to see the latest and greatest in sales and marketing. HubSpot launched it's new Growth Stack. A combination of CRM, Sales and Marketing tools in one powerful cloud application. Our HubSpot experts analysed the new features of HubSpot that we liked the look of, at the same time taking...

#13 - How Live Chat Can Boost Your Inbound Marketing Performance

October 31, 2016 22:10 - 24 minutes - 33.1 MB

In episode 13 of HubnSpoke, we investigate Live Chat Apps that work with HubSpot, and see if they can have a postive impact on your inbound marketing efforts. Live chat is popular with the corporates of the world, so is it time for your business to get it working on your website? Zaahn Johnson and Adam Steinhardt discuss the power of live chat and how it works well with HubSpot and inbound marketing endeavours. If you are looking for better ways to convert your inbound marketing eff...

#12 - Why Trust Is So Important For Inbound Marketing To Be Successful

October 24, 2016 07:34 - 18 minutes - 25.7 MB

Welcome to Episode 12 of HubnSpoke. The podcast for HubSpotters and Sales and marketing people wanting to have a laugh whilst learning  Adam Steinhardt and Zaahn Johnson discuss the why having trust in your inbound marketing strategy is so important. As a specialist inbound marketing agency and HubSpot Platinum Partner we often see impatience to get results get in the way of tried and tested inbound strategies. What is inbound marketing? Inbound marketing is the process of creating c...

#11 - 5 Unusual Ways To Get More Sales Using HubSpot

October 17, 2016 11:19 - 21 minutes - 30 MB

Are you interested in 5 Unusual Ways to get more sales using HubSpot? Welcome to Episode 11 of HubnSpoke with The Kingdom Managing Director Adam Steinhardt and Operations Director, Zaahn Johnson. As inbound marketing experts we are always looking to get more out of HubSpot, so we decided to dig out 5 unusual ways HubSpot can help you with sales. Discover how we: 1) Generate internal notification emails based on lead scoring 2) Create Reactivation Workflows to bring back missing p...

#10 - How to Use Social Media to Convert Leads in Your Sales Funnel. Stage 4 - Delight

September 26, 2016 12:53 - 19 minutes - 27.2 MB

HubnSpoke Episode 10 - How to Use Social Media - Stage 4 of 4 - Delight. Adam Steinhardt and Zaahn Johnson discuss how to use social media to delight your customers. Episode 10 of HubnSpoke is the final part of the 4 part series on how to use social media to bring leads down your sales funnel. HubSpotters, we discuss our favourite features on HubSpot. This week we talk about keywords and the sales CRM pipeline tool. The Kingdom HubSpot experts also discuss the changes they would make i...

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