HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
59 episodes - English - Latest episode: over 2 years ago -Join the The Kingdom as we cover all things Marketing. We are content marketing experts, combining our social media and digital marketing skills with the powerful HubSpot Sales and Marketing Software. Is your business looking for an advantage that disrupts your marketplace? Find out more at https://www.thekingdom.com.au/hubnspoke
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Episodes
#9 - How to Use Social Media to Bring People Down the Sales Funnel: Close
September 20, 2016 07:12 - 19 minutes - 27.4 MBWelcome to the 3rd part of our 4 part series on how to use social media to convert leads in your sales funnel. Stage 3, the Close Stage. The Kingdom's Managing Director Adam Steinhardt and Zaahn Johnson discover how to grow sales from your inbound marketing sales funnel by using social media. Our automated sales and marketing experts teach you how to use the HubSpot list tool and Facebook remarketing. You can get fantastic sales results without massive budget investments. We discuss...
#8 - How to use Social Media to Bring People Down the Sales Funnel: Convert
September 14, 2016 07:45 - 17 minutes - 23.7 MBNow that you have attracted your customer, what’s the next step? Stage 2 is all abouthow to convert your social media fans and followers into leads. You have already attracted them using your content, now it’s time to offer them something more. Create Something of Value A great way to convert followers into leads is by offering them premium content that is given in exchange for their information. You have to ensure that what whatever you are offering is worth exchanging their email for. ...
#07 - How to use Social Media to Bring People Down the Sales Funnel: Attract
September 12, 2016 07:47 - 23 minutes - 32 MBDo you want to get the most out of your social media posts? The attract stage is the element with the potential to draw people in. Social media is a great way to share the content to begin this process. To be successful on social media your content must be helpful, enjoyable and sharable. If your content can solve a customer's problem or answer their questions it will be even more engaging. So how can you get the most out of social media when trying to engage your customer and prospects?...
#06 - Is the world creating too much content? Are we victims of content shock?
September 02, 2016 03:14 - 21 minutes - 29.8 MBAre we are in content shock? Do we need a restraining order against social media? It's time to analyse how much the popular social networks have grown, and what that means to consumers. Content is a really interesting point, and something that grabbed our attention was in The Asia Pacific Content Marketing Report 2016. HubSpot and Survey Monkeycombined forces and they polled 720 different marketeers. Now we know what you're thinking; you hear the word "report" and think 'I totally should...
#05 - Discovering HubSpot Landing Pages, Progressive Polling and Being Inbound Fit
August 29, 2016 03:21 - 16 minutes - 23 MBHow can HubSpot's platforms help your business and your customers? Should you be inbound fit to be a successful marketer? Landing Pages Zaahn has been loving watching how landing pages work. Landing pages are definitely under-rated on a social platform and should be used more. The ability to share it and have it as an option for social media is great for more conversion. Landing pages have so much versatility. If your business is hiring, one great tip is to use a landing page as a care...
#04 - HubSpot v WordPress
August 29, 2016 03:18 - 18 minutes - 25.4 MBIs HubSpot better than WordPress? Which is more efficient for your business? Analysis of HubSpot V WordPress Is HubSpot better than WordPress? WordPress is a great blogging tool that makes it usually customer's first choice. It has many fantastic templates available and is free, but can be easily hacked due to this. HubSpot is easy to use, understand and update your content accordingly. Everyone is able to use it and create a website which will give you statistics on your customer base, ...
#03 - Tools in the HubSpot Platform
August 29, 2016 03:15 - 14 minutes - 19.8 MBWhat tools and resources does HubSpot offer? What effects can social media have on your business? Zaahn's Favourite Tool in HubSpot After using Hootsuite in the past, the social media tool in HubSpot has proven to be very easy to use. It pulls information from the HubSpot platform itself and has multiple tools in one programme. You are able to schedule messages out at certain times of the day or night which saves you a lot of time. HubSpot has the contact database, so you can monitor whe...
#02 - TOFU: Top of the Sales Funnel
August 29, 2016 03:12 - 17 minutes - 24.7 MBWhat is the sales funnel? Don't you eat TOFU? How can inbound marketing and social media attract your customers? What is the Sales Funnel? There are 3 parts to the sales funnel: TOFU: Top of funnel This is the light content that you use to drive traffic back to your website. Usually, this overview-style content identifies and defines the challenges your consumers are facing. MOFU: Middle of funnel You will begin to show your prospect why you might be the choice for them. You start ...
#01 - Welcome to HubnSpoke
August 28, 2016 23:39 - 13 minutes - 17.9 MBWhat is content marketing? How do sales funnels work? Can social media really help your business? This podcast series will discuss these topics and more in further detail, as well as tips and tricks revealed by Adam Steinhardt and Zaahn Johnson that will get you fired up for your marketing day. What is HubnSpoke? It represents the ways in which you market your content. Hub = blog Spoke = vehicles used to push the content out (Facebook, emails, LinkedIn, etc.) Using HubSpot for Con...